This is a slide presentation from a talk about applying Purpose to help increase engagement, connectedness, and hopefully helps software teams be better.

1. Purpose Driven Teams –
Learning to Fly

2. I’m a person that really enjoys
helping others make great software,
have fun, and discover new ways to
innovate. By the way, I like to also
hang with my BFFW, fish, anything
with my dogs, enjoy beer, and
smoke meat.
I work as a Lean-Agile Coach,
Trainer, Leadership Coach, and
constant learner and frequent
screw-up.
matt@bluhoundsolutions.com
@bluhoundhowling @agilebaconbeer
www.agilebacon.com
www.linkedin.com/in/mattbadgley
Matt Badgley

3. On notecards, write down things you do (e.g. hobbies, work
activities, daily grind, things you enjoy). One card per thing.
Please write at least 5, and as many as you can.
What stuff do you do?
Making things with my hands
- Build on to my ever growing Mr. Miyagi deck
- Other random construction
- Gardening
- Artistic stuff
Short Title
Quick description,including why.
EXAMPLE
@agilebaconbeer

5. Work = Force x Distance

6. Outcome = Force x Distance

7. Outcome = Effort x Distance

8. Outcome = Effort x Scope

9. Outcome = Effort x Scope x (1 - % of Waste)
Outcome = Effort
Scope x (1 - % of Waste)
Outcome = Scope
Effort x (1 - % of Waste)

10. 5 Virtues
• Humble
• Honorable
• Honeable
• People Smart
• Hungry
Source: Ideal Team Player, Peter Lencioni; Launching a Leadership Revolution, Orrin Woodward

11. Outcome
Vision
Hungry
Scope
Time

12. Engagement — variously defined as “involvement,
commitment, passion, enthusiasm, focused effort and
energy”, a.k.a. Hungry
Source: http://www.nytimes.com/2014/06/01/opinion/sunday/why-you-hate-work.html
@agilebaconbeer

13. 31.7% “engaged” at work
51% “not engaged” at work
16.7% “actively disengaged” at work
As of May 2017, in the US …
2 out of 3
people in our offices today just aren’t into being at work
Source: http://www.gallup.com/poll/193901/employee-engagement-steady-june.aspx
@agilebaconbeer

14. Why is Engagement important?
@agilebaconbeer

15. Apathy
Reference: David Byrd, The Tripping Point of Leadership – Overcoming Organizational Apathy
@agilebaconbeer

16. Problem Solving
& Self-Organization
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17. Establishing a Fulfilling Workspace
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18. Companies with highly engaged workforces
outperform their peers by 147% in earnings
per share and realize:
40% fewer quality defects
70% fewer safety incidents
28% less shrinkage
59% less turnover (low-turnover organizations)
24% less turnover (high-turnover organizations)
41% less absenteeism
Source: http://www.gallup.com/reports/199961/state-american-workplace-report-2017.aspx
@agilebaconbeer

19. Engagement Matters
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20. 3xCompanies with “highest
engagement” have
higher operating margin
than those with the
”lowest engagement”
@agilebaconbeer

21. FabioZaffagnini
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22. Source: Rock1000 – Learn to Fly, https://youtu.be/JozAmXo2bDE
@agilebaconbeer

23. “Hello Cesena. It’s David. Hi. I am sorry I
don’t speak Italian, just a bit, a bit. This video, was
good! Super nice. Thank you so much. We’re
coming, I swear. We’ll see each other soon. Thank
you so much. I love you. Ciao.”
@agilebaconbeer

24. What is Purpose?
@agilebaconbeer

25. We want to make the
World a better Place.
We are SoMoLo!

26. Connective Tissue
Purpose — It’s what brings meaning to the things we do.
It is ”Why”. Connective tissue between our mission,
vision, goals, words, policies, and our actions. = 42.
@agilebaconbeer

27. Layers of Purpose
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28. Societal
Creating Shared Value
Source:
http://www.sustainablebrands.com/news_and_views/waste_not/hannah_furlong/creating_shared_value_nestle_u
sa_achieves_zero_waste_landfil
@agilebaconbeer

29. Organizational
The Golden Circle
Source: Start with Why, Simon Sinek
@agilebaconbeer

30. Team
• Central theme of a team
• Often shaped by the capabilities and personalities of the team
• Can appear in …
• Sprint Goals
• Team Norms/Working Agreements
• Team Name
• The Team’s Space
Serotonin &
Oxytocin
Source: Google, Project Aristotle - http://www.nytimes.com/2016/02/28/magazine/what-google-learned-from-its-
quest-to-build-the-perfect-team.html
@agilebaconbeer

31. Personal
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32. Why is Purpose important?
@agilebaconbeer

33. Motivation 3.0
… Leads to better Performance
@agilebaconbeer
Source: https://www.youtube.com/watch?v=u6XAPnuFjJc

34. Enabling Distributed Decision Making
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35. Systems Thinking
Image Source: Global Health Leadership Forum, Image by Martha McGinnis;
Reference: Charles Duhigg, The Power of Habit
@agilebaconbeer

36. “sticktoitivity”

37. 3x
1.7x
1.4x
As likely to stay
with an organization
Higher Job
satisfaction
Higher Level of
Engagement
@agilebaconbeer

38. Source: http://news.health.com/2015/12/07/sense-of-purpose-in-life-may-
boost-longevity-heart-health/
20%Less likely to pass away.
@agilebaconbeer

39. Discovering our Purpose
@agilebaconbeer

40. On each notecard, draw a square, a circle, and a
triangle.
EXAMPLE
@agilebaconbeer
Making things with my hands
- Build on to my ever growing Mr. Miyagi deck
- Other random construction
- Gardening
- Artistic stuff

41. Three P’s of Purpose
@agilebaconbeer

42. Passion

43. Using the Fibonacci sequence (1,2,3,5,8,13) score
your passion for each of things you like to do.
How much passion?
8
EXAMPLE
@agilebaconbeer
Making things with my hands
- Build on to my ever growing Mr. Miyagi deck
- Other random construction
- Gardening
- Artistic stuff

44. Potential
@agilebaconbeer

45. Using the Fibonacci sequence (1,2,3,5,8,13) score
your passion for each of things you like to do.
How much potential?
8 8
EXAMPLE
@agilebaconbeer
Making things with my hands
- Build on to my ever growing Mr. Miyagi deck
- Other random construction
- Gardening
- Artistic stuff

46. Profit
@agilebaconbeer

47. Using the Fibonacci sequence (1,2,3,5,8,13) score
your ability to make money for each of things you like
to do.
How much profit?
8 8 3
EXAMPLE
@agilebaconbeer
Making things with my hands
- Build on to my ever growing Mr. Miyagi deck
- Other random construction
- Gardening
- Artistic stuff

48. Add the score for your Passion, Potential, and Profit.
Rank them based on the scores.
Rank’em
8 8 319
EXAMPLE
@agilebaconbeer
Making things with my hands
- Build on to my ever growing Mr. Miyagi deck
- Other random construction
- Gardening
- Artistic stuff

49. Write Your Why
Write a $2 Summary that summarizes or
encapsulates those “top of the list” things you do.
$2 Summary = 10 cents per word – so a summary that
contains 20 words or less.
@agilebaconbeer

50. When I was young and free and my imagination had no limits, I
dreamed of changing the world. As I grew older, and wiser, I discovered
the world would not change, so I shortened my sights somewhat and
decided to change only my country.
But it, too, seemed immovable.
As I grew into my twilight years, in one last desperate attempt, I settled
for changing only my family, those closest to me, but alas, they would
have none of it.
And now, as I lie on my deathbed, I suddenly realize: If I had only
changed myself first, then by example I would have changed my family.
From their inspiration and encouragement, I would then have been able
to better my country, and who knows, I may have even changed the
world.
Inscribed on the tomb of an Anglican Bishop in Westminster Abbey (1100 A.D.)
@agilebaconbeer

51. THANK YOU
I believe in working with teams to help them get better, learn, and be
successful in building stuff while having fun.
My Purpose …
@agilebaconbeer
Blu says, “Please support your local humane society
or favorite pet adoption group.”

52. References and Resources
• Gallup Research - http://www.gallup.com/poll/190622/employee-engagement-reaches-new-high-march.aspx
• NY Times, Why You Hate Work - http://www.nytimes.com/2014/06/01/opinion/sunday/why-you-hate-work.html
• David Byrd, The Tripping Point in Leadership – Overcoming Organizational Apathy
• Rock1000, Learn To Fly - https://youtu.be/JozAmXo2bDE
• Creating Shared Value – Nestle USA Achieves Zero Waste Landfill -
http://www.sustainablebrands.com/news_and_views/waste_not/hannah_furlong/creating_shared_value_nestle_usa_achi
eves_zero_waste_landfil
• Creating Shared Value, Michael Porter and Mark Kramer, https://hbr.org/2011/01/the-big-idea-creating-shared-value
• Simon Sinek, Start with Why
• Simon Sinek, Leaders Eat Last
• Charles Duhigg, The Power of Habit
• Dan Pink, Drive: The Surprising Truth About What Motivates Us
• Orrin Woodward, Resolved – Thirteen Resolutions for LIFE
• Orrin Woodward, Launching a Leadership Revolution
• Peter Lencioni, Ideal Team Player
• Paul O’Neill – It’s all about Safety, https://www.youtube.com/watch?v=tC2ucDs_XJY
• NY Times, What Google Learned from It’s Quest to Build a Better Team,
http://www.nytimes.com/2016/02/28/magazine/what-google-learned-from-its-quest-to-build-the-perfect-team.html
• Health News, Finding a Sense of Purpose in Life May Help You Live Longer, http://news.health.com/2015/12/07/sense-of-
purpose-in-life-may-boost-longevity-heart-health/
• Images – Big Bang Theory, Jim Parsons, Warner Brothers Television; Silicon Valley, HBO Productions
@agilebaconbeer

53. Other ways to do this …

54. Doing this as a Team
@agilebaconbeer
Have each team member
write down on sticky-notes
the things the team does or,
at least, the things they do on
the team. Draw the axis and
Venn Diagram on the
following page on a
whiteboard. Have the team
place the sticky notes based
on highest rank for each item
with the #1’s closest to the
center. With the items in the
center as key concepts,
create a $2 summary for the
whole team.

55. #1
#10
Source:OrrinWoodward,Resolved–ThirteenResolutionsforLIFE
@agilebaconbeer

56. Alternative for Individuals …
Tom Izzo - Five Wildly Self-ish Goals
1.
2.
3.
4.
5.
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