Less IT and More SaaS & Cloud - Andy Schroepfer, Rackspace

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Did You Hear About…
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS

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Feel Free To Answer Your Phone

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The Squeaky Wheel…
…Gets Your Time

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Hello! I’m Andy Schroepfer
VP / Sr. Equity Analyst
Next-Gen Communications
Internet Infrastructure Services
Founder
President / Managing Partner / Evangelist
Research – Investments - Innovation
Vice President
Enterprise Strategy
SaaS & F500

Meet Rackspace
Market Leader
Global Presence
Valuable Differentiation
Hosting Specialist
2009 2008 Y/Y
Rackspac
e
$629mn $532mn 18.2%
AT&T $433mn $411mn 5.4%
Savvis $266mn $260mn 2.3%
Terremark $149mn $134mn 11.2%

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On-Premise
Data
Fixed
Inhibiting
Mine
On-Demand
Information
Scalable
Enabling
Ours
Apps
Decisions
Capacity
Opinion of IT
Ownership of IT Success
Matters More Than Ever

It Seems Everyone Is Going Cloud

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Train Is
Leaving
The Station

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Haven’t We Heard This Before?

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Looking for the writing
on the wall?

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True! Some Trends
Take A While

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So…
You
Have
Time To
Think?

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CIO Thoughts On Cloud

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THE MOST BASIC QUESTION

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But, What’s On YOUR Mind?

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Too Busy To Care?

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Lost My
Password

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Do You Feel All Alone?

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Maslow Types Unhappy In IT
RackerTalent.com

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Does This Describe Your Attitude?

All You Care About Is Price
Pennies / Hour
Dollars / Day

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Good For Cloud
Not Good For Cloud

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What Is The Cloud?

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Figure 20: Plan to use cloud computing

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Look Familiar?
These Are Your Servers

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These Are Your Servers
On Cloud

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Rather Have A Cloud In Your Office?

The Rackspace Cloud
Virtual Hosting on
steroids, redundant and
replicated
High performance
customizable raw compute
Inexpensive, CDN enabled
scalable storage
CLOUD SITES CLOUD FILES
CLOUD
SERVERS
All backed by Fanatical Support & Industry
leading Service Level Agreements

Cloud Market Will Separate
Self-
Service
Managed
Service

For Everyone, Not Everything
Every
Firm
Not
Every
App

Get There Sooner With Hybrid
Cloud
Dedicated

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SaaS…
The Other “Cloud”

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App Portfolio Circa 2000
EMail
Collaboration
CRM
Billing
Payroll
Web Site
Project Mgmt
Blog
Accounting
Conferencing
EMail
Collaboration
CRM
Billing
Payroll
Web Site
Project Mgmt
Blog
Accounting
Conferencing
HRIS
Recruiting
Help Desk
Marketing
EMail
Collaboration#1
Billing
Payroll
Marketing
General Ledger
Compliance
Benefits
Partner Portal
Intranet
Bus.Unit #1
Bus.Unit #2
Inventory
Conferencing
CRM
Analytics
Advertising
Officel
1-4
Employee Firms
100-149
Employee Firms
1,000-1,499
Employee Firms
70%
Desktop
25%
Desktop
10%
Desktop
28%
SaaS
45%
SaaS
2%
SaaS
2%
Server
30%
Server
88%
Server
Presentation Advertising
E-Commerce
E-Commerce
Spreadsheet
Document Storage/Backup
CAD
IndustryApp #1Bus.Unit #1
Office
Public Co.#1
IndustryApp #1
IndustryApp #2
Desktop
Server-Based
SaaS

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You Have Lots of Apps
EMail
Collaboration
CRM
Billing
Payroll
Web Site
Project Mgmt
Blog
Accounting
Conferencing
EMail
Collaboration
CRM
Billing
Payroll
Web Site
Project Mgmt
Blog
Accounting
Conferencing
HRIS
Recruiting
Help Desk
Marketing
EMail
Collaboration#1
Collaboration#2
Billing
Payroll
Marketing
General Ledger
Compliance
Benefits
Recruiting
Partner Portal
Intranet
Bus.Unit #1
Bus.Unit #2
Bus.Unit #3
Inventory
Advertising
Supply Chain
CRM
AnalyticsAdvertising
Officel
1-4
Employee Firms
100-149
Employee Firms
1,000-1,499
Employee Firms
9%
Desktop
15%
Desktop
15%
Desktop
90%
SaaS
65%
SaaS
40%
SaaS
1%
Server
20%
Server
45%
Server
Presentation Advertising
Social E-Commerce
Bus.Unit #4 E-Commerce
Spreadsheet Social
Document Storage/Backup
CAD IndustryApp #1
Bus.Unit #1 IndustryApp #2
Bus.Unit #2 IndustryApp #3
Office IndustryApp #1
Presentation IndustryApp #2
Public Co.#1 IndustryApp #3
Public Co. #2 IndustryApp #4
Desktop
Server-Based
SaaS

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There Is A Long
Tail of Apps, But

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Being Known Is Most Important
 Brand 
 Function 
or
 Availability 

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Apps Want/Need To Be Found

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Finding Apps Shouldn’t Be Hard

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Buyers & Sellers
Are So Close

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Marketplaces Are Everywhere

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2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS

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Great…
If you know what you are looking for

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Small Company Need Small Apps
Big Company Need Big Apps

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Matching Is A Better Solution

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A Great Marketplace Needs
Many Buyers Many Sellers

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AppMatcher Lives Here

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Lots Of Potential Buyers!
,

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Lots of Sellers!

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For All Apps (Sellers)…
…For All Employees (Buyers)

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Meet AppMatcher

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There’s Math Behind This!

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Great Marketplaces…
…Focus On The User

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Three Layers of Connection
Relevance (required input)
• Industry: To find industry specific versions & unique industry apps
• Department: To find dept specific apps & elevate general apps
• Size: So that only the apps appropriate for your size are shown
Preference (default setting)
• Cost: Only apps below $10/mo/seat
• Languages: English Only, All Languages, Translates on fly
Triggers (optional answers to ?s from app firms)
• Are you a public company? Yes/No/NA
• Are your sales reps on variable compensation? Yes/No/NA

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Someone Answered Our
Trigger Question!

63SaaS

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Target Client Profile Ensures Good Matches

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Industry, Size, & Title
Activity Updates

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Answer A Few Simple Questions

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Process Builds
Your App DNA

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Enter You Locker

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App Pages Visible
To Search Engines

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AppMatcher
Searches
For You
Everyday

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App Decision
Meeting

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All Your Apps In One Place
For New Employees For All Employees

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Tell ‘Em You Find
Apps On…

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www.AppMatcher.com
Andy.Schroepfer@Rackspace.com

Less IT and More SaaS & Cloud - Andy Schroepfer, Rackspace

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