21ème #mforum "Welcome in the age of ASk". Présentation de Frédéric Feytons (CTO, Tapptic). 14 juin 2017

1. HELLO@TAPPTIC.COM TAPPTIC.COM @TAPPTIC
B O T S : O N E Y E A R
L A T E R
FRÉDÉRIC FEYTONS, M-FORUM #21
14.06.2017

2. WE COME FROM…
80’ 90’ 2000’ 2010’ 2017
IT SOFTWARE INTERNET SMARTPHONES APPS • 4 millions apps
• Notifications boom
• Multiple apps that are the same
• Users do not discover anymore
• Users have EXPECTATIONS!

3. …TO, NOW: SMART SERVICES

4. We are shifting from
the Personal Computer era to the Personal Assistant era

5. SMART MESSAGING

6. Remembering
bots
SMART MESSAGING
Learning
bots
Understanding
bots

7. “Bots will kill Apps”
- by everyone, April 2016

8. Oops…

9. - by Facebook, March 2, 2017
Messenger v1.4 =
- More than visible Persistent Menus
- More WebView support

10. - by Everlane, March 1, 2017

11. TAPPTIC.COM
Thediscoveryproblem

12. TAPPTIC.COM
Thediscoveryproblem:solution
Facebook tackling the problem with Messenger v2.0

13. In the future (or very soon), expect to discover
your bot through…
Botsdiscovery
TAPPTIC.COM
Thediscoveryproblem:solution

14. Human Assistant
User’s expectation for bots
SMART SERVICES
Where bots were a few years ago
Where bots actually are
Natural Language Processing
TAPPTIC.COM
Theexpectationproblem

15. The end of the bots, already?

16. BOTS WON’T KILL APPS,
THEY WILL KILL NOT-YET-
AUTOMATED LOW VALUE
HUMAN INTERACTIONS
- Customer Support
- 112/911 triage while in-queue
- HostBot to help Airbnb hosts answer general
inquiries (WiFi code, etc.)
- …

17. TAPPTIC.COM
BOTS AS A REPLACEMENT TO
THE SMS, OR AS THE ABILITY
FOR A WEBSITE TO SEND
YOU NOTIFICATIONS

18. TAPPTIC.COM
SMART NOTIFICATIONS++
- RICHER
- DOES NOT NEED
AN APP

19. TAPPTIC.COM
BOTS IN COMPANIES:
- EASIER
- TRAINED USERS

20. Use of the artificial intelligence
tools to have automated
discussions with communities
BOTS AS INFORMATION BROADCASTERS (ETHICS?)
https://www.technologyreview.com/s/602817/how-the-bot-y-politic-influenced-this-election/

21. SMART SPEAKERS

22. Amazon Echo (Alexa) and Google Home

23. Let’s see how Google connect you with
your entire day-to-day life

24. Sample of services to which Smart Speakers can answer
General Inquiries Smart Home
“What’s on my calendar today ?”
“Change my dinner reservation
from 7 to 8”
“Play [song] in [room]”
“Tell me the news”
“Set a timer for 15 minutes”
“What’s 354 times 11 ?”
“How much is 100 dollars in Euros ?”
“Translate […] to French”
“What’s on my todo list ?”
“Is the TV turned on in kids’ room ?”
“Can you show me the recipe of
pastas on the TV ?”
“Turn on party mode”
“Set my Nest to 22°”
“Ask my vacuum cleaner to come
into the kitchen”
“Skills” / “Actions”
”Ask Uber to pick me up at 6pm”
“Tell me who’s at the front door”
“Call my family”
“What’s the next step of the
recipe?”
“I have two hours, find some
cool stuffs to watch, my day
was stressful”
“Was I paid already for last
month?”

25. Lots of digital services and connected devices all around you, smart speakers
position themselves as the unique point of control for all of them.
A race has just began !

26. SMART SPEAKERS

27. SMART SPEAKERS

28. IN-CAR VOICE ASSISTANTS WILL BE HUGE
“I’ll order your Starbucks when you’re 5 minutes from it”

29. So?

30. Mobile-only? Bots-only? Vocal-only?

31. Mobile-only? Bots-only? Vocal-only?
UX-first!
- Personal Assistant behaviour is the way to follow,
but don’t restrict it to bots
- Manage expectations with text chatbots
- VUIs fill gaps, they’re not trying to replace anything
(and Mobile AI-first as well, stay tuned)

32. Thank you
Frédéric Feytons - tapptic.com