Session focused on basics of branding and telling your brand story via film/video. Felena Hanson (Persepective Marketing) and Bekah Christie (Emota) presented this during the La Jolla Film Fashion Festival.
@felenahanson
@bekahchristie
The document discusses how marketing and branding has shifted from being defined by big advertising campaigns and awards to being defined through everyday customer interactions. It argues that today, 85% of brands are shaped by ordinary conversations people have about brands and everyday experiences with brands, rather than Hollywood-style marketing campaigns. It also notes that successful modern brands like Amazon, Lego, and Monster Energy focus on optimizing everyday touchpoints like customer service, retail experiences, and social media instead of prioritizing big advertising campaigns and awards. The era of brands being solely controlled through large marketing campaigns and big creative agencies defining brand narratives is coming to an end, as customers now have more influence over brands through online conversations and interactions.
The document discusses trends in brand building for 2007. It notes that brands will need to integrate themselves into experiences and entertainment rather than traditional advertising with sales messages. Technology and brands will merge more as younger consumers experience brands through mobile and digital means. Experiential marketing through events and product placements will rise. Brands will need to offer additional value to consumers and empower them by creating communities. Design and social responsibility will be important as consumers demand both value and a positive impact. Great brands will focus on building customer experiences rather than just branding.
The document summarizes a small business initiative project conducted by four students - Erin Kim, Caitlin Lee, Jackie Oestreicher, and Cole West. Their project involved analyzing opportunities to increase sales and profits for Hollow Woodworks, a small business owned by Jim Beachler. Their solution proposed improving the customer experience process through developing marketing materials like a website, video, postcards, thank you cards, and seasonal newsletters to strengthen the brand and foster relationships with customers to increase sales. They outlined plans to measure the success of their solution and reflected on how the project provided valuable experiential learning.
Without a strategy your video projects will struggle to connect to your audience and make a difference to your business. This is a quick guide on how to create your own video strategy for more effective video marketing.
Presenter: Mandi Galluch, Consultant, Slalom
“Never trust anything that can think for itself if you can’t see where it keeps its brain.” J.K. Rowling, Harry Potter and the Chamber of Secrets
We’re at the early stages of conversational commerce, which means that every experience built is forming the foundation of what commerce will look like in the future. So how do we build experiences that strike the right balance between magic, fear, and the unknown? We’ll touch on what you can do to help customers trust your brands and experiences so that they feel comfortable converting on these new channels, as well as look at how the channel and any visual UI will impact trust and expectations.
You’ll be asked to think about things that might make you uncomfortable as we explore how experiences can change when people, not brands, are driving the conversation. Expect to walk away thinking about the power that you have to design a conversational, human-centric experience that will support a strong foundation for what commerce will look like in the future.
Coca-Cola's ubiquity strategy of ensuring its brand is visible everywhere has been highly successful, even though blind taste tests show people generally prefer the taste of Pepsi. Studies show advertising seen after consuming a product can influence later evaluations of that product. When reformulated to taste more like Pepsi, "New Coke" was poorly received, showing people prefer the brand they know. Similarly, tests of reformatted Stella Artois found people liked the old recipe more when in the familiar bottle. Coca-Cola's pervasive presence means it is constantly exposed subconsciously, aiding the brand through emotional rather than rational assessments.
This document discusses advertising in society. It defines advertising as paid messages delivered through media to promote ideas, goods, and services. It then defines society as a group of people connected through shared relationships, territory, and culture. The document goes on to describe different types of advertising used in society, including print, broadcast, outdoor, public service, celebrity, and covert advertising. It also discusses the roles and impacts of advertising on society, both positive impacts like awareness and innovation, as well as negative impacts like confusion and unrealistic expectations. Advertising is shown to shape society by influencing consumer behavior and social norms through massive spending. Effective advertising must adapt to different cultures.
Are you sick of making products for the herd? The internet gives us access to literally billions of customers. With that access, we should be making products and advertising them to specialized groups. Instead, we make the broadest, most homogeneous products imaginable. Photo apps, cooking sites, and how-to channels are the tip of the iceberg.
When we look at our actual potential user–and design for them–you not only get a customer, but a devoted user. Connecting with a customer’s needs can create an emotional bond that keeps customers coming back for future products. What does it look when you create not for a demographic, but for a person? Think of this as ergonomic advertising. We’ll look at how focusing on the small details in web design, advertising, and video campaigns can be both cost saving and more effective.
The document discusses how marketing and branding has shifted from being defined by big advertising campaigns and awards to being defined through everyday customer interactions. It argues that today, 85% of brands are shaped by ordinary conversations people have about brands and everyday experiences with brands, rather than Hollywood-style marketing campaigns. It also notes that successful modern brands like Amazon, Lego, and Monster Energy focus on optimizing everyday touchpoints like customer service, retail experiences, and social media instead of prioritizing big advertising campaigns and awards. The era of brands being solely controlled through large marketing campaigns and big creative agencies defining brand narratives is coming to an end, as customers now have more influence over brands through online conversations and interactions.
The document discusses trends in brand building for 2007. It notes that brands will need to integrate themselves into experiences and entertainment rather than traditional advertising with sales messages. Technology and brands will merge more as younger consumers experience brands through mobile and digital means. Experiential marketing through events and product placements will rise. Brands will need to offer additional value to consumers and empower them by creating communities. Design and social responsibility will be important as consumers demand both value and a positive impact. Great brands will focus on building customer experiences rather than just branding.
The document summarizes a small business initiative project conducted by four students - Erin Kim, Caitlin Lee, Jackie Oestreicher, and Cole West. Their project involved analyzing opportunities to increase sales and profits for Hollow Woodworks, a small business owned by Jim Beachler. Their solution proposed improving the customer experience process through developing marketing materials like a website, video, postcards, thank you cards, and seasonal newsletters to strengthen the brand and foster relationships with customers to increase sales. They outlined plans to measure the success of their solution and reflected on how the project provided valuable experiential learning.
Without a strategy your video projects will struggle to connect to your audience and make a difference to your business. This is a quick guide on how to create your own video strategy for more effective video marketing.
Presenter: Mandi Galluch, Consultant, Slalom
“Never trust anything that can think for itself if you can’t see where it keeps its brain.” J.K. Rowling, Harry Potter and the Chamber of Secrets
We’re at the early stages of conversational commerce, which means that every experience built is forming the foundation of what commerce will look like in the future. So how do we build experiences that strike the right balance between magic, fear, and the unknown? We’ll touch on what you can do to help customers trust your brands and experiences so that they feel comfortable converting on these new channels, as well as look at how the channel and any visual UI will impact trust and expectations.
You’ll be asked to think about things that might make you uncomfortable as we explore how experiences can change when people, not brands, are driving the conversation. Expect to walk away thinking about the power that you have to design a conversational, human-centric experience that will support a strong foundation for what commerce will look like in the future.
Coca-Cola's ubiquity strategy of ensuring its brand is visible everywhere has been highly successful, even though blind taste tests show people generally prefer the taste of Pepsi. Studies show advertising seen after consuming a product can influence later evaluations of that product. When reformulated to taste more like Pepsi, "New Coke" was poorly received, showing people prefer the brand they know. Similarly, tests of reformatted Stella Artois found people liked the old recipe more when in the familiar bottle. Coca-Cola's pervasive presence means it is constantly exposed subconsciously, aiding the brand through emotional rather than rational assessments.
This document discusses advertising in society. It defines advertising as paid messages delivered through media to promote ideas, goods, and services. It then defines society as a group of people connected through shared relationships, territory, and culture. The document goes on to describe different types of advertising used in society, including print, broadcast, outdoor, public service, celebrity, and covert advertising. It also discusses the roles and impacts of advertising on society, both positive impacts like awareness and innovation, as well as negative impacts like confusion and unrealistic expectations. Advertising is shown to shape society by influencing consumer behavior and social norms through massive spending. Effective advertising must adapt to different cultures.
Are you sick of making products for the herd? The internet gives us access to literally billions of customers. With that access, we should be making products and advertising them to specialized groups. Instead, we make the broadest, most homogeneous products imaginable. Photo apps, cooking sites, and how-to channels are the tip of the iceberg.
When we look at our actual potential user–and design for them–you not only get a customer, but a devoted user. Connecting with a customer’s needs can create an emotional bond that keeps customers coming back for future products. What does it look when you create not for a demographic, but for a person? Think of this as ergonomic advertising. We’ll look at how focusing on the small details in web design, advertising, and video campaigns can be both cost saving and more effective.
The document provides an animated story board outlining the key scenes in a film opening. The story board shows the main plot points and events that occur over the course of the opening scenes in a concise visual format. The purpose is to plan and map out the beginning of the film through a series of illustrated frames to establish the setting and introduce characters.
The document outlines the key steps in the film production and distribution process. It discusses acquiring rights to the source material, developing the screenplay, securing financing and casting, principal photography, developing a release strategy, presenting the film to exhibitors, marketing campaigns, distributing film prints/disks, extending the theatrical run based on demand, and releasing the film for home entertainment.
This document contains a list of camera shot types including mid shots, wide shots, and close-ups arranged from mid to wide shots. The shots transition between mid shots, close-ups, and wide shots with mid shots appearing most frequently in the list.
This document outlines various production elements of film including camera techniques, acting, mise-en-scene, editing, lighting, and sound. It provides details on different types of shots and camera angles that can be used. Acting is discussed in terms of body language, facial expressions, and voice. Mise-en-scene refers to the visual elements within each shot. Editing involves assembling shots into a coherent narrative through techniques like continuity, juxtaposition, and transitions. Lighting and sound are also important production elements that help set mood and meaning.
1) The document provides information about working as a film director, including their personality type, work conditions, qualifications, job outlook, salary, advantages, disadvantages, and the author's final impression.
2) A film director can work for a film company or freelance, filming both in studios and on location, and their work hours depend on whether they are actively filming or not.
3) While no formal qualifications are required, directors need a sense for filmmaking, leadership abilities, and vitality. Common paths include studying film in school and gaining experience through other jobs in entertainment.
Horror movies quick overview n project final guest55d149b
The document provides instructions for students to create a horror film trailer as a class project. It outlines the process of developing an idea, storyboarding, filming, and editing. Students are challenged to write a 300-word synopsis for a short horror film and pitch it to the class. The best ideas will be selected for filming over two lessons, with lessons on camera techniques, sound, and editing in Adobe Premiere. The completed trailers will then be shown to the class.
This document defines key terms related to media, including sound, camera shots and angles, camera movements, editing techniques, and elements of mise-en-scene. It provides definitions for non-diegetic and diegetic sound, sound effects, sound bridges, dialogue, and voice-overs. Camera shots are defined like establishing shots, close-ups, and long shots. Camera angles include high and low angles. Movements include pans, tilts, tracks, and steadicam. Editing techniques covered are cuts, dissolves, and fades. Mise-en-scene elements addressed are costumes, props, lighting, and character positioning.
The document discusses key elements of film production techniques, including mise-en-scène, shots, camera techniques, and sound. Mise-en-scène refers to everything visible within the frame, including sets, props, actors, costumes, and lighting. Shots are the smallest unit of film like letters are the smallest unit of a novel, and longer shots imply greater importance. Camera angles, movements, focus, and lighting can be used to reveal information about characters and the narrative. Sound is divided into diegetic sounds from within the story and non-diegetic sounds from outside the story like music and voiceovers.
This document discusses genre conventions in film. It defines genre as a type or category of film, such as horror, sci-fi, romance, etc. Generic conventions refer to common narrative structures, character types, visual elements, themes, and other expected features that define a particular genre. Identifying generic conventions allows viewers to recognize that a film belongs to a genre based on familiar tropes. However, films can also challenge conventions to create hybrid genres or surprise audiences. While genre categorization helps audiences and producers, overreliance on conventions can make films repetitive.
The document provides an outline for understanding gangster films by examining seven key parameters: the nature of the protagonist and antagonist, the shape of the dramatic action, the catalytic event, the resolution, the narrative style, and the narrative tone. It then analyzes the 1999 Indian film "Vaastav: The Reality" based on these parameters, summarizing that the film realistically depicts the protagonist's descent into the Mumbai underworld and harsh resolution when he is targeted by the police.
Princess Diana was born in 1961 and married Charles, Prince of Wales in 1981. They had two sons, Prince William in 1982 and Prince Harry in 1984. Diana was known for her charity work but the marriage suffered due to infidelity. Diana and Charles divorced in 1996. In 1997, Diana tragically died in a car accident in Paris at the age of 36. She remains well known for her humanitarian efforts and as a fashion icon.
Film genres are categories of creative works based on stylistic criteria. A genre gives viewers information about a film's subject matter and tone. Common film genres include action, adventure, comedy, drama, fantasy, horror, romance, and science fiction. Romance films revolve around the love story between two main characters and aim to evoke strong emotions in viewers. Successful romance films use techniques like soft, romantic music; warm, diffused lighting; and settings like beaches or schools that facilitate chance encounters between potential lovers.
Diana was born in 1961 in Sandringham as the fourth of five children to the Spencer family. She struggled academically in school but showed talents in music and sports. In 1981, she married Prince Charles and became Princess of Wales, focusing her charity work on illnesses, the homeless, and banning landmines. On August 31, 1997, Diana died in a car crash in Paris along with her boyfriend Dodi Fayed and the driver. Her funeral was watched globally by millions.
Introduction to film genre study #1 film noirshanovitz
Film noir refers to dark, gritty crime films made in the 1940s-1950s that depicted a bleak, cynical worldview. These films were influenced by pulp fiction of the time and explored themes of postwar despair, alienation, and existentialism. While not intentionally created as a genre, film noir is characterized by certain visual styles, settings, character archetypes like the hardboiled detective, and themes of fatalism. Scholars debate whether film noir should be considered a genre defined by conventions or a mode that produces feelings of unease in viewers.
The document discusses the career of film directing. It describes the nature of the work as developing a vision for the film and overseeing aspects like camera angles, lighting, and hiring crew members. Working conditions can involve long and irregular hours on set both indoors and outdoors. Successful directors typically receive training through dramatic arts programs and have innate creative talents along with good management skills. While the field is highly competitive, employment in film directing is expected to grow in the coming years. The document conveys the author's strengthened interest in pursuing film directing as a career after learning more about the challenges and rewards of the profession.
Experiential Marketing Conference, Athens 2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
Experiential Marketing Conference, Athens 09/02/2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
www.pitchpr.gr, www.xcubed.gr
The document discusses experiential marketing and how brands need to shift their focus from traditional advertising to creating experiences that engage users directly. It notes that attention has moved from brands and companies to users and people. The document provides examples of experiential marketing campaigns, including an interactive art installation, an immersive virtual reality experience, and a shocking social experiment. It emphasizes that experiential marketing can turn customers into brand advocates by allowing them to experience products in real life.
Experiential Marketing Conference, Athens 09/02/2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
Presentation given at the Inspire 2009 conference in Bucharest. Originally intended to be titled ´What if there was no TV´, during the preparation I noticed several trends that led me to change the title to Ádvertising is Dead´. Every new technology has a shorter curve from introduction to irritation. It´s time for a new approach, which I call the Attraction Model.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
The document provides an animated story board outlining the key scenes in a film opening. The story board shows the main plot points and events that occur over the course of the opening scenes in a concise visual format. The purpose is to plan and map out the beginning of the film through a series of illustrated frames to establish the setting and introduce characters.
The document outlines the key steps in the film production and distribution process. It discusses acquiring rights to the source material, developing the screenplay, securing financing and casting, principal photography, developing a release strategy, presenting the film to exhibitors, marketing campaigns, distributing film prints/disks, extending the theatrical run based on demand, and releasing the film for home entertainment.
This document contains a list of camera shot types including mid shots, wide shots, and close-ups arranged from mid to wide shots. The shots transition between mid shots, close-ups, and wide shots with mid shots appearing most frequently in the list.
This document outlines various production elements of film including camera techniques, acting, mise-en-scene, editing, lighting, and sound. It provides details on different types of shots and camera angles that can be used. Acting is discussed in terms of body language, facial expressions, and voice. Mise-en-scene refers to the visual elements within each shot. Editing involves assembling shots into a coherent narrative through techniques like continuity, juxtaposition, and transitions. Lighting and sound are also important production elements that help set mood and meaning.
1) The document provides information about working as a film director, including their personality type, work conditions, qualifications, job outlook, salary, advantages, disadvantages, and the author's final impression.
2) A film director can work for a film company or freelance, filming both in studios and on location, and their work hours depend on whether they are actively filming or not.
3) While no formal qualifications are required, directors need a sense for filmmaking, leadership abilities, and vitality. Common paths include studying film in school and gaining experience through other jobs in entertainment.
Horror movies quick overview n project final guest55d149b
The document provides instructions for students to create a horror film trailer as a class project. It outlines the process of developing an idea, storyboarding, filming, and editing. Students are challenged to write a 300-word synopsis for a short horror film and pitch it to the class. The best ideas will be selected for filming over two lessons, with lessons on camera techniques, sound, and editing in Adobe Premiere. The completed trailers will then be shown to the class.
This document defines key terms related to media, including sound, camera shots and angles, camera movements, editing techniques, and elements of mise-en-scene. It provides definitions for non-diegetic and diegetic sound, sound effects, sound bridges, dialogue, and voice-overs. Camera shots are defined like establishing shots, close-ups, and long shots. Camera angles include high and low angles. Movements include pans, tilts, tracks, and steadicam. Editing techniques covered are cuts, dissolves, and fades. Mise-en-scene elements addressed are costumes, props, lighting, and character positioning.
The document discusses key elements of film production techniques, including mise-en-scène, shots, camera techniques, and sound. Mise-en-scène refers to everything visible within the frame, including sets, props, actors, costumes, and lighting. Shots are the smallest unit of film like letters are the smallest unit of a novel, and longer shots imply greater importance. Camera angles, movements, focus, and lighting can be used to reveal information about characters and the narrative. Sound is divided into diegetic sounds from within the story and non-diegetic sounds from outside the story like music and voiceovers.
This document discusses genre conventions in film. It defines genre as a type or category of film, such as horror, sci-fi, romance, etc. Generic conventions refer to common narrative structures, character types, visual elements, themes, and other expected features that define a particular genre. Identifying generic conventions allows viewers to recognize that a film belongs to a genre based on familiar tropes. However, films can also challenge conventions to create hybrid genres or surprise audiences. While genre categorization helps audiences and producers, overreliance on conventions can make films repetitive.
The document provides an outline for understanding gangster films by examining seven key parameters: the nature of the protagonist and antagonist, the shape of the dramatic action, the catalytic event, the resolution, the narrative style, and the narrative tone. It then analyzes the 1999 Indian film "Vaastav: The Reality" based on these parameters, summarizing that the film realistically depicts the protagonist's descent into the Mumbai underworld and harsh resolution when he is targeted by the police.
Princess Diana was born in 1961 and married Charles, Prince of Wales in 1981. They had two sons, Prince William in 1982 and Prince Harry in 1984. Diana was known for her charity work but the marriage suffered due to infidelity. Diana and Charles divorced in 1996. In 1997, Diana tragically died in a car accident in Paris at the age of 36. She remains well known for her humanitarian efforts and as a fashion icon.
Film genres are categories of creative works based on stylistic criteria. A genre gives viewers information about a film's subject matter and tone. Common film genres include action, adventure, comedy, drama, fantasy, horror, romance, and science fiction. Romance films revolve around the love story between two main characters and aim to evoke strong emotions in viewers. Successful romance films use techniques like soft, romantic music; warm, diffused lighting; and settings like beaches or schools that facilitate chance encounters between potential lovers.
Diana was born in 1961 in Sandringham as the fourth of five children to the Spencer family. She struggled academically in school but showed talents in music and sports. In 1981, she married Prince Charles and became Princess of Wales, focusing her charity work on illnesses, the homeless, and banning landmines. On August 31, 1997, Diana died in a car crash in Paris along with her boyfriend Dodi Fayed and the driver. Her funeral was watched globally by millions.
Introduction to film genre study #1 film noirshanovitz
Film noir refers to dark, gritty crime films made in the 1940s-1950s that depicted a bleak, cynical worldview. These films were influenced by pulp fiction of the time and explored themes of postwar despair, alienation, and existentialism. While not intentionally created as a genre, film noir is characterized by certain visual styles, settings, character archetypes like the hardboiled detective, and themes of fatalism. Scholars debate whether film noir should be considered a genre defined by conventions or a mode that produces feelings of unease in viewers.
The document discusses the career of film directing. It describes the nature of the work as developing a vision for the film and overseeing aspects like camera angles, lighting, and hiring crew members. Working conditions can involve long and irregular hours on set both indoors and outdoors. Successful directors typically receive training through dramatic arts programs and have innate creative talents along with good management skills. While the field is highly competitive, employment in film directing is expected to grow in the coming years. The document conveys the author's strengthened interest in pursuing film directing as a career after learning more about the challenges and rewards of the profession.
Experiential Marketing Conference, Athens 2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
Experiential Marketing Conference, Athens 09/02/2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
www.pitchpr.gr, www.xcubed.gr
The document discusses experiential marketing and how brands need to shift their focus from traditional advertising to creating experiences that engage users directly. It notes that attention has moved from brands and companies to users and people. The document provides examples of experiential marketing campaigns, including an interactive art installation, an immersive virtual reality experience, and a shocking social experiment. It emphasizes that experiential marketing can turn customers into brand advocates by allowing them to experience products in real life.
Experiential Marketing Conference, Athens 09/02/2017
Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
Presentation given at the Inspire 2009 conference in Bucharest. Originally intended to be titled ´What if there was no TV´, during the preparation I noticed several trends that led me to change the title to Ádvertising is Dead´. Every new technology has a shorter curve from introduction to irritation. It´s time for a new approach, which I call the Attraction Model.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
Building Consumer Loyaty Through Branded CommunityHieu Nguyen
This document discusses how to build consumer loyalty through branded communities. It recommends establishing an online community platform where customers can share content about a brand, connect with each other, and receive information from the brand. Key elements for a successful community include giving customers a place to share, connecting customers to the brand and each other, and allowing the brand to announce news and study customer activities. The document also provides tips for planning a brand community, such as defining unique selling points and telling a story to engage customers. Overall, the goal is to create a community run by and for customers to foster their love of the brand.
Presentation at the Word of Mouth Marketing Conference in istanbul, May of 2008 by Willem Sodderland, CEO/founder of Buzzer, Europe\'s first WoMM agency
This document discusses various marketing communication tools including advertising, sales promotions, events and experiences, and public relations. It provides examples of how companies can set objectives, choose media, develop messages, and evaluate advertising impact. It also discusses how sales promotions, events, sponsorships, and public relations can be used to incentivize purchases, build brand awareness, and strengthen company image.
Willem Sodderland, CEO/founder of Buzzer, Europe\'s first Word of Mouth Marketing agency at the Word of Mouth Marketing Conference in Warsaw on May 8, 2008
The document discusses how brands can create and distribute branded content through partnerships with media companies like VICE Media and Babelgum, highlighting examples of how brands like Philips and Sony have partnered to create branded films and series distributed both online and offline to engage audiences. It also covers trends in branded content, with brands wanting to create custom content and have more control over its distribution beyond user generated sites like YouTube.
This presentation was first presented at Sam Ash Music in Manhattan in June 2012 by Greg Remillard, the founder of TuneFund, a crowdfunding site for musicians and independent labels.
The presentation covers every aspect of creating and running a successful crowdfunding campaign from setting a funding goal to promoting a campaign with social media.
http://www.tunefund.com @tunefund
This document discusses how to build consumer loyalty through branded communities. It explains that brand communities are groups of people interested in and discussing a brand's products and services. The document outlines key elements for building a successful brand community, including establishing a place for users to share content, connect with each other, and receive information from the brand. It provides recommendations for using existing social media platforms or building a custom community site. The document emphasizes listening to community members, providing engaging content, and focusing on their wants rather than the brand's goals.
The document discusses new trends in digital marketing. It notes that the future of advertising is now, with marketing and products converging in the consumer's experience. Transparency has replaced honesty, and marketing now focuses on connecting with consumers through activities like product innovation, collaboration, engaging content and crowd-sourcing to add value to people's lives. The key is making people's lives better through remarkable products and services.
The document discusses new trends in digital marketing. It notes that the future of advertising is now, with marketing and products converging in the consumer's experience. Transparency has replaced honesty, and marketing now focuses on connecting with consumers through distribution, advertising, and customer relationship management rather than just product and packaging. It suggests marketers collaborate with consumers to create valuable products and content that deliver utility and make people's lives better.
This document provides information about product and brand management. It discusses the role of a brand manager in overseeing all aspects of a product, including marketing, packaging, sales, pricing, and manufacturing. It emphasizes that brand managers act as the "champion" of the brand and ensure the brand performs as well as possible. The document also outlines several "laws of gravitational marketing" focusing on the importance of benefits, convincing consumers of benefits, and introducing dramatically different benefits. It stresses finding a unique benefit and differentiating a brand in the consumer's mind.
The document outlines a marketing strategy for an energy drink called "Can" that focuses on user empowerment, transparency, and collaboration. It involves giving consumers a direct line to provide feedback, user-generated content, and customization options. The goal is to build trust and create buzz by satisfying customers and gaining insights from them. A variety of media like magazines, TV, film, websites, and user videos would be used to promote this message and the energy drink.
Bridge Stone Media and Communications Group Company Funding PackageNenna BlueMagic Yvonne
This document provides information on Bridge Stone Media and Communications Group and their various services including strategic marketing, public relations, social media marketing, brand development, and digital marketing. It then discusses plans for various projects including the development of products and patents, music and media projects, mobile apps, and the Golden Mask Awards event. Pricing and investment opportunities are provided for many of the projects and products.
Bridge Stone Media and Communications Group Company Funding PackageNenna BlueMagic Yvonne
Bridge Stone Media and Communications Group provides various marketing and communications services including strategic marketing, public relations, social media marketing, brand development, and digital marketing. The document describes their services and lists projects they have worked on including music videos, album rights, and patents. It also lists pricing information for buying rights to various projects and describes mobile apps and awards shows that the company produces.
This document contains a summary of a marketing seminar given by Dev Chakraborty of Business Link. The seminar discusses traditional definitions of marketing and highlights newer digital marketing techniques. It provides tips on networking, social media, websites, photography and video for marketing purposes. The seminar emphasizes the ongoing importance of word-of-mouth marketing and concludes by noting that both traditional and new forms of tailored marketing will continue to evolve over the next 50 years.
The document discusses strategies for social media marketing and advertising. It provides tips on earning word-of-mouth through advocacy rather than paid advertising. It emphasizes focusing on people over brands, sharing quality content, leveraging influencers, and measuring engagement and impact on key metrics like sales and leads. Successful case studies are highlighted from brands like Carlsberg, Coca-Cola, Skittles, and others.
Similar to Fashion & Motion: Telling Your Story Through Film_LJFFF (20)
This edition features a handful of business America's Trendsetting Interior Designer Showcasing Interior Excellence that are at the forefront of leading us into a digital future
MISS RAIPUR 2024 - WINNER POONAM BHARTI.DK PAGEANT
Poonam Bharti, a guide of ability and diligence, has been chosen as the champ from Raipur for Mrs. India 2024, Pride of India, from the DK Show. Her journey to this prestigious title is a confirmation of her commitment, difficult work, and multifaceted gifts. At fair 23 a long time ago, Poonam has as of now made noteworthy strides in both her proficient and individual lives, encapsulating the soul of present-day Indian ladies who adjust different parts with beauty and competence. This article dives into Poonam Bharti’s foundation, achievements, and qualities that separated her as a meriting champion of this award.
Insanony: Watch Instagram Stories Secretly - A Complete GuideTrending Blogers
Welcome to the world of social media, where Instagram reigns supreme! Today, we're going to explore a fascinating tool called Insanony that lets you watch Instagram Stories secretly. If you've ever wanted to view someone's story without them knowing, this blog is for you. We'll delve into everything you need to know about Insanony with Trending Blogers!
7. … IT’S WHAT THEY SAY IT IS” The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, - Neumeier
8.
9.
10. “ CREATIVITY IS WHAT GIVES BRANDS THEIR TRACTION IN THE MARKETPLACE” The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, - Neumeier
11. All Marketers are Liars – Tell Stories All Marketers Are Liars: Tell Stories - Godin The Story of TOMS Shoes
Discover it, UNCOVER your STORY YOUR PERCEPTION: Director wants actress on a TABLE DRAMATIC SCENE…is that really telling your BRAND STORY??? Or just confusing your audience? PROVOKE YES, Create CURIOSITY YES, but DON’T CONFUSE your AUDIENCE. Confusion creates a lukewarm consumer. CHALLENGE…make a life changing film on fashion, add to our lives, don’t confuse the audience, made us glad we watched your film.
FASHION/MUSIC AND TRANSPARENCY, SIMPLE CHALLENGE YOU DIRECTORS/FILM MAKERS, ALL FASHION CREATIVES Don’t create simply a shock value piece,
BRAND STORY = Foster Community, don’t come up with some viral piece just for the sake of “going viral”, spend time fostering community and listening.
If a consumer expects a high quality, high production value don’t DIY. If a consumer has no expectations do whatever you want. If a consumer expects that DIY/user generated feel DIY. If the brand feels cheapened by the lower production value = changing the perception of the brand. ABOVE ALL BE CREATIVE. DIY doesn’t mean cheapening creativity/ideas.