This document provides an overview of 13GREEN Taxi, an upstart taxi company with an environmentally friendly business model. The summary includes: - 13GREEN Taxi will operate luxury, hybrid, and normal taxis to serve different customer segments. Its fleet will include hybrid and electric vehicles. - The company aims to be a leader in the taxi industry while providing an economically and environmentally sustainable service. Its unique business model includes offsetting carbon emissions from normal taxis. - The document discusses the company's vision, structure, culture, strategy and targets. It emphasizes serving environmentally conscious customers and corporations while following regulations.

1. 13GREEN
Taxi’s
By,

2. Agenda
 Introduction to 13GREEN Taxi’s and the
company structure.
 Introduction to the product.
 Company strategy and targets.
 Company culture.
 Operating environments.
 Group development.

3. 13GREEN taxi’s
 An upstart taxi firm that is environmentally
friendly.
 Provides luxury and general taxi services.
 A unique business model

4. About us
 Our Vision is to provide a premier taxi
service which is environmentally and
economically sustainable in an investor’s
definition.
 Our mission is to be a leader in the Taxi
and luxury Taxi industry whilst offering an
economically and environmentally
service and service.

5. Our Business Structure
Board
CEO
Customer
R&D Operations PR Sales Finance Marketing HRM
Service
• The structure must align itself with the vision, mission and the
strategy of the organization .

6. Tiers of service
 The service will depend of three tiers of
service to ensure that a larger socio-
economic demographic of the society
would be able to use the service.
 The service will be divided into three tiers
 Luxury
 Hybrid
 Normal

7. Our Fleet
 The latest in hybrid vehicles Features-
• Five star fuel
efficiency.
• Available for
booking or
normal taxi
services.

8. Features-
Our Fleet • On-board
internet.
 Luxury
vehicles for booking. Lets keep it stocked
• Fully
simple. If you dont like toyota camry we and
pantry
can use lexus. fridge
• Luxurious
interior
• Mobile office
• Entertainment
System
• Powered by
Biodiesel

9. Our Fleet
 Normalvehicles for taxi operation. I think
we should remove normal vehicleseatures-
F
• The backbone
of our
operation.
• Provides
exceptional
service at an
affordable
price.

10. What makes us different
 Our Business Model is unique.
 The normal taxi service will be the backbone of
our revenue stream as it will be at the same
price points as competitors.
 The vehicles in the normal service use petrol
however, we have a carbon offset program to
ensure that every tonne of carbon emitted by
the vehicles would be offset by planting an
equal amount of trees. We should do hybrid
cars and planting trees can be included along
with that. That will fit into culture as well. Also the
cost of planting trees i assume incorporates
time, money, coordination and so on which
makes it a greater effort to do it.

11. Strategy
 What is strategic management
 The set of decisions and actions used to
formulate and implement strategies that will
provide a competitively superior fit between
organization and its environment so as to
achieve organizations goals.
 Vision, mission, competitive advantage.
 External Assessment.
 Internal Assessment.
 Objectives, Initiatives and Goals.

12. Strategy
 Levels
 Corporate level strategy - What business we
compete in
 Business level strategy – How do we
compete
 Functional level strategy – How do we
support the business level strategy.

13. Strategic plan
Add luxury
vehicles to the
Add Hybrid fleet
vehicles to the
Begin taxi fleet and start
business with the booking
normal taxi features
services and
carbon offset
program

14. Our targets
 Besides the general Taxi operating, we
want to target environmentally aware
customers, companies and groups.
Targets could be:
 Green hotels where by we are there
main source of taxis for the patrons.
 Large corporations who want to lower
their carbon footprint.

15. External environment
 Society’s attitudes -
 Our service needs to be exceptional to
ensure that potential patrons would be
willing to pay the premium for it.
 Economic conditions –
 Current economic conditions are not
favorable for a large bank loan, however,
with a strong business model and a large
customer base willing to pay for a premium
service, revenue streams would be high.

16. External environment
 Education and training conditions –
 The education and training conditions today are good
for taxi driver’s as more people are looking for a well
earning job and more students are looking for ways to
supplement their income.
 Technological factors-
 Using a radio frequency for commercial purposes
requires a license from ACMA (Australian
Communication Media Authority)
 Legal-political factors –
 There are stringent regulations regarding drivers, vehicles
allowed, color schemes and the availability of a taxi
license. Our service would have to follow these
regulations to stay in business.

17. Culture
 Our
culture needs to reflect not only our vision
and mission statement but society as a whole.
o Embrace diversity in people.
o Consider environmental consequences.
o Equal opportunity.
 Toteach and grow our culture to all staff,
Human Resources will implement our culture in
the induction, training, programs and any
other possible.

18. Culture
 Ways to encourage our culture
o Lead by example in management and industry.
o Managers would be in line with the corporate
culture and be environmentally considerate in their
actions.
o Recruiting applicants who are inline with their
culture.
 Ways to breed our environmentally friendly
culture is to:
o Recycle eg paper, ink cartridges, biodegrable
office supplies and other similar actions.
o Provide an allowance for workers who get to work
without polluting i.e ride to work or walk.

19. Our team
 There are 6 members form diverse
backgrounds.
 Working as virtual team mostly using
Facebook and email for our communication.
Although the communication is fast, it can
create miscommunication at times because it
is text based.
 Weekly meetings and discussions are
important to keep ourselves on the right path.
Vision and mission can be lost if the team is
not kept focused on the end goal.

20. Group Development
 Tuckman Group Development Model.
 Forming: Meet and break the ice.
Uncertainty is rife.
 Storming: Differences in opinions on how to
perform the task. Many disagreements and
jostling for position.
 Norming: Goals, objectives and norms are
created and accepted.
 Performing: Problems are being solved and
tasks are being completed. Little
disagreement arises.
 Adjourning: When the project is complete
or the team is no longer required they
disband.

21. Our Group Development
 Forming:
o Our group was formed by location. We just joint
with those around us. It was not based on skills,
experience and personality.
o We did not know each other which brought
uncertainty, including where we might fit.
 Storming:
o Uncertainty over what the actual task was
caused problems.
o Product choice raised many arguments and this
can be attributed in part to virtual
communication over Facebook.
o Miscommunication due to language and
cultural differences.

22. Our Group Development
 Norming:
o We began to form behaviours and communication
norms. The understanding that disagreements are
acceptable and arguments are not.
o Positions in the group had become accepted and
allowed for greater structure.
o Who does what, how when and why is established
and accepted.
o Performing:
Set tasks get completed on time.
o
o Issues are resolved quickly, including
disagreements over the power point structure.
o Adjourning: At the end of this presentation.

23. Diversity in our group
 Diversity
is the differences and similarities
between individuals and groups.
 Primary dimensions: Differences that are
visible to others and are impossible or
difficult for individuals to change.
 Secondary: Characteristics that the
individual has control over.
(Davidson P 2008)

24. Diversity in our group

25. Diversity similarities and
differences in our group
 Similarities:
 All are at University to gain an education.
 Relatively similar ages.
 Differences:
 Country of origin, ethnicity and religion.
 Mental characteristics.
 Language.
 Culture and cultural norms.
 Communication styles.
 Work style and so on.
All these differences create different behaviors,
expectations and norms.

26. Summary