This document discusses challenges to national identity and the impact of westernization on global culture. It begins by outlining learning outcomes related to explaining challenges to national identity, evaluating the impact of westernization, and recognizing this impact. It then provides a short passage about why Britain was once known as the workshop of the world in the 19th century due to efficient manufacturing.

1. Aim
What are the challenges to national identity?
Learning Outcomes
A* - I will explain in detail the challenges to national identity and evaluate the
impact of ‘westernisation’ on global culture.
A - I will explain the challenges to national identity and explain the impact of
‘westernisation’ on global culture
B - I will explain the challenges to national identity and recognise the impact of
‘westernisation’ on global culture
Mini Starter – Why was Britain once known as the workshop of the world?
For a few decades in the 19th century British
manufactured goods dominated world trade.
Most mass manufactured items were produced
more efficiently and competitively in Britain than
elsewhere. She also had the commercial,
financial and political power to edge out rivals at
home and abroad.
5 mins

2. Who owns these brands?
All foreign owned…
Bought by a Japanese
company in a £92.5million
deal.
Rolls-Royce was bought by
Germany’s Volkswagen
Group in 1998 as part of a
£430million deal.
Chinese company Bright
Foods
US food giant Kraft
paid £11.9billion
Indian company Tata, India’s
biggest vehicle maker, for
£1.15billion in 2008.
Sold to a Canadian
pension fund for
almost £400million
in 2010.
Bought by American
retail giant Wal-Mart
in 1999.
Italian Equity firm
Qatari Investment Bank
5 mins

3. Discuss -
What are the
down sides to
foreign
ownership?
5 mins

4. 5 mins

5. Task – Describe
the distribution
of job losses in
the UK.
10 mins

6. Describe the types of businesses
that are foreign- owned.
Where do the owners of these
businesses come from?
27% of large businesses are
foreign-owned – why could this
be an issue?
http://www.telegraph.co.uk/
business/2017/03/27/one-
four-large-uk-businesses-
foreign-owned-countries/

7. Is this a problem?
Economically?
Culturally?
Politically?
Socially?
FT October 2017
The government will be able to intervene in a foreign takeover
of a UK company with a turnover of £1m or more that is
responsible for military products subject to export controls or
the design of computer chips and quantum technology.
Sort the cards into two columns – pros and cons of
foreign ownership and then colour code to categorise as
above and the scale – individual, company, country

8. The Fight-
back?
Launched in
2013 to help
consumers
identify
products
manufactured
in the UK.
Why do you
think consumers
might want to
consciously buy
‘British’?

9. PDO and PGI
Protected Designation of Origin (PDO) and
Protected Geographical Indication (PGI)
are two EU designations to protect
products from specific locations. Only
products which meet the various
geographical and quality criteria may use
the protected indication or claim to come
from that area.
This framework is important because it
aims to protect and promote regional food
products and rural economies that can
become vulnerable as the EU expands and
regional markets move to national and
international supply chains.

10. What has PDO/PGI in the UK?
Map link
• https://www.google.com/maps/d/viewer?ll
=53.326978661627784%2C-
1.6918944999999894&spn=5.661049%2C9.
876709&msa=0&mid=1o2iCtN4GITjnkJSZgbI
-7wEppQw&z=6
Article
• https://storify.com/DefraGovUK/uk-
protected-foods-on-the-map

11. Plenary: Are you more or less likely to
buy ‘British’ now?
Put yourself along the continuum and justify your
position
YES NO

12. Why have
chewing gum
sales declined
since the sale
launch of
iphones?!Gum is traditionally
displayed near the
queue for tills..we
now spend less
time looking at our
surroundings and
more time looking
at our phones.
How much are you influenced by big brands? How have
they changed our lives?

13. What do the terms ‘Cultural Imperialism,’
‘Americanisation,’ ‘Westernisation,’ or ‘Modernisation’
mean?
https://www.forbes.com/powerful-
brands/list/#tab:rank – worlds most
powerful brands
• How many in the top 10
are owned by the United
States?
• How does this influence
world culture?
https://www.recode.net/2017/6/26/15821652
/iphone-apple-10-year-anniversary-launch-
mobile-stats-smart-phone-steve-jobs - scroll to
the bottom for video (influence of apple)
10 mins

15. 5 mins

16. Task – Using examples explain
how US companies dominate
global retail and entertainment
and the impacts this can have.
• Create a table of positive
and negative impacts.
10 mins

17. Enfield High Street
Westfield
How are these shopping
experiences different?
Built by large property companies
with investment from pension
funds and big banks.
How do shopping
centres change the
identity of retail in
towns and cities?
What pressures
are high streets
under to
compete?

18. Plenary
5 mins
Do you think
foreign ownership
of properties
should be
controlled in
London? Why?
Why not?
Figure shows
property
owned by
foreign
investors in
central
London.

19. Car manufacturing in the UK
Manufacturer Nationality
of owner
Output in
thousands (2015)
Square root Radius/
diameter
Nissan (Sunderland) Japanese 500 22.36
Jaguar Land Rover (West
Midlands – Solihull and
Coventry)
Indian 450
Honda (Swindon) Japanese 250
Toyota (Burnaston,
Derbyshire)
Japanese 200
Vauxhall (Ellesmere
Port, and Luton (approx
50:50)
French (PSA
Groupe)
200
BMW Mini (Oxford) German 200
Bentley (Crewe) German
(VW Group)
10
21.21
15.81
14.14
14.14
14.14
3.16
Using the data in the table produce a map using proportional circles to show the
production output of the manufacturers.
Work out the square root of the output and then use this to work out a sensible
radius/diameter for each circle.
‘Made in
Britain’ is an
increasingly
complex
concept
How far
does it
matter if
British car
brands are
not
British-
owned?