The document discusses a cartoon projector for kids created by a startup founded in 2014. The projector has embedded content and is a multifunctional, portable device that can show content on any surface for family use. The target audience is households with children aged 2-7 in the top 15% income percentile. Benefits include supporting old family traditions, content control, education, socialization, and eye safety. A minimum viable product will launch in Q1 2016 with 100 cartoon files and 2 hours of battery life.