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LEGAL ENVIRONMENT
   OF BUSINESS

 With special reference to Indian
               Acts
MRTP Act
The Directive Principles of Indian
 constitution suggest that ownership and
 control of material resources should be
 widely distributed and there should be no
 concentration of wealth and means of
 production. With this in mind, the
 Monopolistic and Restrictive Trade
 Practice Act, 1969, was enacted so as to:
 ensure that the operation of the
  economic system does not result in
  concentration of economic power to the
  common man's detriment,
 control the power of monopolies,
 prohibit monopolistic and restrictive trade
  practices.
The Act was amended in
 1974,1980,1984,1988 and in 1991. The
 Act placed many restrictions on
 companies having assets of more than
 Rs. 100 crores in respect of new projects,
 expansion, diversification, mergers, and
 even in the appointment of directors.
Before the 1991 amendment, the MRTP law
  sought to control the concentration of economic
  power by requiring undertakings that had assets
  over Rs. 100 crores and/or were 'dominant
  undertakings' to register themselves with the
  Monopolies and Restrictive Trade Practices
  Commission. If such an undertaking wishes to
  expand and enter a new line of production or to
  participate in mergers, amalgamations and
  takeovers, it had to seek permission from the
  government.
 Pre-entry restriction on MRTP companies
  hindered the rapid growth of industry and in turn
  of the economy. For rapid industrialization, the
  Act was amended in September 1991 and all
  entry restrictions on MRTP companies i.e.
  companies having group assets of over Rs. 100
  crores were removed. Now the MRTP Act
  concentrates only on controlling and regulating
  the monopolistic, restrictive and unfair trade
  practices and concentration of economic power
  to a limited extent.
Monopolistic Trade Practice is one that has
or is likely to have any of following effects:

 Limiting or controlling production, supply
  or distribution of goods or services and
  thereby maintaining price of goods or
  charge or service at an unreasonable
  price.
 Unreasonably preventing or lessening
  competition.
 Limiting technical development or capital
  investment or allowing quality of goods or
  services to deteriorate.
 Unreasonably increasing prices of goods
  or services.
 Unreasonably increasing the cost of
  production or charges for any services.
 Unreasonably raising the profits on
  production, supply or distribution of goods
  or services.
 Adopting unfair or deceptive methods to
  reduce or prevent competition in goods or
  services.
Restrictive Trade Practice (RTP)
A Restrictive Trade Practice is one which has, or
   may have, the effect of preventing, distorting or
   restricting competition in any manner and in
   particular:
 which tends to or obstructs flow of capital or
   resources for production,
 which tends to impose unjustified costs or
   restrictions on consumers, relating to goods
   and services by manipulation of prices, or by
   conditions of delivery or to affect supplies in
   market.
The deemed RTPs are as follows:
Restrictions on buying / selling:

   This means restricting person or persons
   to whom goods may be sold or from
   whom to be bought. Such as Trade
   Associations that asks their members not
   to deal in goods of a particular
   manufacturer. A Manufacturers
   restricting its distributor to appoint a
sub-distributor or dealer without prior
  permission.
A manufacturer restricting its
  dealers/distributors to supply goods to
  particular institutions or consumers.
Distributors selling goods to third party
  without prior permission of the
  manufacturer, etc.
Tie in Sales or Full Line Forcing:
    This means requiring a person to purchase
    something else compulsorily, along with goods
    he wants to purchase. Such as forcing dealers
    to purchase orange drinks with cola drinks, or
    forcing purchase of gas stoves with gas
    connections, requiring dealers to maintain a
    minimum level of stock of the full range of
    products of the manufacturer, schools making
    it mandatory to buy uniforms and books only
    from their own shop, etc.
Exclusive Dealing Agreement:
   It is about forcing not to deal with goods other
   than those of the seller. For instance dealers
   not to deal with similar type of products of the
   competitor, or buyers force manufacturers not
   to manufacture identical goods for any other
   buyer without consent of the particular buyer,
   producers enter into a long term contract with
   an artist prohibiting him from giving
   performances anywhere else, agreements
   wherein a distributor will purchase goods only
   from the manufacturer or from some other as
   may be nominated by him.
Collective Price Fixation and Tendering:
   This is a collective agreement to
   purchase or sell or to tender only at
   agreed prices or terms. This is called
   'cartel'. It is also called the Knock Out
   Agreement. For instance when tyre or
   cement manufacturers, or some trade
   associations increase prices or restrict
   supply uniformly and simultaneously, by
   mutual agreement.
Discriminatory Dealing:
    Giving concessions or benefits on the basis of
    turnover or giving huge discount to large
    buyers will be considered as RTP, if such
    discounts are injurious to competition.
    However, discounts are very common in
    business and many discounts are not
    considered as discriminatory as cash discount
    on prompt payment, discount to different
    classes of customers as government and
    private customer, incentive to increase sales,
    newspapers charging different rates for
    different pages of newspaper, etc.
Resale Price Maintenance:
This means not allowing resale below a
   certain price or not to sell above a
   particular price. If maximum price is
   indicated, the dealer should be free to
   charge below the indicated price.
Restriction on Output or Supply:
  This means an agreement to limit,
  withhold or restrict the output or supply
  or any goods or allocate any market or
  areas for disposal of goods.

Restriction on Manufacturing Process:
  This means an agreement not to use a
  particular method, machinery or process
  in the manufacture of goods.
Price Control Arrangement:
    This means an agreement to sell goods
    with a view to eliminate competition or
    any competitor.

Restriction on Buying:
  To restrict the class or number of
  wholesalers, producers or suppliers for
  whom goods may be bought is an
  restrictive trade practices.
Collective Bidding:
   This means an agreement among the
   contenders for bid to be offered at
   auction or not to be bid at auction.

Agreement Declared by government to be
   restrictive:
The government has powers to declare any
   agreement as restrictive on the
   recommendation of the Commission.
Besides all these, many others are treated
 as RTP. Such as Dumping of goods,
 deficiency in insurance services, insisting
 on collection of gas cylinders from shop,
 accepting deposits for supply without any .
 possibility of supply, not providing a house
 as promised, failure to refund deposits,
 wide variations in prices in different
 regions, etc., are treated as restrictive
 trade practices.
Unfair Trade Practice

The practices which are 'Unfair Trade
 Practices' as per the act are:
 False representation
 False Offer or Bargain Price
 Offering gifts, prizes etc. and conducting
  promotional contests with the intention of
  not providing them
 Not complying to Product Safety
  Standards
 Hoarding or Destruction of Goods
Governing Body

 MRTP Commission
 It is the commission that governs the
 MRTP Act

 Director General of Investigation and
 Registration.
CONSUMER PROTECTION
         ACT 1986

In the Indian scenario the following factors
  can said to be reasons for the rise of the
  consumer protection movement :
Consumer Information Gap:
   The consumer who is buying a television is not
   an electronic engineer. Similarly, a person
   buying the services of doctor or advocate does
   not know whether he is receiving the right
   service or not. He comes to know their worth
   only after communing the product or availing of
   the services. These things exit because of a
   lack in consumer information. They also do not
   have the time, interest, capacity, and
   competence to acquire authentic information
   and to make the informed decisions.
Pattern of Communication:
    The impact of alternation patterns of
    communication which include advertising
    through mass media like the radio, television,
    newspapers and cinema, have actually
    towards widening on increasing the information
    gap. The media, which provides for information
    is easily manipulated by marketing experts and
    business stalwarts. This results in consumer
    exploitation, which. is extenuated by the
    increasing impersonalization of communication
    structures and through the development of
    new technologies. In such a scenario, the
    consumer lands in utter confusion that
    increases his distress.
Performance Gap:
  Being influenced by the communication provided
  by the company, the consumer purchases
  products and services with certain expectations.
  In many cases, the quality provided and the
  promises made in communication or while
  selling do not meet his expectations. The
  consumer has to live with of product failure
  almost everyday. Since the problem is manifold
  and arises almost daily, it is difficult for an Indian
  consumers to move to the court for redressal of
  his problems. This has also given rise to the
  demand for better protection to the consumers
  all around.
Absence of informed Participation:
The absence of consultation with the
 consumer or of their representatives in
 policy formulation often results in
 implementation of certain decisions that
 adversely affect consumers. In most
 cases, undertakings and institutions are
 seen avoiding the . The absence of a clear
 doctrine in this regards has generated
 strong dissatisfaction among consumers
 and has created an environment in which
 consumerism thrives.
Budget Squeeze and Inflation:
  There are two factors, that contribute to
  the budget squeeze. The first one is
  increased income and the sociological
  forces, which have created expectations
  for a better lifestyle. This in turn,
  demands new producers requiring new
  expenditure for products and services.
  Secondly, inflation absorbs a major
  portion of increased income resulting in
  retarding people's ability to buy. It has a
  direct impact on the cost of living.
Poverty of Consumers:
 The Poor and illiterate people are
 widespread in India and they suffer the
 most from frauds, excessive prices,
 exorbitant credit charges, and poor quality
 of merchandise and services. They lack
 education, consumer education in
 particular, and are unable to improve their
 purchase decisions.
Consumer Rights
Every year, March 15 is observed as "World
  Consumer Right Day". Its significance is that in
  1962 on this day John Fitzgerald Kennedy, the
  then president of the US declared four consumer
  rights. Later, International Organization of
  Consumers Union (IOCU) added three more
  rights to the Ii t. The government of India too
  included these rights in its 20-point programme.
  These have also been incorporated in the United
  Nations Charter of Human Rights. These are:
 Right to Safety
 Right to be Informed
 Right to Choose
 Right to be Heard
 Right to Redress
 Right to Healthy Environment
 Right to Consumer Education
The foremost objective of the Consumer
   Protection Bill is to
 provide for better protection of the
   interest of the consumer and for that
   purpose,
 make provisions for the establishment of
   Consumer Protection Councils and other
   authorities for the settlement of
   consumer disputes and for matters
   connected therewith.
The term 'consumer' is defined in Section
 2(d) of the Consumer Protection Act, 1986
 in two parts.

 One is a consumer who purchases goods

 The other is a person who hires services
The Act is intended to protect following
rights of the consumers [under Section 6]:

 The right to be protected against
  marketing of goods, which are
  hazardous to life and property.
 The right to be informed about the
  quality, quantity, potency, purity,
  standard and price of goods to protect
  against unfair trade practices.
 The right to be assured, and wherever
  possible, access to a variety of goods at
  competitive prices.
 The right to be heard and to be assured
  that consumers' interests will receive due
  consideration at appropriate forums.
 The right to seek redressal against unfair
  trade practices or unscrupulous
  exploitation of consumers.
 The right to consumer education.
Grounds for Appeal for the Jurisdiction
        to Redressal Forums
 False representation
 False Offer or Bargain Price
 Offering gifts, prizes etc. and conducting
  promotional contests with the intention of
  not providing them
 Not complying to Product Safety
  Standards
 Hoarding or Destruction of Goods
Who can file a complaint
 Consumer himself
 Legal representative, heirs of the
  consumer
 Any voluntary organization
 Central or state government

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Legal environment i

  • 1. LEGAL ENVIRONMENT OF BUSINESS With special reference to Indian Acts
  • 2. MRTP Act The Directive Principles of Indian constitution suggest that ownership and control of material resources should be widely distributed and there should be no concentration of wealth and means of production. With this in mind, the Monopolistic and Restrictive Trade Practice Act, 1969, was enacted so as to:
  • 3.  ensure that the operation of the economic system does not result in concentration of economic power to the common man's detriment,  control the power of monopolies,  prohibit monopolistic and restrictive trade practices.
  • 4. The Act was amended in 1974,1980,1984,1988 and in 1991. The Act placed many restrictions on companies having assets of more than Rs. 100 crores in respect of new projects, expansion, diversification, mergers, and even in the appointment of directors.
  • 5. Before the 1991 amendment, the MRTP law sought to control the concentration of economic power by requiring undertakings that had assets over Rs. 100 crores and/or were 'dominant undertakings' to register themselves with the Monopolies and Restrictive Trade Practices Commission. If such an undertaking wishes to expand and enter a new line of production or to participate in mergers, amalgamations and takeovers, it had to seek permission from the government.
  • 6.  Pre-entry restriction on MRTP companies hindered the rapid growth of industry and in turn of the economy. For rapid industrialization, the Act was amended in September 1991 and all entry restrictions on MRTP companies i.e. companies having group assets of over Rs. 100 crores were removed. Now the MRTP Act concentrates only on controlling and regulating the monopolistic, restrictive and unfair trade practices and concentration of economic power to a limited extent.
  • 7. Monopolistic Trade Practice is one that has or is likely to have any of following effects:  Limiting or controlling production, supply or distribution of goods or services and thereby maintaining price of goods or charge or service at an unreasonable price.  Unreasonably preventing or lessening competition.
  • 8.  Limiting technical development or capital investment or allowing quality of goods or services to deteriorate.  Unreasonably increasing prices of goods or services.  Unreasonably increasing the cost of production or charges for any services.
  • 9.  Unreasonably raising the profits on production, supply or distribution of goods or services.  Adopting unfair or deceptive methods to reduce or prevent competition in goods or services.
  • 10. Restrictive Trade Practice (RTP) A Restrictive Trade Practice is one which has, or may have, the effect of preventing, distorting or restricting competition in any manner and in particular:  which tends to or obstructs flow of capital or resources for production,  which tends to impose unjustified costs or restrictions on consumers, relating to goods and services by manipulation of prices, or by conditions of delivery or to affect supplies in market.
  • 11. The deemed RTPs are as follows: Restrictions on buying / selling: This means restricting person or persons to whom goods may be sold or from whom to be bought. Such as Trade Associations that asks their members not to deal in goods of a particular manufacturer. A Manufacturers restricting its distributor to appoint a
  • 12. sub-distributor or dealer without prior permission. A manufacturer restricting its dealers/distributors to supply goods to particular institutions or consumers. Distributors selling goods to third party without prior permission of the manufacturer, etc.
  • 13. Tie in Sales or Full Line Forcing: This means requiring a person to purchase something else compulsorily, along with goods he wants to purchase. Such as forcing dealers to purchase orange drinks with cola drinks, or forcing purchase of gas stoves with gas connections, requiring dealers to maintain a minimum level of stock of the full range of products of the manufacturer, schools making it mandatory to buy uniforms and books only from their own shop, etc.
  • 14. Exclusive Dealing Agreement: It is about forcing not to deal with goods other than those of the seller. For instance dealers not to deal with similar type of products of the competitor, or buyers force manufacturers not to manufacture identical goods for any other buyer without consent of the particular buyer, producers enter into a long term contract with an artist prohibiting him from giving performances anywhere else, agreements wherein a distributor will purchase goods only from the manufacturer or from some other as may be nominated by him.
  • 15. Collective Price Fixation and Tendering: This is a collective agreement to purchase or sell or to tender only at agreed prices or terms. This is called 'cartel'. It is also called the Knock Out Agreement. For instance when tyre or cement manufacturers, or some trade associations increase prices or restrict supply uniformly and simultaneously, by mutual agreement.
  • 16. Discriminatory Dealing: Giving concessions or benefits on the basis of turnover or giving huge discount to large buyers will be considered as RTP, if such discounts are injurious to competition. However, discounts are very common in business and many discounts are not considered as discriminatory as cash discount on prompt payment, discount to different classes of customers as government and private customer, incentive to increase sales, newspapers charging different rates for different pages of newspaper, etc.
  • 17. Resale Price Maintenance: This means not allowing resale below a certain price or not to sell above a particular price. If maximum price is indicated, the dealer should be free to charge below the indicated price.
  • 18. Restriction on Output or Supply: This means an agreement to limit, withhold or restrict the output or supply or any goods or allocate any market or areas for disposal of goods. Restriction on Manufacturing Process: This means an agreement not to use a particular method, machinery or process in the manufacture of goods.
  • 19. Price Control Arrangement: This means an agreement to sell goods with a view to eliminate competition or any competitor. Restriction on Buying: To restrict the class or number of wholesalers, producers or suppliers for whom goods may be bought is an restrictive trade practices.
  • 20. Collective Bidding: This means an agreement among the contenders for bid to be offered at auction or not to be bid at auction. Agreement Declared by government to be restrictive: The government has powers to declare any agreement as restrictive on the recommendation of the Commission.
  • 21. Besides all these, many others are treated as RTP. Such as Dumping of goods, deficiency in insurance services, insisting on collection of gas cylinders from shop, accepting deposits for supply without any . possibility of supply, not providing a house as promised, failure to refund deposits, wide variations in prices in different regions, etc., are treated as restrictive trade practices.
  • 22. Unfair Trade Practice The practices which are 'Unfair Trade Practices' as per the act are:
  • 23.  False representation  False Offer or Bargain Price  Offering gifts, prizes etc. and conducting promotional contests with the intention of not providing them  Not complying to Product Safety Standards  Hoarding or Destruction of Goods
  • 24. Governing Body  MRTP Commission It is the commission that governs the MRTP Act  Director General of Investigation and Registration.
  • 25. CONSUMER PROTECTION ACT 1986 In the Indian scenario the following factors can said to be reasons for the rise of the consumer protection movement :
  • 26. Consumer Information Gap: The consumer who is buying a television is not an electronic engineer. Similarly, a person buying the services of doctor or advocate does not know whether he is receiving the right service or not. He comes to know their worth only after communing the product or availing of the services. These things exit because of a lack in consumer information. They also do not have the time, interest, capacity, and competence to acquire authentic information and to make the informed decisions.
  • 27. Pattern of Communication: The impact of alternation patterns of communication which include advertising through mass media like the radio, television, newspapers and cinema, have actually towards widening on increasing the information gap. The media, which provides for information is easily manipulated by marketing experts and business stalwarts. This results in consumer exploitation, which. is extenuated by the increasing impersonalization of communication structures and through the development of new technologies. In such a scenario, the consumer lands in utter confusion that increases his distress.
  • 28. Performance Gap: Being influenced by the communication provided by the company, the consumer purchases products and services with certain expectations. In many cases, the quality provided and the promises made in communication or while selling do not meet his expectations. The consumer has to live with of product failure almost everyday. Since the problem is manifold and arises almost daily, it is difficult for an Indian consumers to move to the court for redressal of his problems. This has also given rise to the demand for better protection to the consumers all around.
  • 29. Absence of informed Participation: The absence of consultation with the consumer or of their representatives in policy formulation often results in implementation of certain decisions that adversely affect consumers. In most cases, undertakings and institutions are seen avoiding the . The absence of a clear doctrine in this regards has generated strong dissatisfaction among consumers and has created an environment in which consumerism thrives.
  • 30. Budget Squeeze and Inflation: There are two factors, that contribute to the budget squeeze. The first one is increased income and the sociological forces, which have created expectations for a better lifestyle. This in turn, demands new producers requiring new expenditure for products and services. Secondly, inflation absorbs a major portion of increased income resulting in retarding people's ability to buy. It has a direct impact on the cost of living.
  • 31. Poverty of Consumers: The Poor and illiterate people are widespread in India and they suffer the most from frauds, excessive prices, exorbitant credit charges, and poor quality of merchandise and services. They lack education, consumer education in particular, and are unable to improve their purchase decisions.
  • 32. Consumer Rights Every year, March 15 is observed as "World Consumer Right Day". Its significance is that in 1962 on this day John Fitzgerald Kennedy, the then president of the US declared four consumer rights. Later, International Organization of Consumers Union (IOCU) added three more rights to the Ii t. The government of India too included these rights in its 20-point programme. These have also been incorporated in the United Nations Charter of Human Rights. These are:
  • 33.  Right to Safety  Right to be Informed  Right to Choose  Right to be Heard  Right to Redress  Right to Healthy Environment  Right to Consumer Education
  • 34. The foremost objective of the Consumer Protection Bill is to  provide for better protection of the interest of the consumer and for that purpose,  make provisions for the establishment of Consumer Protection Councils and other authorities for the settlement of consumer disputes and for matters connected therewith.
  • 35. The term 'consumer' is defined in Section 2(d) of the Consumer Protection Act, 1986 in two parts.  One is a consumer who purchases goods  The other is a person who hires services
  • 36. The Act is intended to protect following rights of the consumers [under Section 6]:  The right to be protected against marketing of goods, which are hazardous to life and property.  The right to be informed about the quality, quantity, potency, purity, standard and price of goods to protect against unfair trade practices.
  • 37.  The right to be assured, and wherever possible, access to a variety of goods at competitive prices.  The right to be heard and to be assured that consumers' interests will receive due consideration at appropriate forums.  The right to seek redressal against unfair trade practices or unscrupulous exploitation of consumers.  The right to consumer education.
  • 38. Grounds for Appeal for the Jurisdiction to Redressal Forums  False representation  False Offer or Bargain Price  Offering gifts, prizes etc. and conducting promotional contests with the intention of not providing them  Not complying to Product Safety Standards  Hoarding or Destruction of Goods
  • 39. Who can file a complaint  Consumer himself  Legal representative, heirs of the consumer  Any voluntary organization  Central or state government