MA8 Digitaalinen markkinointi (luento 2)Joni Salminen
The document discusses search engine optimization (SEO) and pay-per-click (PPC) advertising. It provides definitions and overviews of key concepts such as on-page and off-page SEO, content networks for PPC advertising, and how search engine results pages are organized. The document also examines factors that influence search engine rankings and click-through rates, such as keyword use, link popularity, and ad relevance to content.
This document provides a summary of a Business Marketing Association (BMA) Chicago event on November 18, 2009. The event featured presentations on evolving digital marketing tactics including search, social media, mobile marketing and their integration. Key points discussed included the growing importance of social media and its influence on search rankings, the need for consistent messaging across touchpoints, and tips for marketers such as developing mobile-optimized websites and understanding interdependencies between tactics. Presenters were from marketing firms Symmetri, Vivid Ascent, Ruder Finn and Interactive Mediums.
Keynote: Brands, Content and the Moment of Truth: The Agile Approach to Unloc...iMedia Connection
This document discusses an agile approach to brand building using content. It advocates focusing on consumer moments of truth by rapidly releasing content to learn from iterations rather than trying to get everything perfect at once. A case study is presented on how Reese's Puffs unlocked growth by creating shareable digital content like memes and videos to fuel organic reach and fan growth, achieving better results than traditional advertising. The agile approach emphasizes responding quickly to cultural moments and consumer feedback to continuously improve the brand experience.
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
Omma display 1330 sponsored lunch martini mediaMediaPost
This document discusses the evolution of native advertising and the importance of premium content. It notes that 92% of brands have or plan a content strategy while 76% of consumers want exclusive content. It advocates two pillars of success: aggregating trusted journalism and driving consumers to engage with shared content. The document outlines how brands can partner with content providers to create sponsored content opportunities and distribute content across various networks and platforms to maximize engagement.
The document provides examples of work done by Quasar across various categories such as creative campaigns, social media marketing, media campaigns, usability studies, and social apps. Some of the clients mentioned include Lenovo, Microsoft, General Motors, Kingfisher, Titan, Apollo Munich, Domino's, and Uninor. Brief details are given for each project including objectives, strategies adopted, and key results.
This document discusses strategies for effective content marketing beyond just social media engagement. It emphasizes creating educational, entertaining, and exclusive content tailored to specific audiences. Metrics for both on-site content and social media content are discussed, including passive metrics like time on site and referrals as well as hard metrics like goals and social interactions. Case studies demonstrate how targeted acquisition campaigns can generate quality leads and sales. The key is to create compelling content, target a specific vertical, develop lists through participation and remarketing.
MA8 Digitaalinen markkinointi (luento 2)Joni Salminen
The document discusses search engine optimization (SEO) and pay-per-click (PPC) advertising. It provides definitions and overviews of key concepts such as on-page and off-page SEO, content networks for PPC advertising, and how search engine results pages are organized. The document also examines factors that influence search engine rankings and click-through rates, such as keyword use, link popularity, and ad relevance to content.
This document provides a summary of a Business Marketing Association (BMA) Chicago event on November 18, 2009. The event featured presentations on evolving digital marketing tactics including search, social media, mobile marketing and their integration. Key points discussed included the growing importance of social media and its influence on search rankings, the need for consistent messaging across touchpoints, and tips for marketers such as developing mobile-optimized websites and understanding interdependencies between tactics. Presenters were from marketing firms Symmetri, Vivid Ascent, Ruder Finn and Interactive Mediums.
Keynote: Brands, Content and the Moment of Truth: The Agile Approach to Unloc...iMedia Connection
This document discusses an agile approach to brand building using content. It advocates focusing on consumer moments of truth by rapidly releasing content to learn from iterations rather than trying to get everything perfect at once. A case study is presented on how Reese's Puffs unlocked growth by creating shareable digital content like memes and videos to fuel organic reach and fan growth, achieving better results than traditional advertising. The agile approach emphasizes responding quickly to cultural moments and consumer feedback to continuously improve the brand experience.
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
Omma display 1330 sponsored lunch martini mediaMediaPost
This document discusses the evolution of native advertising and the importance of premium content. It notes that 92% of brands have or plan a content strategy while 76% of consumers want exclusive content. It advocates two pillars of success: aggregating trusted journalism and driving consumers to engage with shared content. The document outlines how brands can partner with content providers to create sponsored content opportunities and distribute content across various networks and platforms to maximize engagement.
The document provides examples of work done by Quasar across various categories such as creative campaigns, social media marketing, media campaigns, usability studies, and social apps. Some of the clients mentioned include Lenovo, Microsoft, General Motors, Kingfisher, Titan, Apollo Munich, Domino's, and Uninor. Brief details are given for each project including objectives, strategies adopted, and key results.
This document discusses strategies for effective content marketing beyond just social media engagement. It emphasizes creating educational, entertaining, and exclusive content tailored to specific audiences. Metrics for both on-site content and social media content are discussed, including passive metrics like time on site and referrals as well as hard metrics like goals and social interactions. Case studies demonstrate how targeted acquisition campaigns can generate quality leads and sales. The key is to create compelling content, target a specific vertical, develop lists through participation and remarketing.
This document provides an overview of various health topics organized into sections. The sections include the brain and heart, digestive and urinary tracts, bones and joints, skin and hair, eyes and ears, nose/throat/mouth, legs/feet, prevention of common illnesses, medications, doctor-patient relationships, food and nutrition, dietary supplements, safety and first aid, and stress management. Each section lists related topics and their corresponding page numbers.
Summer 2007 The Survivior Newsletter ~ Desert SurvivorsDesert Survivors
This article discusses the formation of desert pavements through the accumulation of dust over long periods of time, rather than through wind erosion as commonly believed. Desert pavements form as fine dust particles slowly accumulate beneath gravel surfaces, causing the gravel to float upwards over thousands of years. Studies show it can take over 50,000 years to form a strong, interlocking pavement and pavements in some areas of Australia may be over 1 million years old. The accumulation of dust beneath pavements challenges common misconceptions about their formation process and highlights how slowly they develop.
This document provides biographical information about the author of the book Business Maharajas, Gita Piramal. It states that Piramal has a PhD in business history and has written extensively on business topics in India for over 18 years. It notes that she has been involved in television programs on Indian business for BBC and other channels. It also provides brief personal details about Piramal, mentioning that she is married to industrialist Dilip Piramal and they have two daughters. The document concludes by listing the international publishing houses that have published Piramal's book Business Maharajas.
Bill flitter content marketing now conf_2012_distribution_strategy_day1dlvr.it
Bill Flitter, CEO & Co-founder of dlvr.it, explains how to create a successful content distribution program. #contentnow Content Marketing Strategies Conference - May 2012.
http://ContentMarketingNow.com
This document discusses strategies for aligning news release tactics with digital and online media realities. It recommends providing journalists, bloggers, and consumers with easily accessible digital assets like images, video, and multi-media content in order to maximize coverage across traditional, new, and social media channels. The key is to give each target audience what they want through a single, well-optimized release.
This document discusses strategies for aligning news release tactics with digital and online media realities. It recommends providing journalists, bloggers, and consumers with easily accessible digital assets like images, video, and shareable content to maximize coverage across traditional, new, and social media channels using both inbound and outbound tactics. The goal is to create a single, well-optimized release that can reach all three audiences.
The document outlines the key aspects of Newsroom 3.0, which provides organizations with the tools, process and support to effectively communicate in the digital age. It discusses positioning every organization as a media company that tells its story across all media in a coherent, open and responsive way. Newsroom 3.0 enables organizations to influence conversations, deeply engage stakeholders and distribute content through owned and social digital channels on a 24/7 basis. It emphasizes using an editorial strategy, content planning, social optimization and community building to maximize engagement.
Real-Time Marketing in a world of Search and SocialRob Garner
Presentation at Pubcon 2011 on the Navigating Social panel. Covers the changing landscape of real-time, search, and social, Google+, and what it means to means to real-time publishing and business.
Leverage earned and owned media to create effective paid media programsdlvr.it
Fundamental changes are happening in online marketing. Most businesses thing about their marketing strategy in silos. They have separate budgets for paid media, social media, PR, SEM, SEO, etc – all separate budgets with little communication between each silo and little data shared on what works.
Smart marketers are re-evaluating the ability of paid media to serve as a vehicle to amplify the impact of earned and owned media rather than viewing each media channel as a separate and totally disconnected effort.
This slideshow will walk you through a proven strategy of combining earned and owned media data to create effective and cost saving paid media program - no matter the size of your budget.
The Role of PR in Content Development and ActivationLuca Penati
This is the presentation Luca Penati gave at the Content Marketing Strategies Conference in Berkeley, on February 16 2010. The focus is the role of public relations (PR) in content development and activation. Some of the video he shared are not included, but you can get the gist of his presentation.
This the key take-away:
We need to be social storytellers
because every company is a media company
that means that in the next few years we will see marketing departments transforming in publishing operations and while content is king, we shouldn’t forget about the Queen (Activation) and the Court (Community.)
Weconnect operates an online marketplace connecting brands with social media influencers and content creators. It has a network of over 300,000 influencers across various social media platforms with a combined reach of over 2.9 billion followers. Weconnect provides solutions like virtual newsrooms, sponsored social media posts and videos, and influencer events to help brands create and distribute engaging content. It works with 5 of the top 5 global consumer brands as well as over 1,000 publishers. Weconnect's technology and large influencer network allows it to complete millions of social media sponsorships for its clients.
Taking Your B2B Publication Mobile
This document discusses how to take a B2B publication mobile by evaluating four key steps: 1) content, 2) platforms, 3) pricing models, and 4) marketing strategies. It recommends starting with existing content and experimenting on platforms like Google Currents and a mobile-optimized website. Paid apps allow for subscription revenue but require more resources, while free apps have more users but less perceived value. An integrated marketing approach across advertising, direct marketing, social media, and websites can promote the new digital products.
online and offline reputation managementPraful Baweja
This document discusses changes in reputation management and public relations due to new digital technologies and social media. It notes that while core PR strategies remain the same, channels and media have changed, audiences can now communicate directly, and the news cycle is longer. It outlines levels of online PR engagement from monitoring to high-level integration. It also provides tips for online reputation management activities like using various tools to measure impact, engaging with influencers, and creating favorable or addressing unfavorable coverage through blogs, social networks, podcasts, video and other new media.
LinkedIn Custom Solutions – Marketing Solutions Catered to Meet Your Objective Performics.Convonix
LinkedIn offers various social media advertising solutions tailored to meet marketing objectives. These solutions engage customers at every stage of the acquisition process from awareness to repurchase. Solutions include display ads, sponsored content, takeovers, polls, and group/profile sponsorships. Campaigns range from $2,000-$50,000 depending on reach and duration. Combining multiple solutions can drive engagement and leads while increasing brand equity.
The document discusses the future of digital health and content marketing strategies. It notes that as healthcare costs rise, consumers will seek more cost-effective alternative health solutions and reliable health information online. Younger generations who grew up with digital will rely on online platforms for healthcare information and interaction with doctors. Content marketing will be critical for health brands to engage customers and prospects online. Consistent, valuable content must be created and distributed across various digital platforms to attract and retain customers.
The document provides an overview of social media, including definitions, tools, corporate success stories, and the future of social media. It discusses key social networks like Twitter, Facebook, YouTube, and LinkedIn. It also outlines Cognizant's point of view on social media and initiatives from top health insurers. The document recommends a strategic approach to social media involving observing, developing, and acting on customer relations, reputation management, and product promotion. It proposes an implementation plan and sample metrics for measuring social media performance.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
Wacklin marketing trends and digital marketingJulia Argunova
This document discusses digital marketing and provides recommendations for developing a digital marketing strategy. It covers trends in declining traditional media spending and growth in digital spending. The document also provides advice on developing strategies for owned, bought, and earned media and integrating digital marketing tactics like search, social media, and analytics into the planning, execution, and optimization of digital campaigns.
This document provides an overview of various health topics organized into sections. The sections include the brain and heart, digestive and urinary tracts, bones and joints, skin and hair, eyes and ears, nose/throat/mouth, legs/feet, prevention of common illnesses, medications, doctor-patient relationships, food and nutrition, dietary supplements, safety and first aid, and stress management. Each section lists related topics and their corresponding page numbers.
Summer 2007 The Survivior Newsletter ~ Desert SurvivorsDesert Survivors
This article discusses the formation of desert pavements through the accumulation of dust over long periods of time, rather than through wind erosion as commonly believed. Desert pavements form as fine dust particles slowly accumulate beneath gravel surfaces, causing the gravel to float upwards over thousands of years. Studies show it can take over 50,000 years to form a strong, interlocking pavement and pavements in some areas of Australia may be over 1 million years old. The accumulation of dust beneath pavements challenges common misconceptions about their formation process and highlights how slowly they develop.
This document provides biographical information about the author of the book Business Maharajas, Gita Piramal. It states that Piramal has a PhD in business history and has written extensively on business topics in India for over 18 years. It notes that she has been involved in television programs on Indian business for BBC and other channels. It also provides brief personal details about Piramal, mentioning that she is married to industrialist Dilip Piramal and they have two daughters. The document concludes by listing the international publishing houses that have published Piramal's book Business Maharajas.
Bill flitter content marketing now conf_2012_distribution_strategy_day1dlvr.it
Bill Flitter, CEO & Co-founder of dlvr.it, explains how to create a successful content distribution program. #contentnow Content Marketing Strategies Conference - May 2012.
http://ContentMarketingNow.com
This document discusses strategies for aligning news release tactics with digital and online media realities. It recommends providing journalists, bloggers, and consumers with easily accessible digital assets like images, video, and multi-media content in order to maximize coverage across traditional, new, and social media channels. The key is to give each target audience what they want through a single, well-optimized release.
This document discusses strategies for aligning news release tactics with digital and online media realities. It recommends providing journalists, bloggers, and consumers with easily accessible digital assets like images, video, and shareable content to maximize coverage across traditional, new, and social media channels using both inbound and outbound tactics. The goal is to create a single, well-optimized release that can reach all three audiences.
The document outlines the key aspects of Newsroom 3.0, which provides organizations with the tools, process and support to effectively communicate in the digital age. It discusses positioning every organization as a media company that tells its story across all media in a coherent, open and responsive way. Newsroom 3.0 enables organizations to influence conversations, deeply engage stakeholders and distribute content through owned and social digital channels on a 24/7 basis. It emphasizes using an editorial strategy, content planning, social optimization and community building to maximize engagement.
Real-Time Marketing in a world of Search and SocialRob Garner
Presentation at Pubcon 2011 on the Navigating Social panel. Covers the changing landscape of real-time, search, and social, Google+, and what it means to means to real-time publishing and business.
Leverage earned and owned media to create effective paid media programsdlvr.it
Fundamental changes are happening in online marketing. Most businesses thing about their marketing strategy in silos. They have separate budgets for paid media, social media, PR, SEM, SEO, etc – all separate budgets with little communication between each silo and little data shared on what works.
Smart marketers are re-evaluating the ability of paid media to serve as a vehicle to amplify the impact of earned and owned media rather than viewing each media channel as a separate and totally disconnected effort.
This slideshow will walk you through a proven strategy of combining earned and owned media data to create effective and cost saving paid media program - no matter the size of your budget.
The Role of PR in Content Development and ActivationLuca Penati
This is the presentation Luca Penati gave at the Content Marketing Strategies Conference in Berkeley, on February 16 2010. The focus is the role of public relations (PR) in content development and activation. Some of the video he shared are not included, but you can get the gist of his presentation.
This the key take-away:
We need to be social storytellers
because every company is a media company
that means that in the next few years we will see marketing departments transforming in publishing operations and while content is king, we shouldn’t forget about the Queen (Activation) and the Court (Community.)
Weconnect operates an online marketplace connecting brands with social media influencers and content creators. It has a network of over 300,000 influencers across various social media platforms with a combined reach of over 2.9 billion followers. Weconnect provides solutions like virtual newsrooms, sponsored social media posts and videos, and influencer events to help brands create and distribute engaging content. It works with 5 of the top 5 global consumer brands as well as over 1,000 publishers. Weconnect's technology and large influencer network allows it to complete millions of social media sponsorships for its clients.
Taking Your B2B Publication Mobile
This document discusses how to take a B2B publication mobile by evaluating four key steps: 1) content, 2) platforms, 3) pricing models, and 4) marketing strategies. It recommends starting with existing content and experimenting on platforms like Google Currents and a mobile-optimized website. Paid apps allow for subscription revenue but require more resources, while free apps have more users but less perceived value. An integrated marketing approach across advertising, direct marketing, social media, and websites can promote the new digital products.
online and offline reputation managementPraful Baweja
This document discusses changes in reputation management and public relations due to new digital technologies and social media. It notes that while core PR strategies remain the same, channels and media have changed, audiences can now communicate directly, and the news cycle is longer. It outlines levels of online PR engagement from monitoring to high-level integration. It also provides tips for online reputation management activities like using various tools to measure impact, engaging with influencers, and creating favorable or addressing unfavorable coverage through blogs, social networks, podcasts, video and other new media.
LinkedIn Custom Solutions – Marketing Solutions Catered to Meet Your Objective Performics.Convonix
LinkedIn offers various social media advertising solutions tailored to meet marketing objectives. These solutions engage customers at every stage of the acquisition process from awareness to repurchase. Solutions include display ads, sponsored content, takeovers, polls, and group/profile sponsorships. Campaigns range from $2,000-$50,000 depending on reach and duration. Combining multiple solutions can drive engagement and leads while increasing brand equity.
The document discusses the future of digital health and content marketing strategies. It notes that as healthcare costs rise, consumers will seek more cost-effective alternative health solutions and reliable health information online. Younger generations who grew up with digital will rely on online platforms for healthcare information and interaction with doctors. Content marketing will be critical for health brands to engage customers and prospects online. Consistent, valuable content must be created and distributed across various digital platforms to attract and retain customers.
The document provides an overview of social media, including definitions, tools, corporate success stories, and the future of social media. It discusses key social networks like Twitter, Facebook, YouTube, and LinkedIn. It also outlines Cognizant's point of view on social media and initiatives from top health insurers. The document recommends a strategic approach to social media involving observing, developing, and acting on customer relations, reputation management, and product promotion. It proposes an implementation plan and sample metrics for measuring social media performance.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
Wacklin marketing trends and digital marketingJulia Argunova
This document discusses digital marketing and provides recommendations for developing a digital marketing strategy. It covers trends in declining traditional media spending and growth in digital spending. The document also provides advice on developing strategies for owned, bought, and earned media and integrating digital marketing tactics like search, social media, and analytics into the planning, execution, and optimization of digital campaigns.
This document discusses digital marketing trends and provides guidance on developing a digital marketing strategy. It notes that traditional advertising spending has declined while digital spending has increased. It emphasizes developing a strategy that incorporates owned media (what a company directly controls), bought media (traditional advertising), and earned media (external mentions). It provides examples of key touchpoints within each category and recommends prioritizing high-impact options. The document then offers tips for optimization, including analyzing metrics and iterating based on results. Overall, it presents a framework for developing an integrated digital marketing approach.
March 6 building visibility for yr projectHack the Hood
Want to get more eyeballs on your project or site? Use the 5 best practices in SEO, social media marketing, using metrics and partnering to grow audience--with maximum impact, more minimal effort.
LinkedIn offers a variety of marketing solutions to give your brand a real boost. Have you started using it as a medium to connect with affluent consumers?
This document discusses when small businesses should consider hiring professional public relations (PR) help versus handling PR themselves. It outlines DIY PR tactics like developing brand messaging, establishing a website and search engine optimization strategy, using social media, and writing press releases. However, it notes that businesses should consider professionals when they lack time, are not seeing results like increased traffic or sales, media is not covering them, or they have technical needs beyond their skills. Hiring a full-service agency provides expertise, resources, and accountability to measure against goals.
2. Who is Dlvr.it?
1. Content distribution service for
earned, owned and paid media
2. A Pheedo service used by
publishers, marketers and small businesses
3. The Engine behind Promoted Stories™
2
3. What if your customers
looked forward to receiving
your marketing?
3
4. What if when they received
it, they spent 15, 30, 45
minutes with it?
4
5. Business Decision Makers
Prefer Content
• 80% of business decision makers
prefer to get company
information in a series of articles
80% versus an advertisement.
• 60% say that company content
helps them make better product
decisions.
Source: Roper Public Affairs
5
6. Consumers Increase Spending with
Companies who Provide Content
• 67% of consumers feel content is
valuable in the purchase decision.
61% • 61% say they are more likely to
make purchases with companies
that provide content.
• 53% of blogs readers make
purchases based on blogs.
Source: Roper Public Affairs
6
7. Buyers Are Connecting
with Brands Socially
• 87% of consumers use Facebook.
(matches the number of people who
watch TV)
72% • 72% of marketers say their social
efforts have helped them close
business deals.
Source: BlogHer & Social Media Examiner
7
8. 70% of Buyers Turn to Social Networks
to Get Information on Companies
Source: DEI Worldwide
8
9. 50% of Buyers Turn to Search First
to Find your Business
Source: Nielsen
9
10. Conclusions
1. Attract buyers by publishing content that shows off industry expertise
and highlights your company’s unique strengths and services,
2. Consumer rely on search engines to find your business. Get more high-
quality content indexed in search to drive traffic, improve organic SEO
and increase inbound links.
3. A content distribution strategy is crucial. The more touch points you have
(search, social, websites) the more likely you will reach a convertible
audience.
10
11. Turbo Charge Your Traffic With
Promoted Stories™
Real-time content delivery auto-
Distribute formatted for search, social and display.
Understand the content that clicks
Measure with your audience.
Distribute the right content at the
Optimize right time to the right audience.
Acquire new followers and
Grow customers that click, share and buy.
11
12. Dlvr.it Distributes Your Content
Where Your Customers Will Find It
Earned/Owned/Paid Media Channels
Opt-in RSS Social & Search Blogs Premium Mobile/Tablet
Subscribers Publishers Friendly
• Search engines (i.e. Google, Bing) • Social Media placement
• Hundreds of news sites • Directly to top bloggers
• 40M+ subscribers • Thousands of Web publishers
12
13. Dlvr.it Displays your Content Adjacent to
Endemic Content Across the Web
Dlvr.it
• Blogs • Search Friendly
• Social Friendly
• Video • Distribute • Mobile Friendly
• News • Measure • IAB Ad Units
• RSS • Optimize • Advertorials
• Grow
Your Content Distribution
13
14. Use Case: Repurposed Twitter Stream
Dlvr.it
• Twitter feed
from • Filtered to pull
@cisconews out relevant
content
• Optimized for
Cisco display Tech Media
Dlvr.it converted the content into
Promoted Stories™ advertorial and
distributed to tech publishers. Traffic
directed to the Cisco News Room.
14
15. Use Case: Curated Content
• Curated content Dlvr.it
• Dlvr.it converted the
across 4 categories content into
• Content curated • Hand-selected Promoted Stories™ and
from premium content from distributed to tech
publishers working premium pubs placed publishers. Traffic
in a 300x250 directed to Cisco News
with Pheedo
Promoted Stories™ Room.
• Optimized to
Cisco maximize CTR Tech Media
Ads distributed across the web
using a DSP. When clicked, users
directed to pre-populated search
on the topic from the ad unit.
15
16. Promoted Stories™ are Formatted to Fit
the Delivery Channel
Dynamic RSS Feed Stories
IAB Dynamic Ad Units
16
17. Promoted Stories™ are Formatted to Fit
the Delivery Channel
Mobile/Tablet Friendly
Recommended Links on
Premium Publishers
17
18. Promoted Stories™ are Formatted to Fit
the Delivery Channel
Social Friendly
Full-page Advertorials
18
19. Top Brands Trust Dlvr.it Everyday
SAS distributes content to Twitter, Facebook, and
LinkedIn
Bing acquires new users with a combination of
curation and Promoted Stories™
Ogilvy manages their customer’s flow of content
to social
Groupon delivers deals in real-time to earned and
paid audiences
Cisco acquires new followers, fans, subscribers
using curation and Promoted Stories™
Delivering Content to over 260M Social Users
on behalf of 100,000 plus Happy Customers
19
20. Dlvr.it Increases
Clicks-Per-Post by 53%
Brafton, an SEO agency, uses dlvr.it to route their
client’s content to social. Over 20 of their clients are
leveraging dlvr.it’s content distribution tools.
Between Aug 24th and Sept 17th, Brafton compared
posting content directly to Twitter vs. using dlvr.it’s
optimization features. Dlvr.it generated 53% more
clicks-per-post over posting manually to twitter.
Results:
53% lift in the number of clicks-per-post
20
21. Dlvr.it Increases
Indexed Pages by 53%
Brafton, an SEO agency, uses dlvr.it to route their
client’s content to social. Over 20 of their clients are
leveraging dlvr.it’s content distribution tools.
Between April and July, Dlvr.it helped Brafton increase
the number of pages/stories indexed in Google for the
client by 50% using Promoted Stories™.
Results:
50% lift in the number of pages indexed
21
22. Dlvr.it Lowers Groupon’s
Cost Per Conversion by 4x
Dlvr.it started working with Groupon in 2010 to do
real-time deal delivery to Groupon’s social media
audience.
Dlvr.it incorporated data it learned from Groupon’s
social media audience and deal engagement to send
the most engaging deals to a look-a-like audience
using Promoted Stories™ technology.
Promoted Stories Groupon Offer
Results:
4x reduction of their average cost per conversion
200%+ lift in conversion over their standard display
creative
22
23. Three Reasons Why You’ll Love Dlvr.it
1 Save Time/Money to Improve your Bottom Line:
Efficiently schedule and deliver timely updates to all your
audience touch points.
2 Collect Actionable Data to Increase Engagement:
Maximize your traffic and increase user engagement by
knowing when to deliver the right content.
3 Acquire New Customers to Grow your Business:
Re-engage current customers when they are active outside of
website or acquire new readers that click, share and buy.
23
24. Start Dlvr’ing Smarter
Request a Demo
Contact: Bill Flitter, Founder/CEO bill@dlvr.it 888-495-8384
24
26. Dlvr.it Helps You Tweet Smarter & Faster
Content Optimization
Dlvr.it understands the optimal times to
post content giving you a 200% lift in
exposure and clicks
Keyword & Demographic
Mapping
Topic and demographic analysis removes
the guesswork from knowing the content
and audience that clicks with your content.
Publish more of what your audience love.
Speedy Updates
Be the first to break the news. Dlvr.it comes
with the fastest update times in the
industry!
26
27. Build Thought Leadership with
Fresh Content From Trusted Sources
Here’s How it Works
• Gather: Curate and select content from any
source - social, status
updates, news, reviews, testimonials, press
releases, posts, tips—and in any format
(video, photos or text).
• Select: Keep what you want, delete want
you don’t. Customize headlines, choose the
appropriate photo and select your routes.
• Distribute: Post selected content to your
pre-defined routes. Also a great way to
manage content to Facebook.
27
28. Packed with Amazing Features,
Dlvr.it Makes Your Content Social-Friendly
Distribute
• One-click distribution to Twitter, Facebook, LinkedIn and more
• Smart keyword driven posting rules
• Scheduled delivery
Measure
• Track clicks, retweets, viral pass along
• Detailed demographic and influencer analysis
• Google/Omniture Analytics integration built in
Optimize
• Optimize timing and content of posts
• Keyword & Topic analysis
• Content curation for hand-selecting content
Grow
• Promote trending content with widgets on your site
• Paid distribution of top trending content off your site
28