This document discusses how WordPress is a good option for building a new multilingual website. It notes that WordPress is free open source software with a large community of developers creating plugins. It has functionality for managing pages and content, embedding videos, and viewing analytics data without requiring advanced technical skills. Plugins can enable easy translation and localization of content across languages. The document recommends WordPress unless building a complex eCommerce site, as it can meet most needs more robustly and cost-effectively than expensive CMS solutions.

1. Time to build a new multilingual website?
Consider WordPress.
Approved Google Engage Agency

2. We’ve translated and localized quite a few websites many WordPress developers out there so you have
in our day. More often than not we’ve seen our largest a lot of choices on whom to work with on your site.
clients purchase expensive CMS solutions and then From our experience, unless you are building a complex
spend thousands more customizing it. Before you go eCommerce site high-end CMS solutions don’t really
and do that we suggest that you take a close look at have any functionality that you can’t get with WordPress.
WordPress. WordPress is “open source” software which In fact we’ve seen some that are far less robust and
means it’s free and that it has a community of developers more cumbersome to work with. I’ll share some
that can support it, help with implementation who create WordPress features that demonstrate how simple it
low-cost “plugins” to add functionality to it. There are is to manage your websites.
An easy-to-use Dashboard with everything at your fingertips
Today websites are no longer static brochure-like. Fresh existing pages, create new pages and view and
content is a major component to a successful website manage all your Google Analytics as well.
and search engines like Google put a premium on
On the left hand side are all the tools you’ll need to
high-quality fresh content. WordPress comes with a
manage your website. From managing individual pages
great page editor so you can prepare new copy directly
and posts to adding new plugins. As you can see you
in your site, preview it, publish it and make edits very
can even embed Youtube videos in your pages and
quickly without the help of a third-party. WordPress
posts. You can view and publish readers comments,
comes with a great dashboard that makes managing
add users and manage spam filters here too.
your website easy. You can easily make changes to

3. Google Analytics data
for website monitoring
and optimization
One of my favorite plugins lets me view my all Google
Analytics data without having to go to my Google
dashboard. For a quick snapshot view of how a site
is performing I actually prefer this plugin anyway.
I only use the Google Analytics dashboard when
I need to make changes to an Adwords campaign.
Otherwise this plugin displays all the data I want to
see without having to scroll thru data I don’t use or
to click on multiple tabs.
From here I have a list of every page in our website,
the SEO Title Tags and Keywords for each page and
basic Page performance including; total number of
views, number of site exits from each page and the
number of unique visitors. I can change content on each
page, revise Title Tags and add or remove keywords.
Easily and intuitively. No programming code to work
around or change either. In other words you don’t
need to be a rocket scientist to manage your website. Google Analytics with SEO Keywords
and Page performance data

4. Website Translation Newer versions of WordPress are designed for
multilingual publishing. With the addition of a few
and Localization as
plugins translation and localization cannot be made
easy as 1,2,3. Almost. any simpler. While WordPress does support both
human translation and machine translation performed
by Google, we strongly recommend you work with a
translation supplier. Not only is the quality of Google
Translate inferior and not “publication ready” requiring
editing, amazingly enough Google itself punishes
machine translation in its Search engine algorithm
labeling it “low quality content” or even “spammy”.
Remember Google and other search engines’ mission
is to deliver “answers” and high-quality content that
helps its users find the information they are looking for.
Google constantly monitors its search results to
eliminate spam and low-quality content.
No outside software needed to
localize a website, simple and efficient

5. All the tools needed to build multilingual search effective
websites can be found in one application! The only
thing you can’t do in WordPress is edit graphic images.
Otherwise all the tools are here. You can even connect
your websites to Translation Memories to capture
and reuse translations, reducing costs, timing even
further while ensuring consistency without investing
in expensive “connectivity” software or spending a
small fortune on software customization. WordPress
is a great solution for most large to midsize websites
with moderate to complex requirements.
Rick Woyde is a New Business Development Manager
at Language Art & Science and regularly helps clients
get the most from their multilingual needs. Rick can be
reached at +1-248-246-0475 or you can email him at
rickw@languageartsandscience.com.
Visit our website at www.languageartsandscience.com
333 West 7th Street, Suite 120
for more information on how we can help you build cost Royal Oak, MI 48067
effective multilingual websites. Ph: 248-246-0475, Fax: 248-282-0433