Lecture 1&2 introduction
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The document discusses branding and related concepts in three sections. It begins by defining what a brand is, stating that a brand is a name, term, sign, symbol, design, or combination intended to identify goods/services of one seller and differentiate them from competitors. It then discusses why branding is important, noting branding allows for product differentiation, clarity in the marketplace, and can foster customer loyalty. The final section outlines some branding challenges and opportunities companies may face, such as savvy consumers with more education/media access, complex brand families, increased media fragmentation, higher competition, and rising costs related to inflation.
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Picasa es un software gratuito de Google para organizar, editar y compartir fotografías digitales. Picasa puede descargarse en Windows y Mac y automatiza la clasificación de fotos por fecha en álbumes visuales. El software también permite ediciones avanzadas de imágenes y compartir fotos de forma sencilla a través de correo electrónico, impresión, CD o blogs.
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This document discusses different definitions and meanings of strategy. It outlines five different ways strategy can be viewed: as a plan, pattern, position, perspective, or ploy. A plan is intended actions to reach a goal, while a pattern is consistency in behavior over time. Position refers to creating a valuable market position, and perspective is an organization's fundamental way of doing things. Finally, a ploy is a tactic to outwit competitors. The document also notes that an effective strategy mixes pre-planning with adapting to changes, and balances consistency with allowing flexibility and creativity.
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A category is defined as a group of related products and services that meet a common consumer need. Category growth involves both growing market share and expanding the overall size of the category by motivating more consumers to consume more often. Sources of category growth can be expressed through a category growth equation that considers the population size, penetration rate, purchase frequency, and average spending per purchase. One example is increasing the toothbrush replacement frequency for Australian men from twice a year to the recommended four times a year.
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The document contains financial information for ABC Distribution House for the period of January 2012 to March 2012. It includes calculations for average investment, net equity, projected annual profit, and return on invested capital (ROIC) per month. Additionally, it outlines the income statement for January 2013, showing metrics like net sales, cost of goods sold, gross profit, expenses, operating profit, taxation, and profit after taxation. Finally, it provides line items for costs, expenses, incomes and margins to further break down the financial performance.
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Research can be a lengthy, expensive process. Learn how you can avoid the pitfalls of repeating past work, not going deep enough to garner real insight or developing a study that could potentially lead to divisive or inconclusive results.
In this session, the Discovery Collaborative will discuss its Discovery Workshop - an innovative approach for conducting institutional branding research kick-off sessions. Learn how clients such as The Evergreen State College and California State University - Chico have used this approach to glean all relevant insights from previous research, understand needs and expectations of key internal audiences and refine the objectives of future research. Clarifying research goals and objectives is crucial to garnering support for research and any resulting institutional branding decisions among key internal audiences for the research and any resulting institutional branding decisions.
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The document contains financial information for ABC Distribution House for the period of January 2012 to March 2012. It includes calculations for average investment, net equity, projected annual profit, and return on invested capital (ROIC) per month. Additionally, it outlines the income statement for January 2013, showing metrics like net sales, cost of goods sold, gross profit, expenses, operating profit, taxation, and profit after taxation. Finally, it provides line items for costs, expenses, incomes and margins to further break down the financial performance.
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Neha needs a new lunch box for work. She remembers her father using a plain stainless steel box, but thinks her colleagues would judge her for using one. She wants a trendy, colorful box that keeps food fresh. Her friend Meena brings her Tupperware lunch box to work one day. Meena tells Neha about Tupperware, a global brand known for its high-quality, leak-proof containers that have won design awards. Impressed by Tupperware's reputation and product features, Neha decides it is what she was looking for.
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Neha needs a new lunch box for work. She remembers her father using a plain stainless steel box, but thinks her colleagues would judge her for using one. She wants a trendy, colorful box that keeps food fresh. Her friend Meena brings her Tupperware lunch box to work one day. Meena tells Neha about Tupperware, a global brand known for its high-quality, leak-proof containers that have won design awards. Impressed by Tupperware's reputation and product features, Neha decides it is what she was looking for.
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1) Brand positioning involves designing a company's offer and image to occupy a distinct and valued place in the target customer's mind.
2) Effective positioning relies on unique, meaningful points of difference that provide a competitive advantage and reason for customers to buy the brand over others.
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Branding is important for differentiating a company's products and services from competitors. A brand is a name, symbol or design that identifies a seller's goods and services. It creates value by building loyalty and trust with consumers.
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Group Communication
The document provides an overview of key topics related to group dynamics and communication. It discusses [1] the definition of a group and reasons for joining groups, [2] characteristics of effective groups and leadership styles, [3] advantages and disadvantages of group problem solving, and [4] important aspects of communication and preparing for group discussions. The purpose is to preview important concepts for understanding group processes and interactions.
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Brand leadership FOR Mba bbaStudents.ppt
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Behavioral Interviewing
Behavioral interviewing is a more accurate pre-employment assessment technique than traditional interviews. It focuses on evaluating a candidate's concrete examples of past behaviors and experiences rather than hypothetical questions or personal opinions. The summary evaluates candidates based on how their responses illustrate competencies critical for the job like communication, problem-solving, leadership, and teamwork. By using behavioral questions and evaluating responses systematically, hiring managers can better predict future job performance and reduce turnover related to poor hiring decisions.
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This document discusses brands, what they are, and strategies for developing strong brands. It begins by defining a brand as a name, symbol or design that identifies a company's products and differentiates them from competitors. The key components of a brand are identified as the name, symbols, packaging, warranty and brand image. The document then covers various brand development strategies such as line extensions, brand extensions, multibrands and creating new brands. It analyzes the advantages and disadvantages of these strategies. Overall, the document provides an overview of what constitutes a brand and different approaches companies can take to develop and strengthen their brands.
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Lecture 1 introduction (part1)
The document outlines the sessional criteria for a course worth 25 marks total. It is broken into 4 categories: attendance worth 8 marks, quizzes worth 5 marks, class participation worth 5 marks, and a final report and presentation worth 7 marks. The document also defines what a brand is, explaining it as a name, term, sign, symbol, or design used to identify goods and services from one seller or group of sellers to differentiate them from competitors. It notes brands are important for differentiation, clarity, and building loyalty, and that great brands elicit feelings from customers, creating stronger emotional relationships than logical ones.
Visual resume mirza shakeel - updated 2012
This document is a visual resume for Mirza Shakeel Baig, summarizing his professional experience working for Nestle Pakistan Ltd from 2008 to the present. It highlights his roles and promotions within the company, from Research Executive and Territory Manager to his current position as Regional Sales Manager for the Multan region, where he manages a large team responsible for over Rs. 4 billion in annual sales. It also lists some of his major contributions and achievements in sales growth, distribution strategies, and channel development for Nestle.
Lessons learnt from BOL
The movie follows two main characters: a rigid Hakim who wants a son to inherit his profession but has seven daughters instead, straining his limited resources, and his daughter who tries to change his views. Hakim is ego-centric, killing his son out of ego and making bad deals due to pride, battering his family until his demise. While religious, Hakim has skewed interpretations of Islam, falling to personal desires and false pride instead of the true virtues of peace and comfort in the religion.
Retail measurement mirza shakeel
This document discusses retail measurement and provides an overview of its methodology. Retail measurement is defined as the measurement of consumer product markets and trends. It involves major steps including conducting a census of retail outlets, defining the retail universe, drawing a sample to represent the universe, visiting shops on a monthly basis to gather data on stock, purchases and retail sales prices, and presenting the findings. Key metrics reported include inventory, distribution facts, price facts and calculated sales estimates. Major retail measurement reports are shared in PowerPoint and Excel formats.
Rural marketing in pakistan mirza shakeel
Rural areas make up 68% of Pakistan's population and are an important market for consumer goods companies. Approximately 35% of major companies' sales come from rural Pakistan. Rural marketing faces unique challenges including low disposable incomes, geographical spread, and illiteracy. Effective rural marketing strategies include offering affordable, smaller stock keeping units with distinctive packaging. Using local dialects and customized media for promotion and contributing to local communities through corporate social responsibility activities can also help connect with rural consumers. Subsidizing rural distribution costs makes distribution infrastructure self-sustaining while maintaining attractive retail margins and prices points is important given inflationary pressures on consumer purchasing power.
Visual Resume Mirza Shakeel
Shakeel is a business manager with over 10 years of experience in sales management, business development, and marketing research. He has a proven track record of doubling sales in two years while working as an Area Sales Manager at Nestle Pakistan. Prior to that, he held roles as a Territory Manager at Pakistan State Oil and a Research Executive at The Nielsen Company. Shakeel has strong analytical, communication, and presentation skills along with leadership abilities and a passion for continuous learning.
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Lecture 1&2 introduction
- 1. i am
- 2. Research Executive, Territory Manager, Area Manager, Chilled Dairy Manager, Regional Manager
- 4. Sessional Criteria 1. Attendance (0.5*lectures) 8 marks 2. Quizzes (2.5*2) 5 marks 3. Class participation 5 marks 4. Final Report & Presentation 7 marks Total 25 marks
- 5. Branding Defined A brand is name, term, sign, symbol , design or a combination of them intended to identify goods & services of one seller or a group of sellers & to differentiate from those of the competition
- 9. Why brand?
- 10. differentiation
- 11. clarity
- 12. loyalty
- 14. What is a brand?
- 15. a good brand elicits thoughts… a great brand elicits feelings.
- 16. Emotional relationships are stronger than logical relationships. Customers grant more loyalty and leniency to brands that they hold a personal relationship with.
- 17. Next Week
- 18. What’s Brand ???
- 25. Branding Challenges & Opportunities
- 26. Savvy Consumers Education Level Media & Information availability Awareness level about health & hygiene
- 28. Media Fragmentation Increased Media Choices Traditional vs. Digital Media Consumer attention span
- 30. Increased Costs Inflation Maintaining Price Points Becoming Difficult Consumer Purchasing Power
- 31. Mirza Shakeel
- 32. 1) Consumer disposition funnel 2) Definition of quality (Perceived Quality) ADDITIONAL DISCUSSIONS