Carter Advertising and Marketing Group is a full-service agency that customizes its approach for each client. It handles all production in-house and creates commercial "shells" that can be quickly customized. The agency holds creative meetings to design ads based on client needs and aims to create highly customized campaigns rather than "cookie-cutter" commercials. It incorporates up-to-date research on demographics, market analysis, and proven psychological theories to understand customers' decision-making processes and design effective ads.