The document outlines 22 immutable laws of marketing according to Dr. Sumit Saha. Some of the key laws discussed include:
- The law of leadership states the first brand to establish itself in consumers' minds often becomes the market leader.
- The law of focus states that marketing is a battle of perception, and the most powerful concept is owning a word in consumers' minds.
- The law of exclusivity states that two companies cannot own the same word in consumers' minds.
- The law of the ladder discusses how markets typically become a "two-horse race" with the top two brands dominating over time.
The document provides explanations and examples for each law to describe important principles
The document discusses several key components of higher education marketing and communications including public relations, enrollment marketing, crisis communications, and alumni communications. It also covers concepts like branding in higher education, being mission-driven versus market-driven, and various frameworks for marketing such as Robin Hood marketing rules and the 22 immutable laws of marketing. Additionally, it discusses considerations around online education, return on investment measurements, and approaches to crisis communications planning.
The document outlines 22 "laws of marketing" presented in Al Ries and Jack Trout's book. Some of the key laws include: 1) It is better to be first than better by creating new categories; 2) Marketing is a battle of perceptions, not products; 3) Owning a word in customers' minds is powerful; 4) Over time markets divide into two competitors; and 5) Success can lead to arrogance and failure while failure should be expected. The document notes the laws are counterintuitive but can apply to many situations, though exceptions exist.
The document outlines 22 immutable laws of marketing from the book "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout. The laws discuss concepts like the importance of being first to market, focusing marketing efforts to own a word or category in the customer's mind, how markets tend to become dominated by two competitors over time, and how successful marketing is built on long-term trends rather than short-term fads. The laws also cover topics such as the need to give something up to get something, how failure is an expected part of marketing, and how funding is required to turn marketing ideas into reality.
The Consumer Protection Act was passed in 1986 to protect consumer interests in India. It established consumer councils at the central, state, and district levels to promote consumer awareness and education. The Act also set up consumer courts at the national, state, and district levels to provide effective redressal of consumer grievances against defective goods or deficient services in a speedy and inexpensive manner. The provisions of the Act aim to safeguard consumers from unfair trade practices and exploitation.
This document discusses the relationship between marketing and law. It begins by defining law and outlining the main types of law: common law, civil law, and religious law. It then discusses how different areas of Indian law relate to marketing, including business/corporate law, criminal law, tax law, and more. Specific marketing-related laws are also outlined, such as the Consumer Protection Act, which aims to protect consumers, and the Competition Act, which promotes fair competition in the market. Finally, the document examines how various marketing mix elements like product, price, and distribution must comply with relevant legal frameworks and obligations.
The document summarizes 22 laws of branding, including that a brand becomes stronger by narrowing its focus (law of contraction), is born through publicity not advertising (law of publicity), should strive to own a word in the consumer's mind (law of the word), and builds credibility through claims of authenticity (law of credentials). A leading brand should promote the category, not just the brand (law of the category). Overall brands are built over decades through consistency, but can be changed infrequently with care (laws of consistency and change).
22 Quy luật bất biến trong quản trị và xây dựng thương hiệuYouth Media
The document summarizes 22 laws of branding, including that a brand becomes stronger by narrowing its focus (law of contraction), is born through publicity not advertising (law of publicity), and should strive to own a word in the consumer's mind (law of the word). It also notes that quality alone does not build brands (law of quality), a brand should promote its category not just itself (law of the category), and consistency and infrequent change are needed over decades to build a brand (laws of consistency and change).
The document discusses various legal aspects related to marketing in India. It begins by providing context on marketing as an exchange process and the shifting power dynamics between sellers and buyers. It then covers key principles of Indian law including different categories of laws and levels of enforcement. The document also examines specific laws that govern marketing activities like the Consumer Protection Act, Monopolies and Restrictive Trade Practices Act, Competition Act, and Sales of Goods Act. It discusses how these laws aim to regulate marketing practices while protecting consumers and businesses.
The document discusses several key components of higher education marketing and communications including public relations, enrollment marketing, crisis communications, and alumni communications. It also covers concepts like branding in higher education, being mission-driven versus market-driven, and various frameworks for marketing such as Robin Hood marketing rules and the 22 immutable laws of marketing. Additionally, it discusses considerations around online education, return on investment measurements, and approaches to crisis communications planning.
The document outlines 22 "laws of marketing" presented in Al Ries and Jack Trout's book. Some of the key laws include: 1) It is better to be first than better by creating new categories; 2) Marketing is a battle of perceptions, not products; 3) Owning a word in customers' minds is powerful; 4) Over time markets divide into two competitors; and 5) Success can lead to arrogance and failure while failure should be expected. The document notes the laws are counterintuitive but can apply to many situations, though exceptions exist.
The document outlines 22 immutable laws of marketing from the book "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout. The laws discuss concepts like the importance of being first to market, focusing marketing efforts to own a word or category in the customer's mind, how markets tend to become dominated by two competitors over time, and how successful marketing is built on long-term trends rather than short-term fads. The laws also cover topics such as the need to give something up to get something, how failure is an expected part of marketing, and how funding is required to turn marketing ideas into reality.
The Consumer Protection Act was passed in 1986 to protect consumer interests in India. It established consumer councils at the central, state, and district levels to promote consumer awareness and education. The Act also set up consumer courts at the national, state, and district levels to provide effective redressal of consumer grievances against defective goods or deficient services in a speedy and inexpensive manner. The provisions of the Act aim to safeguard consumers from unfair trade practices and exploitation.
This document discusses the relationship between marketing and law. It begins by defining law and outlining the main types of law: common law, civil law, and religious law. It then discusses how different areas of Indian law relate to marketing, including business/corporate law, criminal law, tax law, and more. Specific marketing-related laws are also outlined, such as the Consumer Protection Act, which aims to protect consumers, and the Competition Act, which promotes fair competition in the market. Finally, the document examines how various marketing mix elements like product, price, and distribution must comply with relevant legal frameworks and obligations.
The document summarizes 22 laws of branding, including that a brand becomes stronger by narrowing its focus (law of contraction), is born through publicity not advertising (law of publicity), should strive to own a word in the consumer's mind (law of the word), and builds credibility through claims of authenticity (law of credentials). A leading brand should promote the category, not just the brand (law of the category). Overall brands are built over decades through consistency, but can be changed infrequently with care (laws of consistency and change).
22 Quy luật bất biến trong quản trị và xây dựng thương hiệuYouth Media
The document summarizes 22 laws of branding, including that a brand becomes stronger by narrowing its focus (law of contraction), is born through publicity not advertising (law of publicity), and should strive to own a word in the consumer's mind (law of the word). It also notes that quality alone does not build brands (law of quality), a brand should promote its category not just itself (law of the category), and consistency and infrequent change are needed over decades to build a brand (laws of consistency and change).
The document discusses various legal aspects related to marketing in India. It begins by providing context on marketing as an exchange process and the shifting power dynamics between sellers and buyers. It then covers key principles of Indian law including different categories of laws and levels of enforcement. The document also examines specific laws that govern marketing activities like the Consumer Protection Act, Monopolies and Restrictive Trade Practices Act, Competition Act, and Sales of Goods Act. It discusses how these laws aim to regulate marketing practices while protecting consumers and businesses.
This document provides an outline for a lecture on mercantile law. It begins with definitions of law and mercantile law. It then lists various types of commercial laws like banking laws, sales laws, mortgages, bankruptcy laws, credit loan laws, and contract laws. Next, it discusses the significance of studying law for understanding contracts, business rights, establishing standards, and maintaining equilibrium. It also notes laws help reduce fraud and ensure ethical conduct. The document then examines the impact of law on society, such as facilitating dispute resolution and maintaining order. Finally, it discusses how laws protect individual rights and liberties.
The document provides an overview of business law, including its meaning, branches, importance, and characteristics. Business law, also known as commercial or mercantile law, regulates commercial activity and deals with issues related to operating a business. It establishes uniform standards, maintains order and resolves disputes to protect both businesses and consumers. The purpose of business law is to create a stable environment for commerce that benefits all participants.
The document discusses the economics of drug prohibition. It outlines how prohibition creates black markets that are risky and violent due to lack of legal protections. This attracts suppliers with promises of high profits who will do anything to protect their monopoly. Customers are disadvantaged with no recourse, while law enforcement focuses on low-level arrests due to perverse incentives. Vast sums are spent on enforcement rather than treatment. Legalization would end the black market and generate significant cost savings.
Why do companies need to consider embedding the UN Guiding principles on business and human rights? What is the current status of the UK Modern slavery Act? What other developments are we seeing?
This document provides an outline for a research project on consumer rights under the Consumer Protection Act in India. It includes an introduction stating the aim is to study basic consumer rights. The methodology will use doctrinal research analyzing literature and sources on consumer protection laws. The tentative chapters will cover the Consumer Protection Act, protection from unfair trade practices with case studies, and conclusions. It acknowledges help from guidance and identifies key research questions around regulatory bodies and enforcement in developing economies like India.
this is a very short notes and which will be very easy to learn. it helps you out in your exam. please do read it. hope you like this presentation. if there is any mistake please do let me know in comment box. thank you.
The document discusses consumer protection and the need for it. It notes that consumers are often exploited through misleading advertisements, non-compliance, and other unfair seller practices. This makes consumers victims of the seller's market. It then discusses the various factors that can lead to consumer exploitation, such as deceptive techniques, false guarantees, product shortages, and adulteration. The document also provides a brief history of consumer rights movements and introduces the key topics to be covered, which include the Indian Consumer Protection Act of 1986, the consumer complaint redressal process through district, state, and national commissions, and lodging a complaint.
The document outlines 22 immutable laws of branding, including that a brand becomes stronger when it narrows its focus, publicity rather than advertising is important for building a new brand initially, a brand should strive to own a word in the consumer's mind, and quality alone does not build brands but is reinforced through price and features. It also discusses promoting the category rather than just the brand, using a logo design that fits both eyes, and consistency over decades being important for building a brand.
The document outlines 22 immutable laws of branding, including that a brand becomes stronger when it narrows its focus, publicity rather than advertising is important for building a new brand initially, a brand should strive to own a word in the consumer's mind, and quality alone does not build brands but is reinforced through price and features. It also discusses laws around promoting the category rather than just the brand, using consistent branding over decades, and maintaining a brand's single-minded concept.
This document discusses business ethics and law. It lists members of a group discussing ethics and law topics. It defines ethics and business ethics, then outlines the history of business ethics. It discusses current trends in corporate social responsibility. Examples of Enron and Nike's ethical issues are provided. The document defines law and various areas of business law. It compares ethics to law, noting that ethics are moral codes internal to individuals while law are rules enforced by the government.
This document provides an overview of the interpretation of law. It discusses various rules of interpretation used by courts to ascertain the meaning and legislative intent of statutes, including:
- The literal rule of interpretation, which gives importance to the ordinary meaning of words and phrases.
- The golden rule of interpretation, which allows modifying the words to avoid absurdity while interpreting statutes.
- The mischief rule of interpretation, which requires adopting a construction that suppresses the mischief and advances the remedy.
- The rule of ejusdem generis, which confines a general word following specific words to things of the same kind.
This document provides an overview of competition law in Pakistan. It discusses the history of competition law in Pakistan dating back to 1970. The key points are:
- The Competition Act of 2010 established the Competition Commission of Pakistan to enforce competition law. The Act prohibits abuse of dominant position, anti-competitive agreements, deceptive marketing practices, and mergers that lessen competition.
- Competition law aims to promote fair competition between businesses for the benefit of consumers and the economy. It prevents anti-competitive practices like price fixing and restricting competition.
- Pakistan's competition law was inspired by European law and seeks to enhance economic efficiency and consumer welfare through a competitive market system.
This document provides an overview of government regulation of corporate business in the United States. It covers the development of federal and state power to regulate business, securities laws like the Securities Act of 1933 and Securities Exchange Act of 1934, antitrust laws like the Sherman Antitrust Act, and the role of agencies such as the SEC and FTC. It also discusses corporate expansion tactics, their treatment under securities and antitrust laws, and circumstances for involuntary or voluntary corporate dissolution.
This document discusses consumer protection in India. It defines a consumer as the final user of goods and services. The enactment of the Consumer Protection Act (CPA) in 1986 was a milestone that provided inexpensive grievance redressal and compensation. The CPA recognizes six of the eight UN consumer rights. Consumer protection councils exist at the central, state, and district levels to promote consumer rights like protection, information, choice, hearing, redressal, and education. The document also discusses deceptive advertising, consumer cases in India versus other countries, and provides a case study on a health center.
This document provides an overview of consumer protection in India. It discusses key terms related to consumer protection, the importance of consumer protection for both consumers and businesses, the scope of the Consumer Protection Act of 1986, who qualifies as a consumer, consumer rights and responsibilities, the legal redressal process for consumer complaints, available remedies, and the role of consumer organizations and NGOs.
The Corporate Social Responsibilities of Financial Institutions for the Condu...Larry Catá Backer
Abstract: Corporate social responsibility (CSR) can be split along two distinct lines. The first touches on the nature of corporate personality and is rooted in domestic law regulating enterprises specifically and legal persons generally. The second touches on the nature of the rights of individuals and is rooted in international law (and sometimes domestic constitutional law) defining the scope of the human rights of individuals and the consequential obligations of states and legal persons. Both conversations intertwine though they tend to operate autonomously. In both cases, however, the traditional focus of corporate responsibility has focused on the relationship between an operating company and its direct effects on individuals, society and the environment. That discussion remains contentious, conflicted and unresolved. But it ignores a critical actor—the financial institutions which provide operating capital to enterprises. This paper considers the corporate social responsibilities of financial institutions, including sovereign wealth funds, for the conduct of their borrowers. The focus will be the extent of any duty or responsibility of lenders to ensure that their borrowers comply with CSR obligations (or alternatively conforms to international human rights standards) as a core aspect of their own CSR obligations (or alternatively) of their responsibility to respect human rights. Section II examines the general regulatory framework. There are two aspects that are relevant. The first is to understand the scope and character of the legal norms that may be applied to enterprises generally with respect to their operation’s that might be understood as CSR-human rights related in nature. The second is to consider the range of non-legal normative governance rules that might apply. In the process it will be important to distinguish between a CSR based regulatory approach and a human rights based approach. Section III considers the application of these norms to financial institutions. This requites distinguishing between those obligations that apply to the internal operations of financial institutions generally, and those obligations that apply to the financial institution’s obligations with respect to its lending activities, that is with respect to its relationship with its borrowers. The essay ends with a brief examination of recent cases in which financial institutions undertook such a responsibility, and the ways in which that obligation was undertaken. Three different types of institutions are considered—private banks, sovereign wealth funds and international financial institutions (IFIs). The paper ends with a preliminary consideration of the consequences of this movement for domestic CSR in the U.S.
Legal Tools for Worker Cooperatives and the Sharing EconomyRicardo Nuñez
Legal professionals, accountants, and community development organizations were invited to a two-day workshop on legal structures and strategies for cooperative development and sustainable local economies. This workshop had a special emphasis on worker cooperatives, freelancer-owned cooperatives, land trusts, and alternative capital structures.
On the first day, attendees learned about ownership and governance structures being used in the wake of the Great Recession to create a more inclusive economy, including land trusts and housing cooperatives, as well as new financing vehicles that leverage community capital.
The second day focused on worker cooperatives and freelancer-owned cooperatives, including entity structure, bylaws and operating agreements, ownership transitions to worker cooperatives, nonprofit incubation of worker cooperatives, employment law, tax structures and more.
Lawyers were offered 1 Ethics Credit and 5.5 Professional Practice Credits on Day 1 and 7 Professional Practice credits on Day 2 for the State of New York.
Presenters included:
Janelle Orsi, Executive Director of Sustainable Economies Law Center (SELC) and author of Practicing Law in the Sharing Economy: Helping People Build Cooperatives, Social Enterprise, and Local Sustainable Economies (ABA Books 2012).
Ted De Barbieri, Assistant Professor of Clinical Law at Brooklyn Law School
Camille Kerr, Director of Field Building at the Democracy at Work Institute (DAWI)
Ricardo Nunez, Cooperatives Program Director at SELC
The event was held Feb 4th and 5th, 2015 from 9am-5pm both days at Brooklyn Law School (205 State St.Brooklyn, NY 11201)
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
This document provides an outline for a lecture on mercantile law. It begins with definitions of law and mercantile law. It then lists various types of commercial laws like banking laws, sales laws, mortgages, bankruptcy laws, credit loan laws, and contract laws. Next, it discusses the significance of studying law for understanding contracts, business rights, establishing standards, and maintaining equilibrium. It also notes laws help reduce fraud and ensure ethical conduct. The document then examines the impact of law on society, such as facilitating dispute resolution and maintaining order. Finally, it discusses how laws protect individual rights and liberties.
The document provides an overview of business law, including its meaning, branches, importance, and characteristics. Business law, also known as commercial or mercantile law, regulates commercial activity and deals with issues related to operating a business. It establishes uniform standards, maintains order and resolves disputes to protect both businesses and consumers. The purpose of business law is to create a stable environment for commerce that benefits all participants.
The document discusses the economics of drug prohibition. It outlines how prohibition creates black markets that are risky and violent due to lack of legal protections. This attracts suppliers with promises of high profits who will do anything to protect their monopoly. Customers are disadvantaged with no recourse, while law enforcement focuses on low-level arrests due to perverse incentives. Vast sums are spent on enforcement rather than treatment. Legalization would end the black market and generate significant cost savings.
Why do companies need to consider embedding the UN Guiding principles on business and human rights? What is the current status of the UK Modern slavery Act? What other developments are we seeing?
This document provides an outline for a research project on consumer rights under the Consumer Protection Act in India. It includes an introduction stating the aim is to study basic consumer rights. The methodology will use doctrinal research analyzing literature and sources on consumer protection laws. The tentative chapters will cover the Consumer Protection Act, protection from unfair trade practices with case studies, and conclusions. It acknowledges help from guidance and identifies key research questions around regulatory bodies and enforcement in developing economies like India.
this is a very short notes and which will be very easy to learn. it helps you out in your exam. please do read it. hope you like this presentation. if there is any mistake please do let me know in comment box. thank you.
The document discusses consumer protection and the need for it. It notes that consumers are often exploited through misleading advertisements, non-compliance, and other unfair seller practices. This makes consumers victims of the seller's market. It then discusses the various factors that can lead to consumer exploitation, such as deceptive techniques, false guarantees, product shortages, and adulteration. The document also provides a brief history of consumer rights movements and introduces the key topics to be covered, which include the Indian Consumer Protection Act of 1986, the consumer complaint redressal process through district, state, and national commissions, and lodging a complaint.
The document outlines 22 immutable laws of branding, including that a brand becomes stronger when it narrows its focus, publicity rather than advertising is important for building a new brand initially, a brand should strive to own a word in the consumer's mind, and quality alone does not build brands but is reinforced through price and features. It also discusses promoting the category rather than just the brand, using a logo design that fits both eyes, and consistency over decades being important for building a brand.
The document outlines 22 immutable laws of branding, including that a brand becomes stronger when it narrows its focus, publicity rather than advertising is important for building a new brand initially, a brand should strive to own a word in the consumer's mind, and quality alone does not build brands but is reinforced through price and features. It also discusses laws around promoting the category rather than just the brand, using consistent branding over decades, and maintaining a brand's single-minded concept.
This document discusses business ethics and law. It lists members of a group discussing ethics and law topics. It defines ethics and business ethics, then outlines the history of business ethics. It discusses current trends in corporate social responsibility. Examples of Enron and Nike's ethical issues are provided. The document defines law and various areas of business law. It compares ethics to law, noting that ethics are moral codes internal to individuals while law are rules enforced by the government.
This document provides an overview of the interpretation of law. It discusses various rules of interpretation used by courts to ascertain the meaning and legislative intent of statutes, including:
- The literal rule of interpretation, which gives importance to the ordinary meaning of words and phrases.
- The golden rule of interpretation, which allows modifying the words to avoid absurdity while interpreting statutes.
- The mischief rule of interpretation, which requires adopting a construction that suppresses the mischief and advances the remedy.
- The rule of ejusdem generis, which confines a general word following specific words to things of the same kind.
This document provides an overview of competition law in Pakistan. It discusses the history of competition law in Pakistan dating back to 1970. The key points are:
- The Competition Act of 2010 established the Competition Commission of Pakistan to enforce competition law. The Act prohibits abuse of dominant position, anti-competitive agreements, deceptive marketing practices, and mergers that lessen competition.
- Competition law aims to promote fair competition between businesses for the benefit of consumers and the economy. It prevents anti-competitive practices like price fixing and restricting competition.
- Pakistan's competition law was inspired by European law and seeks to enhance economic efficiency and consumer welfare through a competitive market system.
This document provides an overview of government regulation of corporate business in the United States. It covers the development of federal and state power to regulate business, securities laws like the Securities Act of 1933 and Securities Exchange Act of 1934, antitrust laws like the Sherman Antitrust Act, and the role of agencies such as the SEC and FTC. It also discusses corporate expansion tactics, their treatment under securities and antitrust laws, and circumstances for involuntary or voluntary corporate dissolution.
This document discusses consumer protection in India. It defines a consumer as the final user of goods and services. The enactment of the Consumer Protection Act (CPA) in 1986 was a milestone that provided inexpensive grievance redressal and compensation. The CPA recognizes six of the eight UN consumer rights. Consumer protection councils exist at the central, state, and district levels to promote consumer rights like protection, information, choice, hearing, redressal, and education. The document also discusses deceptive advertising, consumer cases in India versus other countries, and provides a case study on a health center.
This document provides an overview of consumer protection in India. It discusses key terms related to consumer protection, the importance of consumer protection for both consumers and businesses, the scope of the Consumer Protection Act of 1986, who qualifies as a consumer, consumer rights and responsibilities, the legal redressal process for consumer complaints, available remedies, and the role of consumer organizations and NGOs.
The Corporate Social Responsibilities of Financial Institutions for the Condu...Larry Catá Backer
Abstract: Corporate social responsibility (CSR) can be split along two distinct lines. The first touches on the nature of corporate personality and is rooted in domestic law regulating enterprises specifically and legal persons generally. The second touches on the nature of the rights of individuals and is rooted in international law (and sometimes domestic constitutional law) defining the scope of the human rights of individuals and the consequential obligations of states and legal persons. Both conversations intertwine though they tend to operate autonomously. In both cases, however, the traditional focus of corporate responsibility has focused on the relationship between an operating company and its direct effects on individuals, society and the environment. That discussion remains contentious, conflicted and unresolved. But it ignores a critical actor—the financial institutions which provide operating capital to enterprises. This paper considers the corporate social responsibilities of financial institutions, including sovereign wealth funds, for the conduct of their borrowers. The focus will be the extent of any duty or responsibility of lenders to ensure that their borrowers comply with CSR obligations (or alternatively conforms to international human rights standards) as a core aspect of their own CSR obligations (or alternatively) of their responsibility to respect human rights. Section II examines the general regulatory framework. There are two aspects that are relevant. The first is to understand the scope and character of the legal norms that may be applied to enterprises generally with respect to their operation’s that might be understood as CSR-human rights related in nature. The second is to consider the range of non-legal normative governance rules that might apply. In the process it will be important to distinguish between a CSR based regulatory approach and a human rights based approach. Section III considers the application of these norms to financial institutions. This requites distinguishing between those obligations that apply to the internal operations of financial institutions generally, and those obligations that apply to the financial institution’s obligations with respect to its lending activities, that is with respect to its relationship with its borrowers. The essay ends with a brief examination of recent cases in which financial institutions undertook such a responsibility, and the ways in which that obligation was undertaken. Three different types of institutions are considered—private banks, sovereign wealth funds and international financial institutions (IFIs). The paper ends with a preliminary consideration of the consequences of this movement for domestic CSR in the U.S.
Legal Tools for Worker Cooperatives and the Sharing EconomyRicardo Nuñez
Legal professionals, accountants, and community development organizations were invited to a two-day workshop on legal structures and strategies for cooperative development and sustainable local economies. This workshop had a special emphasis on worker cooperatives, freelancer-owned cooperatives, land trusts, and alternative capital structures.
On the first day, attendees learned about ownership and governance structures being used in the wake of the Great Recession to create a more inclusive economy, including land trusts and housing cooperatives, as well as new financing vehicles that leverage community capital.
The second day focused on worker cooperatives and freelancer-owned cooperatives, including entity structure, bylaws and operating agreements, ownership transitions to worker cooperatives, nonprofit incubation of worker cooperatives, employment law, tax structures and more.
Lawyers were offered 1 Ethics Credit and 5.5 Professional Practice Credits on Day 1 and 7 Professional Practice credits on Day 2 for the State of New York.
Presenters included:
Janelle Orsi, Executive Director of Sustainable Economies Law Center (SELC) and author of Practicing Law in the Sharing Economy: Helping People Build Cooperatives, Social Enterprise, and Local Sustainable Economies (ABA Books 2012).
Ted De Barbieri, Assistant Professor of Clinical Law at Brooklyn Law School
Camille Kerr, Director of Field Building at the Democracy at Work Institute (DAWI)
Ricardo Nunez, Cooperatives Program Director at SELC
The event was held Feb 4th and 5th, 2015 from 9am-5pm both days at Brooklyn Law School (205 State St.Brooklyn, NY 11201)
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
2. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Leadership
The Law of Category
The Law of Mind
The law of Perception
The Law of Focus
The Law of Exclusivity
The Law of the Ladder
The Law of Duality
The Law of the Opposite
The Law of Division
The Law of Perspective
The Law of Line Extension
The Law of Sacrifice
The Law of Attributes
The Law of Candor
The Law of Singularity
The Law of Unpredictability
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
• The 22 Immutable Law Of Marketing.
• The first brand to establish itself in the minds of consumers often becomes the
market leader.
• People always recognize the product that got there first as the leader in the
market and the better product
“It’s better to be first than it is to be better”
The 22 Immutable Law Of Marketing
3. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Category
The Law of Mind
The law of Perception
The Law of Focus
The Law of Exclusivity
The Law of the Ladder
The Law of Duality
The Law of the Opposite
The Law of Division
The Law of Perspective
The Law of Line Extension
The Law of Sacrifice
The Law of Attributes
The Law of Candor
The Law of Singularity
The Law of Unpredictability
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
• If you didn’t get into the prospect’s mind first, don’t give up. Find a new
category you can be first in.
• You can become famous and successful by creating your own category.
“If you can’t be first in category, set up new category you can be first in”
The 22 Immutable Law Of Marketing
4. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Mind
The law of Perception
The Law of Focus
The Law of Exclusivity
The Law of the Ladder
The Law of Duality
The Law of the Opposite
The Law of Division
The Law of Perspective
The Law of Line Extension
The Law of Sacrifice
The Law of Attributes
The Law of Candor
The Law of Singularity
The Law of Unpredictability
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
• The law of mind follows from the law of perception.
We can’t change mind of customer once a mind is made up.
• One way to achieve this is to have a simple brand name that resonates with
prospects.
“It’s better to be first in the mind then to be first in the market place”
The 22 Immutable Law Of Marketing
5. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The law of Perception
The Law of Focus
The Law of Exclusivity
The Law of the Ladder
The Law of Duality
The Law of the Opposite
The Law of Division
The Law of Perspective
The Law of Line Extension
The Law of Sacrifice
The Law of Attributes
The Law of Candor
The Law of Singularity
The Law of Unpredictability
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
• Marketing is not a battle of products, it’s a battle of perception
• This is the law of focus. You "burn" your way into the mind by narrowing the
focus to a single word or concept. It's the ultimate marketing .
• The law of focus applies to whatever you're selling, or even whatever you're
unselling. Like drugs.
• The law of focus, a marketing law, could help solve one of society’s biggest
problems.
• The law of focus, a marketing law, could help solve one of society's biggest
problems.
“Marketing is not a battle of products, it’s a battle of perception”
The 22 Immutable Law Of Marketing
6. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Focus
The Law of Exclusivity
The Law of the Ladder
The Law of Duality
The Law of the Opposite
The Law of Division
The Law of Perspective
The Law of Line Extension
The Law of Sacrifice
The Law of Attributes
The Law of Candor
The Law of Singularity
The Law of Unpredictability
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
• This is the law of focus. You "burn" your way into the mind by narrowing the focus to a
single word or concept. It's the ultimate marketing .
• This law applies to whatever you're selling, or even whatever you're unselling. Like drugs.
• The law of focus, a marketing law, could help solve one of society’s biggest problems.
• The law of focus, a marketing law, could help solve one of society's biggest problems.
“The most powerful concept in marketing is owning a word in the prospect’s mind.”
The 22 Immutable Law Of Marketing
7. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Exclusivity
The Law of the Ladder
The Law of Duality
The Law of the Opposite
The Law of Division
The Law of Perspective
The Law of Line Extension
The Law of Sacrifice
The Law of Attributes
The Law of Candor
The Law of Singularity
The Law of Unpredictability
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
Brand
campaigns (or)
ads
Futile to attempt
same word
Cant change
People mind once
they set.
By making same
word campaign
helps competitors
How many
attempts tried?
NO RESULTS..
What People
want, that’s
what we need to
give them.
Violation of
exclusivity can be
the disaster for any
organization.
“Two companies cannot own the same word in the prospect’s mind.”
• If two companies own the same word in a prospect's mind, the second
company is at a disadvantage.
• The prospect will already have a strong association with the first company
when they hear that word.
The 22 Immutable Law Of Marketing
8. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of the Ladder
The Law of Duality
The Law of the Opposite
The Law of Division
The Law of Perspective
The Law of Line Extension
The Law of Sacrifice
The Law of Attributes
The Law of Candor
The Law of Singularity
The Law of Unpredictability
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
Being first is
primary
objective in
marketing
Trying
Harder!!!
were not the
only reason
for success
Prospect
mind use
ladders what
to accept and
reject
How many
rungs are
there on
ladder??
Tend to have
half market
share above
you and twice
than below.
“In the long run, every market becomes a two-horse race”
• The strategies differ depending on which rung of the ladder you are on.
• The ladder represents the hierarchy of brands in a category, with the most
popular brand at the top.
The 22 Immutable Law Of Marketing
9. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Duality
The Law of the Opposite
The Law of Division
The Law of Perspective
The Law of Line Extension
The Law of Sacrifice
The Law of Attributes
The Law of Candor
The Law of Singularity
The Law of Unpredictability
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
Only Top two
companies
Early, there were
many rungs,
competition goes
by, only two can
compete.
Two brand can
survive – old
major &
Upstart.
Only
Businesses
that are NO.1
& 2 could win
in competition
arena
Customers often
pick due to offer
and attractive, but
when they
educated, they
prefer only top 2
brands.
“In the Long run, every market becomes a two horse race”
• Every market turns into a two-horse race. This is because consumers tend to
simplify things and choose between two options.
The 22 Immutable Law Of Marketing
10. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of the Opposite
The Law of Division
The Law of Perspective
The Law of Line Extension
The Law of Sacrifice
The Law of Attributes
The Law of Candor
The Law of Singularity
The Law of Unpredictability
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
• In the Long run, every market becomes a two horse race
• Don’t try to be better than a leader but try to be different.
• Present yourself as the alternative.
“ If you are shooting for second place, your strategy is determined by the leader “
The 22 Immutable Law Of Marketing
11. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Division
The Law of Perspective
The Law of Line Extension
The Law of Sacrifice
The Law of Attributes
The Law of Candor
The Law of Singularity
The Law of Unpredictability
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
• Each segment is a separate, distinct entity.
• Each segment has its own reason for existence.
“Over time, a category will divide and become two or more categories”
The 22 Immutable Law Of Marketing
12. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Perspective
The Law of Line Extension
The Law of Sacrifice
The Law of Attributes
The Law of Candor
The Law of Singularity
The Law of Unpredictability
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
• Marketing effect take place over an extend period of time.
• Short & long term.
• Patience.
“Marketing effect take place over an extend period of time”
The 22 Immutable Law Of Marketing
13. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Line Extension
The Law of Sacrifice
The Law of Attributes
The Law of Candor
The Law of Singularity
The Law of Unpredictability
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
• Focus on the main product
• Line of confusion
“There’s an irresistible pressure to extend the equatiy of the brand”
The 22 Immutable Law Of Marketing
14. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Sacrifice
The Law of Attributes
The Law of Candor
The Law of Singularity
The Law of Unpredictability
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
• Product line
• Target marketing
• Constant change
“You have to give up something in order to get something”
The 22 Immutable Law Of Marketing
15. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Attributes
The Law of Candor
The Law of Singularity
The Law of Unpredictability
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
Emphasizes the importance of associating brands with specific qualities.
• Owing uniqueness
• Excelling in one area
• Consistency
• Avoid confusing customer
“For every attribute, there is an opposite, effective attribute”
The 22 Immutable Law Of Marketing
16. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Candor
The Law of Singularity
The Law of Unpredictability
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
The Law of Candor Stresses honesty and openness with customers. It focusses on
uniqueness and differentiation.
• Being honest about strengths and weakness
• Admitting flaws
• Balance between transparency and negativity
“When you admit a negative, the prospect will give you a positive”
The 22 Immutable Law Of Marketing
17. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Singularity
The Law of Unpredictability
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
The Law of Singularity in marketing is about being very unique and standing out.
• Distinct & Different
• Avoid imitation
• Uniqueness leads to memorability
“In each situation, only one move will produce substantial results”
The 22 Immutable Law Of Marketing
18. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Unpredictability
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
• Short-term marketing thinking and short term financial thinking.
• Predicting the future and taking a chance.
“Unless you write your competitors’plans, you can’t predict the future”
The 22 Immutable Law Of Marketing
19. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
• Ego is the enemy of successful market.
• The more you identify with your brand or corporate name,
the more likely you are to fall into the “extension trap”.
“Success often leads to arrogance and arrogance to failure”
The 22 Immutable Law Of Marketing
20. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources
• Admitting a mistake and try to fix things rather than drop things.
• Admitting a mistake and not doing anything about it as bad for your career.
“ Failure is to be expected and accepted”
The 22 Immutable Law Of Marketing
21. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Hype
The Law of Acceleration
The Law of Resources
• law20 under the 22 “Immutable Laws of Marketing”
• “The situation is often the opposite of the way it appears in the press” when
things are going well you do not need hype , when u need hype, it usually
means you are in trouble.
Example : satyam company
“Without adequate funding, an idea won’t get off the ground”
The 22 Immutable Law Of Marketing
22. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Acceleration
The Law of Resources
• A fad is a wave in the ocean, a trend is a tide. A fad gives a lot of
hype while a trend gives very little.
• Example : INDIA Vs PAKISTAN
“Successful programs are not built on fads, they are built on trends”
The 22 Immutable Law Of Marketing
23. 22 Laws of Marketing | Dr. Sumit Saha | Copyrights reserved
The Law of Resources
• The unfortunate reality is that a mediocre idea backed by
a million dollars will get further than a great idea alone.
• Example : innovation & Branding
“Without adequate funding, an idea won’t go off the ground”.
The 22 Immutable Law Of Marketing