agile, bmnt, business model, corporate innovation, customer development,dod,nsa, diux, h4d, hacking for defense, lean, lean launchpad, lean startup, stanford, steve blank

1. Mission Achievement
Creating Value for the Greater Good
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2. • Defining mission achievement
• Real world examples
• Challenges of mission achievement
• Why this matters
Outline

3. Mission Achievement: The value you are creating for
the sum of all of the beneficiaries i.e. the greater good.
• Mission achievement may be viewed and/or measured
differently for each beneficiary
• Ultimately, must deliver value to the sum of all beneficiaries
• Can be challenging to measure

4. Voices from the Field
 Colonel John Cogbill, US Army
 Captain Chris Conley, US Coast Guard
 Lieutenant Colonel Scott Maytan, US Air Force
 Commander Todd Cimicata, US Navy

6. The more secure you make yourself,
the less secure you become
David Galula
Achieving one mission may defeat defeat another

8. Mission Achievement in Complex Threat Environments

9. Enduring Mission Achievement
Sustained Mission Achievement

10. One beneficiaries mission achievement can be another’s failure

11. How do we measure success?
0
.1.2.3.4.5
-2 -1 0 1 2 3
Ins tability =>
Violence and Perceptions of Stability in Afghanistan

12. When the ultimate “mission” is beyond your control

13. Why does this matter?

14. Mission Achievement
Creating Value for the Greater Good