Earlier this year we put out the call for the greatest youth marketing minds in 2010. The thought leaders and practitioners that would lead the industry into the new decade. Here are the finalists from your nominations… Whose your favorite? Vote now for The Greatest Youth Marketing Mind in 2010: http://www.mobileyouth.org/post/the-1010youth-awards/

1. Youth Research Partners’
1010Youth Finalists
Top 10 Youth Marketing Minds in 2010
United States Edition

2. Doug Akin
Mr agency that
Mr Youth is a social marketing
Youth
was founded in 2002 as the antidote to
traditional media burnout. Since then, Mr
Youth has worked with some of the world’s
leading brands to help them connect with the
rapidly evolving and highly elusive consumer.
Mr Youth develops strategies and campaigns
centered around the modern media mix of
word-of-mouth, social interactive and
experiential marketing, with a strong focus on
creating integrated campaigns that fully
engage the audience.
Click Here to Play Video Agency
YouthResearchPartners.com 1010Youth Finalist

3. Aaron Burcell
Smarty Card
SmartyCard is the world's first learn, earn and
play experience to provide real, online and
virtual rewards to the tens-of-millions of
families that believe learning at home can be
fun and rewarding. Created by industry
leaders in family entertainment, educational
content and toys, SmartyCard.com features
age-appropriate content from supplemental
education leaders Learnstar, Ignite and
Learning.com, as well as the most popular
rewards from Club Penguin™, Star Doll,
BellaSara and many other popular family sites.
Education
YouthResearchPartners.com 1010Youth Finalist

4. BJ Birtwell
Armory Marketing
The Armory is a boutique, non-traditional,
marketing group specializing in helping
brands reach, connect, and sell to Generation
Y. We are a collection of innovative, free
thinking, strategic minds with the belief that
marketing can and should be benchmarked
against how it impacts our client’s bottom
line. We believe that the best ideas are a
collaboration of a team’s consensus and that
success comes from looking at solutions from
every angle. We are a savvy team dedicated to
the only thing that matters…measureable
results.
Click Here to Play Video Agency
YouthResearchPartners.com 1010Youth Finalist

5. Gregg Witt
Premise Immersive
Marketing
The space is crowded with agencies and a lot
of players look the same. They all execute
youth marketing campaigns, claiming to know
everything about youth trends and emerging
platforms like social media app's, gaming and
mobile. Some agencies are known for their
extravagant road shows, while others focus on
select niche markets. Many have strong
technical skills, but very few involve their
client's target consumer demographic from
concept to completion, which ensures the
approach is relevant with youth lifestyles and
spreads authentic word of mouth. Premise
follows this unique approach, and this
immersive youth participation is built into
their agency model at every phase. They call it
targeting from the inside out.
Agency
Click Here to Play Video
YouthResearchPartners.com 1010Youth Finalist

6. Ben Smithee
Spych Research
Spych provides innovative solutions for
companies seeking a better understanding of
the Gen Y and Millennial market segments.
They delve into insights and emotions,
providing and unmatched portal to the psyche
of consumers through Emphatic Youth
Research.
Respondents feel comfortable and relate
naturally to their researchers because they are
a team of young, energized professionals.
They serve as the liaison between Gen Y and
Millennial segments unleashing the quality of
insights only obtainable through truly
emphatic interactions.
Click Here to Play Video Research
YouthResearchPartners.com 1010Youth Finalist

7. David Morrison
TwentySomething
The primary mission of TwentySomething is to
help clients develop on-target strategies,
communications, and new products. Through
their vast array of client services, they can
synchronize your company goals to the
lifestyle reality of today's young adults.
Research &
Consultancy
YouthResearchPartners.com 1010Youth Finalist

8. Blake Mycoskie
Toms Shoes
TOMS Shoes was founded on a simple
premise: With every pair you purchase, TOMS
will give a pair of new shoes to a child in
need. One for One. Using the purchasing
power of individuals to benefit the greater
good is what we're all about. The TOMS One
for One business model transforms our
customers into benefactors, which allows us
to grow a truly sustainable business rather
than depending on fundraising for support.
Students can raise awareness for TOMS Shoes
and the One for One movement on their
college campus by joining a TOMS Campus
Club or forming one of their own. TOMS
Shoes Campus Club Members host TOMS
events with other students throughout the
school year.
Consumer/
Social Brand
YouthResearchPartners.com 1010Youth Finalist

9. Jonny Bauer
Droga5
Droga5 is an advertising agency devoted to
the brands that will shape the 21st century.
They are a creative and strategic collective
with diverse backgrounds and vast experience,
specializing in ideas that influence, grow and
generate their own natural momentum. They
strive to be faster, smarter, better and more
effective. And since every client is unique, so
are their solutions.
Click Here to Play Video Advertising
YouthResearchPartners.com 1010Youth Finalist

10. Josh Levine
Rebel Industries
Rebel Industries is a unique consortium of
market-savvy, culturally-driven, connected
individuals who reflect a fundamental shift in
the way brands connect with consumers. Rebel
develops and implements marketing programs
that enable brands to contribute to — and
become part of niche communities and
consumer conversations.
This new way favors action over “big ideas,”
listening over getting the message out.
Why? Because today consumers are in charge.
They’re in charge of their own experiences, of
the way they interact with brands, or choose
to tune them out. The companies who accept
that reality and adapt their thinking are the
ones who are winning. Too many brands have
been asleep at the wheel and the world has
changed around them. Rebel has made it their
job to wake them up.
Agency
Click Here to View Webinar
YouthResearchPartners.com 1010Youth Finalist

11. Dmitriy Katsel
AdU Network
AdU is a network that pairs advertising
students from accredited universities with
clients looking to reach college campuses.
They deliver a unique, education-based
presence for their clients, as well as the
unrivaled opportunity for student advertising
groups to create their own campaign for
dynamic and well-known brands.
Advertising
YouthResearchPartners.com 1010Youth Finalist

12. Mark Sperling
Group Y
group Y is the original and leading collective
of professionals focused on Action Sports,
Youth Marketing and Entertainment. Based in
Southern California with a growing national
reach, group Y boasts an active membership
of the best and brightest these industries
have to offer. Sharing insights from key
decision makers at key brands, past speakers
have included experts from companies such as
Quiksilver, Burton, Oakley, Target, and ESPN.
Through events, outreach and on-line
presence, group Y takes the work out of
strategic networking and strengthens the
entire industry in the process.
Action Sports
YouthResearchPartners.com 1010Youth Finalist

13. Josh Shipp
HeyJosh.com
Josh is a teen advice guru, motivational
speaker, marathon runner, and undisputed
guitar hero. With more than a decade of
hands-on, real-world experience, Josh has
earned an international reputation as a
leading authority on teen communication
that’s “in your face, but on your side.”
Abandoned and abused as a child and raised
in foster care, Josh has taken his past of hurt
and neglect, turned it around, and used it as a
catalyst for helping others.
Seen on MTV, CNN, NBC, FOX, Comedy Central,
and featured in the LA Times, his inspiring
personal story and life-changing message has
reached more than a million teens…and
counting.
Personal Brand
YouthResearchPartners.com 1010Youth Finalist

14. Lauren Berger
Intern Queen
Lauren Berger is CEO of Intern Queen Inc, an
online internship destination that helps
students find and apply for internships while
also educating them on how to make the most
of their experiences. Berger grew up in
Clearwater, Florida and participated in 15
internships during her 4 years of college, hence
the title "Intern Queen". InternQueen.com,
reaches over 40,000 different students,
parents, and employers each month. She has
connected hundreds of students with the
internships of their dreams. Berger has spoken
to thousands of high school & college students
at over 35 colleges & universities in 16
different states.
Click Here to Play Video Personal Brand
YouthResearchPartners.com 1010Youth Finalist

15. Nancy Lublin
DoSomething.org
Do Something believes teenagers and young
people everywhere can improve their
communities. They leverage communications
technologies to enable teens to convert their
ideas and energy into action. They aim to
inspire, empower and celebrate a generation
of doers: young people who recognize the
need to do something, believe in their ability
to get it done, and then take action.
Click Here to Play Video Social Causes
YouthResearchPartners.com 1010Youth Finalist

16. Roman Tsunder
Alliance for Youth
Movements
(AYM) is a non-profit organization dedicated to
promoting, connecting, and supporting digital
activists from around the world. AYM hosts
annual conferences, events, and trainings that
link influential leaders in technology, media,
private and public sectors with the some of the
world's most promising digital activists.
Click Here to Play Video Social Causes
YouthResearchPartners.com 1010Youth Finalist

17. Dr. Leonard Sender
I’m Too Young For This!
Cancer Foundation
i[2]y
The goal of i[2]y is to improve both survival
rates and quality of life for young adults living
with, through and beyond cancer, while
empowering them to achieve their peak
potential and get busy living through their
survivorship.
Click Here to Watch Webinar Health Causes
YouthResearchPartners.com 1010Youth Finalist

18. Pat Pedraja
Driving for Donors
Driving for Donors a 501(c)(3) organization
whose mission is to enroll as many donors on
the National 'Be The Match' registry; a data
base of marrow and stem cell donors. Pat
Pedraja, a leukemia patient began 'Driving For
Donors' in 2007 after the death of a close
friend from cancer.
Click Here to Watch Webinar Health Causes
YouthResearchPartners.com 1010Youth Finalist

19. Who’s Your Favorite?
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for
THE GREATEST YOUTH MARKETING MIND
IN 2010

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50Youth Awards
Top 50 Greatest Case Studies in Youth Marketing
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