This document discusses the rise of second screen viewing while watching TV. It notes that 77% of TV viewing now involves another device, with laptops and smartphones being most common. It describes how a second screen experience like zeebox can enhance TV by allowing discovery of new shows, social connections, deeper information on what's airing, interactivity, and shopping. Zeebox aggregates these five consumer wants into a single app. It analyzes live TV content and provides relevant experiences like seeing what friends are watching, learning about characters, or buying related products. Broadcast partners are also using zeebox's tools to engage audiences and create new types of interactive TV experiences.