Financial considerations for creating an advertisement include production budget, music licensing fees, voiceover costs, and placement on radio stations. The production budget negotiated with the creative team will determine the quality, stations, and time slots. Music licensing fees apply if using copyrighted songs and depend on the song and audience reached. Hiring professional voiceover artists can cost between £400-£1000 depending on experience. Radio stations' rate cards show placement packages, air times, and prices to reach target audiences. While expensive, higher budgets allow for better quality, broader reach, and increased return on investment.

1. Financial Considerations
How muchit will costto create an advertisementwill be dependentuponalotof things.
Firstof all a productionbudgetwill needtobe negotiatedbetweenthe clientandproductionteam.
The amount there willingtospendwill have abigimpactonhow successful the outcome of the
advertisementwill be.Theyneedtoconsiderthingssuchashow good of a qualityadverttheywant,
whentheywantitairedand on whatstation- obviouslythe more theyspendthe betterstationand
time slotthey’ll be given,meaningthe bettermarketedthe clientwillbe. Itoftenhelpstoknow
whoyou’re targetaudience is- there’snopointinspendingthousandsof poundonaproduction
budgetto airand adverton a popularmainstreamstation,if you’re targetconsumerslistentoa
smallerrockstationforexample.
The nextthingto considerishowmuch it’ll costformusicroyaltypaymentsandlicencingtouse
copyrightedmusic.Musiccan have a bigimpacton an advertisement,thereforeyouwanttobe
usinga popularsongthat’ll make the clientscompanymemorable. Here inthe UK the ‘PRSfor
music’licence musictoproductioncompaniesandstationsandactas a royaltycollectionand
distributioncompanyfortheirownclients- the artists,musiciansorcomposers.Bychoosingasong
that requiresyoutopay royaltypayments,the clientneedstodecide whetherit’sworthusingit- if
your advertisementisn’tgoingtobe reachinga lotof people,meaningyou’re notbringinginalotof
consumers,itmaynot be worth loosingsomuchmoneytoroyaltypayments.
Usinga voiceoverartistcanbe expensive,howeveritmustbe done. The betteryourvoiceoverartist
the more expensiveit’ll costtohire them, howeverusingthe wrongvoice will onlyhave abadeffect
on the commercial. There are a varietyof agenciesall acrossthe countrythat providesonline
portfoliosof voice artists;anexample of anagencyis‘LipServices’inLondon.
http://www.lipservice.co.uk/
Once the clienthasdecidedhowmuchthey’re willingtopayforan artist,the producerand
copywritercanlook throughthe portfoliosandchoose whotheythinkissuitable forthe job.
Althoughaprice isn’tprovidedonthe website,theytypicallycharge between£400 to £1000
dependentonexperience. The more youpay,the bettervoice you’re getting.
Most radio stationsnowuse rate cards- thisisa documentthat providespricesanddescriptionsfor
variousplacementoptionsontheirstation. Key103are a popularmainstreamradiostationhere in
Manchester- here isan example of theirrate card:

2. Key103 are an example of astationthat providesapackage deal;for£2910+VAT, they’ll airthe
advertfor an entire weekandproduce the advertforyou.Thiscan sometimesbe acheaperoption
rather thanpayingfor everythingindividually- especiallysince the stationgeneratesabigaudience.
Whenan advertis airedisan importantfactorto the clientssince theywantitto reach as many
people aspossible.Fromthisrate card we can see that Key103 will airthe advert80 timesovera
space of a week,withitbeingplayedthe mostduringdrive time- thisiswhenthe stationwill haveits
highestnumberof listeners.
Althoughitisfinanciallyexpensivewhenproducinganadvertisement,there more the clientiswilling
to put intoitthe more they’ll getoutof it.