Leading from within is the secret to effective business communication. Understanding the business of the business, understanding organisational behaviour is key to business success. The new breed of chief communicator is a business leader first and a communications expert second. They influence the future direction of the business by understanding emerging technologies and employee behaviour in changing times. They exist at the intersection of communications, risk management, neuroscience and emotional intelligence. and strategic business initiatives…through effective communication.

1. Lead from Within:
The Secret of Business Communication.
Keynote Address by Laoise O'Murchu PhD
Public Relations Institute of Ireland’s Annual Conference 2016

40. Lead from Within:
The Secret of Business Communication.
Keynote Address by Laoise O'Murchu PhD
Public Relations Institute of Ireland’s Annual Conference 2016