This document discusses legal and ethical constraints that must be considered when creating promotional materials. Legally, permission must be obtained before using another company's logo or filming at a private location. Ethically, potentially offensive content like violence must be disclosed. Regulatory bodies like the BBFC rate films and enforce advertising standards to ensure materials are suitable for the intended audience. Permission and disclosures can resolve issues around using third-party intellectual property or sensitive content.

1. LEGAL AND ETHICAL CONTRAINTS: UNIT 3
TASK 2
LEGAL Define the Term: How issue can be resolved:
Contentclearance Usingcontentfrom anothercompany.I
will be usinganothercompany’slogo.
I will needpermissionfromthiscompanyandIwill
probablyhave tosignsome sort of contract.
Locationagreements Usinga locationwhichbelongsopt
someone else.Iwill be showing
bitterne parkschool inthe background
of myphoto.
I will needtoaskthe school for permissiontofeature
the school inthe backgroundof my poster.
ETHICAL –Offensive material Define the term: How issue can be resolved:
Violence I will be showingagunin myposter
and a knife inmyposter.
I will have toinformpeople thatthere willbe
weaponsonthere.
Whoregulatesfilmposters? How enforced? How issue can be resolved:
BBFC Theywill decide onanage rating for
the film.
I will make sure thatit issuitable formytarget
audience.
Regulationbody:
ASA,BBFC,PEGI, IPSO