Developing a social media contest for Liberty University's School of Communication and Creative Arts (SCCA). This is a group project.

1. #SCCAinspires
A Contest Concept from Amanda Hicks, Brennan Bilek, Benton Evans, & Sarah Heil
Concept:
Spring break is a time of rejuvenation for students; we want to get engaged in somewhat
of a conversation with them - we want to see what new inspiration they’re finding in their
time off from the hustle and bustle of college life.
The Gist of It:
Spring break is a time of rejuvenation – we want to know how you’re finding new
inspiration this week! A book? A movie? A place? Or Person? Post a picture on Instagram
of something that inspires you over spring break using #SCCAinspires before March
13th. SCCA will select the top four posts based on creativity, presentation, overall appeal,
and likes. The top four will then be posted to the SCCA Instagram (@LibertyU_SCCA)
for a final vote by you! The winner will receive a sketchbook, gift card, and other fun
SCCA gifts!
Justification:
According to the lecture on events, we are instructed to use a hashtag to connect
which we have created (#SCCAinspires). We are also, according to the lecture on
events, generating conversation by inviting feedback (what inspires you?). We are
following the KISS rule by having a simple yet interesting contest, free from
complicated rules and exceptions.
This concept is consistent with the overarching goals and tone of SCCA SNSs by
being both encouraging and engaging. Essentially, in the end, students are being
invited to come alongside SCCA and promote encouragement and engagement in
their own content. We wanted to be very straight forward, yet open-ended and to
create a connection between content that SCCA students are already likely to be
living and sharing and our own SNS identities.
Graphics:
Created in InDesign by Amanda Hicks
Links:
ow.ly/JXX2Q links to https://www.facebook.com/LibertyUSCCA

2. Facebook Post:
Spring break is a time of rejuvenation – we want to know how you’re finding new inspiration
this week! A book? A movie? A place? Or Person? Post a picture on Instagram of something that
inspires you over spring break using #SCCAinspires before March 13th. SCCA will select the top
four posts based on creativity, presentation, overall appeal, and likes. The top four will then be
posted to the SCCA Instagram (@LibertyU_SCCA) for a final vote by you! The winner will
receive a sketchbook, gift card, and other fun SCCA gifts!
**This contest is in no way sponsored endorsed or administered by, or associated with,
Instagram.**

3. Twitter Posts:
1. #LibertySCCA- we want to know what inspires you this Spring Break! Head over to
Instagram and get in on our latest contest! #SCCAinspires
2. Find more on the #LibertySCCA's Spring Break Instagram Contest @ ow.ly/JXX2Q
#SCCAinspires

4. Instagram Posts:
1. Spring break is a time of rejuvenation – we want to know how you’re finding new
inspiration this week! A book? A movie? A place? Or Person?
Get in on the action and post a picture of something that inspires you over spring break
using #SCCAinspires before March 13th for a chance to win a prize!
Find more details on our Facebook [link in profile]!
**This contest is in no way sponsored endorsed or administered by, or associated with,
Instagram.**
Alternate Copy: Spring break is a time of rejuvenation – we want to know how you’re
finding new inspiration this week! A book? A movie? A place? Or Person? Post a picture
on Instagram of something that inspires you over spring break using #SCCAinspires
before March 13th. SCCA will select the top four posts based on creativity, presentation,
overall appeal, and likes. The top four will then be posted to the SCCA Instagram
(@LibertyU_SCCA) for a final vote by you! The winner will receive a sketchbook, gift
card, and other fun SCCA gifts!
**This contest is in no way sponsored endorsed or administered by, or associated with,
Instagram.**

5. 2. We love this definition of inspiration. What’s yours? Enter our contest and tell us what
inspires you at #SCCAinspires
3. So what inspires you? Tell us with #SCCAinspires for a chance to win a prize!
See the Facebook link in our profile for more details on the contest!

6. 4. We loved seeing your #SCCAinspires posts - now go put all that inspiration to good use
and create something great! Welcome back students! #libertyuniversity