witf
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witf is a nonprofit media organization founded in 1963 in central Pennsylvania. It comprises multiple public broadcasting stations that provide PBS programming on television and radio, as well as producing other content. witf's mission is to strengthen communities through lifelong learning and connecting people. Its core values are creativity, trustworthiness, transparency, providing meaningful experiences, and inclusiveness. The document discusses the organization's vision, the author's contributions researching other nonprofits, lessons learned, suggestions, and concludes with witf's website.
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witf
- 2. About • Founded in 1963 • The company comprises public broadcasting stations: • witf TV (PBS programming) • witf 89.5 & 93.3, witf-FM • RadioPA Network • Central PA Magazine • witf Educational Services • Top Flight Media • Media Solutions
- 3. Mission witf’s mission is to strengthen our communities by connecting us to each other and to opportunities for lifelong learning.
- 4. Core Values • witf inspires creativity internally and externally (creativity) • witf is a trusted source for information (trustworthiness) • witf acts transparently with donors and the community (transparency) • witf seeks to provide a personally meaningful experience (personally meaningful) • witf values inclusiveness in our content and organization (inclusiveness)
- 5. Vision Engaging minds, enriching lives, uniquely. “To be a community organization that happens to use media, rather than a media organization that serves the community.” –Mark Duncan
- 6. My Contribution • Worked with the Development Department • Solicit donations and organize key events • Comparative Board Giving Study • Contacted other non-profits • Media (Radio, TV) • Symphonies • Red Cross • Universities
- 7. What I learned • Challenges for non-profits vs. for profit organizations. • Size and scope of other organizations and their board. • First office experience; very positive.
- 8. My Suggestions • Continue to leverage social media to stay relevant. • Consider other online content providers to show programming. • Stay true to the education aspect of the organization (bread and butter). • Develop a solid marketing plan (new director of marketing coming 2013)
- 9. The End www.witf.org