Allen Draper is the CEO, president, and founder of Real Deal On Main. He created the company to strengthen connections between consumers and local merchants through discounts, while avoiding jeopardizing the relationships. The concept aims to convert one-time customers into committed regulars, potentially doubling or tripling sales for businesses. Draper hopes to start small by working with eager merchants to engage their uncommitted customers in a unique way and help communities thrive.

1. Allen Draper
CEO, President, and Founder
“We wanted to increase the potential for genuine connections,
both new and repeat, between consumer and merchant - the
kind that strengthen communities. This meant in leveraging
discounting as part of our formula, we could only do so if we
were not to jeopardize these types of engagements.”
– Allen Draper (2012)
The Real Deal on Main concept aligns with mutually shared goals among consumers and merchants allowing for their
focus to turn to “really connecting.” If you ever have any questions or would like to reach Allen directly, please email
him at allen@realdealonmain.com. He is always happy to hear from you or assist in any way he can.
Vision
The advent of the daily deal and social media - on so many merchants’ radars - made Allen see that using daily deals
(tactics) were being thought of as a “sure-fire” marketing approach. While in some cases one can get lucky, in this case,
however, where steep discounting plus commissions are the norm and being promoted well beyond “local borders” the
chances of a positive marketing result are greatly suspect. Show more
Inspiration
The most probable case for marketing success, as Allen saw it, was developing a concept in which these businesses
could “upgrade” their “non-committal” consumers to “committal.” Converting these consumers beyond one-time visit or
infrequent visits could easily double if not triple a businesses’ consumer sales revenue. With the assumption being that
over the course of a year that these businesses see two to three times more “non-regular” customers than regulars.
Allen’s assumption is largely substantiated based on his own findings: having worked in and spoken with those working in
these sectors. More so, because of their connections with other merchants, as these “connected” merchants work to
benefit their own business they, in turn, are helping their connections, generally, in the form of new consumers and
vise-versa. Show more
Background
In 1995 after graduating from the University of New Hampshire, Allen Draper co-founded an advertising agency. Despite
being his first “partnership role,” he was able to secure six clients, readily putting the agency on an upward trajectory,
while, in turn, creating an agency reputation for doing exemplary work. These particular attributes, “exceeding
expectations,” and, building on and sustaining that reputation in a lot of ways describes Allen and his drive to truly and
uniquely help others. Show more
Where To
Allen has high aspirations for lifestyle businesses in using our “marketing platform” and for consumers to maximize their
lifestyle budgets, and, for all to see their shared communities’ thrive. Yet, he is not looking to expand Real Deal On Main
overnight. Rather, Allen wants to start small and work with the initial merchants that are eager to align with their
“non-committal” or “unaware” customers in a truly unique and compelling fashion. Show more
Leadership
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