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LIT Jul/Aug Consulting p28-30                      15/7/2004   2:39 pm   Page 20




                             28                                                                                          Legal IT July/August 2004


                             OUTSOURCING
                             Is outsourcing the way ahead for law firms? Dave Cunningham discusses how to evaluate the proposals



                             Back to the future                                                  The evolution of legal IT has followed a path sim-
     Getty Images Creative




                                                                                                 ilar to that of law firms themselves — both are
                                                                                                 increasingly adopting the business practices of
                                                                                                 mature companies. The implications to legal IT are
                                                                                                 important.
                                                                                                    Growing customer sophistication is a sign of this
                                                                                                 maturity. The increasing exposure of issues like
                                                                                                 electronic records management, cross-office client
                                                                                                 teams and profitability measurements are pushing
                                                                                                 law firms to consider more complex solutions like
                                                                                                 identity management, Chinese walls-by-default,
                                                                                                 matter-oriented storage and business intelligence
                                                                                                 systems. Mobility, enterprise searches, client rela-
                                                                                                 tionship programmes and other projects meant to
                                                                                                 get useful information into the hands of lawyers
                                                                                                 require IT to be adaptable and executive minded.
                                                                                                 Ironically, lawyers want simple IT that delivers
                                                                                                 against highly complex requirements.
                                                                                                    Supplier consolidation and technology maturity
                                                                                                 are also symptoms of legal IT’s stage of develop-
                                                                                                 ment. For example, legal document and records
                                                                                                 management suppliers have been acquired by cor-
                                                                                                 porate ‘enterprise content’ suppliers. Some of the
                                                                                                 legal financial system suppliers have also been
                                                                                                 acquired by companies with broader ambitions.
                                                                                                 The corporate financial, HR, client relationship
                                                                                                 management and portal providers are now com-
                                                                                                 peting with the legal specialty systems. These hori-
                                                                                                 zontally-broad suppliers realise they increase their
                                                                                                 profits by leveraging the 80/20 rule, in which one
                                                                                                 solution fits as many industries as possible.
                                                                                                    As a result, IT processes and systems in law firms
                                                                                                 have become increasingly similar to that of other
                                                                                                 industries. This is also evident in leaders themselves
                                                                                                 — many law firm IT and financial directors were
                                                                                                 hired for their broad company experience rather
                                                                                                 than their knowledge of law firms. Some fear this
                                                                                                 apparent commoditisation of legal IT diminishes
                                                                                                 its value. However, lessons from other industries
                                                                                                 reflect that this is a time when technology can have
                                                                                                 the highest impact on the business. The focus shifts
                                                                                                 from what you are providing to how you provide
                                                                                                 value for the investment — how cost-efficiently
                                                                                                 you can provide IT services and how well you can
                                                                                                 apply IT to the shifting and often imprecisely-
                                                                                                 defined business needs.
                                                                                                    At a recent conference, managing partners
                                                                                                 agreed by including the leveraging of technology
                                                                                                 among their top issues in leading firms — other
                                                                                                 issues included increasing efficiency without
                                                                                                 losing key assets, multi-office planning, the effects

                                                                                                                              Continued on page 30

                                                                                                                                       www.legalit.net
LIT Jul/Aug Consulting p28-30               15/7/2004         2:39 pm       Page 21




       30                                                                                                                                        Legal IT July/August 2004


       OUTSOURCING
       Continued from page 28                                 smaller scale work and increases their trust and           recovery and no back-up for key skills are
                                                              compatibility with them over time. These try-              common)?
       of a consolidating market, alliances, under-           before-you-buy-longer-term situations help to              ● Where am I about to make large capital pur-
       standing outsourcing of legal or back office ser-      ensure common expectations post-contract, but              chases where a vendor might provide services on an
       vices and other challenges that also affect            their shorter term and more limited scope lowers           as-needed basis for greater value (storage manage-
       technology.                                            the potential benefits.                                    ment, proactive network management and new
          The diminishing uniqueness of some aspects of          IT staff can be affected by outsourcing in many         data centres are big budget items where vendors
       legal IT combined with the growing complexity of       ways. Despite popular corporate headlines, law             already have excess capacity)?
       IT requirements mean that law firms will consider      firms will not be sending significant IT work to           ● What IT activities constrain the pace of my key
       external service providers to help the IT department   India. It would be most common for outsourcers to          projects?
       be as effective and focused as possible.               provide a service in addition to the firm’s IT staff,      ● Am I able to provide services equally to all
                                                              take responsibility for training and managing IT           offices?
       Law firm IT and outsourcing                            staff or take on IT staff as their own, in that order.     ● Where are procedures too ad hoc, but too time-
       Law firms rely on vendors for many services today,     When IT staff do transfer from a company to an             consuming to create in-house?
       but just a few firms have prepared to make             outsourcer, they often continue to work at the same        ● Where do I have trouble attracting the right
       changes in favour of long-term vendor services.        location, at the same pay but with additional              skills and providing the right training?
       Understanding the approach, terms and bench-           product-specific or procedural training.                   ● Do IT areas require so much time and effort that
       marks related to outsourcing allows IT to make                                                                    other high priority IT work is delayed or ignored?
       informed decisions, reflect its own value and even     Evaluation of outsourcing                                  ● Are my best IT staff frustrated due to a lack of
       defend itself against outsourcing pressures if         You can start evaluating outsourcing by working            progress or resources?
       appropriate.                                           through some basic analysis:                                  These questions are really about effectiveness not
          The potential values of outsourcing are well        1. Objectively evaluate IT’s strengths in the              just outsourcing, but they help to focus on the option
       documented. Few law firms have the scale to war-       context of its changing responsibilities:                  of third party services. These questions are relevant
       rant the specialist skills, training and investment    Most law firm IT departments are being stretched           for all IT staff to ask, not just IT management.
       in methodologies that an outsourcer can provide.       into new areas — business needs analysis, execu-           3. Gain experience with an outsourcing
                                                                                                                         approach: At the Society for Computer & Law’s
        While IT lawyers have a solid understanding of relevant law, many do not                                         Advanced Outsourcing Symposium, the IT lawyers’
                                                                                                                         advice was to never let a supplier dictate a service
        have much experience with technology itself, so IT should be prepared to                                         level agreement. This means that you should not
        play a qualified role in contracting with vendors. If you do not expect to                                       expect a supplier to sort out poor processes under
                                                                                                                         contract and that you should be familiar with
        outsource for the next few years, it would be most beneficial to begin                                           defining the scope and terms of SLAs.
        using SLAs internally, to understand outsourcing terms and approaches                                               While IT lawyers have a solid understanding of
                                                                                                                         relevant law, many do not have much experience
        and to be familiar with the types of services provided by third parties                                          with technology itself, so IT should be prepared to
                                                                                                                         play a qualified role in contracting with vendors. If
       Outsourcers provide top end tools for monitoring,      tive communications, lawyer working practices,             you do not expect to outsource for the next few
       managing and changing networks from remote             merger integration and real-time disaster prepared-        years, it would be most beneficial to begin using
       locations without capital investments by the firm.     ness, for example.                                         SLAs internally, to understand outsourcing terms
       Outsourcers can host systems in shared Tier 3             It is likely that the strengths and priorities of the   and approaches and to be familiar with the types of
       facilities and charge for their actual use dynami-     department have changed while the expertise of             services provided by third parties.
       cally. In about half the cases, companies report       the department is still adapting. It is not unusual           As the pressure to consider outsourcing will
       they save money by moving to an outsourced             for more than 80% of IT’s responsibilities to be           likely increase, you can be prepared to evaluate it
       arrangement.                                           focused on maintaining core systems —                      intelligently. A side effect could be that your due
          In other cases, firms are willing to pay a pre-     installing, supporting, upgrading and rolling out          diligence allows you to be more prepared to avoid
       mium for the mitigation of risk, service guaran-       versions of hardware and software. For some firms,         the need for outsourcing in the future.
       tees and known payment schedules the vendor            these are its areas of greatest value since it has the        In the US, we have been asked to be an inde-
       provides. Even in these cases, most outsourcers        best knowledge of how the systems are used in-             pendent facilitator of the new Legal IT Out-
       will smooth payments so the initial outsourced         house. In other situations, the day-to-day work of         sourcing Panel. This panel is a set of law firm
       costs are lower than current costs and provide         maintaining systems slows the pace of important            leaders working together, not to promote out-
       payments for assets it acquires from the firm.         new projects.                                              sourcing, but to understand the implications,
       Unsurprisingly, suppliers have taken the cue and       2. Perform an outsourcing assessment                       opportunities and benchmarks outsourcing pre-
       are positioning themselves to provide outsourcing      even if you do not plan to outsource:                      sents to IT and executive management. While not
       services for legal IT.                                 Most outsourcing suppliers use a combination of            focused on European-based firms yet, this panel
          Despite these positive concepts, many people        ITIL, ISO and their own practices to establish             should help to highlight valuable information for
       feel the reality of outsourcing is not so rosy. IT     processes for supporting IT. You do not necessarily        any firm making decisions.
       concerns include the risk of a big change to an        need to learn each of these areas of IT quality stan-         Evaluating outsourcing is a natural evolution of
       outsourcer, the actual level of service for the        dards, but addressing a few key questions will help        the business nature of IT. Avoiding the considera-
       quoted costs and the effect on IT staff. Out-          identify gaps:                                             tion altogether will risk not understanding poten-
       sourcers are seeing that fewer firms are moving        ● How do I define, measure and monitor service             tial practices or solutions, whether or not you
       directly to a significant contract with a new sup-     levels?                                                    determine outsourcing is right for you.
       plier because of the first two concerns. In these      ● Where do I have risks that are not cost or time-         Dave Cunningham is a consultant at Baker
       cases, a company uses the selected supplier on         effective to resolve (lack of appropriate disaster         Robbins & Company.

                                                                                                                                                               www.legalit.net

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Evaluating Outsourcing Proposals in Law Firms

  • 1. LIT Jul/Aug Consulting p28-30 15/7/2004 2:39 pm Page 20 28 Legal IT July/August 2004 OUTSOURCING Is outsourcing the way ahead for law firms? Dave Cunningham discusses how to evaluate the proposals Back to the future The evolution of legal IT has followed a path sim- Getty Images Creative ilar to that of law firms themselves — both are increasingly adopting the business practices of mature companies. The implications to legal IT are important. Growing customer sophistication is a sign of this maturity. The increasing exposure of issues like electronic records management, cross-office client teams and profitability measurements are pushing law firms to consider more complex solutions like identity management, Chinese walls-by-default, matter-oriented storage and business intelligence systems. Mobility, enterprise searches, client rela- tionship programmes and other projects meant to get useful information into the hands of lawyers require IT to be adaptable and executive minded. Ironically, lawyers want simple IT that delivers against highly complex requirements. Supplier consolidation and technology maturity are also symptoms of legal IT’s stage of develop- ment. For example, legal document and records management suppliers have been acquired by cor- porate ‘enterprise content’ suppliers. Some of the legal financial system suppliers have also been acquired by companies with broader ambitions. The corporate financial, HR, client relationship management and portal providers are now com- peting with the legal specialty systems. These hori- zontally-broad suppliers realise they increase their profits by leveraging the 80/20 rule, in which one solution fits as many industries as possible. As a result, IT processes and systems in law firms have become increasingly similar to that of other industries. This is also evident in leaders themselves — many law firm IT and financial directors were hired for their broad company experience rather than their knowledge of law firms. Some fear this apparent commoditisation of legal IT diminishes its value. However, lessons from other industries reflect that this is a time when technology can have the highest impact on the business. The focus shifts from what you are providing to how you provide value for the investment — how cost-efficiently you can provide IT services and how well you can apply IT to the shifting and often imprecisely- defined business needs. At a recent conference, managing partners agreed by including the leveraging of technology among their top issues in leading firms — other issues included increasing efficiency without losing key assets, multi-office planning, the effects Continued on page 30 www.legalit.net
  • 2. LIT Jul/Aug Consulting p28-30 15/7/2004 2:39 pm Page 21 30 Legal IT July/August 2004 OUTSOURCING Continued from page 28 smaller scale work and increases their trust and recovery and no back-up for key skills are compatibility with them over time. These try- common)? of a consolidating market, alliances, under- before-you-buy-longer-term situations help to ● Where am I about to make large capital pur- standing outsourcing of legal or back office ser- ensure common expectations post-contract, but chases where a vendor might provide services on an vices and other challenges that also affect their shorter term and more limited scope lowers as-needed basis for greater value (storage manage- technology. the potential benefits. ment, proactive network management and new The diminishing uniqueness of some aspects of IT staff can be affected by outsourcing in many data centres are big budget items where vendors legal IT combined with the growing complexity of ways. Despite popular corporate headlines, law already have excess capacity)? IT requirements mean that law firms will consider firms will not be sending significant IT work to ● What IT activities constrain the pace of my key external service providers to help the IT department India. It would be most common for outsourcers to projects? be as effective and focused as possible. provide a service in addition to the firm’s IT staff, ● Am I able to provide services equally to all take responsibility for training and managing IT offices? Law firm IT and outsourcing staff or take on IT staff as their own, in that order. ● Where are procedures too ad hoc, but too time- Law firms rely on vendors for many services today, When IT staff do transfer from a company to an consuming to create in-house? but just a few firms have prepared to make outsourcer, they often continue to work at the same ● Where do I have trouble attracting the right changes in favour of long-term vendor services. location, at the same pay but with additional skills and providing the right training? Understanding the approach, terms and bench- product-specific or procedural training. ● Do IT areas require so much time and effort that marks related to outsourcing allows IT to make other high priority IT work is delayed or ignored? informed decisions, reflect its own value and even Evaluation of outsourcing ● Are my best IT staff frustrated due to a lack of defend itself against outsourcing pressures if You can start evaluating outsourcing by working progress or resources? appropriate. through some basic analysis: These questions are really about effectiveness not The potential values of outsourcing are well 1. Objectively evaluate IT’s strengths in the just outsourcing, but they help to focus on the option documented. Few law firms have the scale to war- context of its changing responsibilities: of third party services. These questions are relevant rant the specialist skills, training and investment Most law firm IT departments are being stretched for all IT staff to ask, not just IT management. in methodologies that an outsourcer can provide. into new areas — business needs analysis, execu- 3. Gain experience with an outsourcing approach: At the Society for Computer & Law’s While IT lawyers have a solid understanding of relevant law, many do not Advanced Outsourcing Symposium, the IT lawyers’ advice was to never let a supplier dictate a service have much experience with technology itself, so IT should be prepared to level agreement. This means that you should not play a qualified role in contracting with vendors. If you do not expect to expect a supplier to sort out poor processes under contract and that you should be familiar with outsource for the next few years, it would be most beneficial to begin defining the scope and terms of SLAs. using SLAs internally, to understand outsourcing terms and approaches While IT lawyers have a solid understanding of relevant law, many do not have much experience and to be familiar with the types of services provided by third parties with technology itself, so IT should be prepared to play a qualified role in contracting with vendors. If Outsourcers provide top end tools for monitoring, tive communications, lawyer working practices, you do not expect to outsource for the next few managing and changing networks from remote merger integration and real-time disaster prepared- years, it would be most beneficial to begin using locations without capital investments by the firm. ness, for example. SLAs internally, to understand outsourcing terms Outsourcers can host systems in shared Tier 3 It is likely that the strengths and priorities of the and approaches and to be familiar with the types of facilities and charge for their actual use dynami- department have changed while the expertise of services provided by third parties. cally. In about half the cases, companies report the department is still adapting. It is not unusual As the pressure to consider outsourcing will they save money by moving to an outsourced for more than 80% of IT’s responsibilities to be likely increase, you can be prepared to evaluate it arrangement. focused on maintaining core systems — intelligently. A side effect could be that your due In other cases, firms are willing to pay a pre- installing, supporting, upgrading and rolling out diligence allows you to be more prepared to avoid mium for the mitigation of risk, service guaran- versions of hardware and software. For some firms, the need for outsourcing in the future. tees and known payment schedules the vendor these are its areas of greatest value since it has the In the US, we have been asked to be an inde- provides. Even in these cases, most outsourcers best knowledge of how the systems are used in- pendent facilitator of the new Legal IT Out- will smooth payments so the initial outsourced house. In other situations, the day-to-day work of sourcing Panel. This panel is a set of law firm costs are lower than current costs and provide maintaining systems slows the pace of important leaders working together, not to promote out- payments for assets it acquires from the firm. new projects. sourcing, but to understand the implications, Unsurprisingly, suppliers have taken the cue and 2. Perform an outsourcing assessment opportunities and benchmarks outsourcing pre- are positioning themselves to provide outsourcing even if you do not plan to outsource: sents to IT and executive management. While not services for legal IT. Most outsourcing suppliers use a combination of focused on European-based firms yet, this panel Despite these positive concepts, many people ITIL, ISO and their own practices to establish should help to highlight valuable information for feel the reality of outsourcing is not so rosy. IT processes for supporting IT. You do not necessarily any firm making decisions. concerns include the risk of a big change to an need to learn each of these areas of IT quality stan- Evaluating outsourcing is a natural evolution of outsourcer, the actual level of service for the dards, but addressing a few key questions will help the business nature of IT. Avoiding the considera- quoted costs and the effect on IT staff. Out- identify gaps: tion altogether will risk not understanding poten- sourcers are seeing that fewer firms are moving ● How do I define, measure and monitor service tial practices or solutions, whether or not you directly to a significant contract with a new sup- levels? determine outsourcing is right for you. plier because of the first two concerns. In these ● Where do I have risks that are not cost or time- Dave Cunningham is a consultant at Baker cases, a company uses the selected supplier on effective to resolve (lack of appropriate disaster Robbins & Company. www.legalit.net