The document outlines the 7 essential laws of marketing to help businesses get and keep loyal, profitable customers. The laws include: 1) the law of mindset which states we get what we think we will get, 2) the law of uniqueness which is to pick a competitive advantage, 3) the law of longing in that people buy wants not needs, 4) the law of likability that ideal customers are loyal and profitable, 5) the law of appreciation that customers buy offers with value, 6) the law of visceral triggers that people move on pain and stay for pleasure, and 7) the law of distinction where customers focused on price don't know why to choose you. The document encourages the reader to apply these laws to