This presentation covers the following topics: how to select platforms for your personal or business brand, posting 101, must-include items for your social strategy and resources; where to get tips and information throughout the year.
This was presented at IMCAS (International Masters Congress on Aging Science) 2016 in Paris, France. We covered new features on various social platforms, new tools & platforms to investigate, and strategies critical to the success of your social media success.
This was presented at IMCAS (International Masters Congress on Aging Science) 2016 in Paris, France. We covered new features on various social platforms, new tools & platforms to investigate, and strategies critical to the success of your social media success.
Social Media Recruitment: an IntroductionAlex Bond
This is a presentation I gave as a 2 hour learning session introducing social media recruitment strategy. It is not comprehensive it was an introductory session for a broad range of businesses. It gives a good starting point to some of the opportunities within social media recruitment. Again it was a talk so some information was conveyed outside of the slide but its a really good overview especially for SME businesses.
Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012Kelly Quattlebaum
Social Media for Nonprofits | Strengthening NGOs Through Capacity Building & Social Entrepreneurship | Presented by Social Media Trainer Kelly Quattlebaum to the South African Delegation hosted by the Georgia Council for International Visitors
Facebook's Latest Video Features - Moore Communications GroupMelissa Wisehart
Presented at PR News Social Summit, this presentation will let you know about all of the recent video updates from Facebook that occurred in February, 2016. It will also give you practical, real-world examples on how to leverage them for your business.
Brand Storytelling: The Key to a Competitive Edge Falcon.io
We all love a good story and, in fact, we are hardwired for them. Personal, relatable and shared stories is what ultimately makes us human and telling your story is also a critical part of building your brand. Storytelling helps shape how people view you and enables consumers to create a connection with your brand and everything it stands for. Do it right and you’ll be creating a thriving brand that can perdure for the years (and even centuries) to come. We all have a story to tell, though not every story might be relevant to your audience.
In this webinar we are diving into:
- How to build stories that boost your competitive advantage
- How to translate your story across channels
- How storytelling can provide authenticity and meaningful connections
This presentation is for a class in PR in the Age of Social Media. It gives an overview of PR, looks at the differences between PR and advertising, shows how to write a press release, and discusses social media and PR.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Social Media Recruitment: an IntroductionAlex Bond
This is a presentation I gave as a 2 hour learning session introducing social media recruitment strategy. It is not comprehensive it was an introductory session for a broad range of businesses. It gives a good starting point to some of the opportunities within social media recruitment. Again it was a talk so some information was conveyed outside of the slide but its a really good overview especially for SME businesses.
Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012Kelly Quattlebaum
Social Media for Nonprofits | Strengthening NGOs Through Capacity Building & Social Entrepreneurship | Presented by Social Media Trainer Kelly Quattlebaum to the South African Delegation hosted by the Georgia Council for International Visitors
Facebook's Latest Video Features - Moore Communications GroupMelissa Wisehart
Presented at PR News Social Summit, this presentation will let you know about all of the recent video updates from Facebook that occurred in February, 2016. It will also give you practical, real-world examples on how to leverage them for your business.
Brand Storytelling: The Key to a Competitive Edge Falcon.io
We all love a good story and, in fact, we are hardwired for them. Personal, relatable and shared stories is what ultimately makes us human and telling your story is also a critical part of building your brand. Storytelling helps shape how people view you and enables consumers to create a connection with your brand and everything it stands for. Do it right and you’ll be creating a thriving brand that can perdure for the years (and even centuries) to come. We all have a story to tell, though not every story might be relevant to your audience.
In this webinar we are diving into:
- How to build stories that boost your competitive advantage
- How to translate your story across channels
- How storytelling can provide authenticity and meaningful connections
This presentation is for a class in PR in the Age of Social Media. It gives an overview of PR, looks at the differences between PR and advertising, shows how to write a press release, and discusses social media and PR.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
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Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
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It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2. ESSENTIAL ELEMENTS OF A STRATEGY
1. Review how to select platforms for your personal or business brand
3. Posting 101
5. Must-include items for your social strategy
7. Resources: where to get tips and information throughout the year
Remember its important that you understand how your audience behaves on social media sites
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3. SELECTING YOUR PLATFORM
DEFINE YOUR NEEDS
• Ask yourself, What are you hoping to achieve?
• More foot traffic to your business/website or customer service?
• What is your biggest challenge?
• Lack of communication or no centralized location to speak with
customers
IDENTIFY YOUR AUDIENCE
• Who do you want to speak with?
• E.g. more business (LinkedIn) vs. the masses (Facebook)
• Understand the social platform’s culture
• Know the tone of the sites posts
• Know the users—who are they and how do they behave
• Understand expectations
Don’t forget to monitor your competitors social media activity
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4. LET’S TAKE A LOOK AT SELECT SITES
LINKEDIN
• Who is on LinkedIn?
• Did you know that 63% of LinkedIn users are men, 37% are women
• 79% of LinkedIn users have voted or are registered to vote
• 36% have influenced someone else’s vote
• Average age of users is 40
• 85% of users are white (2% African-Americans, 4% Hispanics)
• Leveraging LinkedIn
• Developing your profile
• LinkedIn groups
• Company pages
• LinkedIn ads
• LinkedIn questions & answers
Not every platform will be right for your personal brand or business
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5. LET’S TAKE A LOOK AT SELECT SITES
FOURSQUARE
• Creating your brand page
• Developing foursquare tips
• Creating deals and lists
Everything you post should inform your audience
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6. LET’S TAKE A LOOK AT SELECT SITES
BLOGGING
• Creating an editorial calendar
• Outline content and assign people/department for each blog
• Highlight events related to your industry
• Incorporating Google Adwords
• Include Links
• Google Adwords certificate
• Develop tone and language
• ALWAYS INFORM AND ENGAGE YOUR AUDIENCE
Outlining an action plan is essential for the success of your campaign
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7. POSTING 101 - FACEBOOK
Have a Plan
•Planning your messaging around
popular posts
•Quality over quantity
•Always pair a written description with
a photo, link or video post
Best Time to Post
•Every 4 hours (NOT any more)
•Peak hours:
• Morning (7-9am)
• Evening (5-7pm)
• Late Night (11pm-1am)
•Post on the weekend
Remember to TEST everything including times and types of posts.
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#SMCPHX
@SMCPHOENIX
Facebook.com/SMCPhoenix
8. POSTING 101 – FACEBOOK
•Most engaging words: Event, Winner, Offer, Win, Brand New, Entry, Like, Take,
Submit, Watch, Post, Comment, Tell Us, Check
•Use a personal tone (put the audience needs first)
•Always use a call-to-action
•Spark an emotional response and debate (use current news stories or pop culture)
•Post Length: 0-80 characters on average get 27% higher engagement
•Engagement rates are 300% higher for posts that use a full-length URL
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Facebook.com/SMCPhoenix
9. POSTING 101 – TWITTER
• Keep Tweets short (under 110 characters) to allow room for people who add
comments to their retweets.
• Links placed a quarter of the way through the tweet get the most clicks.
• Get things to share that are hot right now by check sites tracking share popularity
such as LinkedIn Today, BuzzFeed or PopURLs.
• Target people you would like to share your content.
• Share, retweet or like something of theirs just before you share your content.
• When they see you sharing their content, they may then check our your recent
Tweet to find something to share or retweet.
Apps to check for the best times to tweet: Tweet When, Tweriod, Timley
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Facebook.com/SMCPhoenix
10. POSTING 101 – BLOG
Be consistent, is the best advice when it comes to blogging.
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#SMCPHX
@SMCPHOENIX
Facebook.com/SMCPhoenix
11. POSTING 101 – INTEGRATING KEYWORDS
EXECUTE A PLAN OF ATTACK
•Connect with your high-findability keywords
• Start with 10 keywords
• Use a tool (Google keyword tool or Wordtracker)
• High volume, low competition, exact match
• Pick keyword phrases for your business
•Optimize your social media profiles
• Facebook
• Twitter
• LinkedIn
• Setup tracking and analytics for your social profiles
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#SMCPHX
@SMCPHOENIX
Facebook.com/SMCPhoenix
12. MUST HAVE ITEMS IN YOUR STRATEGY
ABILITY TO SHARE
• Engagement is more than a like or a comment, it’s about sharing
• Encourage fans/followers to share your content by:
• Adding RT for tweets
• Directly ask fans to reshare a post
• Incorporate capabilities to post, like, etc. from your website
Don’t just think Facebook there are other successful platforms right for your brand
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#SMCPHX
@SMCPHOENIX
Facebook.com/SMCPhoenix
13. MUST HAVE ITEMS IN YOUR STRATEGY
Giving people the ability to share information will increase your impressions
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#SMCPHX
@SMCPHOENIX
Facebook.com/SMCPhoenix
14. MUST HAVE ITEMS IN YOUR STRATEGY
SOCIAL PLUGINS—It’s no longer if you should include…it’s now, you MUST
include them
• Test our different functions/options for end users to determine what
works best for your site
• Develop a strategy that is right for you
• Determine what sites you want to include
• Intermix social networks. It’s important that you just don’t include
Facebook or Twitter…really think about your audience’s behaviors
• Make judgments based on your active social sites
• For example, if you’re not on LinkedIn and your audience isn’t
either, don’t use the social plugin
It’s important you experiment to discover what will work best
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#SMCPHX
@SMCPHOENIX
Facebook.com/SMCPhoenix
15. MUST HAVE ITEMS IN YOUR STRATEGY
INTERGRATION WITH OTHER STRATEGIES
• Like your website URL, your social sites must be everywhere
• Integrate social strategies with marketing, advertising, etc. campaigns
• Encourage fans/followers to share your content by:
• Adding RT for tweets
• Directly ask fans to reshare a post
• Incorporate capabilities to post, like, etc. from your website
• Get creative. You can integrate social media at live events, in presentations
and more. For example, create a hashtag for an event to encourage
attendees to Tweet about it
• Special offers, coupons and more that you are currently running in ads
should be posted on your social sites
• Drive traffic between sites
You must market your social pages to be successful
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#SMCPHX
@SMCPHOENIX
Facebook.com/SMCPhoenix
16. RESOURCES
1. WEBSITES
1. www.allfacebook.com 2. www.mashable.com
2. www.socialmediatoday.com 4. www.technorati.com
3. www.foursquare.com/blog 6. www.socialmediaexaminer.com
4. www.focus.com 8. www.wordpress.org/news
3. BOOKS
1. Content Strategies for the Web by Kristina Halvorson
2. Content Rules: How to create killer blogs, podcasts, videos and Ebooks and
more by Ann Handley, C.C. Chapman and David Meerman Scott
4. ORGANIZATIONS
1. Social Media Club of Phoenix
2. Arizona Interactive Marketing Association (AZIMA)
3. Social Media Arizona (SMAZ)
Social Media changes almost daily. Don’t forget to stay ahead by regularly reading key sites
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@SMCPHOENIX
Facebook.com/SMCPhoenix
17. QUESTIONS
Daniel Moran, Jr. Jerilyn Kruger
Director of Social Media Sr. Manager of Social Media
Blufish Design Studio Scott’s Marketplace
@dmoranjr @JeriCrates
Linkedin.com/in/danielmoranjr linkedin.com/in/jerilynkruger
THANK YOU
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Editor's Notes
Profile: Get to 100% - professional image, compelling headline, current position & 2 prior positions, complete summary, complete specialties, give recommendations & get at least 3, complete interests and groups/associations. Groups: join relevant groups within your industry and start sharing and connecting with the other members Company Pages: create one and highlight your products and services LinkedIn Ad: you can target brand evangelists by creating ads targeted at them or you can run adds to build your company page following, very similar to Facebook ads Q&A: start answering questions to show you’re a thought leader and use to ask questions you might be struggling with.
Facebook optimizing – a good profile pic, your information, your wall, your tabs, the main overview section, your page title Twitter – in your profile, posts, #hashtags can be keywords, 411 – 4 articles or retweets of influencers, 1 is a blatant sales pitch, 1 is something personal LinkedIn – professional headline, websites, vanity URL, summary, interests and summary