Lee McKenna grew up in a working-class family in the UK and struggled in school due to dyslexia. After leaving school without qualifications, he took a job as a scaffolder with his father but disliked the work. He then found success working in sales but grew tired of cold-calling. McKenna discovered potential for online marketing after getting broadband internet access and invested heavily in online business programs, many of which were scams. However, this experience helped him learn effective Facebook marketing strategies for his own business promoting the PayForBIM program, through which he now earns a good living.