The document discusses Leiki's contextual recommendation technology. It provides recommendations to increase traffic between a content owner's sites by linking related content. The technology analyzes content, maps keywords to concepts, and generates semantic profiles to identify similar items. This allows recommendations that increase traffic, revenues, customer loyalty and search visibility for the content owner. Examples of Leiki's recommendations on media sites are provided, and it is noted they serve 3 billion recommendations per month.

1. Leiki Functionalities – Part 1
Contextual Recommendations

2. From Search to Discovery.
From Brands to Relevancy. www.leiki.com
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3. From Search to Discovery.
From Brands to Relevancy. www.leiki.com
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4. From Search to Discovery.
From Brands to Relevancy. www.leiki.com
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5. Challenges of a content owner
How to:
 get more traffic?
 increase CPM?
 keep users?
From Search to Discovery.
From Brands to Relevancy. www.leiki.com
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6. Solution: Linking similar content
From Search to Discovery.
From Brands to Relevancy. www.leiki.com
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7. Linking catalogs to content
Relevant recommendations increase traffic between publisher’s sites
from high traffic & low CPM sites to high CPM & low traffic sites
➔ Traffic to shops and classifieds
comes from the publisher’s own
media sites
From Search to Discovery.
From Brands to Relevancy. www.leiki.com
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8. How does it work?
1 2 3
Content analysis and Keywords to concepts mapping Semantic content profile
keyword identification & associated additional generation, including weighing
keyword identification
Keith Richards designs for
Louis Vuitton
Keith Richards, the newest
celebrity in the Louis Vuitton
campaign, hesitated before
making his virgin leap into
the pitch business."I told
them, 'I'll only do it if you make me a
guitar case with the logo on it,' " the
Rolling Stones guitarist says. "They've
done it. I'm very proud of it. I'll probably
never travel with it, because it's just too
beautiful.“
The Annie Leibovitz photo depicts
Richards strumming his guitar flanked
by the custom-made Vuitton case and a
lamp draped in a skull-print scarf. The
caption reads: "Some journeys cannot be
put into words. New York 3 a.m. Blues in
C.“
Original content item (Leiki considers
anything that has a text description as Proprietary language independent Highly detailed semantic
content, e.g., articles, product 100k+ category standards-based profile that can be used to
catalogues, adverts, blogs, image ontology identify related content
metadata, etc.)
From Search to Discovery.
From Brands to Relevancy. www.leiki.com
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9. Benefits of Leiki’s content
recommendation
 Direct increase in traffic and revenues
Typical CTR is 3-6% for a single recommendation widget.
 Indirect increase in traffic
Users discover new services and sections with personally
relevant content.
 Improved customer loyalty
Automatic content discovery leads to a more pleasant
experience with personal recommendations improving
over time.
 Increase in external traffic
Easily create topic specific pages that increase search
engine visibility.
 Understand your users much better
The user profile database can be integrated with the
publishers CRM system for personal interest analysis and Contextual recommendations
marketing. from several Leiki widgets on a
news article in a leading news
 Plug and Play setup with services up and running site in the Nordics; Hs.fi
within a number of days
From Search to Discovery.
From Brands to Relevancy. www.leiki.com
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10. Customer case examples
Leiki’s context based product recommendations on leading UK media:
The Independent, Trinity Mirror and Financial Times
Leiki serves 3 billion recommendations each month!
From Search to Discovery.
From Brands to Relevancy. www.leiki.com
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11. Customers & Awards
Customers Awards
2008 Media
Innovation
of the Year Award
Winner of 'Most
Innovative Technology'
From Search to Discovery.
From Brands to Relevancy. www.leiki.com
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12. Contact us
Leiki Helsinki Leiki London
Dr. Petrus Pennanen, CEO Mark Bembridge, Leiki UK MD
+358 40 5020355 +44 7789 996927
petrus.pennanen@leiki.com mark.bembridge@leiki.com
From Search to Discovery.
From Brands to Relevancy. www.leiki.com
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