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[object Object],Fashion in Motion:  Telling Your Story Through Film
Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our Goals ,[object Object],[object Object],[object Object]
“ IT’S NOT WHAT  YOU   SAY IT IS…
… IT’S WHAT  THEY  SAY IT IS”  The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, - Neumeier
What do consumers expect from you? ,[object Object],[object Object],[object Object],[object Object]
The New Rules  of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ CREATIVITY IS  WHAT GIVES BRANDS THEIR  TRACTION  IN THE MARKETPLACE” The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, - Neumeier
All Marketers are Liars – Tell Stories All Marketers Are Liars: Tell Stories - Godin The Story of TOMS Shoes
Toms has 296,911 evangelists
Engage a Market – build tribes Seth Godin on Starting a Tribe Tribes - Godin
Seth godin has several hundred thousand blog subscribers  Seth Godin has written 12 bestsellers that have been translated into 33 languages
TELL YOUR STORY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of motion ,[object Object],[object Object],[object Object]
Fashion & Motion Examples
Fashion & Motion Examples
Fashion & Motion Examples
The Rise of Consumer generated content ,[object Object],[object Object],[object Object],[object Object]
How to Engage CGC ,[object Object],[object Object],[object Object],[object Object]
CGC Examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
Collaborate with  what you love  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Collaboration
Collaboration
DISTRIBUTION
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions
Felena Hanson [email_address] twitter.com/felenahanson Bekah Christie [email_address] twitter.com/bekahchristie Thank You.  
Resources
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CAMERAS
Lighting ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AUDIO
[object Object],[object Object],[object Object],[object Object],Additional items:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],editing

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Fashion & Motion: Telling Your Story Through Film_LJFFF

Editor's Notes

  1.  Discover it, UNCOVER your STORY  YOUR PERCEPTION: Director wants actress on a TABLE DRAMATIC SCENE…is that really telling your BRAND STORY??? Or just confusing your audience? PROVOKE YES, Create CURIOSITY YES, but DON’T CONFUSE your AUDIENCE. Confusion creates a lukewarm consumer. CHALLENGE…make a life changing film on fashion, add to our lives, don’t confuse the audience, made us glad we watched your film.
  2. FASHION/MUSIC AND TRANSPARENCY, SIMPLE CHALLENGE YOU DIRECTORS/FILM MAKERS, ALL FASHION CREATIVES  Don’t create simply a shock value piece,
  3. BRAND STORY = Foster Community, don’t come up with some viral piece just for the sake of “going viral”, spend time fostering community and listening.
  4. If a consumer expects a high quality, high production value don’t DIY. If a consumer has no expectations do whatever you want. If a consumer expects that DIY/user generated feel DIY. If the brand feels cheapened by the lower production value = changing the perception of the brand. ABOVE ALL BE CREATIVE. DIY doesn’t mean cheapening creativity/ideas.