1. SEO refers to the process of optimizing a website to increase its visibility and ranking in search engine results pages. This involves on-page techniques like fixing issues on the website itself as well as off-page techniques like building links and promoting the site on social media.
2. Search engine optimization, also known as SEO, describes both the process of improving a website's visibility in search engines and professionals who perform SEO services.
3. Search engine optimization aims to naturally and ethically improve the quality and quantity of traffic to a website from search engines via unpaid search results. This is done through following search engine guidelines.
I made these slides especially for those people who wanna learn SEO. So here is the overview of this <a href="http://grillsshop.com/">Skill</a> . Go & learn better.
Seminar on Search Engine Optimization.
Because users rarely click on links beyond the first search results page, boosting search-engine ranking has become essential to business success. With a deeper knowledge of search-engine optimization best practices, organizations can avoid unethical practices and effectively monitor strategies approved by popular search engines.
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
Search Engine Optimization (SEO) Seminar ReportNandu B Rajan
Â
SEO Seminar Report.
Gives basic idea about Search Engine Optimization.
While nobody can guarantee top level positioning in search engine organic results, proper search engine optimization can help. Because the search engines, such as Google, Yahoo!, and Bing, are so important today it is necessary to make each page in a Web site conform to the principles of good SEO as much as possible.
To do this it is necessary to:
⢠Understand the basics of how search engines rate sites
⢠Use proper keywords and phrases throughout the Web site
⢠Avoid giving the appearance of spamming the search engines
⢠Write all text for real people, not just for search engines
⢠Use well-formed alternate attributes on images
⢠Make sure that the necessary meta tags (and title tag) are installed in the head of each Web page
⢠Have good incoming links to establish popularity
⢠Make sure the Web site is regularly updated so that the content is fresh
History and evolution of search engine optimization (SE) a presentation published to increase awareness about SEO. This slide on SEO history and its evolution is useful for SEO beginners, SEO trainees, learners and junior SEO professionals
Google algorithm details 2021
"CIIM â (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.inâ 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
I made these slides especially for those people who wanna learn SEO. So here is the overview of this <a href="http://grillsshop.com/">Skill</a> . Go & learn better.
Seminar on Search Engine Optimization.
Because users rarely click on links beyond the first search results page, boosting search-engine ranking has become essential to business success. With a deeper knowledge of search-engine optimization best practices, organizations can avoid unethical practices and effectively monitor strategies approved by popular search engines.
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
Search Engine Optimization (SEO) Seminar ReportNandu B Rajan
Â
SEO Seminar Report.
Gives basic idea about Search Engine Optimization.
While nobody can guarantee top level positioning in search engine organic results, proper search engine optimization can help. Because the search engines, such as Google, Yahoo!, and Bing, are so important today it is necessary to make each page in a Web site conform to the principles of good SEO as much as possible.
To do this it is necessary to:
⢠Understand the basics of how search engines rate sites
⢠Use proper keywords and phrases throughout the Web site
⢠Avoid giving the appearance of spamming the search engines
⢠Write all text for real people, not just for search engines
⢠Use well-formed alternate attributes on images
⢠Make sure that the necessary meta tags (and title tag) are installed in the head of each Web page
⢠Have good incoming links to establish popularity
⢠Make sure the Web site is regularly updated so that the content is fresh
History and evolution of search engine optimization (SE) a presentation published to increase awareness about SEO. This slide on SEO history and its evolution is useful for SEO beginners, SEO trainees, learners and junior SEO professionals
Google algorithm details 2021
"CIIM â (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.inâ 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
What is Search Engine Optimization | Why is SEO Important for the Healthcare ...Kotla Ranjith Kumar Reddy
Â
Result driven with over 6+ years of experience in Digital Marketing. Skilled in training workforce and achieve organizational targets.
Hands-on experience in managing online and offline campaigns such as: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, Online Reputation Management (ORM), Google Analytics, and Wordpress.
WA 0857-2135-9436 | Pakar SEO Jogja, Pakar SEO Jogjakarta, Pakar SEO Yogyakarta, Pakar SEO Magelang, Pakar SEO Kebumen, Pakar SEO Purwokerto, Pakar SEO Pemalang, Pakar SEO Medan, Pakar SEO Palembang
This presentation provides you with the invaluable compendium of useful information on 'SEO' that is Search Engine Optimization.
The Agenda here are as follows:
1. What are Search Engines?
2. How do Search Engines Work?
3. Examples of popular Search Engines
4. Search Engine Statistics
5. What is Search Engine Optimization (SEO)?
6. Goals of Search Engine Optimization
7. History of Search Engine Optimization
8. Techniques for Search Engine Optimization
9. Algorithm for Search Engine Optimization
10. Ranking factors for Search Engine Optimization
11. Tools for Search Engine Optimization.
This presentation aims at the industries currently trying to seek different solutions for SEO techniques.
All About Search Engine Marketing - A Look At the Past Jing Zhou
Â
http://Search-EngineConsulting.com Call Toll Free 877-618-6284 Search engine marketing, also known as SEM, is an internet marketing strategy that aims to promote certain websites through greater visibility in Google,Yahoo and Bing.
Answering questions on building or buying backlinks, indexing, optimizing landing pages, using content, search rankings, common mistakes, etc.
Originally published here: https://www.ergoseo.com/seo-faq.html
SEO (Search Engine Optimisation) involves altering website code, content, and presence in order to increase rankings in search engines
At least half a billion searches are made worldwide on a daily basis
If you are ranked at the top of a search engine, you are essentially running a free marketing campaign.
A short study and presentation about the steps involved in Search Engine Optimization. The presentation also explores the role of Search Engine Optimization in search marketing.
Search Engine Optimization Services by Regalix. Visit http://www.regalix.com or call 1 888 REGALIX to Request a Proposal. For a free sample report email bvictor@regalix-inc.com
SEO â Search Engine Optimization, breaks in two parts first we will understand about the Search Engines, a platform we will be using to rank our website #1, later we will understand the optimization part. At the end thereâs a bonus part which will help you track and analyze the work you we will be undertaking with this guided process.
It is the perfect guide for anyone who is planning to appear for an interview for an SEO position or who wants to prepare for an SEO job interview as a fresher (interview questions answers) by solving such questions and practising such answers.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.[4]
"SEO" redirects here. For other uses, see Seo.
Part of a series on
Internet marketing
Search engine optimization
Local search engine optimisation
Social media marketing
Email marketing
Referral marketing
Content marketing
Native advertising
Search engine marketing
Pay-per-click
Cost per impression
Search analytics
Web analytics
Display advertising
Ad blocking
Contextual advertising
Behavioral targeting
Affiliate marketing
Cost per action
Revenue sharing
Mobile advertising
vte
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.[4]
History
Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer,.......
What is Search Engine Optimization | Why is SEO Important for the Healthcare ...Kotla Ranjith Kumar Reddy
Â
Result driven with over 6+ years of experience in Digital Marketing. Skilled in training workforce and achieve organizational targets.
Hands-on experience in managing online and offline campaigns such as: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, Online Reputation Management (ORM), Google Analytics, and Wordpress.
WA 0857-2135-9436 | Pakar SEO Jogja, Pakar SEO Jogjakarta, Pakar SEO Yogyakarta, Pakar SEO Magelang, Pakar SEO Kebumen, Pakar SEO Purwokerto, Pakar SEO Pemalang, Pakar SEO Medan, Pakar SEO Palembang
This presentation provides you with the invaluable compendium of useful information on 'SEO' that is Search Engine Optimization.
The Agenda here are as follows:
1. What are Search Engines?
2. How do Search Engines Work?
3. Examples of popular Search Engines
4. Search Engine Statistics
5. What is Search Engine Optimization (SEO)?
6. Goals of Search Engine Optimization
7. History of Search Engine Optimization
8. Techniques for Search Engine Optimization
9. Algorithm for Search Engine Optimization
10. Ranking factors for Search Engine Optimization
11. Tools for Search Engine Optimization.
This presentation aims at the industries currently trying to seek different solutions for SEO techniques.
All About Search Engine Marketing - A Look At the Past Jing Zhou
Â
http://Search-EngineConsulting.com Call Toll Free 877-618-6284 Search engine marketing, also known as SEM, is an internet marketing strategy that aims to promote certain websites through greater visibility in Google,Yahoo and Bing.
Answering questions on building or buying backlinks, indexing, optimizing landing pages, using content, search rankings, common mistakes, etc.
Originally published here: https://www.ergoseo.com/seo-faq.html
SEO (Search Engine Optimisation) involves altering website code, content, and presence in order to increase rankings in search engines
At least half a billion searches are made worldwide on a daily basis
If you are ranked at the top of a search engine, you are essentially running a free marketing campaign.
A short study and presentation about the steps involved in Search Engine Optimization. The presentation also explores the role of Search Engine Optimization in search marketing.
Search Engine Optimization Services by Regalix. Visit http://www.regalix.com or call 1 888 REGALIX to Request a Proposal. For a free sample report email bvictor@regalix-inc.com
SEO â Search Engine Optimization, breaks in two parts first we will understand about the Search Engines, a platform we will be using to rank our website #1, later we will understand the optimization part. At the end thereâs a bonus part which will help you track and analyze the work you we will be undertaking with this guided process.
It is the perfect guide for anyone who is planning to appear for an interview for an SEO position or who wants to prepare for an SEO job interview as a fresher (interview questions answers) by solving such questions and practising such answers.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.[4]
"SEO" redirects here. For other uses, see Seo.
Part of a series on
Internet marketing
Search engine optimization
Local search engine optimisation
Social media marketing
Email marketing
Referral marketing
Content marketing
Native advertising
Search engine marketing
Pay-per-click
Cost per impression
Search analytics
Web analytics
Display advertising
Ad blocking
Contextual advertising
Behavioral targeting
Affiliate marketing
Cost per action
Revenue sharing
Mobile advertising
vte
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.[4]
History
Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer,.......
Seo material Digitoliens - Best Digital Marketing Institute in HyderabadDigitalMarketingByDi
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In this material , you will have basic knowledge of google algorithms, and search engines along with latest seo on page and off page techniques.
Digitoliens is one of the best digital marketing institute in hyderabad offering all digital modules.
www.Digitoliens.com
This PPT describes the Introduction to SEO.
What is SEO ?: SEO is the practice of optimising the webpage to get ranked in the first place of SERP.
Forms of SEO: On-Page SEO , OFF Page SEO , Technical SEO
This slide is made for computer science students to learn search engine optimization (SEO). By SEO , students can easily increase traffic on his website.
This short introductory lesson to SEO will allow you to understand why SEO is beneficial for your website, how it works and why it is essential for a website to stand out.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
Â
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. Youâll also learn
⢠Four (4) workplace discipline methods you should consider
⢠The best and most practical approach to implementing workplace discipline.
⢠Three (3) key tips to maintain a disciplined workplace.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
Â
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Â
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.đ¤Ż
We will dig deeper into:
1. How to capture video testimonials that convert from your audience đĽ
2. How to leverage your testimonials to boost your sales đ˛
3. How you can capture more CRM data to understand your audience better through video testimonials. đ
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Search Disrupted Googleâs Leaked Documents Rock the SEO World.pdf
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Seofaq
1. 1. What is SEO?
A) SEO is an abbreviation for search engine optimization; it is used to
describe the process designing your website in a way that it will
appear higher in search engine rankings. In addition to designing,
SEO as a process involves fixing the onsite issues, building links and
popularizing the Website over the social media networks. Once we do
the following processes our keywords gets higher positions with the
search engines and in return we get traffic and sales.
2. What is the difference between SEO and Search Engine Optimization?
A) The acronym âSEOâ can also refer to âsearch engine optimizers,â a
term adopted by an industry of consultants who carry out
optimization projects on behalf of clients, and by employees who
perform SEO services in-house. But the use of SEO as âSearch
Engine Optimizer is very limited and that way we can say there is no
difference between SEO and Search Engine Optimization
3. Define what is Search Engine Optimization.
A) Search Engine Optimization is the practice of maximizing the volume or
quality of traffic to a web-site from search engines via ânaturalâ or unpaid
search results. Here the term natural is a qualifier since the SEO
professionals use the Google Webmaster approved guidelines to optimize a
Website and build up the traffic naturally.
2. 4. What is the difference between âOrganic SEOâ and âNatural SEOâ
A) Organic Search engine optimization is also known as âNatural
SEOâ is used for the purpose of increasing traffic through the search
engines by using several techniques that may seem complex but do
not use any fake methods to increase the ranking.
5. What is the difference between âWhite Hat SEOâ and âBlack Hat SEOâ
A) Black Hat SEO refers to the use of aggressive SEO strategies,
techniques and tactics that focus only on search engines and not a
human audience, and usually does not obey Google webamster
guidelines. For example, keyword stuffing, invisible text, doorway
pages, sneaky redirects etc are various examples of black hat SEO
techniques. In comparison to this when the SEO campaign is done
with Google websmaster approved guidelines thatâs called white hat
SEO. While in short run the Black hat has big success it will attract
penalties which can go upto blacklisting, dropping the SERP and
dropping the site from Google indexing etc.
6. What is âEthical SEO?â
A) Ethical SEO refers to the usage of the SEO strategies, techniques,
tactics that focus on human audience opposed to search engines and
completely follows search engines rules and policies. Question is âAre
you able to tell what you have done to achieve the rankings?â If the
answer is yes, it means you are following white hat techniques of
SEO. So we can say when a webamster follows white hat techniques,
he is following ethical SEO practice.
3. 7. How does search engine finds my Website?
A) The search engine crawlers or bots crawl through the website and
generate the required information and update in the database. So
when a user searches, they find the relevant document on the Website
and if our site matches their requirements, it appears in the search
engine listings.
Questions Related to Search Engines:
1.What is a search engine?
A search engine is an information retrieval system designed to help find
information stored on a computer system. The search results are usually
presented in a list and are commonly known as hits.
2.Which are the most used search engines?
Google, Yahoo, You Tube, Bing, Baidu, AOL, Ask.com etc. But interms of
market share and partner network Google, Yahoo and MSN/Bing are the three
largest search engines.
3.What is the difference between Spiders, Robots and Crawlers?
A spider, also known as a robot or a crawler, is a program that follows, or
âcrawlsâ, links throughout the Internet, grabbing content from sites and adding
it to search engine indexes.
4.How does Search Engine index a Website?
There are basically three ways to get your site listed in a search engine:
â Submit your site directly to the search engine using a free submit form.
â Let the search engine find your site through links to site from other sites such
as directories.
4. â Pay the search engine to index your sites.
6.What are the benefits of search engine submissions?
As explained in the last point the Website is benefited having crawled from
different sources. So if your Website is frequently crawled and indexed from
different search engines, this helps in building the SERP and indirectly attract
the traffic to your Website.
7.How can I check that my Website is indexed by major search engines?
One way is to use âsite:domain-nameâ to search for your site. This works with
Google, Yahoo and Microsoft Live.
8.How can I get top 10 search engine listings.
Search engines takes as many as 80 factors to evaluate the page strength. But
there are few factors which plays a pivotal role and rest factors adds up the list.
For example average meta strength, domain power, quantity and quality of back
links, brand value over the social media circles, page rank, QDF-Query deserves
freshness, page type tendency like informational, page loading time, sitemaps
etc are the most important factors for getting top 10 listings.
9.What is the difference between free search engine listings and paid search
engine listings?
The difference between free search engine listings and paid search engine
listings is that the free search engine listings refers to listings from SEO process
and paid search engine listings refers to the listings received from PPC
process.
5. 10.Which PPC search engines you are targeting?
We target the following programs like Google Adwords, Yahoo Search
Marketing and MSN Adcenter. Other than that Miva is also a part.
11.What is Google personalized search? Does that affect the SEO process?
Google is trying to return the searches based on the past search behaviour, your
average time consumed on the websites, your preference of search etc. So
basically if this is done, your searching becomes interesting and effective. Itâs a
fact that if personalized search is implementer that will directly affect the SEO
process. Please note in the era of personalized search, the results people are
getting might vary extensively and that will make the tracking of SEO success
little difficult and challenging.
12.Whatâs local search engine optimization?
It refers to optimisation of the website belonging/referring to a particular
geographical area. If your business targets to a particular area like
state/county/city, the local search engine optimization has a major role to play.
Basically in the Local search engine optimization we create the listings with
Local search engines, yellow pages, try to exchange the traffic with the local
sites etc.
13.Why my Website is not indexed?
Google indexing is an automatic process. So the check list for Google indexing
is as follows:
Is it a new website: Submit with Goolge Add Url page.
Create the listings from hub pages that internet communities consider as
authoritative.
Check from the robots, if the no index tag has been added.
6. 14.How many days/business hours is required to index my Website?
Though indexing is automatic, we need the follow the above steps. Once done
your site can take few hours to few days for being indexed.
15.How to change the crawler frequency for my Website?
By putting the <changefreq>your change time</changefreq> in xml sitemap.
Also you can select the priority level in the Goolge webmaster tool account. But
the fact is fixing the crawl rates wonât make your website crawled frequently.
You need to offer the spider proper food to be indexed frequently.
16.If I am doing search of my domain nothing is coming. What does it
mean?
It means:
1. a) No indexed by search engines
2. b) May be canonical issues are there
3. c) May be the site is banned by search engines
4.
17.How to know that my Web Site is banned by Search Engines?
Following are the situations:
1. a) If your domain is not coming in the domain name search.
b)After a long time your domain is not coming on search engines
c)Your server logs register no visit from search engines/engine.
d)You lost your keyword positions and visits dramatically in fraction of days.
7. 18.How to recover from a ban?
In order to lift a ban you must know the reason of ban. After the reason is
identified do the following things:
Rectify the reason which caused the ban.
Make the content change over the Website.
If possible make changes in the look and feel.
Build up links from highly authoritative sites.
19.What is SERP?
SERP-Search engine ranking page, is the listing of web pages returned by a
search engine in response to a keyword query. The result normally include a list
of web pages with tittles, a link to the page , and a short description showing
where the keywords have matched content within the page.
20.Do you have connections with search engines?
Search engines are independent entity and no one has connection with search
engines. .
21.Can you include my Website with Google preferential program?
There is no such term like âPreferential Programâ.
22.Can search engine index the dynamic URLs?
The Search Engine programs are not designed to read the dynamic content. How
ever they are constantly increasing the program and now they can read few
categories dynamic URLs not all.
23.Can search engine index the images?
No search engines doesnât index the images. Thatâs why we do image
optimization.
8. 24.Can search engine index the Flash Websites?
Yes Google can now follow flash. So after Adobe made some in roads search
engines can now read the links and applications. But please note there is a
dynamic application file that covert the Flash readable to search engines. So
here the search engines are reading the Flash site indirectly
Keywords Related Questions:
1.What is a keyword and whatâs the difference between keyword and
keyword phrases?
A word or phrase which is used when searching for some information is know
as a keyword. It is these words or phrases that webmaster use when describing
or explaining the content of their website.
2.How do you do the keyword research?
Our process starts with collecting the seed phrases related to clientâs business.
Then we try to identify various combinations possible from the supplied seed
phrases. This is done with the help of keyword aggregation tool from Google
Adwords. Once we have a list of keywords we cross check from their traffic
building capacity and competition. After these factors are determined we deduct
all the irrelevant keywords in the elimination round. This is the standard process
of compiling a keyword list.
3.Why the keywords are important to the Website?
The entire SEO process starts with the selection of best lot of keywords. Since
the keyword phrases are the primary connector of business with the customer,
we will have to select the sales driven keywords with moderate competition.
9. 4.Whatâs the difference between the singular and plural keyword phrases?
What should we target in SEO?
When targeting keywords phrase it is advisable to consider the plural phrases as
it contains both plural and singular as for example businesses contain the word
business. A search engine which considers the plural keyword to be different
from the singular keyword now may not do so in the future, and vice-versa. In
any case, you are always better off optimizing your site for both the plural and
singular versions of your keywords, assuming that both versions are popular.
5.Whatâs monthly search volume of a keyword and how itâs calculated?
Monthly Search volume is the number of times that the users searches a
particular keyword during a month. It is calculated as follows Global monthly
search volume/no. of days. This figure is given Google Adwords External tool.
6.What is the difference between the broad match and narrow match?
Broad match helps you attract more traffic to your website. Itâs user friendly but
narrow match is mostly helpful for SEO optimizers.
7.What tool you are using for keyword research?
The keyword tools we are using are Google Adwords External, Wordtracker and
Keyword Discovery.
25.Keyword relevancy, keyword proximity, keyword density etc. What do
you mean by them?
Keyword Density: It is combination of the number of times a keyword or
keyword phrases,in proportion with other words, appears on a web page.
Keyword Proximity:It refers to the distance in space as measured in within the
keywords as well as the phrases including the keywords without repetition and
with contextual relevance.
10. It measures the closeness between two keywords.
Keyword Relevancy: Keyword Relevancy encompasses a large area of potential
confusion. Simply put, your âkeywordsâ must be relevant to the contents, or
âthemeâ of your web page. Keyword relevancy and analysis in choosing
keywords that is matching the content of the web page is important to your
success with the search engine. When selecting the keywords you have to be
more specific as there is better chance of getting targeted traffic.
11. What is Search Engines?
Ans: Search Engines are very critical key element useful to find out
specific and relevant information through huge extent of World Wide
Web. Some major commonly used search engine:
Google ,Yahoo, BingâŚâŚâŚ
2) Tell me something about Google?
Ans: Google is the worldâs largest and renowned search engine
incorporating about 66.8% of market share. It was introduced in 1998 by
students of Stanford University students Sergey Brin and Larry Page.
The unique algorithmic ranking system is considered as its key of
success. Apart of Google Mail services there are various worthy and
useful tools are being offered absolutely free which include Blogger,
Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools,
Adword, Analytics and many more.
3) Define SEO?
Ans: SEO is the abbreviated form of âSearch Engine Optimizationâ. It is
the set of process in account of which a website or web page is being
constructed or optimized that helps them to enhance their appearance or
visibility at top in SERPs (Search Engine Result Pages).
12. 4) Explain distinct types of SEO practice?
Ans: Primarily two types of SEO are being sporting in practice â Off-
Page SEO and On-Page SEO.
Off-Page SEO is the method of earning backlinks from other
websites in order to enhance the ranking of the site. This method
include various method of SEO including Blog posting, forum,
article submission, Press release submission, classified and
miscellaneous.
On-Page SEO is the process of optimizing a website which includes
on-site work such as writing content, title, description, Alt tag, Meta
tags as well as ensuring web-pageâs code and design which can be
indexed and crawled by search engines properly.
5) What are the different techniques used in Offpage SEO?
Ans: There are lots of techniques used in Offpage SEO work. Major
Techniques are:
ďˇ Directory Submission
ďˇ Social Bookmarking
ďˇ Blog Post
ďˇ Article Post
ďˇ Press Release Submission
13. ďˇ Forum Posting
ďˇ Yahoo Answer
ďˇ Blog Comment
ďˇ Deep link Directory Submission
ďˇ
6) Define blog, article & press release?
Ans: A blog is referred as an information or discussion published on
website or World Wide Web incorporating distinct entries called as posts.
Basically, the blog is referred as everything thing where you can include
others too. It is more individual in contrast to article and press release. It
is also considered as very personal in subject to both style and
comprised ideas and information and can be written in the way just like
you may talk to your readers. It is also called Web diary or Online Diary.
The articles are concerned with specific topic or event and are highly
oriented towards an opinion instead of information. An article is
supposed to be more oriented towards showing up opinions, views and
idea. Generally, it is written by a third party or expert of any specific field.
Press Release is related with a specific action or event which can be
republished by distinct medium of mass-media including other websites.
It should be simple, short and professional. It conveys a clear message
or information.
7)What are Meta Tags?
Ans: HTML meta tags are usually referred as tags of page data which
sits between opening and closing head tags of a documentâs HTML
code. Actually these are hidden keywords who sits in the code. These
are invisible to visitors but are visible and readable by Search Engines.
14. 8)Difference between keyword & keyword phrase?
Ans: The keyword term is basically concerned with a one-word term, on
the other hand a keyword phrase considered as employment of two or
more word-combinations. Therefore, it is very confounded to get high
ranking in account of one-word keyword term until the one-word keyword
has little online competition. Therefore, this practice is not encouraged to
employ. In order to drive more traffic and top ranking in SERP it is
recommended to employ keyword phrase.
9) What do you know about Black Hat SEO?
Ans: In order to attain High Ranking in search engine result page,
websites go for various methods and techniques which are characterized
by two categories. The method which are implemented and acceptable
according to search engine guidelines are White Hat SEO, on the other
hand, the method which are less acceptable or instructed to avoid in
search engine guidelines are âBlack Hat SEOâ.
10) Can you tell me some Black Hat SEO techniques?
Ans: Some Black Hat SEO techniques are: Keyword Stuffing Cloaking
Doorway Pages or Gateway Pages Link Farming Hidden Text, etc.
11)What is the meaning of competitive analysis?
Ans: Competitive analysis, as its name suggested it is establishment of a
comparison of data between the website I am optimizing and that
website who rank highly in search results. It will be a great source of
idea.
15. 13)How can you know about your SEO campaign whether it is working
or not?
Ans: First of all I would attempt to make a search on all search engines
employing relevant keywords and keyphrases, I am optimizing for. The
analysis of result will say whether the methods of optimization have gain
results or lost. I would analyze the report regularly as search engine
make update and index. I would attempt to another aspect of website
statistics which says about origin of traffic.
14)What do you know about LSI?
Ans: LSI is the abbreviated form of Latent Semantic Indexing. It has
been emerged as a technique of fetching data via establishing a
communication among words as well as employing synonyms in the
midst of retrieving the data from the index.
16) What do you know about Keyword stemming?
Ans: It is the practice to find out root word from search query. For
instance, a keyword like âplayfulâ will be split to the word âplayâ by
stemming algorithm that turns it possible. Thus, the search result appear
on the screen will contain the word âplayâ in it.
17)How can you enhance the crawling frequency by search engines for
your website?
Ans: Including new, original, unique and quality content on our website
more frequently enables search engines to crawl more frequently.
16. 18)What mistakes you should avoid while optimizing the website?
Ans: The main mistakes that should be avoided are filling keywords in
Web-Page, employing identical anchor text for link building, keyword
stuffing, getting low quality backlinks etc.
19)In order to prevent penalty, what things you shouldnât perform to
increase ranking?
Ans: I would discard links from those websites which is supposed to act
as link farm as well as poor quality sites which have low page rank.
Ensure that our site must contain unique and quality content without
keyword stuffing. Also, I used to avoid any practices of âspamâ which
include certain affiliate advertising websites, unsolicited e-mail
campaigns etc.
20)What do you think about social media in SEO strategy?
Ans: Social networking websites are considered as social media which is
very effective and robust for viral marketing. Viral marketing has been
proved as very powerful resource, in the case if our content is unique,
attractive and appealing. Some media Site:
ďˇ Facebook
ďˇ Twitter
ďˇ Linkedin
ďˇ Myspace
ďˇ Digg
ďˇ Youtube etc.
17. 1- What was the recent update which Google had and what changes
would you suggest for it?
Google recently had the Penguin update which was a measure to control web
spam. Penguin update had penalized websites which had a spammy backlinking
profile and returned more semantic results. Semantic results were based on the
relationship between words present on the search query. Penguin trusted sites
that had original and good content, fresh content, good social media presence
and quality organic links.
3- What all verticals have you handled in your SEO career so far?
Verticals means on what themes of websites have you worked so far- this may
include education, real estate, IT, travel, Shopping, jobs etc.
4- What do you understand by the Panda update?
The Panda update was done to improve the quality of search results in Google.
Panda update also known as the farmer update was done to eliminate content
farms which provided less user friendly experience. It used machine language
scalability as one of the important metrics for judging relevancy of a web page.
All the focus was transformed on the user and now quality content , proper
design, proper speed, proper use of images and videos, content to ad ratio all
mattered more after the Panda update. You need to optimize your site for
better clickthrough rate and a less bounce rate.
5- What is Google Sandbox in SEO?
Google Sandbox is an imaginary area where new and less authoritative sites are
kept for a specified time period until they establish themselves of being
displayed on the search results. It happens by building too many links within a
short period of time.
18. 6- What is the difference between on page seo and off page seo?
On page seo means optimizing your website and making changes on title, meta
tags, site structure, site content, solving canonicalization problem,
managing robots.txt etc.
Off page optimization means optimizing your web presence which
involves backlink building and social media promotion.
7- How will you solve canonicalization issue or what is .htacess file?
.htacess file is used to solve the canonicalization issue of a website. It may
happen that the home page of the site may take several urls like
http://www.example.com or http://www.example.com/index.html or
http://example.com . The search engines might treat these url as different and
may divide the link juice gained by having various backlinks made with any of
these 3 urls. The link juice gets divided between these three urls equally.
.htacess file is created to have a single url of the home page so that the link juice
is passed onto single url.
8- What is keyword stemming in SEO?
Keyword stemming is the process of finding out the root word from the search
query. A query having the word â playfulâ would be broken down to the word
âplayâ with the help of stemming algorithm. The search results returned would
be having the word â playâ in it.
9- What is LSI?
LSI stands for Latent Semantic Indexing. It is a data retrieval technique which
finds connection between words and the use of synonyms while fetching data
from the index.
11- What are the limitations of title and description tags?
19. Title tag can be between 66-70 characters and meta description tag can be
between 160-170 characters.
12- Does Google uses keyword tags?
No, Google does not make use of keyword tags.
13- What is 301 redirect?
It is a method of redirecting user from the old page url to the new page url. 301
redirect is a permanent redirect and is helpful in passing the link juice from the
old url to the new url.
14- What was your exact job profile in your previous company?
Provide a suitable explanation about your job profile which would include your
job responsibilities and the amount of work you have handled so far.
15- What do you understand by Cloaking?
Cloaking involves using deceptive techniques which presents the user with a
different version of the webpage than that presented to the search engines.
16- What tools do you use for doing seo?
I use Google webmaster tools, Google Analytics, Open site explorer, Alexa,
Website grader etc.
See:- List of free seo tools
17- What are your good qualities?
You will have to answer here about your good qualities like- I am hardworking,
sincere, punctual, love to accept challenges etc.
20. 18- What is the difference between Seo and Sem?
Seo stands for Search Engine Optimization while Sem stands for Search Engine
Marketing. Seo provides organic traffic to a website with the help of search
engines while Sem involves the use of Google adwords and other paid channels
of advertising.
19- What is PPC?
PPC stands for Pay Per Click. It is a form of advertising methodology in which
the advertiser pays for every click on their ads. Google uses this form of
advertising in its channel of advertising called Adwords.
20- Which is better Robots.txt or Meta Robots Tag?
Meta Robots tag is much better as it helps in forcing the search engine
crawlers not to index and display the hidden pages in your server.
21- Do you use separate Seo strategies for Google,Yahoo and Bing?
Yes I use separate strategies for Google,Yahoo and other search engines.More
backlinks are required for Google .It pays more attention to backlinks and site
authority while Yahoo and Bing pays more attention to title and Meta tags.
Hence, a site takes time to rank on Google as compared to Yahoo and Bing
22- How will you increase the Pagerank of a page?
By building more backlinks from authority sites and high page rank webpages.
23- How will you check the number of backlinks of your competitors site?
With the help of the link operator on Google and by using various external tools
like Alexa, Backlink Watch , Open Site Explorer,Backlink finder etc.
21. 24- Which is more important- Building backlinks to a website or building
great content?
Both are important. Building great content is necessary as it is your first step
towards ranking ;and building backlinks helps to build authority to your website
and is an important metric for ranking well. Hence both should go parallel and
both are equally important.
25- Who is Matt Cutts?
Matt Cutts is the head of Googleâs web spam team.
26- If a website has a search engine saturation of 40% , what does that
mean?
It means 40% of web pages from that particular website are indexed by the
search engine.
27- What do you mean by anchor text?
Clickable text written on an hyperlink is known as anchor text. It is of great
value to the search engines and is used for evaluating the relevance of web
pages with respect to search queries.
28- How will you treat Web standards while optimizing a website?
Google loves web standards hence I will apply the web standards provided by
W3C while optimizing a web site.
29- What methods would you apply for decreasing the loading time of a
website?
22. I would use external style sheets, less images (unless necessary), optimize the
images and decrease the file sizes of the image without reducing the quality of
the image, use CSS sprites to reduce HTTP requests etc.
30- Which tools do you use for choosing keywords?
I use Google Keyword tool, Wordtracker tool, Wordstream, Seo book keyword
tool etc.
*Remember certain tools are paid but you may use the trial version for some
days.
31- What blogs and sites do you regularly visit to update yourself?
I follow Matt Cutts blog. Seomoz blog, Seochat forums,
Searchengineland.com,Seo book, Seosandwitch etc.
32- What are doorway pages?
These are pages that are specially created to rank high on search engines using
deceptive techniques.Doorway pages do not provide useful content but instead
redirect users to the main page.
33- What are the Social Media channels you have used for marketing?
I have used blogs like blogger,wordpress,typepad etc, social bookmarking
sites like Digg,Jumptags,Delicious etc., social networking sites like
Facebook,Linkedin etc., Video Sharing sites like Youtube,Vimeo etc.
34- What would you suggest to the client who has a website made on
Flash? How would you do Seo for that site?
23. Search engines find it harder to parse the contents presented using Flash. I
would suggest the client to use an alternative to flash like HTML 5.
35- What do you understand by Frames in HTML?
A frame is a HTML technique which divides the content of a page onto several
parts. Search engines see Frames as completely different pages and as such
Frames have a negative impact on Seo. We should avoid the usage of Frames
and use basic HTML instead.
36- Which is the popular search engine in Russia?
Yandex is popular in Russia.
37- If the meta robots tag has a value of âno index, no followâ what does it
mean?
It means the search engine crawlers would not index the contents and would not
follow the links present on the page.
38- Who is Rand Fishkin?
Rand Fishkin is the CEO and Co founder of Seomoz, the most popular seo
software in the world. He started the informative âWhite Board Fridayâ series
for explaining the concepts related to Seo and search engines.
39- How will you restrict the search engine crawlers from indexing a folder
named âSecretâ that is present in the root?
The following code when added on the robots.txt text file would restrict the
crawlers from accessing the folder
24. User-agent:*
Disallow: /Secret/
40 â What do you understand by Google Dance?
Google Dance happens when major updates happen on the database maintained
by Google. Constant shuffling leads to unstable rankings of the Web Pages.This
continue for some days and is known as Google dance. It was witnessed in the
past before the real time searching happened. Now, Google updates its index
almost everyday and changes are witnessed narrowly.
41- Which are the top 3 social media websites that you will suggest to your
client for SMO work?
I would suggest Facebook, Twitter and Google Plus.
42- How does Google Plus helps in Seo?
Google Plus helps the promoted web pages to get plus ones which are
considered as genuine votes by Google. More plus ones helps to enhance our
search engine rankings. Moreover,it helps to get high rankings in personalized
search results where our friends can see the web pages shared and promoted by
us.
Read more here:- Using Google Plus for Seo
43- What is a Pizza Box in terms of Google?
Google server comes in a standard case which is commonly known as âPizza
Boxâ.
25. 44- How important is to have a keyword in a domain name?
After the recent EMD update, the weightage on the presence of keyword on a
domain has reduced. It is therefore important to go for a domain name that can
focus on building a brand rather than using only keywords which could make a
domain look spammy. Although having keywords in the domain helps but it
would work only if the combination comes out as brandable. Some popular
examples of website which succeded without having keywords in it
areFLIPKART .com, myntra.com, ebay.com, digg.com, reddit.com and ofcoz
google.com etc. But, there are some themes where the presence of keywords
becomes necessary like the presence of the keyword ârecipesâ in allrecipes.com
or the presence of the word âfoodâ in the domain foodnetwork.com . Hence, its
important to take decisions based on the theme you need to target.
45- What do you understand by âEngagement Metricsâ with relation to
social media?
Engagement metrics comprises of information which is used to measure the
importance of user (customer) engagement with respect to a particular social
data.Some example includes likes, retweets, plusones, clicks,
favorites,repins,comments etc.
46- What are your favorite ways of attracting natural backlinks to your
site?
Having user friendly content on the site is the best way to attract natural
backlinks but one of my favorite ways of attracting natural backlinks is by
offering free widgets and free infographics to my audience.
26. 47- Have you heard about ASO?
ASO stands for App Store Optimization which is a process of improving the
visibility of mobile apps on app stores like iTunes and Google Play.
48- How can you search with the exact keywords you type on Google
without using quotes?
We can use the Verbatim tool in order to search with the exact keywords
entered on Google.
49- What do you understand by Google Authorship and how can you use it
for Seo benefits?
Google Authorship allows you to link your Google Plus Profile to the content
you create. This is a way to enhance the overall user experience and stop
spamming. Results containing content from original and reputed authors are
valued highly by Google and chances of spamming are also reduced. Hence,
implementing Google Authorship is really useful for Seo as it helps a webpage
to rank higher based on the author rank.
Read more:- How to Make Full Use of Google Authorship Profile
50- How can you make a website mobile friendly?
I will create a mobile friendly version of the website for Googlebot-Mobile, use
meta.txt for specifying special instructions to mobile search engine crawlers, use
mobile.xml sitemap and will have mobile optimized content on the site.
Read more:- Mobile Seo
27. 51- What is the difference between clicks and visits in Google Analytics?
Clicks indicates the number of times any user clicks on an ad while visits
indicates the number of unique sessions each visits create.
What is mobile friendly update and when was it launched ?
Mobile friendly update was released on 21st april 2015.The major target
of the update was to make the websites mobile friendly. The site which
didnât followed the guidelines of mobile seo were affected with the
update
How many times does google releases the algorithms and are update visible
to users?
According to industry sources google updates their search algorithm 500
â 600 times yearly. These updates are classified as minor updates and
major updates. Most of the time we get information of the major updates
which has a very significant impact on serpâs
What is panda update?
Panda update was first released in Feb. 2011 and major purpose of this
update is to penalized the website with low quality content or duplicate or
thin content which was created only for seo purpose. In May 2014 panda
4 was release which has hit many major brand sites like eBay ask.com
biography.com and many other sites
What is penguin update?
28. Penguin update was first released in April 2012.This update targeted the
websites using black hat seo techniques and using over optimization by
violating the search guidelines. Later releases of penguin update has
targeted the websites generating links from low quality sources with
keyword reach anchor text
What is humming bird update?
This update was released in august 2013.The purpose of this update
was to understand the intent of the user in the query and provide the
results best suitable for user instead of ranking a page because of
keyword density. This update understand the semantics of query,
relevancy of content and provide the suitable results. For example if you
search for keyword âwhich is best business HOTEL Hyderabad â then
humming bird will understand the intent of user and provide the results
for âbest business hotel in Hyderabadâ by ignoring the words [which is]
and [?]to provide relevant results
What is EMD update?
This update was released by Google in sep 2012 to target low quality
websites which used exact match domain name sites. The major sites
which hit with the update the long tail domains with keywords sites
like www.buy-best-laptops-online.com were hit with the update. Even
some good sites were hit with this update. Example www.pooltables.com
has lost the 1st position after emd update.
29. 1) What is SEO and introduce its types?
Search engine optimization or SEO is a process of keep changing the position of
a web page or website in a search engine results by using keywords or phrases.
Two Types of SEO are:
On Page Optimization
Off Page Optimization
2) What are the SEO tools do you use?
The SEO tools that I use are Google analytic, keyword search, Alexa, open site
explorer, Google Webmaster.
3) What do you mean by Backlink?
The incoming links to your website or webpage is referred as Backlink.
4) What are out bound Links?
The outbound links are our website links to other webpage or website.
5) Can you tell me something about Googlebot?
To index a webpage Google uses the Googlebot software. Caching, Crawling
and indexing of a webpage are done through Googlebot by collecting details
from that webpage.
6) What is Cross linking and what are the function of Cross linking?
Cross linking is used to refer the process of linking one site to another site and
provide a way to allow the accessing to it.
It provides the users with reference sites that consists the content related to the
search.
It doesnât need to be owned by the same person as it provides the methods that
have been built on the Internet.
30. It serves the purpose to display the page on the search engines using search
engine optimization techniques and methods.
The site ranking is calculated on the basis of the relevance of the sites and then
it is reflected on the search engine.
It uses SEO tools that provide reciprocal links and inbound links that can be
used as our SEO.
7) What is the main purpose of using keyword in SEO?
Keyword is a single word, and while a combination of those keywords makes
phrases. These keywords or phrases are used by the search engines to populate
the subjects over the internet. Search engine stores keywords in the database,
and when search is done, it will come up with the best possible match.
8) Can you mention the functions of body content relevance?
Whenever there is a text that does not have images on the web page is referred
as body content relevance or non-image text. It helps in good optimization of
the sites and also to improve your ranking in the search engine.
9) What are Spiders, Robots and Crawlers and what are their functions?
Spiders, robot and crawler, they are all same and referred by different names. It
is a software program that follows, or âCrawlsâ different links throughout the
internet, and then grabs the content from the sites and adds to the search engine
indexes.
10) What does it mean if nothing appears on doing search on the domain?
On doing search on your domain and if nothing appears then there are three
possibilities.
May be the site is banned by search engines
May be no index by search engines
Some canonical issues
31. 11)What is keyword stemming?
The process of finding out the root word from the search query is referred as
keywords stemming.
12) Name some SEO blogs that you frequently read?
Jimboykins
Search Engine Land
SEOSmarty
MOZ
Search Engine Journal
13) What do you mean by Cloaking?
Cloaking is a deceptive way of optimizing search. In this technique a different
content will be searched by the search engine than what is presented or searched
by the users.
15) How many characters limits in Title tag?
We can add 70 characters in title tag.
16) What is Google Sandbox?
Google sandbox is an imaginary area where new websites and their search
rating are put on hold until they prove worthy for ranking. In other words, it
checks the standard of the website.
32. 17) Tell me something about Black Hat SEO?
In order to get a high ranking in search engine result page, websites go for
various methods and techniques which are characterized by two categories. One
method that is acceptable by search engine guidelines is known as White Hat
SEO, while the other method which is not acceptable by search engine
guidelines is known as Black Hat SEO.
18) Name few Black Hat SEO techniques?
Link Farming
Hidden text, etc.
Gateway or Doorway pages
Cloaking
Keyword Stuffing
19) Can you differentiate between ânofollowâ and âdofollowâ link?
Nofollow links are not passed by search engines bot and therefore cannot be
cached or indexed. Dofollow link is a kind of hyperlink and it passes through all
search engines and it puts an impact over page rank.
20) What is the difference between PR (page rank) and SERP (Search engine
result page)?
Page rank is calculated on the basis of quality inbound links from other website
or webpages to our webpage or a website.
SERP (Search Engine Result page) is the placement of the website or web-pages
which is returned by the search engine after a search query or attribute.
33. 21) Why the Title Tag in website is valuable?
Title tags are very essential in SEO, as it tells about the contents on that web
page. Through title tags only the search engine will tell the user, what is there in
the page.
22) What is considered as more significant, creating content or building back
links?
Both are necessary, creating quality content is equally important to building
backlinks. Although, building backlinks are useful in building authority to a site
and for ranking as well, quality content is the first element that is considered to
be more responsible for ranking.
23) Can you mention the difference between SEO and SEM?
SEM (Search Engine Marketing), it is used for the promotion of website
through Search Engine Result Page (SERP) , while to optimize the search result
of your webpage or website SEO (Search Engine Optimization) is used.
24) What do you know about LSI?
LSI stands for Latent Semantic Indexing. This technique is established to obtain
the data by relating the word to its closest counterparts or to its similar context.
For example, if you are searching something with a keyword âCARâ it will
show all the related things like classic cars, car auctions, Bentley car, car race
etc.
25) How will you cross-check whether your SEO campaign is working or not?
To check whether your SEO campaign is working or not, the first approach is to
check the websites statistics, which tells you about the origin of traffic. The
other way of checking is to make a search based on the relevant keywords and
key phrases and look for the search result. The number of search result will tell
you whether your SEO campaign is working or not.
34. 26) What is the meaning of competitive analysis?
Competitive analysis does the comparison, between the website I am
optimizing, and the website that is ranked highly in search results.
27) What is PPC?
PPC stands for Pay Per Click and is an advertisement campaign hosted by
Google. It is segmented into two modules CPC ( Cost per click) and CPM (
Cost per thousand impressions) through flat rate and bidding respectively. In
CPC, if the user clicks on the advert, only then the advertiser will be charged.
28) What is 301 redirect?
It is a method by which the user is redirected to new page url to old page url . It
is a permanent redirect and it is also useful in directing link juice to new url
from old url .
30) What are Webmaster tools?
Webmaster tool is a service provided by Google from where you can get
backlink information, crawl errors, search queries, Indexing data, CTR etc.
31) What is keyword density and what is the formula for knowing keyword
density?
From SEO point of view, keyword density will definitely help to stand out your
content from others. The formula to know the keyword density is ( Total
number of keyword/ total number of words in your article) multiply by 100.
35. 32) What is robots.txt?
Robots.txt is a text file. It is through this file, it gives instruction to search
engine crawlers about indexing and caching of a webpage, file of a website or
directory, domain.
33) What will you do, for the company website you are working for, decides to
move all the contents to new domain?
The first step would be to update the previous site with a permanent redirect to
new page for all the pages. After that, I will remove the previous content from
search engine in order to avoid duplicate content issues.
36) What are the key aspects of Panda update?
Panda is to improve the search in Google. The latest version has focused on
quality content, proper design, proper speed, proper use of images and many
more.
37) What are the key aspects of Penguin update?
Penguin is the code name for Google algorithm. Its main target is to decrease
the ranking of that website that are violating the Google Webmaster guidelines.
These guidelines are violated by using black hat techniques like cloaking and
stuffing.