Pakistan Tobacco Company was founded in 1947 and is a subsidiary of British American Tobacco. It holds the second largest market share in cigarettes in Pakistan. It segments the market based on social class and offers different brands at various price points to target the premium, middle, and lower classes. It focuses on distributing its products widely across Pakistan and engages in limited promotional activities within the bounds of regulations. The company also participates in various social activities and environmental programs.

2.  Pakistan Tobacco Company was founded in 1947.the
parent company of Pakistan Tobacco Company is British
American Tobacco, which is a well-known company of the
world. In cigarette market it’s on 2nd position. PTC’s
brands include some famous cigarette brands as
BENSON &HEDGES, DUNHILL, GOLD LEAF,
CAPSTAN, WILLS, GOLD FLAKE and EMBASSY.
Seven of the brands are amongst the top ten selling
cigarettes in Pakistan. PTC brands are sold through the
largest distribution network in the country which has 520
distributors reaching the remotest areas. The company
prides itself for being the first multi-national company for
beginning its operations in Pakistan.

3.  PTC has categorized
their brands in three
segments according
to the purchasing
power and need or
demand of customer
 They have segmented
there market on the
bases of social class
so they are related to
psychographic
segmentation

4. • Dunhill and
Benson &
Hedges
Premium
class
• Gold Leaf
and
capstan
Middle
class
• Wills king,
EMBASSY
and Gold
Flake
Lower
class

5.  In this class Pakistan Tobacco Company
has targeted upper class that can afford
the high quality international brands and
have a purchasing power, for this class
PTC is offering DUNHILL and BENSON &
HEDGES

6.  In this class PTC has
targeted those consumers
who have purchasing
power of buying local
brands, and who are
habitual of smoking. For
this class PTC is offering
GOLD LEAF and CAPSTAN

7.  In this class PTC is targeting lower level of
class who has purchasing power of
buying middle level brands for this class
PTC is offering WILLS KING, EMBASSY and
GOLD FLAKE

8. ACCORDIND TO AGE:
 Pakistan Tobacco Company is targeting
people of age group between 18 to 40
years.

9.  PTC is
targeting
people
according
to there
purchasing
power;
they are
offering
different
brands for
different
classes of
society.
 Simply they are
targeting
consumers
according to age
1st and then
according to the
purchasing power
they are offering
different brands on
different prices.

10.  We have 4ps of our marketing mix

11.  PTC is consumer focused company they
offers those product that excels all
aspects and exceed the expectations of
there consumers. They are offering
different products according to the
need of there target market such as

12.  BENSON & HEDGES, and
DUNHILL for premium class
GOLD LEAF and CAPSTAN by
pall mall for medium class
WILLS KING, GOLD FKAG and
EMBASSY for lower class

13.  The most important factor of marketing mix
is pricing. PTC has fixed their prices
according to there customers. They have
good price margin products.

14. BENSON & HEDGES, and
DUNHILL is for premium
class so the rates are 80
to 85
GOLD LEAF and CAPSTAN by
pall mall is for medium class so
it rates are 70 to 40
WILLS KING, GOLD FKAG and EMBASSY
is for lower class so its rates are 35 to 30

15.  According to
new rules in
Pakistan no
one can sell
cigarette
bellow 25 of
its price so
that any
young person
can‟t buy it.

16.  Pakistan Tobacco Company has their personal
distribution channels. They try to deliver their product
in remote areas also. While driving on G T road you
can see Mall shops having Gold leaf Capstan and Gold
flake. There factories are in AKORA KHATAK and
JHYLUM although they have there distribution
channels in every main city of Pakistan.

17.  Although there is restriction on
cigarettes advertisements but PTC
has a good promotional strategy.
They have their own Brand
Ambassadors. You can find PTC
Brands in small cigarette shops.
You can see Posters for which PTC
pay annually.PTC gives Lighters
to their shop keepers and they
told them to gift them to
customers. PTC usually use main
cities for promotions except parks
or those places were below then 18
years old can be found easily.

18.  Pakistan Tobacco Company believes
that children should not smoke, and
smoking should stay only for adults who
understand the risks related with it.

19.  Their packs and advertising material
contain a voluntary inscription with the
legend „under age sale prohibited. PTC is
supported the government in rising the
minimum age limit from 16 to 18 though
changes in tobacco legislation

20.  Environment, health and safety are most
ranked social activity of Pakistan
Tobacco Company

21.  Pakistan Tobacco
Company has worked
hard to improve on
their environmental
program that has
been recognized
globally by the British
American Tobacco
Group and PTC has
been awarded with
the “EHS Excellence
Awards” in the
following areas in 2006
and 2007.
 Use of Cleaner
Technologies
 Water Re-use
 Energy Conservation

22.  PTC is also involved in monitoring and
reporting environmental performance for
the Global Reporting Initiative (GRI)
whereby they are publicly
communicate with economic,
environmental, and social performance.

23.  Pakistan Tobacco Company had
opened dispensaries, medical clinics for
those who can‟t afford the treatment
from hospitals.

24.  PTC is also working for the plantation in
Pakistan.

25.  Pakistan Tobacco Company had also provided
free treatment for cancer patients.

26.  They also pay 90 % taxes to Pakistan
government from which government do
many social activities.
 Pakistan Tobacco Company is involved
in many social activities without showing
there name.

27.  So after examining segmentation, target marketers,
marketing mix and social activities of Pakistan
Tobacco Company we concluded that PTC is
touching high profits and is a leading company in
tobacco market .It has number of strengths and
opportunities while its weaknesses are few but in
business world threats are always there. PTC is
also involved in many social activities. Pakistan
government cant banned on smoking permanently
because PTC is paying heavy tax to Pakistan
government So PTC has just to let down those
threats and it has lot of competitive advantages.