Lean Startup for
Social Impact
Vincenzo Pallotta
www.leanstart.ch
So, You Want to Change the
World?
2www.leanstart.ch
Well, maybe start with
something smaller…
3www.leanstart.ch
Implement it on a small
scale…
4www.leanstart.ch
…and if there is traction…
5www.leanstart.ch
…then scale it!
6www.leanstart.ch
Lean Startup: a mindset
shift…
7www.leanstart.ch
The Lean approach
Minimize Waste Maximize Learning
8www.leanstart.ch
Experimental attitude:
validate all assumptions!
9www.leanstart.ch
Ethnographic Attitude:
know your stakeholders!
10www.leanstart.ch
11www.leanstart.ch
12www.leanstart.ch
If you want to solve a
problem…
www.leanstart.ch 13
An imperfect solution is
better than no-solution!
14www.leanstart.ch
From Quality to Utility
Useless perfect things Useful imperfect things
15www.leanstart.ch
Find your sweetspot…
16www.leanstart.ch
You need some tools…
17www.leanstart.ch
And some resources…
18www.leanstart.ch
A perfectly executed plan,
can be still a failure…
19www.leanstart.ch
…if it fails delivering the
right value!
To the right beneficiaries!
20www.leanstart.ch
Embrace failure…
21www.leanstart.ch
Capitalize on failure…
Learn from it!
22www.leanstart.ch
What is a pivot?
23www.leanstart.ch
24www.leanstart.ch
25www.leanstart.ch
Fat vs. Lean Startups
26
Impact is predictable
Impact cannot be predicted
www.leanstart.ch
Lean Startup: are you ready?
6/25/14
www.leanstart.ch 27
ü  You are convinced that in order to develop your project
you n...
Tell us your story of how
you will change the world…
28www.leanstart.ch
29
—  Once upon a time, there was a student named Sofia who
wished she could travel across Europe but flight tickets
were...
4 main misconceptions
about Lean Startup
www.leanstart.ch
Lean Startup generates waste,
not avoid it
—  When you pivot, you throw away what you have
done so far (i.e. an experimen...
Lean Startup is against
Business Plans
—  No, Lean Startup allows you to create a Solid
Business Plan for scaling the bus...
Lean Startup means
Cheap/Small
—  No, Lean Startup suggest to start on a small scale
—  (i.e. do validation experiments)...
Lean Startup leads to lack of
focus because of pivoting
—  No, the vision stays. The Business Model evolves.
—  In the B...
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Lean Startup for Social Impact

  1. 1. Lean Startup for Social Impact Vincenzo Pallotta www.leanstart.ch
  2. 2. So, You Want to Change the World? 2www.leanstart.ch
  3. 3. Well, maybe start with something smaller… 3www.leanstart.ch
  4. 4. Implement it on a small scale… 4www.leanstart.ch
  5. 5. …and if there is traction… 5www.leanstart.ch
  6. 6. …then scale it! 6www.leanstart.ch
  7. 7. Lean Startup: a mindset shift… 7www.leanstart.ch
  8. 8. The Lean approach Minimize Waste Maximize Learning 8www.leanstart.ch
  9. 9. Experimental attitude: validate all assumptions! 9www.leanstart.ch
  10. 10. Ethnographic Attitude: know your stakeholders! 10www.leanstart.ch
  11. 11. 11www.leanstart.ch
  12. 12. 12www.leanstart.ch
  13. 13. If you want to solve a problem… www.leanstart.ch 13
  14. 14. An imperfect solution is better than no-solution! 14www.leanstart.ch
  15. 15. From Quality to Utility Useless perfect things Useful imperfect things 15www.leanstart.ch
  16. 16. Find your sweetspot… 16www.leanstart.ch
  17. 17. You need some tools… 17www.leanstart.ch
  18. 18. And some resources… 18www.leanstart.ch
  19. 19. A perfectly executed plan, can be still a failure… 19www.leanstart.ch
  20. 20. …if it fails delivering the right value! To the right beneficiaries! 20www.leanstart.ch
  21. 21. Embrace failure… 21www.leanstart.ch
  22. 22. Capitalize on failure… Learn from it! 22www.leanstart.ch
  23. 23. What is a pivot? 23www.leanstart.ch
  24. 24. 24www.leanstart.ch
  25. 25. 25www.leanstart.ch
  26. 26. Fat vs. Lean Startups 26 Impact is predictable Impact cannot be predicted www.leanstart.ch
  27. 27. Lean Startup: are you ready? 6/25/14 www.leanstart.ch 27 ü  You are convinced that in order to develop your project you need to build, measure and learn. ü  You are ready to get out of your comfort zone and your reality distortion field. ü  You accept to get out of the building and face your stakeholders. ü  You accept failure as an opportunity to learn. ü  You are willing to systematically validate all the hypotheses of your business model. ü  You know that you don’t know much about your stakeholder and you want to learn it as fast as possible. ü  You are ready to question yourself and change your strategy several time, without changing the vision.
  28. 28. Tell us your story of how you will change the world… 28www.leanstart.ch
  29. 29. 29 —  Once upon a time, there was a student named Sofia who wished she could travel across Europe but flight tickets were too expensive for her budget. Traveling alone by train was not an option. —  Every day, she stopped at travel agencies to check if there were some cheap flight deals. —  One day, reading a newspaper she discovered a new airline that offered cheap flight tickets to several Europe destinations. —  Because of that, she could buy tickets for the destination she always wanted to visit and she could learn foreign languages. www.leanstart.ch
  30. 30. 4 main misconceptions about Lean Startup www.leanstart.ch
  31. 31. Lean Startup generates waste, not avoid it —  When you pivot, you throw away what you have done so far (i.e. an experiment) —  Actually, you plan validation experiments: —  Set deadlines —  Allocate resources —  Determine progress and success —  Learning is never a waste —  Minimize resources / Maximize Learning www.leanstart.ch
  32. 32. Lean Startup is against Business Plans —  No, Lean Startup allows you to create a Solid Business Plan for scaling the business! —  Due diligence BEFORE writing the plan. —  Separates the “Search for Product-Market Fit” phase and the “Execution for Scaling phase”. —  Addresses the Market Risk first, and then the Technical Risk (if any). —  Trust first hand facts, not market reports. www.leanstart.ch
  33. 33. Lean Startup means Cheap/Small —  No, Lean Startup suggest to start on a small scale —  (i.e. do validation experiments) —  ..and minimize waste of resources —  (i.e. fail fast and pivot) —  Depending on your industry, you might require different types of bootstrap investments: —  Services: low investments, only people’s time —  Hi-tech products: medium investments (prototypes) —  Life-science: high investments (Research and Trials) www.leanstart.ch
  34. 34. Lean Startup leads to lack of focus because of pivoting —  No, the vision stays. The Business Model evolves. —  In the Build phase of the Validated Learning loop, you focus on the validation experiment. —  Pivoting does not mean going in several directions. —  Pivoting is a necessary measure after a fundamental hypothesis of the BM is invalidated. —  Pivot saves you precious time avoiding going in the wrong direction by figuring out it as early as possible. www.leanstart.ch

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