Launchbay is a patent-pending platform that allows brands to bid on placing subtle audio and visual advertisements during electronic music sets in large venues. The ads are intended to be experiential and subliminal, avoiding interruptions. Artists upload their sets and select venues and drop points for ads. Brands can browse sets, place bids, and select ad content. Venues are compensated and verify attendance data. The science behind the platform involves leveraging the dopamine response from crowd experiences to create positive brand affinity associations.

1. CONFIDENTIAL - DO NOT SHARELAUNCHBAY
The launch point for new and emerging brands
™
PATENT PENDING™
Developed By: Stephen Henderson

2. CONFIDENTIAL - DO NOT SHARELAUNCHBAY
LAUNCHBAY.COM
A bidding platform for emerging brands on perishable
electronic music set space in mass audiences using artist
selected drop points with full venue integration.
The most effective, well measured, least invasive ad
campaign launch platform in media.
First impressions are everything. Let us launch your first
impression.
PATENT PENDING™
Developed By: Stephen Henderson

3. CONFIDENTIAL - DO NOT SHARELAUNCHBAY
LAUNCHBAY: The New Model
Select The
Select The AD
Sublminally Placed Experiential Micro Ads: The Brand Bite
CONTENT
Current Model
New Model
PATENT PENDING™
Developed By: Stephen Henderson

4. CONFIDENTIAL - DO NOT SHARELAUNCHBAY
ARTISTS: Upload, Select and Get Paid
Upload Set
Select TheVenue: Hard Rock Cafe, Las Vegas
Projected Captive Audience Size (Range): 10,000
Buyout Set: $8,000
Set Length: 30:00 Min
Number of Drops: 5
Artist: Calvin Harris
Select Drop Sites
Input Data
PATENT PENDING™
Developed By: Stephen Henderson

5. CONFIDENTIAL - DO NOT SHARELAUNCHBAY
Select The
Current Bid:$1900Venue: Hard Rock Cafe, Las Vegas
Projected Captive Audience Size (Range): 10,000
Buyout Set: $8,000
Set Length: 30:00 Min
Number of Drops: 5
Artist: Calvin Harris
Toggle Features
Open For Bidding
Time Left: 4 Days
Set Open For Licencing: No
PATENT PENDING™
Developed By: Stephen Henderson
SET BID MIN: $500

6. CONFIDENTIAL - DO NOT SHARELAUNCHBAY
BRANDS: Bid, Select and Be Experienced
Select The
Current Bid:$1900
Venue: Hard Rock Cafe, Las Vegas
Projected Captive Audience Size (Range): 10,000
Buyout Set: $8,000
Set Length: 30:00 Min
Number of Drops: 5
Artist: Calvin Harris
BROWSE AND BIDTime Left: 4 Days
1.
2.
3.
PATENT PENDING™
Developed By: Stephen Henderson
BUDGET
SET BID MAX: $6000
PUSH NOTIFICATION WHEN OVER
WITH OPTION TO INCREASE
ENTER PAYMENT INFO

7. CONFIDENTIAL - DO NOT SHARELAUNCHBAY
Winning Bid:
$5000
Select The
Select Brand Bites
Upload Commision Select From Pool
SELECT
PATENT PENDING™
Developed By: Stephen Henderson

8. CONFIDENTIAL - DO NOT SHARELAUNCHBAY
Winning Bid:
$5000
Drop Snap
Upload Brand Bites
pepsicola.mp3
pepsinewlogo.jpg
6 Second Video Snip of Exactly When:
Audio Bite Played
Video Bite Projected
Be Experiencedand View
PATENT PENDING™
Developed By: Stephen Henderson

9. CONFIDENTIAL - DO NOT SHARELAUNCHBAY
6 Second Drop Snap
2nd Impression
Targeted Online Ad with Discounted Reward
Hope you enjoyed last night!
Click to redeem your 15% discount off
of next pepsi purchase
Query Ticket Data and
Geographic Area Around Venue
PATENT PENDING™
Developed By: Stephen Henderson

10. CONFIDENTIAL - DO NOT SHARELAUNCHBAY
VENUES: Verify, Track and Get a Cut
Push Notification when DJ inputs your venue
click to verify
Scan Tickets and allow us to pull data to track
audience size
Get % Cut of Revenue from Set
PATENT PENDING™
Developed By: Stephen Henderson

11. CONFIDENTIAL - DO NOT SHARELAUNCHBAY
Market Opportunity and Footholds
Corporate America Spends on Ads: $180.12 Billion
PATENT PENDING™
Developed By: Stephen Henderson

12. CONFIDENTIAL - DO NOT SHARELAUNCHBAY
Market Opportunity and Footholds
Corporate America Spends on Event Based Advertising
PATENT PENDING™
Developed By: Stephen Henderson

13. CONFIDENTIAL - DO NOT SHARELAUNCHBAY
THE SCIENCE
What makes us more effective?
Minimal to no prediction error based negativity
Positive brand affinity points
Experiential based
DOPAMINE
Natural Affinity for brand materials (colors and audio)
that are associated with dopamine spikes experienced
with crowd synchronicity during peak moments of
musical anticipation and reward in attentive stream.
PATENT PENDING™
Developed By: Stephen Henderson

14. CONFIDENTIAL - DO NOT SHARELAUNCHBAY
THE SCIENCE
What Makes an Experience?
Social Environment: Crowd and Synchronicity
Audio Stimuli: Music
Visual Stimuli: Video, Lighting, Stage Production
Location/Space: Venue
Emotional State: Trance, Adrenaline, Positive
PATENT PENDING™
Developed By: Stephen Henderson

15. CONFIDENTIAL - DO NOT SHARELAUNCHBAY
The Value Proposition
Experienced Based Subliminal First Impressions
Increased Click Through Rates
No More Interuptions
PATENT PENDING™
Developed By: Stephen Henderson
BRANDS

16. CONFIDENTIAL - DO NOT SHARELAUNCHBAY
The Value Proposition
Extra Monetizations on Set
Segway to Brand Sponsorships
PATENT PENDING™
Developed By: Stephen Henderson
ARTISTS

17. CONFIDENTIAL - DO NOT SHARELAUNCHBAY
The Value Proposition
Compensation for same effort
Segway to Nightly Brand Sponsorships
PATENT PENDING™
Developed By: Stephen Henderson
VENUES
Equilibrium Shift in DJ Rates