10 F*ck Ups Made Lessons Learned    In Startup Customer Acquisition             Joanna Lord          VP of Growth Marketin...
Where do I start?
What tools do I need?
How much money do I need?
What should I be testing?
slow your roll & start small.
10 Lessons Learnedin Startup Customer Acquisition
YOUR STORY                 SANITY               (SUCCESS)MEASUREMENT                EXECUTION
The Golden Circle Theory                                  Why?                                   The Cause                ...
lesson #2:   lead with a resource.                                     your story.
lesson #3:      find the right story words.Read this: Emotionally intelligent websites: http://bit.ly/GWGZ5m           you...
lesson #4:   embrace your grudge match.                                          your story.
lesson #5:   do the expected uniquely.                                         execution.
lesson #6:   know your strengths weaknesses.                                               execution.
lesson #7:     invest in your employees/evangelists.Read these: 12 Gallup Questions: http://bit.ly/9kSBwY               ex...
lesson #8:   ship market it fast.                                    execution.
lesson #9:   know your levers.                                 measurement.
lesson #10:   focus on growth momentum.                                          measurement.
YOUR STORY                 SANITY               (SUCCESS)MEASUREMENT                EXECUTION
Where Do I Start?top secret:   we are all in the same boat.
THANK YOU!            Joanna Lord        VP of Growth MarketingQuestions? Hit me up: joanna@seomoz.org               @joan...
H/F University Presents: Growth Hacks -  Joanna Lord
H/F University Presents: Growth Hacks -  Joanna Lord
H/F University Presents: Growth Hacks -  Joanna Lord
H/F University Presents: Growth Hacks -  Joanna Lord
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H/F University Presents: Growth Hacks - Joanna Lord

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Joanna Lord kicked off the conference with the subject on every founder's mind -- how to obtain customers.
Sponsored by::Windows 8 App Store * Video on HackersandFounders.tv

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H/F University Presents: Growth Hacks - Joanna Lord

  1. 1. 10 F*ck Ups Made Lessons Learned In Startup Customer Acquisition Joanna Lord VP of Growth Marketing @joannalord
  2. 2. Where do I start?
  3. 3. What tools do I need?
  4. 4. How much money do I need?
  5. 5. What should I be testing?
  6. 6. slow your roll & start small.
  7. 7. 10 Lessons Learnedin Startup Customer Acquisition
  8. 8. YOUR STORY SANITY (SUCCESS)MEASUREMENT EXECUTION
  9. 9. The Golden Circle Theory Why? The Cause How? Value Prop What? Product/Services Simon Sinek’s Ted Talk: http://bit.ly/dcDsbxlesson #1: find the “why” not the “what.” your story.
  10. 10. lesson #2: lead with a resource. your story.
  11. 11. lesson #3: find the right story words.Read this: Emotionally intelligent websites: http://bit.ly/GWGZ5m your story.
  12. 12. lesson #4: embrace your grudge match. your story.
  13. 13. lesson #5: do the expected uniquely. execution.
  14. 14. lesson #6: know your strengths weaknesses. execution.
  15. 15. lesson #7: invest in your employees/evangelists.Read these: 12 Gallup Questions: http://bit.ly/9kSBwY execution.
  16. 16. lesson #8: ship market it fast. execution.
  17. 17. lesson #9: know your levers. measurement.
  18. 18. lesson #10: focus on growth momentum. measurement.
  19. 19. YOUR STORY SANITY (SUCCESS)MEASUREMENT EXECUTION
  20. 20. Where Do I Start?top secret: we are all in the same boat.
  21. 21. THANK YOU! Joanna Lord VP of Growth MarketingQuestions? Hit me up: joanna@seomoz.org @joannalord

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