John discusses the importance of advertising for real estate investors. First, without advertising, people won't know what services you offer. Advertising allows you to experiment with different messaging to see what resonates and helps define your target market. It also gets your message in front of many people over time, leveraging your limited time and resources. While results may not be immediate, advertising requires patience and treating it like a science to fine tune messaging over weeks and months.

1. The Why
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2. Hey, what's up fellow real estate investors? This is John coming back at you this
week. We're talking about advertising. I hope you enjoyed the end of that last
video I did last week. If we're kind of showing some of it. I obviously do have it, I
don't have my water bottle here with me today, but one of the things that you
can simply do is being able to put simple things like that, "I buy houses." A big
sticker on a water bottle, on a notebook, on a laptop; whatever the case might
be for something as simple as that to get someone's attention when doing it.
These next few videos, I'm going to be talking about the "why" behind
advertising. I'm also going to talk a little bit about the how and then talk a little
bit of the management that goes into it as well, at least from REI Wealth
Academy's perspective in that. The rst thing I want to talk about is "why".
Number one: How are people going to know what you do if you don't put it out
there? Sure, you can go out there, you can talk to people all you want about it,
but inevitably, one of the things they're going to ask for is, "Hey, do you have a
business card? Do you have information?" You're not going to try and sit there
and sell them on the spot. You're going to listen, hopefully ll a need, but then
you're going to make sure that you can follow it up with a piece of information
that you can give them. Whether that's educational but also with your contact
info and a little bit of a call to action; even if that's just, "Hey. Call me." Something
that you can do there.
Part of the other portion to do this "why" is it allows you to experiment. It allows
you to experiment with your personality and how the market responds to it. It
lets you know what's successful and what is not when you're trying to do it, and
it just lets you know and gear more into your audience. Who is it you're really
looking for?
The Why
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3. So as you go through this process of starting out, you may have an idea of your
target market, and that might change as you start advertising and start realizing
in your local market, how different the sellers act versus another market or at
least, they act differently than what you thought they would.
That's another reason that you want to advertise, because it's a piece that's out
there that gets the public to react to you. It's one of the rst things that you're
doing. Yes, we talked in the last series of videos about telling people what you
do. In this regard, we're talking about advertising and really putting it out there
to grab people's attention, and you're going to know and be able to measure how
effective that really is without you ... because you're only one person. You only
have so much time. You're putting resources out there that can maximize and
leverage time that you don't have and maximize the amount of time that you're
getting your message in front of other people's eyes. But be patient, and another
thing is to be methodical. We'll get into this under the management in a little bit.
Being methodical and treating this like a science experiment and being patient;
it's not going to work in a week. It's probably not going to yield amazing results
in two weeks, it very well might. That may be the case that you might hit a vein
almost immediately, but if you start with a mailing campaign, if you start with
anything else that might be active or passive, give it time to develop. The more
people, the more time that you go by, the more people that get a chance to see it
and react to it. Then you'll be able to ne tune how you're doing your messaging,
how you're getting in front of people's eyes for them to make that decision.
What we have inside REI Wealth Academy, we have plenty of resources for you.
In one of those, it talks about advertising and free advertising, at that. That
could be everything from just posting on Craigslist, posting on Facebook, all
these free resources you have. So make sure you check those out. That's a little
bit about the "why". We're going to get a little bit on the "how" in the next video.
Stay tuned for that.
The Why
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4. With that, this is John signing off. Make sure you follow us on Facebook and go
to REI WealthAcademy.com and check out the blog, especially the ten secrets
that we're currently going through with all these series in the video, and we'll
see you next time.
Take it easy.
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The Why
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