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Law Student Needs to Know
PepsiCo v. Leonard
In a 1999 Pepsi advertisement for a points program, a
youngster appears in a Harrier jump aircraft and displays
the words “HARRIER FIGHTER 7,000,000 PEPSI POINTS.”
A 21-year-old with initiative noticed that points could be
purchased for 10 cents each and wrote a check for
$700,085.00 to acquire the necessary 7,000,000 points.
He sued Pepsi for breach of contract because they
wouldn’t allow him to claim a plane valued at about $23
million.
Unfortunately, Leonard’s claim was denied because no
one could legitimately consider the offer made in the
advertisement. With statements like “the callow
adolescent shown in the commercial is a highly
implausible pilot, one who could scarcely be trusted with
the keys to his parents’ automobile, much less the prized
aircraft of the United States Marine Corps,” the court’s
observations, however, are a fantastic source of deadpan
humor.
HM Revenue & Customs v.
Proctor & Gamble
There is no VAT on apples, milk, or tea in the UK, but
there is VAT on ice cream, cake decorations, cereal bars,
and, most importantly, crisps. In the UK, VAT is a tax
currently fixed at 20% and applied to goods considered
luxuries.

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Law Student Needs to Know.pdf

  • 3. In a 1999 Pepsi advertisement for a points program, a youngster appears in a Harrier jump aircraft and displays the words “HARRIER FIGHTER 7,000,000 PEPSI POINTS.” A 21-year-old with initiative noticed that points could be purchased for 10 cents each and wrote a check for $700,085.00 to acquire the necessary 7,000,000 points. He sued Pepsi for breach of contract because they wouldn’t allow him to claim a plane valued at about $23 million.
  • 4. Unfortunately, Leonard’s claim was denied because no one could legitimately consider the offer made in the advertisement. With statements like “the callow adolescent shown in the commercial is a highly implausible pilot, one who could scarcely be trusted with the keys to his parents’ automobile, much less the prized aircraft of the United States Marine Corps,” the court’s observations, however, are a fantastic source of deadpan humor.
  • 5. HM Revenue & Customs v. Proctor & Gamble
  • 6. There is no VAT on apples, milk, or tea in the UK, but there is VAT on ice cream, cake decorations, cereal bars, and, most importantly, crisps. In the UK, VAT is a tax currently fixed at 20% and applied to goods considered luxuries.