China's most popular social app - Wechat has launched new ad formats for it's canvas option. A quick guide for you to know how it works.

1. New Ad Format:
WeChat Canvas
A better way to tell your brand story
amongst Chinese audiences

2. 2
Basic stuff that you need to know…
Brands can set target audience based on: Age/ Gender/ Region/ Interests/ Mobile device
What is Wechat Canvas?
New post-click, full-screen, immersive mobile ad experience on
WeChat that loads nearly instantaneously.
Where to locate the Canvas?
Timeline of users’ “Moment” - a function that similar to Facebook timeline showcasing
each users’ feed.
So briefly, how brands leverage this service?
You can easily build your Canvas using a combination of videos, still images
and call-to-action buttons. In Canvas, people can swipe through a carousel of
images, tilt to view panoramic images and zoom in to view images in detail.
How it is priced?
CPM priced through bidding system.
To what degree can brands manage target audience setting?
This is an
example of
what the ad
looks like

3. 3
4 main formats to tell a good story
Image carouselFull-screen tilt-to-pan imageAuto-play videoButton for off-site links
1 2 3 4

4. These brands are using Canvas…