During five months we were in charge of the organization of a Business Summit at IE Business School.
This Summit has been divided into two events where we presented the industry nowadays and where it is leading to in the short term.
■ The Football Industry Nowadays. We gathered Luis Vicente from Valencia CF, Oscar Guerra from Nike and Fernando Martin from Zuqium
■ The Future of the Sports Industry. We gathered Oscar Peña from Intel & Anderground, Christian Mauriand from iRewind and Asier Arranz from Perception HUB
Thanks to this events, we gathered 200 attendees and we encouraged networking between IE students and other Business Schools and some companies here in Madrid.
The Elite Sports Performance Expo will take place on June 10-11, 2015 in London. It will bring together over 1,500 specialists from professional sports organizations, including Premier League football clubs and Olympic athletes. Attendees will include performance directors, coaches, sports scientists, and physicians. The expo will feature the latest innovations in sports technology and performance from 70 exhibitors. It will also include a full conference program with 50 seminars delivered by experts and industry professionals on topics like nutrition, recovery, biomechanics, and talent scouting. The goal is to help attendees find new tools and techniques to gain a competitive advantage in their sport.
Rob Bironas is a former NFL placekicker who played for the Tennessee Titans. He set an NFL record by kicking 8 field goals in a single game. After his career, he started his own company called RB2 to help athletes transition to life after sports. The summary provides the high-level overview of Rob's career accomplishments, his record-setting game, and his work to build a brand and help other athletes through his company after retiring from the NFL.
Recap of the 2016 Sports Business Journal Brand Engagement SummitNeil Horowitz
On May 31 – June 2, Sports Business Journal hosted the Intersport Brand Engagement Summit, bringing together leaders from organizations and brands throughout the sports industry.
This is a collection of the best quotes, stats, observations, and insights shared via Twitter at the event. Thanks to everyone whose tweets helped fuel this recap and to Intersport and Sports Business Journal for a great event!
For more, visit www.dsmsports.net and follow me on Twitter @njh287
Global Growth in International Sport; AMS Conference 2014Joe Cobbs
This document discusses using a niche portfolio strategy to expand international sport markets. It analyzes Formula One's expansion into different country niches based on various resources. The study finds that participant resources like events, teams and championships; spectator resources like population size; and sponsorship resources like corporate spending best predict advertising rates in a country. However, media resources do not significantly impact rates. The failure of F1 in Turkey is discussed as an example where lack of these key resources led to the sport's abandonment. In contrast, Russia shows promise for F1 due to stronger participant, spectator and sponsorship resources.
The document describes a mobile app called United Games that allows businesses to earn money by having customers play prediction games about live sporting events. Customers download the free app, make predictions during games, and businesses get paid whenever a customer they referred plays. The app is not gambling and is described as a fun way for people of all ages and skills to engage with sports. Businesses can promote the app through text messages to earn ongoing revenue even when customers are off-site.
The document summarizes the current state of the sports industry in India and provides recommendations to further develop the sports ecosystem. It finds that while the global sports industry is large, in India sports is not yet recognized as an industry and its size is unknown. It identifies key stakeholders in the Indian sports ecosystem including those in governance, talent development, infrastructure, equipment, and leagues/tournaments. The document recommends providing industry status to sports, increasing transparency in governance, and engaging corporate sector support to help develop the ecosystem and grow the business of sports beyond leagues and sponsorships in India.
UK Sport is responsible for high performance sport, major events, governance, international relations, and international development in the UK. Through its International Inspiration Programme, UK Sport aims to inspire 12 million children globally through sport by 2022. The programme works in 20 countries across areas of policy, practice, and participation. It has reached its targets and seen policy and legislative changes supporting sport. International Inspiration ambassadors help promote the programme's mission of ensuring inclusive access to sport for all youth. Future major sporting events in the UK provide opportunities to continue the programme's spirit of using sport to inspire young people worldwide.
The Deloitte Sports Business Group is proud to launch the 23rd edition of the Annual Review of Football Finance. Our Annual Review includes analysis of the business drivers and financial trends for clubs in some of the top divisions in European football and in the top four divisions of English football, with a particular focus on Premier League and Championship clubs.
Download the highlights and interact with the data: http://www.deloitte.com/view/en_GB/uk/industries/sportsbusinessgroup/sports/football/annual-review-of-football-finance/index.htm
The Elite Sports Performance Expo will take place on June 10-11, 2015 in London. It will bring together over 1,500 specialists from professional sports organizations, including Premier League football clubs and Olympic athletes. Attendees will include performance directors, coaches, sports scientists, and physicians. The expo will feature the latest innovations in sports technology and performance from 70 exhibitors. It will also include a full conference program with 50 seminars delivered by experts and industry professionals on topics like nutrition, recovery, biomechanics, and talent scouting. The goal is to help attendees find new tools and techniques to gain a competitive advantage in their sport.
Rob Bironas is a former NFL placekicker who played for the Tennessee Titans. He set an NFL record by kicking 8 field goals in a single game. After his career, he started his own company called RB2 to help athletes transition to life after sports. The summary provides the high-level overview of Rob's career accomplishments, his record-setting game, and his work to build a brand and help other athletes through his company after retiring from the NFL.
Recap of the 2016 Sports Business Journal Brand Engagement SummitNeil Horowitz
On May 31 – June 2, Sports Business Journal hosted the Intersport Brand Engagement Summit, bringing together leaders from organizations and brands throughout the sports industry.
This is a collection of the best quotes, stats, observations, and insights shared via Twitter at the event. Thanks to everyone whose tweets helped fuel this recap and to Intersport and Sports Business Journal for a great event!
For more, visit www.dsmsports.net and follow me on Twitter @njh287
Global Growth in International Sport; AMS Conference 2014Joe Cobbs
This document discusses using a niche portfolio strategy to expand international sport markets. It analyzes Formula One's expansion into different country niches based on various resources. The study finds that participant resources like events, teams and championships; spectator resources like population size; and sponsorship resources like corporate spending best predict advertising rates in a country. However, media resources do not significantly impact rates. The failure of F1 in Turkey is discussed as an example where lack of these key resources led to the sport's abandonment. In contrast, Russia shows promise for F1 due to stronger participant, spectator and sponsorship resources.
The document describes a mobile app called United Games that allows businesses to earn money by having customers play prediction games about live sporting events. Customers download the free app, make predictions during games, and businesses get paid whenever a customer they referred plays. The app is not gambling and is described as a fun way for people of all ages and skills to engage with sports. Businesses can promote the app through text messages to earn ongoing revenue even when customers are off-site.
The document summarizes the current state of the sports industry in India and provides recommendations to further develop the sports ecosystem. It finds that while the global sports industry is large, in India sports is not yet recognized as an industry and its size is unknown. It identifies key stakeholders in the Indian sports ecosystem including those in governance, talent development, infrastructure, equipment, and leagues/tournaments. The document recommends providing industry status to sports, increasing transparency in governance, and engaging corporate sector support to help develop the ecosystem and grow the business of sports beyond leagues and sponsorships in India.
UK Sport is responsible for high performance sport, major events, governance, international relations, and international development in the UK. Through its International Inspiration Programme, UK Sport aims to inspire 12 million children globally through sport by 2022. The programme works in 20 countries across areas of policy, practice, and participation. It has reached its targets and seen policy and legislative changes supporting sport. International Inspiration ambassadors help promote the programme's mission of ensuring inclusive access to sport for all youth. Future major sporting events in the UK provide opportunities to continue the programme's spirit of using sport to inspire young people worldwide.
The Deloitte Sports Business Group is proud to launch the 23rd edition of the Annual Review of Football Finance. Our Annual Review includes analysis of the business drivers and financial trends for clubs in some of the top divisions in European football and in the top four divisions of English football, with a particular focus on Premier League and Championship clubs.
Download the highlights and interact with the data: http://www.deloitte.com/view/en_GB/uk/industries/sportsbusinessgroup/sports/football/annual-review-of-football-finance/index.htm
The Future of Digital Marketing in SportsKyle Lacy
The future of marketing in sports and entertainment is changing at an overwhelming speed. With new technology comes new levels of fan loyalty... are you in the mix?
Deloitte Football Money League 2015 - Commercial breaksDeloitte UK
Welcome to the 18th edition of the Deloitte Football Money League in which we profile the highest earning clubs in the world’s most popular sport. Published just eight months after the end of the 2013/14 season, the Money League is the most contemporary and reliable analysis of the clubs’ relative financial performance.
To read the full report, visit www.deloitte.co.uk/DFML
Sport marketing research involves planning, collecting, and analyzing data to gain relevant information, enhance knowledge in the field, and inform decisions for sport businesses. It has several key purposes, including forming a link between consumers and companies, identifying opportunities and problems, generating and evaluating marketing actions, monitoring performance, and analyzing the company, industry, and competition. Effective research relies on multiple primary and secondary sources and informs the sport marketing management model.
This document discusses various topics related to the business of sports including top earning sports stars like Tiger Woods and Floyd Mayweather, the most valuable sports teams like Manchester United and the Dallas Cowboys, sponsorship deals for the English Premier League, the Indian Premier League (IPL) and its revenue and brand value. It also discusses the ICC Cricket World Cup, CWG Delhi 2010, Beijing Olympics 2008, betting in sports, whether betting should be legalized in India, and sports management.
The document discusses how the commercialization of sport has undermined its community and recreational aspects. It argues that commercialization has been the main driving force behind treating sport as a business. Additionally, professionalism and specialization have decreased the amateur focus of sport. The increasing professionalism of sports organizations is cited as a key consequence of commercialization in the industry.
Jackie Reau, CEO of Game Day Communications, offered a presentation on sports and social media and how to create new revenue streams through sponsorship.
The presentation was shared at the 2012 Symposium of the National Association of Sports Commissions.
Game On! Winning at the Business of SportsMarketingByIBM
Winning teams don’t appear by happy accident.
Under the influence of the right coach and strategy, the team coalesces into one harmonious organization, putting aside individual goals to march in step and win. After all, winning is what sports is all about. By default, the sports enterprise and the team must be equally committed to the same outcome if they are to survive and evolve in today’s fierce and ever-changing business environment.
This document discusses mapping the Olympics using the example of the "Atlas of World Sport". It introduces the author Loïc Ravenel from the International Centre for Sports Studies in Switzerland. The atlas examines topics related to the Olympic system including the International Olympic Committees, host cities, country participation through cooperation and boycotts, competition for medals, athlete nationality, media coverage and time zones, anti-doping regulations, and the journey of the Olympic flame.
The organisation of sport – and hence the Sport Industry of Employers – is very complex and subject to constant changes and modifications, for example when there is a change of national government in the UK and / or success (or failure) on the international stage of our elite sports men and women.
There are three areas to the research:
(1) The difference between the ‘performance’ and the ‘participation’ strands and the implications of this for the Sport Industry;
(2) The differences and interdependencies of the three main sectoral components of the Sport Industry (Public; private; voluntary);
(3) Significant recent and / or proposed changes (such as funding or strategic thinking about the place of sport in society) to the Sport Industry.
Formula 1 is a global auto racing championship organized by FIA since 1950. It is contested by 12 teams including the current champions Red Bull Racing. Races take place on various international circuits with the season culminating after 20 races. Points are awarded to the top 10 finishing cars in each race, with the driver and constructor amassing the most points over the season declared as world champions. Revenue is generated through TV rights, sponsorships, and advertising with Bernie Ecclestone transforming the sport into a billion dollar business.
Screaming Fans & Packed Stadiums - How games are turned into a global sportDavid Hiltscher
Competitive gaming has taken off in the last years. Publishers like Riot Games with League of Legends or Wargaming with World of Tanks have built their business around the idea that these games are indeed a sport. League of Legends now attracts millions of viewers in live streams, and its championship events fill stadiums like LA's Staples Center. It seemingly happened overnight, but it did not. As any sport, electronic sports have evolved into their own complex eco system, with a myriad of business opportunities for multiplayer game developers. This lecture shows how it works, who the significant actors in this burgeoning industry are, how big it has become and sheds light on deal and investment sizes.
Slides from my talk at Respawn Gathering conferencee, August 20th 2013.
Sports Symposia - Business Model of Sport v2.0Nick Gonios
Summary of my views of the next generation (v2.0) business model for sports which has a greater focus on the sports participant, fan and consumer & the controlled, bought and earned media.
The Top 10 Cutting-Edge Sports Technology Solution Providers, 2019Mirror Review
Sports Engineers is a leading sports software provider that brings data-driven insights to the sports industry. Their solutions include league management, tournament management, and match center platforms. These solutions help sports organizations better manage competitions and engage participants. Sports Engineers' CEO Jan van Eck believes that data should drive all digital solutions and they work with clients like Tennis Australia to create flexible and customizable software. In the future, Sports Engineers aims to expand globally and build new solutions like a player center to enhance the player experience.
Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports.
The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.
Fantasy 6 is a fantasy sports technology company that aims to engage and entertain fans through games, contests and experiences. Their vision is to create the most passionate fan base through innovative technology, security and content. They plan to offer season-long and daily fantasy sports across many professional leagues globally. Their business model focuses on games and contests, secure technology, and immersive fan experiences through partnerships. They believe this approach will make them a leader in the growing multi-billion dollar fantasy sports industry.
Our solution to the PS4 groundbraker challenge:
"The landscape for sports has changed. Viewers have shorter attention spans, and they now prefer to watch games on-demand.
As a result, how do we diversify the target audience, produce new content, and create new revenue streams to attract further investments into cricket, so as to grow the sport for future generations?"
LeSports Connects is a sports business conference organized by Branded to be held in China in 2016. The conference aims to connect global sports business leaders with influential figures in China's growing sports industry. It will feature prominent speakers discussing topics like opportunities in the Chinese market, Chinese brands expanding overseas, and how China is influencing the global sports industry. The event will be held at the Mission Hills golf club venue and supported by media partners to provide coverage.
PhysioMash is a Vancouver-based company that aims to develop proprietary applications using fitness monitoring technology in virtual sports (esports). The company sees an opportunity to differentiate in the growing esports industry by incorporating physiological metrics like heart rate and body temperature into esports gameplay. PhysioMash has obtained several patents related to using biometric sensor data from wearables in gaming and plans to license this intellectual property to generate revenue.
The Future of Digital Marketing in SportsKyle Lacy
The future of marketing in sports and entertainment is changing at an overwhelming speed. With new technology comes new levels of fan loyalty... are you in the mix?
Deloitte Football Money League 2015 - Commercial breaksDeloitte UK
Welcome to the 18th edition of the Deloitte Football Money League in which we profile the highest earning clubs in the world’s most popular sport. Published just eight months after the end of the 2013/14 season, the Money League is the most contemporary and reliable analysis of the clubs’ relative financial performance.
To read the full report, visit www.deloitte.co.uk/DFML
Sport marketing research involves planning, collecting, and analyzing data to gain relevant information, enhance knowledge in the field, and inform decisions for sport businesses. It has several key purposes, including forming a link between consumers and companies, identifying opportunities and problems, generating and evaluating marketing actions, monitoring performance, and analyzing the company, industry, and competition. Effective research relies on multiple primary and secondary sources and informs the sport marketing management model.
This document discusses various topics related to the business of sports including top earning sports stars like Tiger Woods and Floyd Mayweather, the most valuable sports teams like Manchester United and the Dallas Cowboys, sponsorship deals for the English Premier League, the Indian Premier League (IPL) and its revenue and brand value. It also discusses the ICC Cricket World Cup, CWG Delhi 2010, Beijing Olympics 2008, betting in sports, whether betting should be legalized in India, and sports management.
The document discusses how the commercialization of sport has undermined its community and recreational aspects. It argues that commercialization has been the main driving force behind treating sport as a business. Additionally, professionalism and specialization have decreased the amateur focus of sport. The increasing professionalism of sports organizations is cited as a key consequence of commercialization in the industry.
Jackie Reau, CEO of Game Day Communications, offered a presentation on sports and social media and how to create new revenue streams through sponsorship.
The presentation was shared at the 2012 Symposium of the National Association of Sports Commissions.
Game On! Winning at the Business of SportsMarketingByIBM
Winning teams don’t appear by happy accident.
Under the influence of the right coach and strategy, the team coalesces into one harmonious organization, putting aside individual goals to march in step and win. After all, winning is what sports is all about. By default, the sports enterprise and the team must be equally committed to the same outcome if they are to survive and evolve in today’s fierce and ever-changing business environment.
This document discusses mapping the Olympics using the example of the "Atlas of World Sport". It introduces the author Loïc Ravenel from the International Centre for Sports Studies in Switzerland. The atlas examines topics related to the Olympic system including the International Olympic Committees, host cities, country participation through cooperation and boycotts, competition for medals, athlete nationality, media coverage and time zones, anti-doping regulations, and the journey of the Olympic flame.
The organisation of sport – and hence the Sport Industry of Employers – is very complex and subject to constant changes and modifications, for example when there is a change of national government in the UK and / or success (or failure) on the international stage of our elite sports men and women.
There are three areas to the research:
(1) The difference between the ‘performance’ and the ‘participation’ strands and the implications of this for the Sport Industry;
(2) The differences and interdependencies of the three main sectoral components of the Sport Industry (Public; private; voluntary);
(3) Significant recent and / or proposed changes (such as funding or strategic thinking about the place of sport in society) to the Sport Industry.
Formula 1 is a global auto racing championship organized by FIA since 1950. It is contested by 12 teams including the current champions Red Bull Racing. Races take place on various international circuits with the season culminating after 20 races. Points are awarded to the top 10 finishing cars in each race, with the driver and constructor amassing the most points over the season declared as world champions. Revenue is generated through TV rights, sponsorships, and advertising with Bernie Ecclestone transforming the sport into a billion dollar business.
Screaming Fans & Packed Stadiums - How games are turned into a global sportDavid Hiltscher
Competitive gaming has taken off in the last years. Publishers like Riot Games with League of Legends or Wargaming with World of Tanks have built their business around the idea that these games are indeed a sport. League of Legends now attracts millions of viewers in live streams, and its championship events fill stadiums like LA's Staples Center. It seemingly happened overnight, but it did not. As any sport, electronic sports have evolved into their own complex eco system, with a myriad of business opportunities for multiplayer game developers. This lecture shows how it works, who the significant actors in this burgeoning industry are, how big it has become and sheds light on deal and investment sizes.
Slides from my talk at Respawn Gathering conferencee, August 20th 2013.
Sports Symposia - Business Model of Sport v2.0Nick Gonios
Summary of my views of the next generation (v2.0) business model for sports which has a greater focus on the sports participant, fan and consumer & the controlled, bought and earned media.
The Top 10 Cutting-Edge Sports Technology Solution Providers, 2019Mirror Review
Sports Engineers is a leading sports software provider that brings data-driven insights to the sports industry. Their solutions include league management, tournament management, and match center platforms. These solutions help sports organizations better manage competitions and engage participants. Sports Engineers' CEO Jan van Eck believes that data should drive all digital solutions and they work with clients like Tennis Australia to create flexible and customizable software. In the future, Sports Engineers aims to expand globally and build new solutions like a player center to enhance the player experience.
Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports.
The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.
Fantasy 6 is a fantasy sports technology company that aims to engage and entertain fans through games, contests and experiences. Their vision is to create the most passionate fan base through innovative technology, security and content. They plan to offer season-long and daily fantasy sports across many professional leagues globally. Their business model focuses on games and contests, secure technology, and immersive fan experiences through partnerships. They believe this approach will make them a leader in the growing multi-billion dollar fantasy sports industry.
Our solution to the PS4 groundbraker challenge:
"The landscape for sports has changed. Viewers have shorter attention spans, and they now prefer to watch games on-demand.
As a result, how do we diversify the target audience, produce new content, and create new revenue streams to attract further investments into cricket, so as to grow the sport for future generations?"
LeSports Connects is a sports business conference organized by Branded to be held in China in 2016. The conference aims to connect global sports business leaders with influential figures in China's growing sports industry. It will feature prominent speakers discussing topics like opportunities in the Chinese market, Chinese brands expanding overseas, and how China is influencing the global sports industry. The event will be held at the Mission Hills golf club venue and supported by media partners to provide coverage.
PhysioMash is a Vancouver-based company that aims to develop proprietary applications using fitness monitoring technology in virtual sports (esports). The company sees an opportunity to differentiate in the growing esports industry by incorporating physiological metrics like heart rate and body temperature into esports gameplay. PhysioMash has obtained several patents related to using biometric sensor data from wearables in gaming and plans to license this intellectual property to generate revenue.
Esports (also known as electronic sports,
e-sports, or eSports) is a form of sport competition using video games.[1] Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams
A concise report to demonstrate digital marketing on a smaller platform. This report shows the various aspects of digital and sports marketing for better understanding and implementation.
This document outlines SportsPro's SmartSeries, a new media platform focused on sports technology, innovation, and future investments. It will include an insights blog, business intelligence, events, awards, and collaborations. The goal is to bring concepts of the future to stakeholders now by making sense of upcoming changes and trends at the intersection of what's current and emerging. The platform will have editorial content, events like talks and workshops, and an online community. It provides opportunities for partnerships in content, rankings, events, and more.
Wearable technologies have become popular for both professional and amateur athletes. The growing sports industry creates many business opportunities, such as providing new technologies to improve player performance or cater to untapped needs. As sports evolve and incorporate new technologies, there are endless opportunities for entrepreneurs to develop products that enhance the player and viewer experience.
STATS LLC and Prozone have partnered with European Broadcast Development (EBD) to bring advanced performance data and analytics to Serie A TIM (the top Italian soccer league), its clubs, and media partners. Optical tracking technology will be used to collect real-time positioning data for players and the ball, which will be translated into enhanced broadcast graphics and analytics tools. This will provide a richer viewing and analysis experience for fans, and new advertising opportunities. Prozone will also provide the clubs with physical performance reports and analytics platforms to support detailed player and team analysis.
Oliver is developing a smart shin guard called Oliver that collects real-time football (soccer) data through sensors to provide insights to amateur players and coaches through a mobile app. It aims to democratize access to important player data and analytics to help over 400 million amateur players worldwide improve their game. Oliver analyzes data through AI to provide individual and team metrics and insights without needing cameras or video recognition software like competitors. It has raised $240k so far and sees opportunities in sales of devices, subscriptions, and developing business opportunities in data and platforms.
The document discusses the services provided by Total Sports Agency, including sport management, consulting, and VIP treatment for individual athletes. The agency aims to help athletes and organizations achieve their goals by providing services related to marketing, media relations, sponsorships, and connecting them with medical experts. It also discusses organizing the lives of athletes to allow them to focus on their sports. The agency works with experienced professionals and aims to properly market athletes and represent the commercial value of sports in Serbia.
The 10 most promising sports solution providers 2018Merry D'souza
Insights Success has shortlisted “The 10 Most Promising Sports Solution Providers, 2018, Featuring as the Cover Story of this issue, we have Speculur Technology, which strives to fulfil its mission of delivering a suite of products and technology solutions that inspires athletes and engages fans closer to the game
This document discusses innovation in sports at scale. It provides examples of large-scale sports innovations like Nike+ with 28 million active users and e-sports which attract tens of millions of viewers. The document argues that for sports brands to succeed at scale, their innovation must include everyone, inspire participation, and improve performance. It notes Nike does all three through inclusive messaging, inspirational taglines, and new technologies. Finally, the document analyzes new innovations that fulfill only one of these criteria and asserts great brands need innovations that do all three to keep large audiences engaged over the long run.
PMU at VIVATECHNOLOGY DAY ONE #vivatechHUB INSTITUTE
PMU Lab develop innovative solutions around PMU business model to strengthen its online presence, or even its digitalization. Its goal is also to develop the idea that innovation belongs to all. PMU Lab anticipates, imagines, develops and deploy innovations to transform the customer experience.
This report has been created with the HUB Institute (http://www.hubinstitute.com), during VIVA TECHNOLOGY 2016 Conference in Paris (http://www.vivatechnologyparis.com).
Similar to IE Sports Business Summit Newsletter (20)
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The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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1. IE Sports Management Club
The Sports Business Summit
would not have been a success
without the great attendance and
involvement of the audience in
both events.
We put a lot of effort into
contacting interesting
and successful speak-
ers and choosing
the right topics they
would discuss with
the audience. We
wanted to gather the
best professionals in re-
lation with the most relevant
topics going on in the industry
nowadays.
In the end we came up with some
of the subjects that we believe are
key in the sports industry nowa-
days: sponsorships, club manage-
ment, licensing, sports agents,
entrepreneurship, eSports and
disruptive technologies.
We are happy with the results of
the Sports Business Summit, as:
We gathered great speakers from
international companies.
We got to know new
people from our
masters, companies
and other business
schools
We succeeded in
terms of attendance,
reaching +150 people.
Moreover, we are happy with
all that we have learnt from our
guests.
In conclusion, thanks to all of you,
we are proud of being the first
team ever at IE Business School
in organizing such a huge event
related with sports
SPORTS
BUSINESS
SUMMIT
The Present and the
Future of the Industry
During two Thursdays we have been lucky to count with great
speakers that went through the current sports industry situation
The club is managed by six coordi-
nators from different countries and
backgrounds. We are all currently
enrolled at IE Business School.
Our efforts are focused on organizing
noticeable events that explain how
the Sports Industry works, describing
its present and future and describing
every aspect within the industry.
All our activities are developed thanks
to the collaboration of IE Career
Management Center.
Laura Atorrisagasti
Sanjay Bisht
Daniel Colino
Jonasz Friedlender
Joaquin Perez del Real
Teresa Saglio
Sports
Management
2. 2 Newsletter Issue n. , January 201
The Football Industry
Nowadays
On April 23rd, we gathered professionals from some of the most influential
companies worldwide in order to share their insights about how the football
industry is being ruled nowadays
As football is the main sport worldwide
,and specially in Spain, we chose it as the
reference point for understanding the sit-
uation of the sports industry.
Our goal was to cover three key areas in
football: clubs, companies and agents.
Firstly, we got Luis Vicente. Current
Chief Marketing & Commercial Officer
of Valencia CF, ex Head of Partnerships
at Manchester City and ex Fifa agent.
He shared his insights about the football
industry and the changes he had faced
since his career began.
Secondly, we got Fernando Martín.
Current CEO of Zuqium. He showed us
the method they follow when valuating
players and deciding their value in euros.
This tool is highly valuated by football
clubs at the time of making certain deci-
sions over their current or future players.
Finally, we got Oscar Guerra.
Current Financial Manager at Nike EMEA
and ex Business Manager at F.A. He
shared his career experience moving from
Analyst in a consulting firm to Nike, a
Sports Company, as well as how the clubs
licenses are managed.
innovation
The key aspect towards
differentiation
Investing in technology is being
used in the industry to improve
the customer experience and
offer a great service. Successful
innovation ensures any compa-
ny of having a better image.
Valencia cf
The most innovative
club
Valencia CF has decided to be
known as the most innova-
tive football club in the world.
Nowadays they are struggling
to get this recognition. Prove of
this are the VR areas that are
installed in their stadium.
nike
How the club licences
are managed
Oscar Guerra shared his expe-
rience with us when manag-
ing the licenses of teams and
how the new club items are
launched depending on the
contract.
Zuqium
Making business out of
sports activities
There are a lot of activities out-
side of actual sports. There are
teams acquisitions, talent net-
works or intermediaries.
Fernando Martin gives advice
to teams when selling or buy-
ing players as well as to how to
invest their money
Career Management Center
We are thankful to Career
Management Center, because
they have supported us at the
time of defining the schedules
and choosing the venues, as
well as defining the dates and
choosing speakers.
Their support is unvaluable
and we will never forget their
importance in this project.
4. 4 Newsletter Issue n. , January 201
Throughout three panels we will be sharing and discussing
insights about the main challenges and changes happening
in the industry nowadays.
SCHEDULE
Moderator: Eduardo Fernandez-Cantelli
16:30 MEET AND GREET
16:50 INDUCTION SPEECH
17:00 SPORTS MANAGEMENT IN FOOTBALL CLUBS
Luis Vicente. Chief Marketing & Commercial Officer at Valencia CF
17:50 10’ PAUSE
18:00 SPORTS AGENTS: MAKING BUSINESS OUT OF
EXTERNAL ACTIVITIES
Fernando Martín. Founder and CEO of Zuqium International
18:50 20’ BREAK
Special Guest
19:10 CLUB SPONSORSHIPS
Oscar Guerra. Financial Manager at Nike Global Football
20:00 COCKTAIL
SPORTS MANAGEMENT CLUB · CAREER MANAGEMENT CENTER · IE BUSINESS SCHOOL // sportsmanagement.club@ie.edu
THE FOOTBALL INDUSTRY NOWADAYS
APRIL 23RD
· MARIA DE MOLINA 4 (E107)
SPORTS
BUSINESS
SUMMIT
5. 5StockInDesign Inc.
The Future of the Sports
Industry
On 30th April, we invited professionals with international experience to share
with us their vision about where the sports industry is heading
technology
The Future
Technology surrounds us. It
seems that it is only related
with devices but, it is every-
where. In sports, technology
has an increasing presence and
this will shift the way sports are
perceived into a more digital
world.
anderground
eSports as the future of
Sponsorships
Ánder Peña, an eSports spe-
cialist for Intel, has shown us
the power of eSports and the
huge opportunity that they of-
fer to companies when signing
a sponsorship.
irewind
Entrepreneurial spirit
Christian Mauriand founded
iRewind in 2011 in Switzerland.
Since then, they have rapidly
expanded around Europe.
Want to know more? Check
this out:
Presentation Video
perception hub
Usage of disruptive
technology
Asier Arranz has 8Y of experi-
ence developing his owns tech
projects and through his career
he has been granted with nu-
merous honors and awards for
his innovations. He gave a pre-
sentation about Virtual Reality
Campus Life
Campus Life has helped us in
many ways, specially booking
the venues and taking care of
the small details.
We thank them for the
support and for helping us
with every event we organize.
We concluded that nowadays technolo-
gy is being introduced more and more in
sports corporations, so we continued this
path to talk about the Future.
Firstly, we got Ander Peña. Current
CEO of Anderground and external consul-
tant at Intel. He owns an eSports platform
called OGS and he shared with us all the
sponsorships opportunities available on it
Secondly, we got Christian Mau-
riand, Co-Founder of iRewind. He
presented us his company and the main
challenges faced when developing his
tech-based idea.
Finally, we got Asier Arranz, Virtual
Reality Specialist. He presented a blend of
disruptive technologies and he explained
how they will change sports and other in-
6. 6 Newsletter Issue n. , January 201
The Future of
the Sports Industry
Going Digital
Discover how communication and the way we behave will change. Meet a successful entrepreneur and hear his keys
to build up his company. Moreover, hear from new types of sponsorships in eSports events and what opportunites this
industry can offer us.
Virtual Reality
• Changes in our daily life
• Impact on the way we communicate
• Applications of Virtual Reality
eSports
SPORTS
BUSINESS
SUMMIT
• Challenges faced when entrepreneuring
• Building up the idea
• Irewind success
Entrepreneurship
• eSports: History and growth
• Opportunities within the eSports sector
• Reaching a young audience using sponsorships
Perception
HUB
iRewind
April 30: C/Serrano 105 (S105) -16h30
7. 7StockInDesign Inc.
Throughout three panels we will be sharing and discussing
insights about the main changes happening in the industry
nowadays and where they are leading to.
SCHEDULE
Moderator: Eduardo Fernandez-Cantelli
16:30 MEET AND GREET
16:50 INDUCTION SPEECH
17:00 E-SPORTS: THE FUTURE OF THE INDUSTRY
Ánder Peña. Founder of Anderground.
External Consumer Marketing Consultant at Intel
17:50 10’ PAUSE
18:00 ENTREPRENEURING IN THE SPORTS INDUSTRY
Christian Mauriand. Entrepreneur & Co-Founder of iRewind (Winner of
the Grand Prix at Geneva International Invention Salon 2014)
18:50 20’ BREAK
19:10 VIRTUAL REALITY: THE NEXT STEP IN COMMUNICATION
Asier Arranz. Developing projects all around the world about Virtual
Reality and Perception Technologies.
20:00 COCKTAIL
SPORTS MANAGEMENT CLUB · CAREER MANAGEMENT CENTER · IE BUSINESS SCHOOL // sportsmanagement.club@ie.edu
THE FUTURE OF THE SPORTS INDUSTRY
APRIL 30TH
· SERRANO 105 (S105)
SPORTS
BUSINESS
SUMMIT