Women are often more holistic thinkers who see the world in interconnected ways. For over a million years, women have gathered food in social groups, sharing information about where to find foods and techniques for acquiring them. Modern "lead user gatherings" are inspired by this tradition of women gathering food and information, recreating the campfire experience to learn from food-involved women through conversation rather than traditional research methods. The gatherings are intended to be more social and intuitive than a typical focus group.