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Lecture notes on
Innovation and Entertainment
Technology
!

John Pisciotta
Creative Entertainment Technology
20010 EIS2350.01
!

MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS
!
Learning
Doing
Trap 
John Pisciotta - Lecture notes on Innovation and Entertainment Technology
What somebody else did
or
What you are doing
Super fan 	

or 	

Newsworthy
Group think	

or 	

Free thinker
Talks about ideas 	

or 	

Executes ideas
Shiny object syndrome	

or 	

Focused
Uncomfortable with
disagreement 	

or	

Comfortable disagreeing
Talent 	

or	

Team
Degree	

or	

Experience
Passengers 	

or	

Drivers
Avoids risk	

or 	

Takes smart risk 
Avoid failure 	

or 	

fails fast,	

learn from it. 
Strategist	

or 	

Strategy+Tactical 
Sidelines 	

or	

In the game
Lives in their head 	

or	

Gets it into the world
Elevated view of their own
opinion 	

or 	

Let the data tell the story
Fear the future 	

or 	

Trust the future
Mercenaries 	

or	

 Missionaries
Overly clever 	

or 	

Not overly clever.
LoudLab Principle #1:
The 2% Principle
The 2% principle is a tool we use everyday.  This came out of a lifelong
habit of collecting things that are solidly within the top 2% (e.g., end of year
earnings, phone calls, marketing materials, culture components, financial
modeling, speaking and presenting, letters to employees, UX/UI, team
collaboration tools.
 
The 2% Principle begins with this question: Is what I am spending time on
and executing in the top 2% of everything else in this field? For the purpose
of this course, this is important because you are competing not only with
your classmates, but people on a global level.


Please note, that you don’t have be within the top percentage right now, but
you might want to consider eventually to get there. The top 2% is the
baseline to measure against. I'm not giving you a set of rules or criteria that
will get you there. This needs to be your internal adventure. You will need to
own the 2% principle for it to be meaningful to you and your trajectory. If
used over time, The 2% principles will touch everything you do.
!
!
!
!
!

John Pisciotta
Lecture notes on Innovation and Entertainment Technology
!
!

Creative Entertainment Technology
20010 EIS2350.01
!

MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS
!

@johnpisciotta
http://www.loud-lab.com
http://musicsynk.com

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