Evan Dileo, Senior Partner Strategist at HubSpot shares the best damn free tools for every type of entrepreneur https://milblogging.com/evan-dileo-surviving-future-disruptive-innovation-age-inbound/ MIC'18 will be held in Orlando, Florida on 23-25 September. Visit https://milblogging.com to learn more about our 2018 event and https://milblogging.com/register to purchase tickets.

2. Leading the Future
Innovation in the Information Age

3. (yep, that’s the whole presentation)

4. Applaud
if you have a
smartphone.

5. (It’s fine!)

6. I have to compete with
every piece of content
ever created by anyone
anywhere.
45 During my presentation,45

7. - Clay Shirky
“It’s not information overload,
it’s filter failure.”

8. What are you competing with
...as an applicant?
...an influencer?
...an organization?

9. People‘s behaviors
have changed.
They‘re tuning out
traditional
marketing tactics.

10. 86%
91%
44%
200M
The old marketing
playbook is
Skip TV ads
Unsubscribe
to email
On the Do Not
Call List
Of direct mail is
never opened
BR OKEN

12. People don’t want to be interrupted. They want to be helped.

13. In order to attract
customers,
marketers have
to provide
them with
something
they love.

14. Can you
out-help
your
competitors?

15. The Buyer’s Journey
The Active Research Process a Potential Buyer Goes
through leading up to a purchase.

16. The Inbound Methodology
A focus on attracting customers through relevant and helpful content by
adding value at every stage in your customer’s buying journey.

17. n’t make money
e sell things. We
oney when we
tomers make
e decisions.”
In 2015, Amazon made $3,400
every second of every day.
Bezos

18. history.
We live in the one of the most
interesting periods in

19. A disruptive innovation is an innovation that helps create a new
market and value network, eventually disrupting an existing market
and value network.

21. Mainframe and mini
computers Fixed line
telephony
Four-year
colleges
Full-service
department
stores Traditional
doctor’s
offices
Pianos
Examples of Disruptive Innovations

22. Our included country mapsYour great subtitle in this line
We are still only at
the beginning of
the greatest global
transformation of
our lives.

23. 23
formed
within the
last decade
1000 are
>70%of businesses on
the US Fortune

24. Mass extinction
brings opportunities
for new species to
flourish.
And new
businesses.
And new ways of
thinking.

25. Do these principles
apply to you?
To your
professional
development?
To your organization?
To the way you
communicate?

27. Ok, so how does this work?

28. The Buyer Persona

30. Applying the Inbound Methodology

31. Applying the Inbound Methodology

32. Applying the Inbound Methodology

33. Applying the Inbound Methodology

34. 34
You know what’s awful? You can be disrupted… by accident…

35. Your extendable core is the job you do for
customers that a competitor couldn’t replicate
without adopting the same cost-structure.
Insulation From Disruption

36. Inbound is a
competitive
advantage
that insulates you
from disruption.

37. “The specific business problem was that veteran small business owners lack strategies to
sustain their companies beyond 5 years.”
- Success Factors of Veteran-Owned Small Businesses (2015)

38. (Probable) Funnel
● “Transitioning 101”
● Education Content Pillar ● HubSpot Academy Account ● Veterans TOFU Content
● Veteran Persona Development
● Persona- and Goal-based
Learning Tracks
● Consulting Offer (Discovery)
● Curriculum & “course builder”
through HS Academy Content ● Questionnaire for MOFU content
● Qualification Criteria
● Thresholds for Qualification
● HSFV
● HSFS
● Sales Playbook & Process ● Sales Process Map
● Eligibility Verification

39. Want to Learn More?
https://www.withinbound.com/hsfv
@hubspotveterans
Evan DiLeo:
@emdileo
edileo@hubspot.com

40. Questions?

41. Org Structure

42. Just a regular page
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc varius faucibus
lectus quis lacinia. Vestibulum non mi dapibus, vulputate diam ut, ultricies dui.
Phasellus placerat libero leo, quis elementum dolor volutpat nec. Nulla volutpat
euismod mattis. In at maximus tellus. Class aptent taciti sociosqu ad litora
torquent per conubia nostra, per inceptos himenaeos. Mauris sed malesuada
orci, at pellentesque lorem. Donec ut risus vitae tellus semper luctus non et
quam. Nullam volutpat egestas ex, sed consectetur ipsum molestie non. Mauris
ornare libero in nunc euismod pretium. Aenean dapibus nisi eget erat facilisis
sagittis.

43. Just a regular page with bullets
First line
● Bullet 1
○ Bullet 2
■ Bullet 3
● Really, bullet 4?

44. WHAT IF YOU WANT COLUMNS?
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Nunc varius faucibus lectus
quis lacinia. Vestibulum non mi dapibus,
vulputate diam ut, ultricies dui. Phasellus
placerat libero leo, quis elementum dolor
volutpat nec. Nulla volutpat euismod mattis.
In at maximus tellus.
Class aptent taciti sociosqu ad litora torquent
per conubia nostra, per inceptos himenaeos.
Mauris sed malesuada orci, at pellentesque
lorem. Donec ut risus vitae tellus semper luctus
non et quam. Nullam volutpat egestas ex, sed
consectetur ipsum molestie non. Mauris ornare
libero in nunc euismod pretium. Aenean
dapibus nisi eget erat facilisis sagittis.

45. JUST A TITLE HERE

46. TITLE
You can put a picture to the right

47. Bacon
Bacon ipsum dolor amet corned beef landjaeger
meatball kevin shoulder ground round ham.
Pastrami tenderloin boudin swine hamburger
biltong short ribs alcatra.
Landjaeger biltong pancetta chuck, drumstick
kielbasa corned beef pork chop leberkas strip
steak. Cupim meatloaf brisket, meatball shankle
beef ribs bresaola.

48. Some citation or something

49. WOW%
What a compelling stat!

50. THING 1
THING 2
THING 3
Corresponding thing
Corresponding thing
Corresponding thing
TITLE OF SLIDE

53. Just a regular page
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc varius faucibus
lectus quis lacinia. Vestibulum non mi dapibus, vulputate diam ut, ultricies dui.
Phasellus placerat libero leo, quis elementum dolor volutpat nec. Nulla volutpat
euismod mattis. In at maximus tellus. Class aptent taciti sociosqu ad litora
torquent per conubia nostra, per inceptos himenaeos. Mauris sed malesuada orci,
at pellentesque lorem. Donec ut risus vitae tellus semper luctus non et quam.
Nullam volutpat egestas ex, sed consectetur ipsum molestie non. Mauris ornare
libero in nunc euismod pretium. Aenean dapibus nisi eget erat facilisis sagittis.

54. Just a regular page
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc varius faucibus
lectus quis lacinia. Vestibulum non mi dapibus, vulputate diam ut, ultricies dui.
Phasellus placerat libero leo, quis elementum dolor volutpat nec. Nulla volutpat
euismod mattis. In at maximus tellus. Class aptent taciti sociosqu ad litora
torquent per conubia nostra, per inceptos himenaeos. Mauris sed malesuada orci,
at pellentesque lorem. Donec ut risus vitae tellus semper luctus non et quam.
Nullam volutpat egestas ex, sed consectetur ipsum molestie non. Mauris ornare
libero in nunc euismod pretium. Aenean dapibus nisi eget erat facilisis sagittis.

55. Just a regular page
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc varius faucibus
lectus quis lacinia. Vestibulum non mi dapibus, vulputate diam ut, ultricies dui.
Phasellus placerat libero leo, quis elementum dolor volutpat nec. Nulla volutpat
euismod mattis. In at maximus tellus. Class aptent taciti sociosqu ad litora
torquent per conubia nostra, per inceptos himenaeos. Mauris sed malesuada orci,
at pellentesque lorem. Donec ut risus vitae tellus semper luctus non et quam.
Nullam volutpat egestas ex, sed consectetur ipsum molestie non. Mauris ornare
libero in nunc euismod pretium. Aenean dapibus nisi eget erat facilisis sagittis.

56. SlidesCarnival icons are editable shapes.
This means that you can:
● Resize them without losing quality.
● Change fill color and opacity.
● Change line color, width and style.
Isn’t that nice? :)
Examples:

57. Calypso
Sorbet
Lorax
Marigold
Candy Apple
Norman
Thunderdome
Oz
Pantera
Obsidian
Heffalump
Slinky
Eerie
Battleship
Koala
Cirrus
Gypsum