The Startup Foundation has grown from a couple of founders that wanted to do one startup event to an organisation that has done ten, runs a p2p incubator and has a community of over a thousand members. This happened because we listened to our community, and used Lean Startup and Customer Development to learn and confirm our next steps. We didn’t plan any of this, and that’s exactly the point. Leon comes to Leanconf to make a case for real world experience, and is accompanied by a ton of it. There is a lot of content on Startups in general, the Lean Startup and Customer Development, but one should practise it to fully understand how it works and the value it can bring. You don’t learn to ride a bike by reading a book, or by hearing someone tell you how they do it, you learn by jumping on one. You attending this talk is nice and very much appreciated, but it could also be considered a waste of your time. Why? Because whilst there is definitely value in talks, communication, planning and plotting your next move, nothing beats the actual move. So let’s use the time we have for this talk to address the importance of minimising the time till you get on that bike, hopefully it’ll save you countless hours in the future.

1. Let’s get real

2. Leon Pals
Chairman Startup Foundation
@LeonPals / @StartupFNDTN

3. How did I get here?

4. eBay for Twitter
First product
No businessmodel
Lots of spam
digital menu’s
Press + Epiphany
Tough market
Product took ton of time
Pre 2012:
Editor Shareables
First startup experience
Cool environment
Tasks were less inspiring

7. Startup Foundation
An independent not for profit [or for impact]
organisation, driving innovation by supporting startups

9. We have a diverse and worldwide network of volunteers
Most work for organisations that are of significance to startups such as:
Rockstart, StartupBus, Startup Bootcamp & UP global

10. Startup Foundation:
Experience
Covering Effectuation, Customer Development, Lean
Startup and much more
Giving participants hands on experience

11. Rotterdam

12. Antwerp

13. Middlesbrough

14. Newcastle

15. Venlo

16. Cyprus

17. Amsterdam

18. Startup Foundation:
Meetups
Monthly get togethers, workshops, talks and drinks

19. Brainstorms

20. Knowledge sharing

21. Keynote party

22. Workspace..

23. Startup Foundation:
Startup Port

30. Startup Foundation:
Net

31. What have we learned?

32. Ideas are generic

33. Jargon & Buzzwords
Make Lean Startup less actionable

34. Customer Interviews =
Customer Conversations
The term interviews puts people on the wrong path

35. MVP = test
Test implies your testing an hypothesis and you keep it efficient

36. Observation:
More peers talk, read and share information about
Lean Startup than we see it being put to use

38. Tests

39. Why get hands on?

40. "Entrepreneurship is something
you learn best by doing it”
- Paul Graham

41. + it can be fun

43. Intro
Is there a market for anonymous STD tests?

44. Intro
Anonymous
Reliable
Pre-emptive

45. Progress
How did their weekend go?

46. Clubbing
Do new couples have fear about STD’s?
Should the team have anticipated getting into a fight?

47. Gay scene
Prove you are STD free
They get weekly checkups, for free

48. The promiscuous
Prove you are STD free
Bingo

49. Text

51. But most of all

52. It is reality
The red pill

53. “Put your ideas into practise, they will improve
if you take note of what happens next”

54. “Put your ideas into practise, they will improve
if you take note of what happens next”
- Leon Pals

55. So why do we see so many
peers struggling?

56. So why do we see so many
peers struggling?
Fear

57. “The greatest barrier to
success is the fear of failure”
Sven Goran Eriksson

58. Three tips
To flip the switch

59. Run a Marshmallow challenge

61. Do the work

64. “Do a little, see if it works”
- Tendayi Viki, last night

65. Enjoy yourself

66. It is okay to start like this

67. Theorising/debating/planning
Might make you sound smart, or not

69. Lessons learned

70. Gain credibility

71. You might create something

73. Red pill
Blue pill
Assumptions
Meetings
Theory
Your comfort zone
Validated learnings
Running tests
Experience
Where the magic happens

74. Thank you.
Any questions?
@LeonPals Thank you. Any questions?