1. IILM ACADEMY OF HIGHER LEARNING
JAIPUR
NAME OF THE ORGANIZATION
MANJEET KUMAR
PGDM 12-14

3. Cont…
2000: a unique initiative was taken for
upgrading the knowledge of farmers, stepped
into greeting and stationery,and also launched
retailing business in branded apparels.
2002: stepped into paperkrakt and also into
confectonaries.
2003: launched notebooks under the brand
“CLASSMATE”.
2005,2007,2008: introduce essenza di wills,
fiama di wills and vivel respectively.

4. DivErsiFiED businEss oF itC….
FMCG
HOTELS
PAPER BOARDS AND PACKAGING
AGRI BUSINESS

5. ITC:- FMCG
• FOODS
• STATIONARY
• CIGARATTES &CIGARS
• SAFTEY MATCHES & AGARBATTIS
• PERSONAL CARE PRODUCTS
• LIFE STYLE RETAILING

6. ITC-cigarettes
• The companies original business was traded in
tobacoo.
• Cigarettes accounts for 47% of the company’s
turnover.
• ITC Cigarettes itself responsible for 80% of its
profits.
• Its Goldflake tobacco brand is the largest fmcg
brand in india –holding 70% of the tobacco market.
• ITC cigarettes has been manufactured in the states
of bengaluru,Munger,Saharanpur, Kolkatta & Pune.

7. • Its highly popular brands include-india
silk,classic,gold flake,silk cut,navy cut, bristol
and flake etc.

8. COMPETITORS…
GODFREY PHILLIPS
VST
8% 8%
12%
GTC
72%
ITC GODFREY VST GTC
MARKET SHARE

9. Strategies of ITC cigarettes
Single minded focus on value creation of
customers through :
• Innovation
• Product design
• Manufacturing technology.
• Quality
• Marketing
• Distribution
Increasing exports
Flavoured cigarettes

10. Sales and profits…
• Itc sales has increased by 18% even after
government imposes a ban.
• ITC ‘s net cigarette sales was 52% in 2008
showed 3% increase in its sales.
• Profits in 2008 has been increased to 736
crores from 651 crores.
• In the quarter ended june 2012,profits rose
to 20.49% to rs 1,899.81 crore from 1,576.69
crore .

11. Awards!!!
2004:India’s first cigarette factory of kolkatta to get
ISO 9000 certificate & first among cigarette factories
to get 14001 environment management systems
certificate.
2005: “1ST National Security Today Award”,for best
maintained fire saftey systems.
2006: Innovative saftey management system to
bangaluru factory,from institute of managers.
“Sword of honour “ for bangaluru and saharanpur
factories.
2007 &2008: Best manufacturer of cigarettes,by
tobacco board based on previous 3 year
performance.
2008: Best exporter of cigarettes by tobacco board.

12. SWOT ANALYSIS
WEAKNESS
STRENGHTS
ITC FMCG STILL DEPENDS UPON ITS
LARGEST MARKET PLAYER.
TOBACCO REVENUES.
POWERFUL BRANDS ACROSS SEGMENTS.
DESPITE OF THE NEGATIVE CONNECTION OF
GOLD FLAKE HOLDS 70%OF THE MARKET TOBACCO WITH POOR HEALTH,IT IS STILL
SHARE. USING ITS SAME NAME.
THREATS
OPPORTUNITIES
DOMESTIC AND INTERNATIONAL
MOVE INTO NEW AND EMERGING COMPETITION.
MARKETS OF COUNTRIES LIKE EASTERN
VARIOUS BANS ON SMOKING.
EUROPE,AFRICA ETC.

13. THANK YOU…
PRESENTED BY:
MANJEET KUMAR
SHEFALI BHANDARI