The document outlines the 7 essential laws of marketing to help businesses get and keep loyal, profitable customers. The laws include: 1) the law of mindset which states we get what we think we will get, 2) the law of uniqueness which is to pick a competitive advantage, 3) the law of longing in that people buy wants not needs, 4) the law of likability that ideal customers are loyal and profitable, 5) the law of appreciation that customers buy offers with value, 6) the law of visceral triggers that people move on pain and stay for pleasure, and 7) the law of distinction where customers focused on price don't know why to choose you. The document encourages the reader to apply these laws to

1. The 7 Essential Laws of MarketingHow to get and keep loyal, profitable customers regardless of price

2. My MarketingWhat’s missing from your marketing experience?

3. Is Your Marketing a Money Making Machine or a Money Taking Machine?

4. What should I DO?My Marketing’s NOT Working

5. STOP Fixing a PULLINGmarketing problem byPUSHING a sales solution

6. Focus on what your customer WANTS and not your product or service.

7. The Marketing ProcessSales is a distribution function – it’s where they give you money

8. The 7 Laws of Effective MarketingLaw of Mindset – We all get what we think and say we will get.Law of Uniqueness – Pick a competitive advantage and own it.Law of Longing - We buy wants and not needsLaw of Likability – Ideal customers are loyal and profitableLaw of Appreciation - Customers don’t buy products or services – they buy “offers with value”Law of Visceral Triggers - People Move on Pain and Stay for PleasureLaw of Distinction - When customers focus on price, they don’t know why to choose you.

9. #1 LAW OF MINDSETWe all get exactly what we think and say that we will get.

10. #2 LAW OF UNIQUENESSPick a competitive advantage and own it!

11. #3 LAW OF LONGINGPeople buy wants and not needs.YUM!Ho-Mumm

12. #4 LAW OF LIKABILITY Ideal customers are loyal and profitable.

13. #5 LAW OF APPRECIATIONCustomers don’t buy products and services – they buy “offers with value”.

14. #6 LAW OF VISCERAL TRIGGERSPeople move on pain and stay for pleasure.

15. #7 LAW OF DISTINCTIONIf your customers are focused on price – they have NO IDEA why to choose YOU.$2.99$.99

16. Your Turn to Build A Marketing Machine!