This document discusses principles of the Lean Startup methodology. It advises building products iteratively through a process of learning from customers rather than assuming the problem and solution are known up front. Companies should start with hypotheses, get fast feedback, change one thing at a time and continuously integrate and release updates at a low cost to learn what the right solution is before fully developing it. This approach helps companies avoid high burn rates and instead out-learn the competition through a low burn design.

1. Colm O’hEocha AgileInnovation colm@agileinnovation.eu LEAN STARTUP Low Burn By Design, Not Crisis

2. This material is Copyright Protected under the following Creative Commons License: Attribution-ShareAlike 3.0 Please use this material freely and derive further work from it. BUT, attribution must be given to the original author, and these same rights must govern all derived works. Please use the following attribution: “Colm O’hEocha, AgileInnovation Ltd. 2010: www.agileinnovation.eu”

3. Build it and they will come

5. Right First Time

7. Problem is understood

9. From Hypotheses to Facts

10. Tight Focus Change one thing at a time Customer Feedback Co-Learning & Development with Customers Fast Feedback Agile/Lean Development Invest in Speed Automated Technical Tests Continuous Integration Hourly Releases Low Cost Prototyping

12. The Infallible, Visionary Entrepreneur

13. Out-Learn the Competition NO REVENUE NO SCALE €O$T

14. Make sure you’re developing RIGHT thing Before you develop it RIGHT Colm O’hEocha – AgileInnovation Colm@agileinnovation.eu

15. This material is Copyright Protected under the following Creative Commons License: Attribution-ShareAlike 3.0 Please use this material freely and derive further work from it. BUT, attribution must be given to the original author, and these same rights must govern all derived works. Please use the following attribution: “Colm O’hEocha, AgileInnovation Ltd. 2010: www.agileinnovation.eu”