The objective of this course is to give students an understanding of the basic principles of marketing in the modern business environment. https://www.ous.edu.eu/Diplomas/Diploma-in-Marketing

3. The objective of this course is to give students an
understanding of the basic principles of marketing in
the modern business environment. Students will
study the traditional theories and models of
marketing and how these are applied to real-life
marketing practices. Students will also look briefly at
the link between marketing and sales.

4. Learning Outcomes
• Understand key terms and concepts in
marketing
• Understand and apply the concepts
associated with marketing mix
• Understand the marketing of products and
services
• Understand and apply marketing
communication
• Understand the relationship between sales
and marketing

6. Advance Your Expertise
at OUS
Connect with learners and
leaders just like you in our
online associate bachelor's
programs. You will go as far
as your mind will take you as
a diploma or associate
bachelor's student at OUS?.

7. • The Swiss Diploma (Year 1) or Associate of Bachelor's
of Business Administration signifies the first level of
achievement in any academic discipline. In our
executive bachelor's programs, you will:
• Develop and practice innovative research methods.
• Earn the highest quality of education.
• Achieve the expertise to publish in peer-reviewed
journals.
• Become a successful researcher and professional.

8. • Associate Bachelor's Diploma/
Swiss Diploma: 2 years/ 1 year

9.  The Swiss diploma associate bachelor's
diploma will take your leadership to the next
level. In our associate bachelor's programs,
you will:
 Lay the foundation for future for studies and
professional achievement.
 Study and apply innovative research methods.
 Combine applied research and professional
practice.
 Prepare to make an impact in policy and
practice.
 Learn strategies to facilitate more effective,

12. Admission
Requirements:
This study program is the 1st academic year of the Bachelor
study program
We have 5 intakes per year. So, you can start at any month you
wish.
Duration: one year
Age: 17 years or older
Previous study: High school Diploma or equivalent
Study Language: this study program taught entirely in English.
English level: IELTS or equivalent (Only for students from non-
English speaking countries or students who did not study at
English-speaking school)
Study Method: Online
Fee: Please check: Tuition Fee

13.  Note: Study fee does not include
application and reservation fee (to
guarantee you a study place) of 240 Euro
(one-time payment and non-refundable).
 European Credit Transfer and
Accumulation System: this program is
equivalent to 60 ECTS
 European Qualifications Framework: this
program is equivalent to EQF Level 4
 OUS Accreditations, Quality Assurance &
legalizations

14. Modules
Basics of Management
Basics of Economics
Connections in Business
Basics of Business
Organisations
Mathematics in Business
Basics to Finance
Modern Business
Basics of Marketing

15. Modules:
Advanced Study Skills
Research Methods
Knowledge Management
global Marketing Strategy
Accounting and Financial Resources
Management
Organizational Human Resources
Advanced Strategic Management
Operations Management

16. Essential Books
 Level 4 Diploma Essential Books
 Basics of Management
 Gareth J. and George J. (2014) Essentials of
Contemporary Management 6th Edition. McGraw-
Hill Education
 ISBN-10: 0077862538
 ISBN-13: 978-0077862534
 Robbins, S.P. and Coulter, m. (2013). Management,
12th Edition. Pearson Prentice Hall.
 ISBN-10: 0133043606
 ISBN-13: 978-0133043600

18. https://www.ous.edu.eu/
Diplomas/Diploma-in-