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Q4 2007
Quarterly Earnings
    Summary
Fourth Quarter 2007 Highlights

    •   Revenue growth of 51% Y/Y and 14% Q/Q
        –   Google properties revenue growth of 58% Y/Y and 14% Q/Q, driven by strength in
            the holiday retail season
        –   Network revenues increased 37% Y/Y and 12% Q/Q
        –   Strong international performance, with $2.3 billion in Q4 international revenue

    •   Executing on Search.Ads.Apps Strategy
        – Infrastructure investments in search leading to improved quality
            worldwide
        – Giving advertisers more control and improving ROI
               g                                p     g
        – Improving Apps performance and ensuring data portability
        – Significant strides in mobile with the launch of Android
    •   Ongoing focus on growth and profitability
2
Quarterly Revenue
                                                                                                                          4,827
                                 Q4’07 Y/Y Growth = 51%
                      $4,500     Q4’07 Q/Q Growth = 14%
                                                                                                                  4,231
                                                                                                          3,872
                      $4,000                                                                                              1,636
                                                                                                  3,664
      $ in millions




                      $3,500                                                              3,205                   1,455
           m




                                                                                                          1,352
                      $3,000                                                                      1,345
                                                                                 2,690
                                                                        2,456             1,198
                      $2,500                                    2,254

                                                        1,919
                                                        1 919                     1,037
                      $2,000
                                                                           997
                                                1,578            928
                                       1,384
                      $1,500   1,257                    799                                                               3,122
                                                                                                                  2,735
                                                675                                                       2,486
                                                                                                  2,282
                      $ ,
                      $1,000           630                                                1,977
                               584
                                                                        1,432    1,626
                                                                1,297
                       $500                             1,098
                                                885
                               657     737

                         $0
                               Q1'05   Q2'05    Q3'05   Q4'05   Q1'06   Q2'06    Q3'06    Q4'06   Q1'07   Q2'07   Q3'07   Q4'07

                                               Google.com        Network         Licensing and Other

3
U.S. vs.
    U S vs International Revenue
                                                                                                                      4,827

                     $4,500                                                                                   4,231

                                                                                                      3,872
                     $4,000
                                                                                              3,664
     $ in millions




                     $3,500                                                                                           48%
                                                                                      3,205                   48%
                                                                                                      48%
          m




                     $3,000
                                                                              2,690            47%
                                                                      2,456
                     $2,500                                                           44%
                                                              2,254
                                                      1,919                    44%
                     $2,000                                            42%
                                              1,578           42%
                                      1,384           38%
                     $1,500   1,257
                                               39%                                                                    52%
                                      39%                                                                     52%
                     $1,000
                       ,      39%                                                              53%    52%
                                                                                      56%
                                                                       58%    56%
                                                      62%      58%
                                               61%
                      $500            61%
                              61%

                        $0
                              Q1 05
                              Q1'05   Q2 05
                                      Q2'05   Q3 05
                                              Q3'05   Q4 05
                                                      Q4'05   Q1 06
                                                              Q1'06   Q2 06
                                                                      Q2'06   Q3 06
                                                                              Q3'06   Q4 06
                                                                                      Q4'06   Q1 07
                                                                                              Q1'07   Q2 07
                                                                                                      Q2'07   Q3 07
                                                                                                              Q3'07   Q4 07
                                                                                                                      Q4'07

                                                              US      International

4
Traffic Acquisition Costs
                                                                                                                      1,440
                                                                                                                              40%
                     $1,400   37.2%
                                      36.1%
                     $1,300                                                                                   1,221
                                              34.0%
                     $1,200                           33.2%32.5%
                                                                 32.3%                     1,125 1,148                        35%
                     $1,100
                                                                                     976
                     $ ,
                     $1,000
                                                                             31.0% 30.7% 31.0%
                                                                                                                              30%
                      $900                                                   825                      29.9%
                                                                                                               29.1% 30.3%
     $ in millions




                      $800                                           785
                                                             723
                      $700                                                                                                    25%
                                                      629
        n




                      $600
                                              530
                               462    494
                      $500                                                                                                    20%
                      $400
                      $300
                                                                                                                              15%
                      $200
                      $100
                        $0                                                                                                    10%
                              Q1 05 Q2 05 Q3 05 Q4 05 Q1 06 Q2 06 Q3 06 Q4 06 Q1 07 Q2 07 Q3 07 Q4 07
                              Q1'05 Q2'05 Q3'05 Q4'05 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07

                                                       TAC         TAC as % of Advertising Revenues

5
Costs and Expenses
           GAAP
           $Millions                                      Q4'06          Q3'07           Q4'07
           Cost of Revenues
           C     f                                        $1,283          $1,663          $1,956
              Percent of revenues                             40%             39%              41%
           Research & Development                            $387            $549              $631
              Percent of revenues                             12%             13%              13%
           Sales & Marketing                                 $255            $381              $422
              Percent of revenues                              8%              9%               9%
           General & Administrative                          $220            $321              $377
              Percent of revenues                              7%              8%               8%
           Total Costs & Expenses                          $2,145          $2,914          $3,386
              Percent of revenues                             67%             69%              71%


           Non GAAP
           Non-GAAP
           $Millions                                      Q4'06          Q3'07           Q4'07
           Cost of Revenues                                $1,272          $1,659          $1,950
              Percent of revenues                             40%             39%              40%
           Research & Development                            $305            $418              $470
              Percent of revenues                             10%             10%              10%
           Sales & Marketing                                 $241            $351              $384
              Percent of revenues                              7%              8%               8%
           General & Administrative                          $193            $288              $337
              Percent of revenues                              6%              7%               7%
           Total Costs & Expenses                          $2,011          $2,716          $3,141
              Percent of revenues                             63%             64%              65%

          Note: Please refer to supporting Table 1 for reconciliations of non-GAAP costs and
          expenses to GAAP costs and expenses
6
Profitability
           GAAP
           $Millions                                           Q4'06              Q3'07             Q4'07
           Income from Operations                             $1,061            $1,318             $1,441
           Operating Margin                                       33%               31%                30%
           Net Income                                         $1,031            $1,070             $1,206
           EPS (diluted)                                        $3.29             $3.38              $3.79

           Non-GAAP
           $Millions                                           Q4'06              Q3'07             Q4'07
           Income from Operations                             $1,195            $1,516             $1,686
           Operating Margin                                       37%               36%                35%
           Net Income                                            $997
                                                                 $              $1,237
                                                                                $                  $1,409
                                                                                                   $
           EPS (diluted)                                        $3.18             $3.91              $4.43

           Note: Please refer to supporting Table 2 for reconciliations of non-GAAP results of operations
                                   pp     g                                                     p
           measures to the nearest comparable GAAP measures



7
Free Cash Flow



          $Millions                    Q4'06    Q3'07    Q4'07
          Net cash provided by
          operating activities          $911    $1,633   $1,693

          Less purchases of property
               q p
          and equipment                ($
                                       ($367)
                                            )   ($
                                                ($553)
                                                     )   ($
                                                         ($678)
                                                              )



          Free cash flow (Non-GAAP)     $544    $1,080   $1,015




8
Table 1 - Reconciliations of non-GAAP costs and expenses
      to GAAP costs and expenses
                                                                      As a % of                         As a % of                         As a % of
    $Millions                                             Q4'06      Revenues (1)       Q3'07          Revenues (1)       Q4'07          Revenues (1)
    Cost of Revenues (GAAP)                           $     1,283
                                                            1 283            40% $         1,663
                                                                                           1 663               39% $         1,956
                                                                                                                             1 956               41%
    Less: Stock-based compensation                            (11)           -                (4)              -                (6)              -
    Cost of Revenues (non-GAAP)                       $     1,272            40% $         1,659               39% $         1,950               40%

    Research and development (GAAP)                   $      387             12% $           549               13% $             631             13%
    Less: Stock-based compensation                           (82)            -              (131)              -                (161)            -
    Research and development (non-GAAP)
                               (non GAAP)             $      305             10% $           418               10% $             470             10%

    Sales and marketing (GAAP)                        $      255                 8% $           381                9% $           422                9%
    Less: Stock-based compensation                           (14)            -                  (30)           -                  (38)           -
    Sales and marketing (non-GAAP)                    $      241                 7% $           351                8% $           384                8%

    General and administrative (GAAP)                 $      220                 7% $           321                8% $           377                8%
    Less: Stock-based compensation                           (27)            -                  (33)           -                  (40)           -
    General and administrative (non-GAAP)             $      193                 6% $           288                7% $           337                7%

    Total costs and expenses (GAAP)                   $     2,145            67% $         2,914               69% $         3,386               71%
    Less: Stock-based compensation                           (134)           -              (198)              -              (245)              -
    Total
    T t l costs and expenses (non-GAAP)
             t    d          (     GAAP)              $     2,011
                                                            2 011            63% $         2,716
                                                                                           2 716               64% $         3,141
                                                                                                                             3 141               65%

    (1) Percentages based on GAAP revenues of $3,205 million in Q4 '06, $4,231 million in Q3 '07 and $4,827 million in Q4 '07




9
Table 2 - Reconciliations of non-GAAP results of operations
     measures to the nearest comparable GAAP measures


                                                                                                   Operating                     Operating                   Operating
                                                                                                    Margin                        Margin                      Margin
     Figures in millions except per share amounts                                       Q4'06         (1)            Q3'07          (1)          Q4'07          (1)
     Income from operations (GAAP)                                                  $     1,061            33% $       1,318            31% $       1,441          30%
     Add: Stock-based compensation                                                          134             -            198                          245
     Income from operations (non GAAP)
                            (non-GAAP)                                              $     1,195
                                                                                          1 195            37% $       1,516
                                                                                                                       1 516           36% $        1,686
                                                                                                                                                    1 686          35%

     Net income (GAAP)                                                              $     1,031                  $     1,070                 $      1,206
     Add: Stock-based compensation (net of tax)                                              99                          167                          203
     Less: Advanced Pricing Agreement and R&D credit                                       (133)                          -                            -
     Net income (non-GAAP)                                                          $       997                  $     1,237                 $      1,409

     Net income per share - diluted (GAAP)                                                 $3.29                        $3.38                        $3.79
     Net income per share - diluted (non-GAAP)                                             $3.18                        $3.91                        $4.43
     Shares used in per share calculation - diluted                                          313                          317                          318

     (1) Percentages based on GAAP revenues of $3,205 million in Q4 '06, $4,231 million in Q3 '07 and $4,827 million in Q4 '07




10
Q4 2007
Quarterly Earnings
    Summary

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2007 Q4 Google Earnings Slides

  • 2. Fourth Quarter 2007 Highlights • Revenue growth of 51% Y/Y and 14% Q/Q – Google properties revenue growth of 58% Y/Y and 14% Q/Q, driven by strength in the holiday retail season – Network revenues increased 37% Y/Y and 12% Q/Q – Strong international performance, with $2.3 billion in Q4 international revenue • Executing on Search.Ads.Apps Strategy – Infrastructure investments in search leading to improved quality worldwide – Giving advertisers more control and improving ROI g p g – Improving Apps performance and ensuring data portability – Significant strides in mobile with the launch of Android • Ongoing focus on growth and profitability 2
  • 3. Quarterly Revenue 4,827 Q4’07 Y/Y Growth = 51% $4,500 Q4’07 Q/Q Growth = 14% 4,231 3,872 $4,000 1,636 3,664 $ in millions $3,500 3,205 1,455 m 1,352 $3,000 1,345 2,690 2,456 1,198 $2,500 2,254 1,919 1 919 1,037 $2,000 997 1,578 928 1,384 $1,500 1,257 799 3,122 2,735 675 2,486 2,282 $ , $1,000 630 1,977 584 1,432 1,626 1,297 $500 1,098 885 657 737 $0 Q1'05 Q2'05 Q3'05 Q4'05 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Google.com Network Licensing and Other 3
  • 4. U.S. vs. U S vs International Revenue 4,827 $4,500 4,231 3,872 $4,000 3,664 $ in millions $3,500 48% 3,205 48% 48% m $3,000 2,690 47% 2,456 $2,500 44% 2,254 1,919 44% $2,000 42% 1,578 42% 1,384 38% $1,500 1,257 39% 52% 39% 52% $1,000 , 39% 53% 52% 56% 58% 56% 62% 58% 61% $500 61% 61% $0 Q1 05 Q1'05 Q2 05 Q2'05 Q3 05 Q3'05 Q4 05 Q4'05 Q1 06 Q1'06 Q2 06 Q2'06 Q3 06 Q3'06 Q4 06 Q4'06 Q1 07 Q1'07 Q2 07 Q2'07 Q3 07 Q3'07 Q4 07 Q4'07 US International 4
  • 5. Traffic Acquisition Costs 1,440 40% $1,400 37.2% 36.1% $1,300 1,221 34.0% $1,200 33.2%32.5% 32.3% 1,125 1,148 35% $1,100 976 $ , $1,000 31.0% 30.7% 31.0% 30% $900 825 29.9% 29.1% 30.3% $ in millions $800 785 723 $700 25% 629 n $600 530 462 494 $500 20% $400 $300 15% $200 $100 $0 10% Q1 05 Q2 05 Q3 05 Q4 05 Q1 06 Q2 06 Q3 06 Q4 06 Q1 07 Q2 07 Q3 07 Q4 07 Q1'05 Q2'05 Q3'05 Q4'05 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 TAC TAC as % of Advertising Revenues 5
  • 6. Costs and Expenses GAAP $Millions Q4'06 Q3'07 Q4'07 Cost of Revenues C f $1,283 $1,663 $1,956 Percent of revenues 40% 39% 41% Research & Development $387 $549 $631 Percent of revenues 12% 13% 13% Sales & Marketing $255 $381 $422 Percent of revenues 8% 9% 9% General & Administrative $220 $321 $377 Percent of revenues 7% 8% 8% Total Costs & Expenses $2,145 $2,914 $3,386 Percent of revenues 67% 69% 71% Non GAAP Non-GAAP $Millions Q4'06 Q3'07 Q4'07 Cost of Revenues $1,272 $1,659 $1,950 Percent of revenues 40% 39% 40% Research & Development $305 $418 $470 Percent of revenues 10% 10% 10% Sales & Marketing $241 $351 $384 Percent of revenues 7% 8% 8% General & Administrative $193 $288 $337 Percent of revenues 6% 7% 7% Total Costs & Expenses $2,011 $2,716 $3,141 Percent of revenues 63% 64% 65% Note: Please refer to supporting Table 1 for reconciliations of non-GAAP costs and expenses to GAAP costs and expenses 6
  • 7. Profitability GAAP $Millions Q4'06 Q3'07 Q4'07 Income from Operations $1,061 $1,318 $1,441 Operating Margin 33% 31% 30% Net Income $1,031 $1,070 $1,206 EPS (diluted) $3.29 $3.38 $3.79 Non-GAAP $Millions Q4'06 Q3'07 Q4'07 Income from Operations $1,195 $1,516 $1,686 Operating Margin 37% 36% 35% Net Income $997 $ $1,237 $ $1,409 $ EPS (diluted) $3.18 $3.91 $4.43 Note: Please refer to supporting Table 2 for reconciliations of non-GAAP results of operations pp g p measures to the nearest comparable GAAP measures 7
  • 8. Free Cash Flow $Millions Q4'06 Q3'07 Q4'07 Net cash provided by operating activities $911 $1,633 $1,693 Less purchases of property q p and equipment ($ ($367) ) ($ ($553) ) ($ ($678) ) Free cash flow (Non-GAAP) $544 $1,080 $1,015 8
  • 9. Table 1 - Reconciliations of non-GAAP costs and expenses to GAAP costs and expenses As a % of As a % of As a % of $Millions Q4'06 Revenues (1) Q3'07 Revenues (1) Q4'07 Revenues (1) Cost of Revenues (GAAP) $ 1,283 1 283 40% $ 1,663 1 663 39% $ 1,956 1 956 41% Less: Stock-based compensation (11) - (4) - (6) - Cost of Revenues (non-GAAP) $ 1,272 40% $ 1,659 39% $ 1,950 40% Research and development (GAAP) $ 387 12% $ 549 13% $ 631 13% Less: Stock-based compensation (82) - (131) - (161) - Research and development (non-GAAP) (non GAAP) $ 305 10% $ 418 10% $ 470 10% Sales and marketing (GAAP) $ 255 8% $ 381 9% $ 422 9% Less: Stock-based compensation (14) - (30) - (38) - Sales and marketing (non-GAAP) $ 241 7% $ 351 8% $ 384 8% General and administrative (GAAP) $ 220 7% $ 321 8% $ 377 8% Less: Stock-based compensation (27) - (33) - (40) - General and administrative (non-GAAP) $ 193 6% $ 288 7% $ 337 7% Total costs and expenses (GAAP) $ 2,145 67% $ 2,914 69% $ 3,386 71% Less: Stock-based compensation (134) - (198) - (245) - Total T t l costs and expenses (non-GAAP) t d ( GAAP) $ 2,011 2 011 63% $ 2,716 2 716 64% $ 3,141 3 141 65% (1) Percentages based on GAAP revenues of $3,205 million in Q4 '06, $4,231 million in Q3 '07 and $4,827 million in Q4 '07 9
  • 10. Table 2 - Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures Operating Operating Operating Margin Margin Margin Figures in millions except per share amounts Q4'06 (1) Q3'07 (1) Q4'07 (1) Income from operations (GAAP) $ 1,061 33% $ 1,318 31% $ 1,441 30% Add: Stock-based compensation 134 - 198 245 Income from operations (non GAAP) (non-GAAP) $ 1,195 1 195 37% $ 1,516 1 516 36% $ 1,686 1 686 35% Net income (GAAP) $ 1,031 $ 1,070 $ 1,206 Add: Stock-based compensation (net of tax) 99 167 203 Less: Advanced Pricing Agreement and R&D credit (133) - - Net income (non-GAAP) $ 997 $ 1,237 $ 1,409 Net income per share - diluted (GAAP) $3.29 $3.38 $3.79 Net income per share - diluted (non-GAAP) $3.18 $3.91 $4.43 Shares used in per share calculation - diluted 313 317 318 (1) Percentages based on GAAP revenues of $3,205 million in Q4 '06, $4,231 million in Q3 '07 and $4,827 million in Q4 '07 10