Marketing management is the art and science of choosing target markets and ge...fuzailahmed240
Marketing management involves choosing target markets, creating value for customers, and implementing strategies to attract and retain customers. It is a process that includes analyzing opportunities, designing strategies, and controlling marketing practices. Marketing management also plans, organizes, implements and controls marketing strategies and activities to efficiently achieve marketing objectives.
This document provides an overview of marketing concepts and processes. It defines marketing as satisfying customer needs and building customer relationships to capture value. It discusses understanding customer needs and the marketplace, designing a customer-driven marketing strategy through market segmentation and selecting target markets. It also covers preparing an integrated marketing plan using the marketing mix, building customer relationships through loyalty and retention, and capturing value from customers over their lifetime.
The document discusses how the Learning Entrepreneurship (LE) Game simulation can help bridge the gap between Action Regulation Theory (ART) and the practice of teaching entrepreneurship. ART posits that entrepreneurship involves active, self-starting behavior. The LE Game activates entrepreneurial behavior by simulating a market with producers, suppliers, traders competing to make profits. Studies of the LE Game can provide evidence to support ART and help create an Entrepreneurial Behavior Explanation theory by measuring how players regulate their actions in the simulation.
1. The document describes an entrepreneurial learning game called LA-Game for teaching Russian vocabulary to gifted children.
2. LA-Game aims to meet the entrepreneurial learning mindset of gifted children by creating an entrepreneurial learning environment.
3. The game demonstrates the validity of the Action Regulation Theory of entrepreneurship psychology proposed by Frese by incorporating elements like goal setting, environmental scanning, planning, and feedback into the game.
Learning Entrepreneurship explained by the Action Regulation Theory ROC van Twente
Presented at the Leuphana Conference on Entrepreneurship 2018. A paper that contributes to the promotion of evidence-based entrepreneurship. Using a role game simulation to show the practice of good theory and reversely the way, good theory can be validated.
Learning Entrepreneurship Game (LE-Game) with administrative processes for VAT ROC van Twente
The administrative processes are included in LE-Game Silver. Participants have to register the transactions and calculate VAT (either inclusive in the price or exclusive). So 20% up or 20/120= 16.66% down.
This document outlines the key actions and receipts involved in the purchase and sale of raw materials and finished products between two companies. It describes 4 main actions: placing an order, receiving products, making a payment, and issuing receipts. It also mentions registering for VAT and making VAT payments.
Marketing management is the art and science of choosing target markets and ge...fuzailahmed240
Marketing management involves choosing target markets, creating value for customers, and implementing strategies to attract and retain customers. It is a process that includes analyzing opportunities, designing strategies, and controlling marketing practices. Marketing management also plans, organizes, implements and controls marketing strategies and activities to efficiently achieve marketing objectives.
This document provides an overview of marketing concepts and processes. It defines marketing as satisfying customer needs and building customer relationships to capture value. It discusses understanding customer needs and the marketplace, designing a customer-driven marketing strategy through market segmentation and selecting target markets. It also covers preparing an integrated marketing plan using the marketing mix, building customer relationships through loyalty and retention, and capturing value from customers over their lifetime.
The document discusses how the Learning Entrepreneurship (LE) Game simulation can help bridge the gap between Action Regulation Theory (ART) and the practice of teaching entrepreneurship. ART posits that entrepreneurship involves active, self-starting behavior. The LE Game activates entrepreneurial behavior by simulating a market with producers, suppliers, traders competing to make profits. Studies of the LE Game can provide evidence to support ART and help create an Entrepreneurial Behavior Explanation theory by measuring how players regulate their actions in the simulation.
1. The document describes an entrepreneurial learning game called LA-Game for teaching Russian vocabulary to gifted children.
2. LA-Game aims to meet the entrepreneurial learning mindset of gifted children by creating an entrepreneurial learning environment.
3. The game demonstrates the validity of the Action Regulation Theory of entrepreneurship psychology proposed by Frese by incorporating elements like goal setting, environmental scanning, planning, and feedback into the game.
Learning Entrepreneurship explained by the Action Regulation Theory ROC van Twente
Presented at the Leuphana Conference on Entrepreneurship 2018. A paper that contributes to the promotion of evidence-based entrepreneurship. Using a role game simulation to show the practice of good theory and reversely the way, good theory can be validated.
Learning Entrepreneurship Game (LE-Game) with administrative processes for VAT ROC van Twente
The administrative processes are included in LE-Game Silver. Participants have to register the transactions and calculate VAT (either inclusive in the price or exclusive). So 20% up or 20/120= 16.66% down.
This document outlines the key actions and receipts involved in the purchase and sale of raw materials and finished products between two companies. It describes 4 main actions: placing an order, receiving products, making a payment, and issuing receipts. It also mentions registering for VAT and making VAT payments.
LO-Game at European Forum of Logistics Education Stenden 09102014ROC van Twente
LO-Game spelsimulatie bij het European Forum of Logistics Education
Het European Forum of Logistics Education (EFLE) organiseert elk jaar een congres, voor logistiek professionals in het onderwijs. Elk jaar op een andere plaats en dit jaar in Emmen. Doel van EFLE is dat het de deelnemers uit heel Europa de kans biedt om collega’s te ontmoeten uit het vakgebied,met als doel te netwerken, informatie te delen, samen te werken en een internationale vertrouwensband op te bouwen tussen de verschillende hogescholen. Aardig was dat hetzelfde spel al in 2001 gespeeld is voor logistiek studenten in Rauma (Satakunta University of Applied Sciences) en dat team leider Daniela Tanhua nu zelf –enthousiast- deelnam aan het spel
This document discusses new approaches to teaching young people. It notes that young people learn differently now, with faster speeds, multitasking, connectivity, collaboration and seeing technology as a friend. It advocates for active, experiential and game-based learning approaches. The document also introduces Henk Roelofs and his focus on entrepreneurial education through authentic learning environments and his Learning Entrepreneurship Network.
This document provides instructions for a role-playing game where participants take on roles as suppliers, producers, traders, or employees in a simulated business environment. Suppliers sell raw materials to producers, who manufacture products and sell to traders or directly to the market. Traders purchase products from producers and sell to the finished product market. The game aims to teach participants about business operations and relationships through experiential learning. Guidelines establish market and production limitations to structure the economic simulation.
Acquiring a new language vocabulary happens naturally through meaningful input rather than conscious study of grammar rules. Traditional language education treats language as an academic subject rather than a physical skill, which is why it often fails. The document also includes tables describing the roles and products of suppliers, producers, and traders in a manufacturing network.
Riga Henk Roelofs on authentic learning environmentsROC van Twente
The document introduces the edupreneurial pedagogic method, which is an educational method focused on experiential learning of entrepreneurship. It discusses two authentic learning environments: (1) International Learning Companies (ILCs), where students work in project teams on real problems for client companies over 5 months; and (2) an LE Game, which simulates starting and running businesses over 2 hours to experience risks and creating value. The method is based on action learning and learning by doing, with the goal of developing an entrepreneurial mindset through experiences of success and learning from failures in a low-risk environment.
Het Ondernemersspel Stadskanaal LA-Game GroningsROC van Twente
GAIN grunnegs : GAIN sìnten
De grunniger versie van LAGame werd gespeeld tijdens de eerste Veenkoloniaal Goud bijeenkomst in Stadskanaal op dodnerdag 21 april. De aanwezige recreatie-ondernemers, aangevuld met SNN-vertegenwoordigers en subsidie-adviseurs hebben op een ludieke en ondernemende manier kennis gemaakt met de spelsimulatie.
Als schakel in een handels- en productie keten was een actieve opstelling noodzakelijk om geld te kunnen verdienen in een eigen netwerk. Natuurlijk was de omgeving “Gronings”, wilde men wat inkopen of verkopen was communicatie in de Groningse taal noodzakelijk. Er werd het nodige “afgekauwd”in dit prachtige dialect. Allemaal onder het motto: geen Gronings, geen geld! Ofwel in het grunnegs: GAIN grunnegs : GAIN sìnten
Binnenkort is de mogelijkheid ook aanwezig om LA Game ook in het Fries te spelen! Dan kunt u ook het belangrijke verschil leren kennen tussen het Groningse “t ken nét” en het Friese “t ken net”. Als hulp bij het parkeren van uw auto kan het verschil erg groot uitpakken!:)
PACT_versie 1.3 coordinating and measuring performance both individually and ...ROC van Twente
Process action coordination tool.
Hoe je via actiepunten een complex proces structuur kunt geven en tegelijkertijd de bijdrages van individuele project teamleden kunt meten.
The document introduces an edupreneurial pedagogic method called the LE Game for teaching entrepreneurship. It provides a pull system experience that gives risk and added value. The method uses simulations and gaming to involve active learning and higher retention compared to traditional lectures. The LE Game simulation allows students to start businesses, purchase and sell goods, experience risks and success. Pre and post testing is used to measure changes in entrepreneurial behaviors like extraversion. The goal is to use experiential learning to develop both hard skills like business knowledge and soft skills like behaviors and attitudes needed for entrepreneurship.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
LO-Game at European Forum of Logistics Education Stenden 09102014ROC van Twente
LO-Game spelsimulatie bij het European Forum of Logistics Education
Het European Forum of Logistics Education (EFLE) organiseert elk jaar een congres, voor logistiek professionals in het onderwijs. Elk jaar op een andere plaats en dit jaar in Emmen. Doel van EFLE is dat het de deelnemers uit heel Europa de kans biedt om collega’s te ontmoeten uit het vakgebied,met als doel te netwerken, informatie te delen, samen te werken en een internationale vertrouwensband op te bouwen tussen de verschillende hogescholen. Aardig was dat hetzelfde spel al in 2001 gespeeld is voor logistiek studenten in Rauma (Satakunta University of Applied Sciences) en dat team leider Daniela Tanhua nu zelf –enthousiast- deelnam aan het spel
This document discusses new approaches to teaching young people. It notes that young people learn differently now, with faster speeds, multitasking, connectivity, collaboration and seeing technology as a friend. It advocates for active, experiential and game-based learning approaches. The document also introduces Henk Roelofs and his focus on entrepreneurial education through authentic learning environments and his Learning Entrepreneurship Network.
This document provides instructions for a role-playing game where participants take on roles as suppliers, producers, traders, or employees in a simulated business environment. Suppliers sell raw materials to producers, who manufacture products and sell to traders or directly to the market. Traders purchase products from producers and sell to the finished product market. The game aims to teach participants about business operations and relationships through experiential learning. Guidelines establish market and production limitations to structure the economic simulation.
Acquiring a new language vocabulary happens naturally through meaningful input rather than conscious study of grammar rules. Traditional language education treats language as an academic subject rather than a physical skill, which is why it often fails. The document also includes tables describing the roles and products of suppliers, producers, and traders in a manufacturing network.
Riga Henk Roelofs on authentic learning environmentsROC van Twente
The document introduces the edupreneurial pedagogic method, which is an educational method focused on experiential learning of entrepreneurship. It discusses two authentic learning environments: (1) International Learning Companies (ILCs), where students work in project teams on real problems for client companies over 5 months; and (2) an LE Game, which simulates starting and running businesses over 2 hours to experience risks and creating value. The method is based on action learning and learning by doing, with the goal of developing an entrepreneurial mindset through experiences of success and learning from failures in a low-risk environment.
Het Ondernemersspel Stadskanaal LA-Game GroningsROC van Twente
GAIN grunnegs : GAIN sìnten
De grunniger versie van LAGame werd gespeeld tijdens de eerste Veenkoloniaal Goud bijeenkomst in Stadskanaal op dodnerdag 21 april. De aanwezige recreatie-ondernemers, aangevuld met SNN-vertegenwoordigers en subsidie-adviseurs hebben op een ludieke en ondernemende manier kennis gemaakt met de spelsimulatie.
Als schakel in een handels- en productie keten was een actieve opstelling noodzakelijk om geld te kunnen verdienen in een eigen netwerk. Natuurlijk was de omgeving “Gronings”, wilde men wat inkopen of verkopen was communicatie in de Groningse taal noodzakelijk. Er werd het nodige “afgekauwd”in dit prachtige dialect. Allemaal onder het motto: geen Gronings, geen geld! Ofwel in het grunnegs: GAIN grunnegs : GAIN sìnten
Binnenkort is de mogelijkheid ook aanwezig om LA Game ook in het Fries te spelen! Dan kunt u ook het belangrijke verschil leren kennen tussen het Groningse “t ken nét” en het Friese “t ken net”. Als hulp bij het parkeren van uw auto kan het verschil erg groot uitpakken!:)
PACT_versie 1.3 coordinating and measuring performance both individually and ...ROC van Twente
Process action coordination tool.
Hoe je via actiepunten een complex proces structuur kunt geven en tegelijkertijd de bijdrages van individuele project teamleden kunt meten.
The document introduces an edupreneurial pedagogic method called the LE Game for teaching entrepreneurship. It provides a pull system experience that gives risk and added value. The method uses simulations and gaming to involve active learning and higher retention compared to traditional lectures. The LE Game simulation allows students to start businesses, purchase and sell goods, experience risks and success. Pre and post testing is used to measure changes in entrepreneurial behaviors like extraversion. The goal is to use experiential learning to develop both hard skills like business knowledge and soft skills like behaviors and attitudes needed for entrepreneurship.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
2. • Complex role game
• Many players interacting
Resulting in stereotype processes
• Labour market ?
• Entrepreneurial behavior?
2
3. • Why you as a Stenden student?
• Entrepreneurial behavior ↑
• Contribute to economic research
(a new activity of Stenden)
4. What's new/unique today?
18th April 2013
Very large number of participants: many
employees, so a labor market!
Test labor market processes: the “Prohef” system
Foreign markets! Easier startup domestic Markets
Dollar $ and Euro € exchange rate
Borrow money, pay 10% interest per period (= 30
minutes) + Collateral needed
15. Role: Description Products:
Trading Raw materials
Supplier
Produces products
Production org. Sells to
• Trading organizations
• Market (only mono color)
Trading finished products
Trade org. Sells to Market
16. Suppliers Production org. Trade org.
Labour market
Labour market PROHEF
16
17. Market
Raw materials
Supplier 1 Production Supplier 3 Trading
org.2 org.4
Production Trading org.2
Production Supplier 2
org.1
org.3
Trading org.3 Production
Trading org. Supplier 4 org.4
Market Finished
products
18. Network of a Supplier
Market Raw
materials
Supplier 1 Production Supplier 3 Trading org.4
org.2
Production
Production org.3 Supplier 2
org.1
Trading org.2
Trading org.1 Production
Trading org.3
org.4
Supplier 4
Market Finished
products
19. Market Raw Network of a producer
materials
Supplier 1 Production org.2 Supplier 3 Trading org.4
Production Production
org.1 org.3 Supplier 2
Handels-
Trading org.
Bedrijf 2
Handels- Production
Trading org.
Bedrijf 1 Trading org. org.4
Supplier 4 Market Finished
products
20. Market Raw Network of a trader
materials
Production Supplier 3 Trading org.4
Supplier 1
org.2
Production Production
org.1 org.3 Supplier 2
Trading org.2
Production
Trading org.1 org.4
Trading org.3
Supplier 4
Market Finished
products