The Lansing Foundation Board of Directors is deciding which charity to donate $500,000 to annually. They analyzed several alternatives including Wounded Warriors Project, Susan G. Komen, St. Jude Research Hospital, United Way, and YMCA based on criteria. YMCA best met the criteria by supporting a healthy lifestyle for all, providing a positive environment for children, and impacting the local community, including having a presence in Omaha. The board decided to donate $250,000 to healthcare, $150,000 to childcare, $70,000 to family programs, and $30,000 to education programs through the YMCA to benefit the community.

1. 2015 Lansing Foundation
Charitable Donation
Board of Directors
Liz Salkin | Emily Samson | Mikayla Gasper |
Tsubasa Takei | Brandon Booker

2. What can $500,000 do for you?

3. The Lansing Company
$500,000 could buy you...
Yacht Company jet Company bonus

4. Or you could give back to the
community
The Lansing Company

5. Overview of Presentation
The Lansing Company
❖ Discuss the
problem and
how we
addressed it
❖ Evaluate
alternative
criteria
❖ Based on
criteria,
finalize
solution

6. Addressing the Problem

7. The Problem
Which organization should the Lansing
Foundation Board of Director’s
choose to receive the annual
$500,000 charitable donation?
Choose a charity that mirrors our
mission and beliefs
The Lansing Company

8. Analysis
Non-profit organization
International charity qualifications: work
throughout world to promote peace and
well-being for all nations
Lansing Foundation
Previously donated to St. Jude and United
Way
Company mission: create opportunities so
people can live better
Donations and aid comes from generosity of
over 200,000 employees
SOURCE: Giving USA Foundation 2015 Annual Report on Philanthropy
The Lansing Company

9. Must:
Criteria
cannot choose same organization as in past five year
criteria is unanimously supported by all board members
follow our mission:
to create opportunities for individuals to live better
impact community
passionate about helping people live better
supports anyone regardless of his/her background
The Lansing Company

10. Want:
Weight Criteria
3 promotes healthy lifestyle for all demographics
2 provides friendly environment for positive growth among
children
2 impact local community and has Omaha center
1 values education
Weight: 1 = important; 2 = very important; 3 = extremely important
The Lansing Company

11. How We Reached Alternatives
Brainstorming
❖Simultaneously gathering ideas from
members of the group
❖Generated a broad list of items, then
narrowed them down together
❖Assessed the viability of each idea
❖Considered a wide range of alternatives
The Lansing Company

12. How We Reached Alternatives, Part II
The Lansing Company
Normal Group Technique
❖ Structured method of
group brainstorming,
which encourages
participation from each
and every group
member
❖ Involves problem
identification and
solution generation
Combination Method
❖ Effective method of
group problem solving,
meant to bring ideas
together
❖ Yielded results we
desired for discovering
relevant alternatives

13. YMCA
❖-Of the world’s largest non-profit organizations
❖-George Williams founded the Y in London in 1844. He joined 11 friends to
form the first Young Men’s Christian Association, with the goal of allowing a
place for young men to escape the dangers of street life. In 1851, the first
U.S. location opened at the Old South Church in Boston, MA
❖-Community involvement for over 160 years; global reach and local presence
❖-Connects people of all ages and backgrounds
❖-Thousands of partnerships centered on delivering positive social changes
and impact

14. Wounded Warriors
❖A non-profit 501 (3)(C) charity and veterans
service organization
❖Officially formed in 2003, following the tragic
events of September 11th, 2001
❖Motto is: “The greatest casualty is being
forgotten.”
❖Purpose is to provide help and assistance
to injured military service member's
(physical or mental wounds), through
custom tailored programs
The Lansing Company

15. ❖A non-profit charity started in 1982 by Nancy Goodman Brinker in Dallas, TX
❖The most well known and best funded breast cancer organization in the
United States
❖Fund raising conducted primarily through events (e.g. 5k run) and corporate
sponsors
❖Actively involved in more than 50 countries with over 100,000 volunteers
❖Slogan: “It all started with a promise.”
❖ www.Komen.org
Susan G Komen
The Lansing Company

16. St. Jude Research Hospital
❖A nonprofit 501 (3)(C) charity started by
Danny Thomas and two business partners
in 1962 of Memphis,Tennessee
❖Extensive network of hospitals across the
nation affiliated under the St. Jude name
❖Main goal is to provide pediatric treatment
to children with catastrophic diseases
❖ www.StJude.org
The Lansing Company

17. United Way
❖United Way of America (formerly known as United Way Worldwide) is based
in Alexandria, Virginia with over 1,200 locations spread nationally
❖The United Way offices have a local approach because of varied differences
of communities. Primary focus is on health, income and education
❖Established national partnerships with over 100 corporations
❖Helps individuals and groups with community-change efforts to support
interests, direct service programs and advocating public policy changes
❖ www.UnitedWay.org
The Lansing Company

18. Evaluating Alternative Charities

19. Evaluating Charities - Must Criteria
Must Criteria
Wounded
Warriors
Project
Susan G.
Komen
St. Jude
Research
Hospital
United Way YMCA
Mission statement
mirrors our statement ✓ ✓ ✓ ✓ ✓
Have not been
recipient in past 5 yrs ✓ ✓ ✓
Accessible to public
(physical center/site) ✓ ✓ ✓ ✓ ✓
Unanimously
supported by all board
members
✓ ✓ ✓ ✓
The Lansing Company

20. Evaluating Charities - Want Criteria
Want Criteria Weight
Wounded
Warriors
Project
Susan G. Komen YMCA
Support healthy lifestyle
for all situations/ cond.
3 x 2 = 3 1 = 3 3 = 9
friendly environment -
positive growth in kids
2 x 1 = 2 2 = 4 3 = 6
Impact local community
and has Omaha center
2 x 0 = 0 2 = 4 3 = 6
Value education 1 x 2 = 2 1 = 1 3 = 3
Total 7 12 24
● Weight: 1 = important; 2 = very important; 3 = extremely important
● Rank: scale of 0 - 3 with 3 being the highest in how well it meets the criterion.
The Lansing Company

21. Best Solution: the
YMCA

22. YMCA Changes People’s Life
-Zahra’s Story
http://metroymca.org/
-Hamilton’s Family Story
● Provide valuable
education
● Available to
everyone
● Improve healthy
lifestyle
● Strong support
to children
The Lansing Company

23. The Lansing Company

24. 2. Childcare: $150,000
● Provides toys, board games, and books
● Sends supplies to child care services at
YMCA
● Develop advertising fee
1. Health care: $250,000
● Provide facilities and equipment
● Increase medical supplies in facility
http://metroymca.org/
The Lansing Company

25. The Lansing Company
3. Family Program: $70,000
● Host family events at our building on
weekends
● Donate for YMCA scholarship
programs
4. Education Program: $30,000
● Provide textbooks
● Provide supplies to children
http://metroymca.org/

26. With this $500,000 donation we can...
❖provide membership and program
scholarships
❖support advancements in new
healthy living situations
❖help our community experience life-
changing programs at the YMCA
The Lansing Company

27. $25
Gives a child an
opportunity to
participate in a
youth sport.
$50Offers a child 8
swim lessons.
$1000 Offers 1
month of after
school care for
a child.
$250
Provides a youth
membership for a
child or teen that is
looking for a safe
place to go.
$500
Offers 1
chronic
disease
program participant’s family a
free membership so they are
able to strengthen together
and support their family
member on their wellness
journey.
$100Offers 2-3 families a
membership at an
affordable cost.
http://www.kmymca.org/sup
port/your-gift-in-action/

29. Bibliography
https://www.charitynavigator.org/index.cfm?bay=search.categories&categoryid=7
http://www.therichest.com/rich-list/the-biggest/the-great-and-good-the-top-10-global-charities/10/
https://www.irs.gov/taxtopics/tc506.html
http://www.investopedia.com/terms/n/non-profitorganization.asp
http://metroymca.org/