This document provides an overview of an English course, including the course objectives, material, deliverables, assessment, and work format. The course aims to develop skills in business English correspondence, terminology, creative and persuasive writing, and peer reviewing. Students will create a portfolio with a job application, press release, and management summary. Assessment will be based on the portfolio and class participation. Students will participate in peer feedback using individual blogs and have the opportunity to resubmit their portfolio if the initial mark is below 5.5.

1. 16 February 2017 Coursedescription 1
Welcome to
Your teacher: Dana Soreanu
d.soreanu@fontys.nl

2. Today’s Agenda
• Course description
• Assessment
• Work form
• Start working on the exercises
• Questions?
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3. Course objectives
Learn and develop:
conventions international business correspondence
business idiom and general termininology in written
English
techniques for creative / persuasive writing
peer reviewing
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4. Course material
Reader (on portal) with
Vocabulary and exercises from:
1. Professional English in Use: Marketing
C. Farrel and M.Lindsey
Cambridge University Press
2. English for Marketing and Advertising
Sylee Gore
Oxford University Press
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5. Deliverables
Create a portfolio containing the following items:
1.a job application
2.a press release
3.a management summary based on the report for Branding and
Activation
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6. Deliverables: job application
Find a relevant job/internship vacancy in English in your professional
field.
Write a professional cover letter/email for this job/internship
vacancy.
length: ¾ to 1 x A4.
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7. Deliverables: press release
Write a press release with the aim to promote the product that you
have researched in units Interculturele Communicatie en B&A
Praktijk.
Each student writes his/her own press release.
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8. Deliverables:
management summary
Write a Management Summary based on your DELA project that your
group will submit at the end of week 8 for the module B&A praktijk.
In the module B & A you will write a strategic marketing communication
plan. Use that plan as the basis for your management summary in English.
The management summary should be completed last, summarizing each of
the sections of your plan.
Please do not translate the existing Dutch summary to English.
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9. Assessment portfolio
• Assessment will be based on the following:
• Class participation 10%
• Final deliverables 90%: Your instructor will assess your final
portfolio based on the scoring rubric
• Cover letter/letter of application
• Press release
• Management summary
• Zero Tolerance errors: ………………………….
• If the mark is lower than 5.5, the student has the opportunity to
submit a revised portfolio in the next period.
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10. Assessment portfolio
• Deadline portfolio: 30 March or 6 April?
• Send all assignments (in one document) to your
instructor through the online Fonty’s submission box
(inleverbox).
 One mark for complete portfolio
 If mark lower than 5.5, opportunity to submit a revised
portfolio in the next period
 No Plagiarism or copying from each other!
Submit your portfolio to Ephorus first
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11. Work form
• Individual blog
• Peer feedback (student-student-teacher-
student)
• Check out our common blog
http://commfhc.blogspot.nl/
• Tools for blogging: Blogger, Wix, Word Press
• Send the link to: d.soreanu@fontys.nl
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12. Spot the following writing errors…
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14. 14
Overview

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20. More typos
• https://blog.hubspot.com/marketing/14-
worst-typos-
ever#sm.00000ohb1pwj81fglzr2c5scep3xy
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21. French Phrases in English
• http://www.rd.com/culture/french-phrases-
everyone-should-know/
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22. Spot the error
At the moment I am studying
Communication at Fontys University of
Applied Science in Eindhoven.
After my graduation I would like to be an
undertaker and start my own business.
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Why do you think English writing skills are important for you as a
Communication professional?
Discuss this in groups.
Write down the best argument(s) of your group and share this
with the class.

24. Extra tools
http://dictionary.cambridge.org/
https://www.merriam-webster.com/
https://www.visualthesaurus.com/
 Hogeschooltaal
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25. Informal> Formal
• Dear Mrs. Forrester (very formal)> married
• Dear Ms. Forrester >unmarried, not known
• Punctuation (interpuctie)
• Closed puctuation (with a comma after the
opening line)
• Open punctuation
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26. Improved email
• With reference to your email sent/ dated/
about new Internet guidelines,
• I can inform that
• I am pleased/glad to inform you that we do
have the copies/ we can send the copies.
• I Can + verb without to (dictionary form)
• I can send/write/speak
• Can+be+sent (to send-sent-sent)
• Could be sent07-03-17 Fontys Hogescholen 26

27. Active voice vs Passive voice
• WE CAN SEND THE COPIES. ( PRESENT TENSE,
ACTIVE VOICE)
• THE COPIES
CAN+BE+SENT…………………………..BY US
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28. Any questions?
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