1. LESLIE GONZALEZ
1313 Adora Circle • Roseville CA • (415) 351-8257 • Leslie1119@netzero.net
Staff Training / Sales Management / Student Enrollment
A Results-driven Admissions Director with 15 years of progressive experience and a proven record for increasing
enrollment and maintaining student-centered operations. Deliver high-impact training to create performance-driven teams
and position for success. A Hands-on leader, who can offer a fresh, energetic, strategic perspective in formulating
successful admissions operations. Clearly communicate department goals and standards and foster accountability.
PROFESSIONAL
EXPERIENCE
Program Director
PRO Martial Arts Folsom, CA. 1/2015-8/2015
Managed the operations of the studio and helped with administration responsibilities within the studio. Responsible for
managing and writing the marketing plan to grow student enrollment. Helped with forecasting future revenue and
assisting with writing the outcomes for the next fiscal year. Selected accomplishments:
 Improved the appointment to show rate from 50%- 90%.
 Restructured the appointment process and improved the show to enrollment rate from 30% -95%.
 After 3 months got promoted to manage 2 PRO Martial Art locations.
 Consistently, resolved customer complaints and saved members from cancelling.
Director of Admissions
Carrington College San Leandro CA. 06/2011-06/2014
Provide effective leadership, oversee strategy development, and devise / execute recruitment plans to penetrate intended
markets. Ensure prompt follow-up of provided leads by admissions recruiters. Provide feedback to marketing to create
marketing collateral designed to generate interest. Track goal attainment and competitive activity. Control department budget.
Selected accomplishments:
 Minimized turnover. Created team a successful team dynamic to achieve common goals.
 Consistently improved the enrollment process to insure continuous improvement.
 Received the TEACH award in 2013 for accountability in driving monthly goal and achieving monthly goals.
 Achieved the Soar Award for my performance from 7/13-9/13 at the San Leandro Campus.
 Managed the Emeryville, Pleasant Hill, San Jose and San Leandro locations to improve the enrollment department.

2. Director of Admissions
Everest College Hayward CA. 06/2007-2009
Provide effective leadership, oversee strategy development, and devise / execute recruitment plans to penetrate intended
markets. Ensure prompt follow-up of provided leads by admissions recruiters. Mentor 12 representatives and ensure strong
insight into value of academic program offerings to promote to potential students. Hiring, training, and performance evaluation
of the admissions team. Monitor application and enrollment reports to identify trends and base future decisions and initiatives.
Provide feedback to marketing to create marketing collateral designed to generate interest. Track goal attainment and
competitive activity. Control department budget. Selected accomplishments:
• Formulated strategies designed to surpass enrollment goals; increased enrollment conversion rate from 3% to 7.5%.
• Achieved 125% over start budget (#1 in Division).
• Implemented high-impact (weekly) training programs focused on proven techniques to grow enrollments, including
phone techniques, interviewing skills (one on one), closing, overcoming resistance, and follow-up.
• Won “Director of the Month” in July, 2007, as well as over achieved every start and enrollment goal.
• Built performance-driven team dynamic while creating pleasant and cooperative work environment, all while building
my team from 4 to 12 reps.
Director of Admissions
California Culinary Academy San Francisco CA. 12/2005-06/2007
Initially hired as Admissions Director to manage daily operations of team, and given responsibility for hiring, training and
performance of 14 admissions recruiting team. Trained admissions reps on receiving calls of prospective students, determining
eligibility, assisted throughout admissions process, and addressed issues quickly to ensure positive prospective student
experience. Conducted presentations to small and large groups at high schools and civic groups. Attended staff meetings.
Selected accomplishments:
• Boosted lead conversion ratio 100% (from 5% to 11%) during my tenure.
• Effectively increased interview to enrollment conversion rate for the team in excess of 55%.
• Turnover in this group had been minimal, as a result of our focus on creating a “team dynamic” and achieving a
common goal.
Director of Admissions/Sales
Barbizon Modeling and Talent School San Francisco CA. 06/2000-2005 / 2009-2011
Promoted, after 13 months as consultant, to Director of Admissions/Sales. Oversaw responsibilities for nationwide model
searches to develop prospective students. The San Francisco campus generated $6ML in annual sales, representing the largest
sales volume in the United States. Created and presented collateral for self development, acting, & modeling training to small
and large audiences. Forged local relationships with businesses to assist in student placement; established job orders and posted
employment opportunities for students to gain employment. Conducted interview coaching with students to increase
professionalism and effectiveness. Analyzed enrollment activities. Interfaced with key departments within college, including
marketing, to develop effective marketing collateral and campaigns. Selected accomplishments:
• Conducted training to advance team sales and relationship-building skills as well as expand knowledge of academic
and social programs to stimulate interest and outperform the competition.
• Created explosive demand, more than doubling enrollment from 350 to over 800. (2000-2005)
• Managed & developed sales teams from 4 Enrollment Advisors to 14.
• Increased the conversion rate from interview to start from 10% to 30%, with 2 months.
• Improved student enrollment from 43 to 250+ per month, within a 10 month period. (2009-2010)

3. EDUCATIONAL
BACKGROUND
Liberal Arts Studies – College of San Mateo, CA
Professional Development: Participated in many leadership, sales, and motivational training seminars throughout career.
Computer Skills: MS Office (Word, Excel, PowerPoint, Outlook)