This is us, CAB Studios. If you feel like your marketing spend could be working harder, we might be able to help.
We believe that every time a customer connects with your business, you choose to keep or break your brand's promise. We help clients keep their promises across 16 different marketing channels.
We believe that great design solves a problem (rather than just wins awards); that customer service is a mindset, not a department and we also believe that you can handle the truth about which channels deliver the best results for your business (we're straight talkers).
If you like our chat, get in touch - we could be great together.
How to Make a Better Search Network Campaign?PPCexpo
How to Make a Better Search Network Campaign?
Campaign planning is far from easy. That being said, when you take the time and effort to explore the vital aspects of PPC advertising, namely your audience, competitors, keywords, and budget, you give yourself a better chance of success.
With user intent and laser-focused targeting in mind, you’re sure to create some winning campaigns.
Re-inventing The Coupon Model. A http://dailydealbuilder.com Live Presentation discussing how to to effectively set up coupon, or free offer, promotions for businesses.
This is us, CAB Studios. If you feel like your marketing spend could be working harder, we might be able to help.
We believe that every time a customer connects with your business, you choose to keep or break your brand's promise. We help clients keep their promises across 16 different marketing channels.
We believe that great design solves a problem (rather than just wins awards); that customer service is a mindset, not a department and we also believe that you can handle the truth about which channels deliver the best results for your business (we're straight talkers).
If you like our chat, get in touch - we could be great together.
How to Make a Better Search Network Campaign?PPCexpo
How to Make a Better Search Network Campaign?
Campaign planning is far from easy. That being said, when you take the time and effort to explore the vital aspects of PPC advertising, namely your audience, competitors, keywords, and budget, you give yourself a better chance of success.
With user intent and laser-focused targeting in mind, you’re sure to create some winning campaigns.
Re-inventing The Coupon Model. A http://dailydealbuilder.com Live Presentation discussing how to to effectively set up coupon, or free offer, promotions for businesses.
Programmatic advertising – how to make your work more effective?Adam Nankiewicz
In the light of today's landscape it's more than important for us to be more productive, especially while speaking about job. Those who once tried “run “ their campaign by “programmatic buying” know what I’m speaking about - this is a brilliant system/way to increase productivity. Let me show you some arguments in favor of validity of my theory:
Writing an effective brief - Panteion University, Ad & PR LabLina Kiriakou
Writing a brief: how to ask your client for the information you need on a project and how this can be translated to an effective creative brief to your agency
Improving Your Advertising Campaigns Through The Power Of SurveysSurvmetrics
Data-driven decision making is key to a successful advertising campaign.
Advertising campaigns are expensive. Therefore, companies need to maximize every cent that goes into them. There are different forms of advertising campaigns and businesses must understand which one is the most effective.
When a company is designing a campaign, they must keep three things in mind. First, the goal, what are you trying to accomplish. Second, the audience, who are you targeting. Third, the budget, how much are you spending to get the message across. Once you have deciphered these things, it will be easier to determine which forms of advertising works best for your campaign.
The Ultimate Guide to Producing a Professional TV Commercial.pptxsinematic.tv
With the right guidance, producing a professional TV commercial can be an enjoyable and rewarding experience. So, let’s get started and make your next TV commercial the best it can possibly be.
What is Media Planning + Buying?
Media planning is the process of researching and recommending the best platforms to deliver your brand’s advertising message. Media buying is the execution of that plan. It’s what we do. At Richardson Media Group, we plan and implement your advertising campaign so you can reach your target audience and achieve your marketing objectives. It may sound simple, but an effective advertising campaign requires a solid understanding of your business, your goals, your audience and the ever-changing media landscape.
Now that you know the what, it’s time to get a better understanding of the how. In our newly released SlideShare presentation, we map out the five steps that go into developing and implementing a paid media advertising campaign.
Please don’t think we’re presumptuous when we say we know your needs.
We do.
Because they were our needs, too.
As owners of independent retail stores, we walked millions of miles in your shoes. You don’t need to explain how hard it is to raise a family and run the company and pay the bills and hire and fire people - because the soles of our shoes are still dusty from walking down your road.
Today, we only offer services that we already spent our own money on.
Let’s start talking about your better life.
Digital Dealer 23 - Settling the Traditional v Digital DebateDave Spannhake
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad dollars. A greater and greater number of consumers began spending the majority of their car buying process researching online and started visiting fewer dealerships, which has made it vital to understand how and when consumers make a decision to buy. It’s time to think differently — traditional versus digital… it’s time to end the debate.
Programmatic advertising – how to make your work more effective?Adam Nankiewicz
In the light of today's landscape it's more than important for us to be more productive, especially while speaking about job. Those who once tried “run “ their campaign by “programmatic buying” know what I’m speaking about - this is a brilliant system/way to increase productivity. Let me show you some arguments in favor of validity of my theory:
Writing an effective brief - Panteion University, Ad & PR LabLina Kiriakou
Writing a brief: how to ask your client for the information you need on a project and how this can be translated to an effective creative brief to your agency
Improving Your Advertising Campaigns Through The Power Of SurveysSurvmetrics
Data-driven decision making is key to a successful advertising campaign.
Advertising campaigns are expensive. Therefore, companies need to maximize every cent that goes into them. There are different forms of advertising campaigns and businesses must understand which one is the most effective.
When a company is designing a campaign, they must keep three things in mind. First, the goal, what are you trying to accomplish. Second, the audience, who are you targeting. Third, the budget, how much are you spending to get the message across. Once you have deciphered these things, it will be easier to determine which forms of advertising works best for your campaign.
The Ultimate Guide to Producing a Professional TV Commercial.pptxsinematic.tv
With the right guidance, producing a professional TV commercial can be an enjoyable and rewarding experience. So, let’s get started and make your next TV commercial the best it can possibly be.
What is Media Planning + Buying?
Media planning is the process of researching and recommending the best platforms to deliver your brand’s advertising message. Media buying is the execution of that plan. It’s what we do. At Richardson Media Group, we plan and implement your advertising campaign so you can reach your target audience and achieve your marketing objectives. It may sound simple, but an effective advertising campaign requires a solid understanding of your business, your goals, your audience and the ever-changing media landscape.
Now that you know the what, it’s time to get a better understanding of the how. In our newly released SlideShare presentation, we map out the five steps that go into developing and implementing a paid media advertising campaign.
Please don’t think we’re presumptuous when we say we know your needs.
We do.
Because they were our needs, too.
As owners of independent retail stores, we walked millions of miles in your shoes. You don’t need to explain how hard it is to raise a family and run the company and pay the bills and hire and fire people - because the soles of our shoes are still dusty from walking down your road.
Today, we only offer services that we already spent our own money on.
Let’s start talking about your better life.
Digital Dealer 23 - Settling the Traditional v Digital DebateDave Spannhake
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad dollars. A greater and greater number of consumers began spending the majority of their car buying process researching online and started visiting fewer dealerships, which has made it vital to understand how and when consumers make a decision to buy. It’s time to think differently — traditional versus digital… it’s time to end the debate.
1. Financial Considerations
How muchit will costto create an advertisementwill be dependentuponalotof things.
Firstof all a productionbudgetwill needtobe negotiatedbetweenthe clientandproductionteam.
The amount there willingtospendwill have abigimpactonhow successful the outcome of the
advertisementwill be.Theyneedtoconsiderthingssuchashow good of a qualityadverttheywant,
whentheywantitairedand on whatstation- obviouslythe more theyspendthe betterstationand
time slotthey’ll be given,meaningthe bettermarketedthe clientwillbe. Itoftenhelpstoknow
whoyou’re targetaudience is- there’snopointinspendingthousandsof poundonaproduction
budgetto airand adverton a popularmainstreamstation,if you’re targetconsumerslistentoa
smallerrockstationforexample.
The nextthingto considerishowmuch it’ll costformusicroyaltypaymentsandlicencingtouse
copyrightedmusic.Musiccan have a bigimpacton an advertisement,thereforeyouwanttobe
usinga popularsongthat’ll make the clientscompanymemorable. Here inthe UK the ‘PRSfor
music’licence musictoproductioncompaniesandstationsandactas a royaltycollectionand
distributioncompanyfortheirownclients- the artists,musiciansorcomposers.Bychoosingasong
that requiresyoutopay royaltypayments,the clientneedstodecide whetherit’sworthusingit- if
your advertisementisn’tgoingtobe reachinga lotof people,meaningyou’re notbringinginalotof
consumers,itmaynot be worth loosingsomuchmoneytoroyaltypayments.
Usinga voiceoverartistcanbe expensive,howeveritmustbe done. The betteryourvoiceoverartist
the more expensiveit’ll costtohire them, howeverusingthe wrongvoice will onlyhave abadeffect
on the commercial. There are a varietyof agenciesall acrossthe countrythat providesonline
portfoliosof voice artists;anexample of anagencyis‘LipServices’inLondon.
http://www.lipservice.co.uk/
Once the clienthasdecidedhowmuchthey’re willingtopayforan artist,the producerand
copywritercanlook throughthe portfoliosandchoose whotheythinkissuitable forthe job.
Althoughaprice isn’tprovidedonthe website,theytypicallycharge between£400 to £1000
dependentonexperience. The more youpay,the bettervoice you’re getting.
Most radio stationsnowuse rate cards- thisisa documentthat providespricesanddescriptionsfor
variousplacementoptionsontheirstation. Key103are a popularmainstreamradiostationhere in
Manchester- here isan example of theirrate card:
2. Key103 are an example of astationthat providesapackage deal;for£2910+VAT, they’ll airthe
advertfor an entire weekandproduce the advertforyou.Thiscan sometimesbe acheaperoption
rather thanpayingfor everythingindividually- especiallysince the stationgeneratesabigaudience.
Whenan advertis airedisan importantfactorto the clientssince theywantitto reach as many
people aspossible.Fromthisrate card we can see that Key103 will airthe advert80 timesovera
space of a week,withitbeingplayedthe mostduringdrive time- thisiswhenthe stationwill haveits
highestnumberof listeners.
Althoughitisfinanciallyexpensivewhenproducinganadvertisement,there more the clientiswilling
to put intoitthe more they’ll getoutof it.
