SlideShare a Scribd company logo
Learning How to Learn 
Coursera: USC San Diego
So you want a career in
Which means you will need to learn about 
Consumer Behaviour.
And this means knowing yourself โ€ฆ 
โ€ฆ because youโ€™re a consumer!
Throughout this course you should try to fit the 
knowledge of consumer behaviour that you are 
learningโ€ฆ 
... to the knowledge that you have of yourself 
as a consumer.
This is called 
Chunking 
and its a highly effective way to learn
In fact we are going to take consumer 
behaviour theory and break it up into weekly 
chunks. 
And each week you are going to add the new 
chunk to your existing chunks so that by the 
end of 13 weeks youโ€™re going to fully 
understand ...
This !!!
What you wonโ€™t need to successfully 
complete this course
Highlighting 
is a waste of time and will give you a 
false sense that you are actually 
learning something when you are not.
Instead 
when you are attending lectures write your own 
examples of how theory is used - association is 
a powerful learning tool as you will find out it is 
used a lot in marketing is part of the theory we 
will examine in the topic of โ€˜Consumer 
Learningโ€™
Even better 
write down questions you have about the 
material - you can ask them during lectures, 
tutorials, office hours,, amongst your fellow 
students, office hours, โ€ฆ whenever.
Besides ... 
your text has key points already highlighted in 
bold and important points are highlighted in the 
margins 
So why soil a perfectly good text book with 
marker ink?
Hereโ€™s what you do need to be 
successful in this class - 
Your fellow classmates 
Why ???
Well ... how do you know that you actually 
know? 
(Itโ€™s something that has been bothering great thinkers for quite sometime !!!)
For us regular folks it should be enough to say 
we know something when we are able to 
explain what it is we think we know to others 
So get together with your classmates and 
discuss the course material
Talk 
Share ideas and examples 
Discuss worries and questions 
and most of all 
learn
Image Credits 
Slide 2: http://www.sintetia.com/email-marketing-mas-rentable-redes-sociales/ 
Slide 3: http://theconsumerfactor.com/en/5-stages-consumer-buying-decision-process/ 
Slide 4: http://commons.wikimedia.org/wiki/File:Shadow_self-portrait.JPG 
Slide 5: http://commons.wikimedia.org/wiki/File:Ben_Jigsaw_Puzzle_Puzzle_Puzzle.png 
Slide 8: http://ilokabenneth.blogspot.hk/2014/01/how-marketing-mix-stimuli-are-used-to.html 
Slide 8: http://en.wikipedia.org/wiki/Smiley#mediaviewer/File:Smiley.svg 
Slide 9: http://www.globalsources.com/si/AS/Shenzhen-Bigtime/6008830097922/pdtl/Highlighter-Pen/1055446859.htm 
Slide 14: http://blogs.telegraph.co.uk/news/jackrivlin/100197041/save-us-from-the-pompous-student-know-it-alls-setting- 
up-think-tanks-and-consultancies/ 
Slide 14: http://www.scmp.com/comment/insight-opinion/article/1356828/more-chinese-students-want-us-education-fewer- 
stay-job 
Slide 14: http://www.evolllution.com/opinions/audio-understanding-adult-students/ 
Slide 15: http://abyss.uoregon.edu/~js/glossary/aristotle.html 
Slide 16: http://www.students4bestevidence.net/tag/students/ 
Slide 17: http://www.counseling.msu.edu/students

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Learning how to learn assignment

  • 1. Learning How to Learn Coursera: USC San Diego
  • 2. So you want a career in
  • 3. Which means you will need to learn about Consumer Behaviour.
  • 4. And this means knowing yourself โ€ฆ โ€ฆ because youโ€™re a consumer!
  • 5. Throughout this course you should try to fit the knowledge of consumer behaviour that you are learningโ€ฆ ... to the knowledge that you have of yourself as a consumer.
  • 6. This is called Chunking and its a highly effective way to learn
  • 7. In fact we are going to take consumer behaviour theory and break it up into weekly chunks. And each week you are going to add the new chunk to your existing chunks so that by the end of 13 weeks youโ€™re going to fully understand ...
  • 9. What you wonโ€™t need to successfully complete this course
  • 10. Highlighting is a waste of time and will give you a false sense that you are actually learning something when you are not.
  • 11. Instead when you are attending lectures write your own examples of how theory is used - association is a powerful learning tool as you will find out it is used a lot in marketing is part of the theory we will examine in the topic of โ€˜Consumer Learningโ€™
  • 12. Even better write down questions you have about the material - you can ask them during lectures, tutorials, office hours,, amongst your fellow students, office hours, โ€ฆ whenever.
  • 13. Besides ... your text has key points already highlighted in bold and important points are highlighted in the margins So why soil a perfectly good text book with marker ink?
  • 14. Hereโ€™s what you do need to be successful in this class - Your fellow classmates Why ???
  • 15. Well ... how do you know that you actually know? (Itโ€™s something that has been bothering great thinkers for quite sometime !!!)
  • 16. For us regular folks it should be enough to say we know something when we are able to explain what it is we think we know to others So get together with your classmates and discuss the course material
  • 17. Talk Share ideas and examples Discuss worries and questions and most of all learn
  • 18. Image Credits Slide 2: http://www.sintetia.com/email-marketing-mas-rentable-redes-sociales/ Slide 3: http://theconsumerfactor.com/en/5-stages-consumer-buying-decision-process/ Slide 4: http://commons.wikimedia.org/wiki/File:Shadow_self-portrait.JPG Slide 5: http://commons.wikimedia.org/wiki/File:Ben_Jigsaw_Puzzle_Puzzle_Puzzle.png Slide 8: http://ilokabenneth.blogspot.hk/2014/01/how-marketing-mix-stimuli-are-used-to.html Slide 8: http://en.wikipedia.org/wiki/Smiley#mediaviewer/File:Smiley.svg Slide 9: http://www.globalsources.com/si/AS/Shenzhen-Bigtime/6008830097922/pdtl/Highlighter-Pen/1055446859.htm Slide 14: http://blogs.telegraph.co.uk/news/jackrivlin/100197041/save-us-from-the-pompous-student-know-it-alls-setting- up-think-tanks-and-consultancies/ Slide 14: http://www.scmp.com/comment/insight-opinion/article/1356828/more-chinese-students-want-us-education-fewer- stay-job Slide 14: http://www.evolllution.com/opinions/audio-understanding-adult-students/ Slide 15: http://abyss.uoregon.edu/~js/glossary/aristotle.html Slide 16: http://www.students4bestevidence.net/tag/students/ Slide 17: http://www.counseling.msu.edu/students