1. WHO DO YOU WANT TO BE? WHERE DO YOU WANT TO GO?
DISCOVERING YOUR
PERSONAL MISSION
JENNIFER DZIURA
GETBULLISH.COM
@GETBULLISH

2. INTRODUCTIONS
AND ICEBREAKER

3. PRESENTER INTRO

4. WHY DEVELOP A
PERSONAL MISSION
STATEMENT?

5.  prompts you to think deeply about your purpose

6.  prompts you to think deeply about your purpose
 prompts you to make difficult choices about
your priorities

7.  prompts you to think deeply about your purpose
 prompts you to make difficult choices about
your priorities
 provides comfort and motivation when the
going is tough

8.  prompts you to think deeply about your purpose
 prompts you to make difficult choices about
your priorities
 provides comfort and motivation when the
going is tough
 gives you a guide when creating a weekly plan

9.  prompts you to think deeply about your purpose
 prompts you to make difficult choices about
your priorities
 provides comfort and motivation when the
going is tough
 gives you a guide when creating a weekly plan
 inspires you

10.  prompts you to think deeply about your purpose
 prompts you to make difficult choices about
your priorities
 provides comfort and motivation when the
going is tough
 gives you a guide when creating a weekly plan
 inspires you
 gives you a quick way to make many decisions

11.  prompts you to think deeply about your purpose
 prompts you to make difficult choices about
your priorities
 provides comfort and motivation when the
going is tough
 gives you a guide when creating a weekly plan
 inspires you
 gives you a quick way to make many decisions
 helps you express yourself when networking

12. WHAT MAKES A
GOOD MISSION STATEMENT?

13. “BEGIN WITH THE END
IN MIND.”
– STEVEN COVEY

14. “With integrity, my mission is to love, lead,
and inspire.”
-Steve Cooper, on Forbes.com

15. A PERSONAL MISSION
STATEMENT IS YOUR
GUIDING LIGHT WHEN
THINGS GET DARK

16. DOES IT INSPIRE?

17. WHAT MAKES A
GOOD MISSION STATEMENT?
SMALL GROUP ACTIVITY

19. DENISE MORRISON, CEO OF CAMPBELL SOUP
COMPANY
“To serve as a leader, live a balanced life, and
apply ethical principles to make a significant
difference.”
From http://www.fastcompany.com/3026791/dialed/personal-mission-
statements-of-5-famous-ceos-and-why-you-should-write-one-too#2

20. OPRAH WINFREY, FOUNDER OF OWN, THE
OPRAH WINFREY NETWORK
“To be a teacher. And to be known for inspiring
my students to be more than they thought they
could be.”
From http://www.fastcompany.com/3026791/dialed/personal-mission-
statements-of-5-famous-ceos-and-why-you-should-write-one-too#2

21. AMANDA STEINBERG, FOUNDER OF
DAILYWORTH.COM
“To use my gifts of intelligence, charisma, and
serial optimism to cultivate the self-worth and
net-worth of women around the world.”
From http://www.fastcompany.com/3026791/dialed/personal-mission-
statements-of-5-famous-ceos-and-why-you-should-write-one-too#2

22. GANDHI
“Let the first act of every morning be to make the
following resolve for the day:
I shall not fear anyone on Earth.
I shall fear only God.
I shall not bear ill will toward anyone.
I shall not submit to injustice from anyone.
I shall conquer untruth by truth.
And in resisting untruth, I shall put up with all suffering.”
http://www.franklincovey.com/msb/inspired/gandhi

23. YOUR FIRST DRAFT

24. SHOULD YOUR
MISSION STATEMENT
BE FOR COLLEGE OR
CAREER?

25. MOTIVATING YOUR
MISSION WITH VALUES

26. “WE ALL HAVE SUPER POWERS –
THINGS WE DO BETTER THAN
ANYONE ELSE. THESE THINGS
OFTEN FEEL NATURAL TO US, BUT
IT’S IMPORTANT TO SEE THEM AS
BEING SPECIAL.” – WILLIAM ARUDA

27. BUILD IN SELF-CARE

28. BARRIERS AND
JUSTICE

29. IMAGINE THE IDEAL
VERSION OF YOURSELF
AND YOUR LIFE; WORK
BACKWARDS

30. William Arruda, author of Ditch, Dare, Do: 3D
Personal Branding for Executives offers a
template that links together three elements:
The value you create + who you’re creating it for
+ the expected outcome.
http://www.fastcompany.com/3026791/dialed/personal-mission-statements-of-5-famous-
ceos-and-why-you-should-write-one-too#2

31. William Arruda, author of Ditch, Dare, Do: 3D
Personal Branding for Executives offers a
template that links together three elements:
The value you create + who you’re creating it for
+ the expected outcome.
For example: I use my passion and expertise in
technology to inspire researchers to create drugs
to cure rare diseases.
http://www.fastcompany.com/3026791/dialed/personal-mission-statements-of-5-famous-
ceos-and-why-you-should-write-one-too#2

32. What tagline do you want other people to associate with you?
• Genius
• Internet pioneer
• Food revolutionary
-Steve Cooper
http://www.forbes.com/sites/stevecooper/2013/05/17/whats-your-personal-mission-
statement/

33. What tagline do you want other people to associate with you?
• Genius
• Internet pioneer
• Food revolutionary
What’s your motivation?
• To solve a problem that’s been plaguing humanity
• To connect business leaders and startups to help grow businesses faster
• To end obesity in America
-Steve Cooper
http://www.forbes.com/sites/stevecooper/2013/05/17/whats-your-personal-mission-
statement/

34. What tagline do you want other people to associate with you?
• Genius
• Internet pioneer
• Food revolutionary
What’s your motivation?
• To solve a problem that’s been plaguing humanity
• To connect business leaders and startups to help grow businesses faster
• To end obesity in America
How will you accomplish it?
• Stay informed and active within the industry and seek answers to unsolved problems
• Be where the users are today and embrace tomorrow’s technologies
• Grow organic, farm sustainably, and develop new delivery methods to keep cost down
-Steve Cooper
http://www.forbes.com/sites/stevecooper/2013/05/17/whats-your-personal-mission-
statement/

35. Make sure your statement is SMART
Make it Succinct and Specific.
Measurable…or Manageable.
Are you giving this goal the time in your schedule it
needs to become a reality?
Is it really Aspirational? Did you stretch?
Realistic: Does this balance “blue skies” with concrete
outcomes? Is it so lofty that it’s not grounded?
Tasks: Do you need to learn a new skill or take on a
new task?
Erin Vilardi, Leadership Consultant, Athena Center

36. YOUR FIRST DRAFT
GUIDED INSPIRATION

37. REMEMBER:
Succinct/Specific
Measurable/Manageable
Aspirational
Realistic
Tasks

38. THIS IS JUST THE BEGINNING.
REVISE, REVISE, REVISE!

39. YOUR MISSION SHOULD
MOTIVATE, INSPIRE, AND BE
TRULY YOURS.

40. WRITE THE MISSION STATEMENT
THAT ONLY YOU COULD WRITE.

41. Q&A

42. THANK
YOU!
JENNIFER DZIURA
GETBULLISH.COM
@GETBULLISH